ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

At a certain point, most small businesses outgrow their first forays into public relations. These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. Unfounded rumors are surfacing about the company. .

Company 136

Company Interviews Reputation Privacy 136

Solo PR Pro

APRIL 18, 2017

To ease the stress of the seaason we've compiled a list of helpful tips, reminders, and advice for solo and small businesses – both north and south of the border. Typically, consultants have the following questions when it comes to their business taxes: What can I deduct as a business-related expense? It's tax time!

Small Business 40

Small Business Banking Software Mobile 40

PR 20/20

NOVEMBER 15, 2016

This guide explains how small businesses can—and should—take advantage of the opportunities that social media has to offer to help grow and enhance their business. It’s not enough for businesses to post promotions and discount codes on their websites in the hopes that audiences will stumble across it. Mix Up Your Content.

Small Business 40

Small Business Social Media Media Employee 40

ImPRessions - Crenshaw Communications

MARCH 11, 2020

The effect on employee health is still unclear, and the full business impact has only begun. This is surely easiest for businesses that can continue operations with employees working remotely, but it’s even more critical for those who can’t. What do employees and customers need to know in the short term?

Employee 156

Employee Leadership Viral Small Business 156

Cision

AUGUST 23, 2017

From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. Lendistry , a firm providing funding for small businesses located in southern California, is an excellent example of how to humanize a brand. The company is active in their community.

Digital PR 251

Digital PR How To Small Business Analysis 251

5W PR

OCTOBER 26, 2020

Scaling a new business is not an easy decision for any business owner. The demand might be high for a period of time, but one of the frequent downsides to newer companies is that they cannot keep up with the demand from consumers. However, an increase in demand isn’t the only sign that a business needs to scale.

Viral 88

Viral Employee Small Business Data 88

The Proactive Report

NOVEMBER 21, 2022

The more you know about your customers, clients, employees, and competitors, they better your planning will be. You need to understand your potential clients’ mindset and craft a business strategy that provides what they need and want. Small Business Version. Once you have the data.

Social Media 162

Social Media Media Analysis Data 162

Sword and the Script

JUNE 6, 2023

In the same announcement, PRophet also said it had partnered with LexisNexis for access to the 200,000 news sources the company monitors. Like other vendors that have already released features or products, the Meltwater gAI feature is based on OpenAI technology, which is the company behind ChatGPT.

Survey 152

Survey Software B2B Pitching 152

Contently - Strategy

APRIL 19, 2021

The platform isn’t saturated with advertising, but many B2C companies are already active. With that in mind, consider taking a step back from self-serving, promotional content and letting your employees post some videos of their snoring pets–because what’s more amusing than that? It depends.

B2B 139

B2B Brand Branding B2C 139

Reputation Us

NOVEMBER 15, 2021

Risk and insurance professionals are putting increasingly less emphasis on physical assets, and more focus on intangible risks such as cyber threats, business interruption and reputational risks. The proliferation of data, technology and automation has transformed the composition of companies’ assets. Employee abuse.

Insurance 97

Insurance Insurance Exercises Reputation 97

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Business vendors who have overlooked social media strategy in the overall PR or marketing plans are missing opportunities. B2B companies can engage and attract followers through educational and entertaining content. Social content is most effective when it offers something not directly related to the company in question.

B2B 170

B2B Social Media Media Education 170

Sword and the Script

FEBRUARY 2, 2022

It doesn’t happen often, but we’ve seen software companies in the PR space run this play before. HARO, as it’s known colloquially, was an ad-support email newsletter that sent media opportunities from 30,000 reporters and bloggers to a subscriber list of 100,000 PR pros and small businesses. Case in point?

SEO 139

SEO Content Marketing Marketing Software 139

5W PR

SEPTEMBER 11, 2019

Having a wide array of PR-related skills and education could make you an ideal fit at nearly any small business. Most small businesses could use a PR person who brings a well-rounded arsenal of skills and education into the door. Census Bureau estimates there are nearly 6 million small businesses in the U.S.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Sword and the Script

NOVEMBER 23, 2019

This year the report sampled responses from 679 in North American B2B companies. Here are a few benchmarks that stood out for me: Content marketing teams remain small. Most organizations field a small content marketing team. 9% dedicate a team of 6 or more. B2B content marketers serve an average of four audiences.

Content Marketing 138

Content Marketing Study Blogging Marketing 138

Konnect Agency

MARCH 31, 2020

There are even companies out there that do short term leases for laptops. Lead with your values and communicate with employees often; your employees are people and they’re on edge about what the future holds. With this, our IT teams and tech resources are more precious to us than ever before.

Resources 85

Resources Crisis Healthcare Creativity 85

Critical Mention

APRIL 13, 2020

For that reason, we decided to highlight some feel-good stories about companies that have garnered attention for reasons that we hope will make you smile. Federico’s Pizza Takes Out Loan to Pay Employees. In fact, many news consumers are having a hard time getting a break from Coronavirus coverage that seems omnipresent.

Media 111

Media Analytics Healthcare Crisis 111

Solo PR Pro

MAY 17, 2022

After wrapping up her studies, Daria worked for a labor union, then as a temp for a couple large companies — companies she eventually figured out how to turn into clients, kickstarting what would become Steigman Communications LLC. From temp to small business owner. She did start a blog in 2008, though.

Meeting 98

Meeting Agriculture Energy Travel 98

PR for Anyone

JUNE 30, 2022

But PR is an opportunity to share the good things in your company as well. What’s a good story about people in your company, things that you’re doing? Many people think of PR as something that is only when you are in crisis… that the PR spin machine has to start when things are spiraling negatively.

Crisis 130

Crisis YouTube Video Industry 130

Communications Conversations

MAY 20, 2020

During the pandemic, however, two new companies have emerged as powerful players in the brand journalism category. And, the names of these two companies might surprise you: Salesforce and Johnson & Johnson. Sure, they’re a relatively trendy company based in San Francisco. Let’s start with Salesforce.

Journalism 148

Journalism Brand Branding Interviews 148

Prohibition

APRIL 7, 2022

This is important to note for any business’ recruitment strategy – if you aren’t correctly representing your company and culture on LinkedIn this may be something to consider as it helps to paint a picture of the business. Employee advocacy is therefore definitely worth considering for your strategy.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

This is important to note for any business’ recruitment strategy – if you aren’t correctly representing your company and culture on LinkedIn this may be something to consider as it helps to paint a picture of the business. Employee advocacy is therefore definitely worth considering for your strategy.

Social Media 62

Social Media Trends Media Instagram 62

PRSay

JANUARY 6, 2021

The company posted , “Speaking out is worth it. This post sparked outrage as trans model Munroe Bergdorf took to the internet, accusing the company of gaslighting. It led the company to apologize and to agree to donate to a charity that helps trans and gender-diverse youth and to U.K. Take L’Oréal, for example. Black Pride.

Communications 198

Communications Viral Fashion Public Affairs 198

5W PR

APRIL 8, 2021

With companies still trying to figure out the best way to utilize the power of social media platforms, one of the most well-known marketing tools has transformed its original purpose. The press release has become more important than ever when promoting a company and its products or services. It is written in a journalistic style.

Engineering 128

Engineering Writing Social Media Report 128

Cision

AUGUST 25, 2015

You know you need a presence on social media, and you’ve done your best to update your profiles regularly… but it’s a challenge to stay on top of it when you have so much else going on in running your small business. You likely don’t need 40 hours a week of help, so you can scratch “full-time employee” off your list.

Social Media 120

Social Media Media Internal International 120

Solo PR Pro

FEBRUARY 18, 2020

This designation would allow individuals to declare their choice to be independent rather than being forced into an employee designation because of bills like AB5 and the PROAct. Most Solo PR Pros are already operating as a small business or microagency, but it is important that your clients understand that distinction.

Small Business 60

Small Business Financial Employee Course 60

PR Fuel

JANUARY 24, 2022

Your business should leverage the best PR tactics to build a stronger bond with your customers. You wouldn’t want your business to have negative press , which can push consumers and potential employees away. You can use the market research data to improve your company’s communication. Find Creative Angles.

Creativity 102

Creativity Data Measurement Product Launch 102

Konnect Agency

AUGUST 10, 2020

We are so proud to announce that the Los Angeles Business Journal has ranked Konnect Agency, a brand strategy agency , as the number one Best Place to Work in 2020 within the small business category. Humble brag alert: Konnect Agency is routinely included on Best Places to work lists and we are incredibly proud of this.

Journalism 52

Journalism Agency Employee Community 52

Solo PR Pro

AUGUST 31, 2021

Originally from Virginia Beach, VA, Meredith LeJeune got her start as a marketing and communications coordinator for Dominion Enterprises — a marketing services company serving the real estate, automotive and travel industries — doing a little bit of everything from traditional public relations to developing marketing and sales collateral.

Meeting 98

Meeting Real Estate Energy Agency 98

Waxing UnLyrical

JUNE 21, 2018

At the same time, the business climate has put increasing importance on the way company culture informs company success. Tip #1: Seek Out Employee Evangelists. The very first step is to get your own employees fully bought-in to the vision and purpose of your company. Tip #2: Utilize Social Media.

Brand 50

Brand Branding How To Employee 50

PR Fuel

JULY 19, 2020

A company, which operates the newswire provisions a specialized distribution for all corporate correspondence. The most prominent value of a newswire is the opportunity for extending the presence of your company, no matter its size. Press Release Distribution for Small Businesses. We know they do, and here’s why.

SEO 78

SEO System Employee Policies 78

Ethical Voices

DECEMBER 18, 2023

I like helping B2B tech companies with really arcane technology tell stories that people care about. When I was a senior in college, I was in a market research class and we were working with a local small business in Washington, DC, that was trying to do restaurant deliveries to students. I really like telling stories.

Ethics 105

Ethics Data Training Agency 105

ImPRessions - Crenshaw Communications

JUNE 12, 2020

Early efforts have been led by African-American CEOs, entrepreneurs, and companies that serve a diverse customer base, but nearly all major brands have stepped up. Comcast has committed $100 million over five years in grants to equal justice groups and support for small businesses owned by people of color. Start with startups.

Technology 248

Technology Company Enterprise Community 248

PR 20/20

DECEMBER 29, 2016

This guide explains how small businesses can—and should—take advantage of the opportunities that social media has to offer to help grow and enhance their business. It’s not enough for businesses to post promotions and discount codes on their websites in the hopes that audiences will stumble across it. Meet Your New Blog.

Small Business 51

Small Business Social Media Employee Tools 51

Cision

MAY 18, 2016

Transmedia is one of the nation’s most influential multilingual communications companies serving clients all over the world. I have over 20 years of experience heading corporate communication departments and businesses in large multinational companies, and I speak number of foreign languages. What will this role entail?

Corporate 159

Corporate Groups Local Enterprise 159

Doctor Spin

APRIL 17, 2023

Southwest Airlines employees celebrate passenger’s 104th birthday. The company also offers a no-questions-asked return policy, even if the product has been opened and partially used. In addition to producing high-quality products, the company also offers free repairs for any Patagonia item, regardless of how old it is.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Prohibition

JANUARY 7, 2022

Crisis management is something every company needs to implement as part of its business processes. It is an essential component of business continuity planning. You might be thinking “It’s never going to happen to my business!”, Without a documented plan, how would you handle a crisis? How do you define crisis management?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

BradleyPR

SEPTEMBER 6, 2017

Start-up companies start out small. That’s the way every business works. Many start-up companies don’t have the funds to hire a firm or designated employee to do its public relations work. Most employees [.].

Employee 48

Employee Company Brand Branding 48