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PR Tips and Hacks for a Small Business

The Proactive Report

I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. Every small business owner is concerned about the bottom line. That, after all, is what business is all about – profit. It makes the company known, accepted and understood. And we had fun. What does PR do?

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When A Small Business Has A Big (PR) Advantage

ImPRessions - Crenshaw Communications

But the point here is that a company doesn’t need to be huge to be noticed. Small businesses today are empowered through digital technology. Even a tiny company can challenge competitors for customers, employee talent, and visibility. Smaller companies can seize sudden PR opportunities.

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Brands Bring Substance To COVID-19 Response

ImPRessions - Crenshaw Communications

Now, five weeks into the lockdown that has decimated so many business sectors, many companies have settled into a new normal. Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Rallying around small business.

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How to Leverage Emotions to Boost Digital PR

Cision

From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. Lendistry , a firm providing funding for small businesses located in southern California, is an excellent example of how to humanize a brand. The company is active in their community.

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Tax Time Tips for Solo and Small Business Owners

Solo PR Pro

To ease the stress of the seaason we've compiled a list of helpful tips, reminders, and advice for solo and small businesses – both north and south of the border. Typically, consultants have the following questions when it comes to their business taxes: What can I deduct as a business-related expense? It's tax time!

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Three Positive Earned Media Stories in the COVID-19 Era

Critical Mention

For that reason, we decided to highlight some feel-good stories about companies that have garnered attention for reasons that we hope will make you smile. Federico’s Pizza Takes Out Loan to Pay Employees. In fact, many news consumers are having a hard time getting a break from Coronavirus coverage that seems omnipresent.

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Importance of a PR Degree and How to Use a Public Relations Degree

5W PR

Having a wide array of PR-related skills and education could make you an ideal fit at nearly any small business. Most small businesses could use a PR person who brings a well-rounded arsenal of skills and education into the door. Census Bureau estimates there are nearly 6 million small businesses in the U.S.