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Why Your Technology Company Needs PR

ImPRessions - Crenshaw Communications

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map.

How to build community during the current global pandemic

PR Daily

This means considering the mental and physical health of their teams, their safety, the economic health and safety of their communities and the survival of the cities they live in. Engage your professional community. Empower your team to support the community.

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Is Public Relations Management a Technology? [PR Tech Sum]

Sword and the Script

Managing customer relationships is a business process that’s virtually impossible to perform at scale without technology, even as the term CRM has become synonymous with the technology. The announcement seemed to me more of a vision statement than a technology product release.

Celebrating the PR Profession’s LGBTQ Community

PRSay

Let’s recognize the power of public relations to shape ideas and forge opinion,” said Galloway, vice president of communications for Wells Fargo Bank and chair of the PRSA 2020 International Conference. “PR You can connect with him on LinkedIn.

Magenta Nation: Healthcare and Income Inequality

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

3 Ways to Expand Your Reach Within the Hispanic Community

Cision

In addition to this, the term “Hispanic” incorporates a very large group of people with varying cultures and lifestyles, and it’s important to understand the individual, unique subgroups within the community as a whole. While many people are accustomed to accessing their news either through television or by the newspaper, in the age of technology, it seems as though more people are starting to receive news throughout the day on their mobile phones.

A New Take on Free Speech, Part 2

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Magenta Nation: Healthcare and Climate Change

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Monday Roundup: Internal Communications

Waxing UnLyrical

It’s impossible to communicate your brand’s value and mission to the general public without first communicating it well internally. So how can you gain cohesiveness in your organization through internal communications? The new ‘ABCs’ of Internal Communication: 3 steps to becoming a business communicator. The case for internal communications. Building Your Business With Internal Collaboration. Measuring employee engagement in internal communication.

Healthcare and the Environment

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+.

Healthcare and the Wealth Gap

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+.

The Real Value of Virtual Reality for Healthcare PR

Scott Public Relations

Technology has constantly altered how we communicate since the beginning of civilization. At the recent annual meeting of communicators from PR Boutiques International, Robert Hernandez, professor at the USC Annenberg School of Communication, spoke about how the exciting new virtual reality technology can completely change our perception, and the implications that carries for communications.

Building Your Brand for Public Relations

Scott Public Relations

You don’t need to share material about yourself all the time, but a good way to start is engaging with the community that already exists and making yourself familiar to them while building associations with yourself and that subject. Finally, if becoming a thought leader or influencer in your field is a goal for you, consistent engagement with the industry community may ultimately build that status for you.

What Makes News ‘News’

Scott Public Relations

Michael Grimaldi described these elements in “What Makes News” for PR Boutiques International. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Advancing Healthcare’s Abilities: ABS Virtual Office

Scott Public Relations

Technology is rapidly changing the nature of healthcare: its capability, delivery, and efficiency. The Virtual Office is the first platform of its kind, one of the latest examples of healthcare integration enabled by technology. Central Reach provides access to the necessary electronic medical records, while Company and Industry News connects to HR and community event information. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+.

Advancing Healthcare’s Abilities: ABS Virtual Office

Scott Public Relations

Technology is rapidly changing the nature of healthcare: its capability, delivery, and efficiency. The Virtual Office is the first platform of its kind, one of the latest examples of healthcare integration enabled by technology. Central Reach provides access to the necessary electronic medical records, while Company and Industry News connects to HR and community event information. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+.

Being a Successful Communicator For Your Team

Scott Public Relations

Communicators can shape internal messaging to give employees a better understanding of their purpose and make their message resonate from the top down. As technology advances, and society moves forward with it, effective communicators don’t rest on their laurels with the system they have. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

The Misinformation Age: Misinformation, Lies, and Communications

Scott Public Relations

professor at the University of California at Irvine and author of the book “The Misinformation Age: How False Beliefs Spread”, explained at the annual meeting of PR Boutiques International that understanding how false beliefs propagate may lie in defining “belief” as a social phenomenon. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

What Makes News ‘News’

Scott Public Relations

Michael Grimaldi described these elements in “What Makes News” for PR Boutiques International. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

The Real Value of Virtual Reality for Healthcare PR

Scott Public Relations

Technology has constantly altered how we communicate since the beginning of civilization. At the recent annual meeting of communicators from PR Boutiques International, Robert Hernandez, professor at the USC Annenberg School of Communication, spoke about how the exciting new virtual reality technology can completely change our perception, and the implications that carries for communications.

Resilient Power in Home Healthcare

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Avoid Alienating Your Audience

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations. Of course we measure the positive results of our content programs.

Avoid Alienating Your Audience

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations. Of course we measure the positive results of our content programs.

The Misinformation Age: Misinformation, Lies, and Communications

Scott Public Relations

professor at the University of California at Irvine and author of the book “The Misinformation Age: How False Beliefs Spread”, explained at the annual meeting of PR Boutiques International that understanding how false beliefs propagate may lie in defining “belief” as a social phenomenon. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Mitigating Adverse Childhood Events

Scott Public Relations

They may be being raised by a grandparent who works multiple jobs to put food on the table and to pay at least a portion of the tuition at this school that is the lifeline for these children – a community where they have safety, security, love, inclusion, and a solid education. Please think about what you can do to help these children and their school communities. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+.

Resilient Power in Home Healthcare

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

How Important is Fake News?

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations. appeared first on Healthcare, Insurance & Technology PR | Scott Public Relations.

Proving Your Success in Public Relations

Scott Public Relations

Technology is giving us ways to track the success—or failure—of campaigns and activities like never before. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Public relations has always been a bit of a murky field when it comes to measuring success.

5 ways to create extraordinary consumer experiences on LinkedIn

PR Daily

As many companies turn to Facebook, Twitter, Instagram and Snapchat, don't discount what's possible on LinkedIn. Harland Sanders might have been born in 1890, but that hasn't stopped him from embracing modern technology to create a robust LinkedIn profile. To promote its Premium Economy amenities, Virgin Atlantic took to LinkedIn to post what could quite possibly be. Download our free guide: 6 steps to crafting an internal social media plan.

Building Your Brand for Public Relations

Scott Public Relations

You don’t need to share material about yourself all the time, but a good way to start is engaging with the community that already exists and making yourself familiar to them while building associations with yourself and that subject. Finally, if becoming a thought leader or influencer in your field is a goal for you, consistent engagement with the industry community may ultimately build that status for you.

This Is Our Lane: Why Gun Control is a Health Issue

Scott Public Relations

These are human (beings) who are dying, members of our community who are dying in senseless tragedies and we can do something about that.”. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+.

This Is Our Lane: Why Gun Control is a Health Issue

Scott Public Relations

These are human (beings) who are dying, members of our community who are dying in senseless tragedies and we can do something about that.”. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+.

Monday Roundup: PRSA 2015 International Conference

Waxing UnLyrical

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. Why: “Technology advances faster than government can adapt, so laws that were enacted before social media existed often determine its lawful use,” writes Eric Schwartzman as he explains why “everyone needs social media compliance training.” What do you hope to learn at the PRSA 2015 International Conference?

How to Plan for the Best PR Campaign—And Be Prepared for the Worst

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+.Sign Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations. A public relations campaign is a mammoth task that is impossible to get perfectly right.

Mitigating Adverse Childhood Events

Scott Public Relations

They may be being raised by a grandparent who works multiple jobs to put food on the table and to pay at least a portion of the tuition at this school that is the lifeline for these children – a community where they have safety, security, love, inclusion, and a solid education. Please think about what you can do to help these children and their school communities. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+.

What Not to do With Social Media

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations. Social media has become an incredibly effective tool in a brand marketer’s toolbox.

CAPP Publishes Recommendations for Telehealth

Scott Public Relations

Providers need access to evidence-based research on the best practices for telehealth technology. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Many fooled by Instagram hoax, Spicer joins ‘Dancing with the Stars,’ and LinkedIn shares coveted skills

PR Daily

Good morning, PR pros: Today’s technology trends call for particular skills, and communicators who embrace them are head and shoulders above the competition. LinkedIn’s vice president for talent and learning solutions says big data, artificial intelligence and cloud computing are the “top skills we’re seeing that are in great demand.”. Use your prowess to educate online communities about savvy content consumption—and make sure you’re examining posts before you share them.

WeWork to lay off 2,000, Deloitte marketing report reveals ‘experience debt,’ and LinkedIn debuts employee engagement features

PR Daily

Work with your internal comms counterparts now to foster a thriving, transparent culture, so that when disaster strikes, you don’t have to add that to your list of cleanup duties. LinkedIn introduces page features to boost employee engagement. LinkedIn also limits the notification feature to once a week, so exuberant brand managers don’t spam employees with company news and highlights. You can check out LinkedIn’s Pages Best Practices to start.

Presenting LinkedIn, Digital Marketing and PR Trends at IMEX America

wiredPRworks

Thanks to IMEX America for inviting me to present digital marketing, LinkedIn, and PR trends for the meetings, destinations, and events industries. Thanks, also, to MPI [Meeting Professionals International] for booking me as a Smart Monday speaker. How cool that the Deep Dive: LinkedIn MBA session is sponsored by Visit Mexico ! Smart Monday Deep Dive: LinkedIn MBA (Meetings and Business Accelerator) School. Track: Technology / Social Media.