ImPRessions - Crenshaw Communications

JULY 14, 2021

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. Young companies need to find ways to earn endorsements from a reputable third-party. Winning DEI and best places to work awards like Inc.,

B2B 348

B2B Company Case Study Conference 348

Axia PR

JANUARY 29, 2023

Hiring a public relations agency for your company can be a substantial change, especially for employees. This imaginary scene from the TV series “The Office” illustrates what employees in a company like your own might think if you hire a PR firm. Such a change can bring about uncertainty along with positive results.

Agency 62

Agency Employee Company Publicity 62

Institute for Public Relations

APRIL 30, 2023

A research analysis of how employees and companies are discussing mental health on Twitter and recommendations for how organizations can address it Download Full Report (PDF): The Business Case for Focusing on Employee Mental Health Cision and the Institute for Public Relations (IPR) explored the conversation surrounding employee mental health including (..)

Employee 93

Employee Analysis Twitter Publicity 93

ImPRessions - Crenshaw Communications

JUNE 12, 2020

Early efforts have been led by African-American CEOs, entrepreneurs, and companies that serve a diverse customer base, but nearly all major brands have stepped up. From startups to enterprise companies, tech just can’t seem to make measurable progress when it comes to greater black representation in senior management and on boards.

Technology 256

Technology Company Reputation Facebook 256

5W PR

MARCH 18, 2023

This enables potential investors to comprehend the company’s ideology and gain insight into its operations. Relationships Businesses should recognize the importance of building relationships with influencers and thought leaders in their field, to help position the company for investors.

Company 88

Company Corporate Social Media Communications 88

Stern + Associates

APRIL 27, 2023

Even in times of recovery, companies may unintentionally hamper their progress in a rush to get to a “new normal.” His research was sparked by a curiosity to understand how a few small and large companies can leverage purpose in fundamental ways to transform themselves and drive performance.

Company 102

Company Strategy Employee Storytelling 102

Agility PR Solutions

OCTOBER 6, 2020

New research from business news and how-to website The Manifest finds that two-thirds of American employees (66 percent) consider their company somewhat […]. The post Despite mandate for diversity, employees say they haven’t seen a change at their company in 2020 appeared first on Agility PR Solutions.

Employee 148

Employee Company Policies How To 148

Landis PR

MAY 15, 2023

Photo courtesy of Pixabay After the past few months of corporate missteps , it would be simple to advise companies to just keep their heads down and not engage in potentially controversial issues. Here are eight questions that companies should ask to successfully enter today’s politically charged environment: 1.

Company 52

Company Communications Leadership Employee 52

PRSay

SEPTEMBER 20, 2021

In August, United Airlines announced that all of its 67,000 employees must receive COVID-19 vaccines or risk losing their jobs. carrier to impose a vaccine mandate on its workers, initially set a late-October deadline for employees to prove their vaccination status, but then pushed the date up to Sept. The airline, the first U.S.

Airlines 174

Airlines Communications Employee Social Media 174

Communications Conversations

MARCH 9, 2022

One of the questions I’ve heard the most from friends, clients and prospects over the last 6 months or so is: How should I set up a successful employee advocacy program? From a certain perspective, it makes sense why more companies are taking a closer look at Employee Advocacy Programs in 2022. Or, these kinds of posts.

Social Media 183

Social Media Employee Media LinkedIn 183

Stern + Associates

MAY 8, 2023

Social media has become an essential integrated marketing channel for B2B companies. To make the most of social media, B2B companies can (and should) strategically use hashtags to increase visibility, reach new audiences and engage with existing followers. Need help boosting your brand’s social presence?

Social Media 110

Social Media B2B Media Company 110

PRSay

JULY 6, 2020

As parts of the country continue to emerge from the coronavirus shutdown, business owners are rethinking their workspaces to help their employees feel safe and productive. Many companies are opting to carry on with the work-from-home policies they started during this past March and April. But not everyone has those options.

Employee 190

Employee Skype Meeting Creativity 190

ImPRessions - Crenshaw Communications

MARCH 6, 2020

The first Friday of March is National Employee Appreciation Day , when companies thank the everyday heroes who keep their business going. We think this unofficial holiday should be celebrated every day by companies large and small. Organize a company lunch once a month. Has it been a busy few weeks in your company?

Employee 156

Employee Pitching Policies Media 156

PRSay

NOVEMBER 17, 2022

Not long ago, the only communication that Amazon’s warehouse employees received on the job came from their managers. The employees don’t use computers while working and cellphones were not allowed on the floor. We want to inform, engage, motivate and inspire our employees,” Flaningan said on Nov. I gave the job everything I had.

Storytelling 97

Storytelling Employee Communications Internal 97

Agility PR Solutions

JANUARY 31, 2022

Happy employees are measurably more productive. Also measurable is the reduction in tardiness and employee absences at companies that prioritize a happy workplace. The post 3 ways to reap the benefits of employee satisfaction appeared first on Agility PR Solutions.

Employee 147

Employee Measurement Company Publicity 147

Mindful Marketing

SEPTEMBER 11, 2022

Her seemingly heartless dismissal has aroused widespread empathy, including from some of the world’s leading companies, sounding an alarm against ageism. However, in an era when brand-building is of utmost importance, shouldn’t companies have a say in the looks of those they pay to be the faces of their firms?

Employee 87

Employee Brand Branding Television 87

Communications Conversations

DECEMBER 20, 2022

For the most part, companies are squarely focused on one audience when it comes to their LinkedIn content: customers. LinkedIn says a whopping 30% of a brand page’s engagement comes from employees. I’ve never done the math on this (what percentage is employees vs. customers/potential customers/etc.),

LinkedIn 74

LinkedIn Employee Social Media Survey 74

PR in High Definition

APRIL 27, 2023

A company’s reputation is shaped by perceptions of others – that includes your workforce, and their voices can have huge power in enabling success. When employees become advocates, they act as a reliable source of truth. Step 1: Where do you stand on employee sentiment? Step 3: How do you measure up?

Communications 62

Communications Employee Reputation Storytelling 62

Mindful Marketing

NOVEMBER 21, 2021

Most organizations are grateful they’ve weathered the economic turmoil; at the same time, they also should be showing gratitude to the stakeholder group that has become increasingly important to them: their employees. From a personnel perspective: It’s better to keep existing employees than it is to hire new ones.

Employee 98

Employee Communications Marketing Leadership 98

PRSay

APRIL 5, 2021

Companies are facing ever-greater scrutiny of their political activities, with some of America’s biggest businesses still grappling with a response to January’s Capitol riot. companies, hosted by The Conference Board ESG Center in the wake of the 2020 U.S. That is not realistic, however, for many companies.

Report 174

Report Company Corporate Conference 174

Agility PR Solutions

AUGUST 2, 2022

New research from professional services firm Accenture reveals that the vast majority (88 percent) of executives believe that customers and employees are changing faster than they can change their businesses, which is leading to a crisis of relevance.

Crisis 158

Crisis Company Employee Publicity 158

Institute for Public Relations

MARCH 3, 2023

Future Forum assessed employees’ perspectives on workplace flexibility and post-pandemic work policies. A survey of 10,243 workers in the U.S., Australia, France, Germany, Japan, and the U.K. was conducted on Nov. Key findings include:1.)

Company 59

Company Survey Policies Employee 59

Agility PR Solutions

AUGUST 15, 2021

Recently, the employees at the video game studio Activision Blizzard ended up walking off their jobs after news of ? sexual harassment and gender discrimination lawsuit inside the company surfaced. The post Crisis case study: How to turn an employee lawsuit into a brand disaster appeared first on Agility PR Solutions.

Case Study 158

Case Study Crisis Study Employee 158

PRSay

MARCH 14, 2022

Your interns and entry-level employees are full of ideas from what they were just taught in school, what their friends are seeing trend on TikTok and what other new platforms are being developed at this very moment. Invite your new employees and interns into the board room. Bring in young voices. Will their ideas always work?

Creativity 142

Creativity Employee Survey Communications 142

Communications Conversations

MAY 23, 2022

Historically, social listening has been one of those things only the big companies with big budgets and social media monitoring tools do. However, according to a new survey by Social Media Today and Meltwater, a full 61% of companies now have social listening processes in place. Companies are leaving a lot on the table here.

Company 178

Company Social Media Facebook Instagram 178

Agility PR Solutions

APRIL 26, 2023

As stakeholders from investors and employees to everyday consumers are demanding, brands and businesses are striving to identify and define their Purpose beyond their products and services—and also communicate those goals and accomplishments in an authentic, trust-securing manner.

Brand 78

Brand Branding Company Consumer 78

Cision

AUGUST 10, 2015

Oh yeah, one of my friends on LinkedIn works for that company, maybe I could…. My friend mentioned this company that…. By training employees on social media usage, companies can reach wider audiences, build better brand awareness, increase sales, help recruitment efforts and increase employee engagement.

Social Media 120

Social Media Media Training Employee 120

Cision

AUGUST 22, 2017

One of the roles of a good leader of a multinational company is to help build and maintain a global brand, as well as unify company culture. I’m doing just that at Cision , a company that’s grown very quickly over the past few years through a series of mergers, acquisitions, and technological innovations.

Company 267

Company How To Brand Branding 267

OnePitch

MARCH 15, 2023

On this week’s Pitches That Placed, we’re highlighting a pitch that landed coverage in Fast Company for a brand new employee survey report.

Pitching 80

Pitching Survey Company How To 80

Agility PR Solutions

OCTOBER 21, 2018

Why do employees go rogue? Catherine Erikson, VP of Sales and Marketing (HealthCare Marketing Group) sums it up by saying that encountering rogue employees is an organic part of developing and growing a successful business. That’s all well and good, but what can you do when your company becomes victimized by a rogue?

Employee 92

Employee Company Healthcare Groups 92

Agility PR Solutions

AUGUST 23, 2022

When you show your care for your clients, support your employees, and adapt as things change in your industry, you will see […]. The post 4 comms traits successful companies have in common appeared first on Agility PR Solutions. With the constant changes within your facility, this can be a challenge.

Company 88

Company Employee Industry Publicity 88

Mindful Marketing

JULY 31, 2021

You’ve likely seen signs in restaurants, ads from retailers, and posts on social media from other service providers announcing pressing needs for more employees. However, firms can turn their current recruitment challenges into opportunities if they rethink how they market to prospective employees.

Employee 122

Employee Marketing Communications Interviews 122

Agility PR Solutions

AUGUST 11, 2022

The human resources and public relations departments are different sides of the same coin, but it’s rare that companies give them the space to work together. Without a quality work culture, employees will leave, talent will stay away, and your reputation will take a hit. Employees research companies before they hand over their resumes.

Software 78

Software Employee Reputation Publicity 78

PRSay

APRIL 22, 2020

The COVID-19 pandemic has had positive outcomes on employee engagement and collaboration, but mixed results on productivity, according to a new study focused on internal communication by the Institute for Public Relations and Peppercomm. The importance of engaging employees.

Crisis 169

Crisis Employee Communications Survey 169

PRSay

JUNE 22, 2020

As workplaces begin to reopen, we have arrived at a moment of opportunity for employers and employees to come together with a common purpose to align mutual expectations. Masks, shields, partitions, gloves, social distancing and soap dispensers are meant to protect and to assure us that our company is doing the right things.

Employee 131

Employee Communications Leadership Agency 131

Axia PR

MARCH 10, 2021

One of the more notable ways – especially in the eyes of the executive team, founders, and even employees – to share your company is celebrating your company’s anniversary milestone. We aren’t talking about your third anniversary or 27th anniversary.

Company 111

Company How To Media Relations Nonprofit 111

Agility PR Solutions

JUNE 5, 2022

When an employee files a lawsuit against your company, you’ll need to act quickly and wisely to manage your company’s reputation. Ideally, employees would try to resolve issues within the company first, but that doesn’t […].

Reputation 78

Reputation Employee How To Company 78