How to build community during the current global pandemic

PR Daily

This means considering the mental and physical health of their teams, their safety, the economic health and safety of their communities and the survival of the cities they live in. Engage employees at all levels to contribute to building or expanding internal training and resources to ensure that your work product is consistent across the organization and accurately reflects the skills and knowledge needed for new roles and client needs. Engage your professional community.

How to create a compelling, more engaging LinkedIn profile

PR Daily

Reviewing the recently announced “Best LinkedIn Pages of 2019 ” can help PR and marketing pros build better pages for their own companies. FREE GUIDE: 6 steps to crafting an internal social media plan ]. Viewers can sift through the company’s branded digital magazine, Hays Journal , while remaining on LinkedIn. Deloitte use its LinkedIn Page to drive registration for events—including those featuring company leaders as speakers. Steps for superb LinkedIn pages.

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The #PRStudChat Community Joins Together for “Ethics – The Heart of Leadership” Twitter Discussion on September 13th

PR Expanded

Our community of PR students, educators and pros will join together for a dynamic Twitter chat on “Ethics – The Heart of Leadership.” ” We welcome as our special guest and co-moderator, Kirk Hazlett , APR, Fellow PRSA, who will lead the community conversation on the values and fundamental beliefs that guide our behaviors and decision-making process. Be sure to also visit our LinkedIn Group to share your ideas.

Ethics 224

Brands Must Show They Understand and Respect the LGBTQ Community, PRSA Webinar Panelists Say

PRSay

Featuring some of the country’s leading LGBTQ communications professionals, the event covered how PR practitioners can engage with and support the LGBTQ community. It is not enough to just speak up for one marginalized community on one topic,” he said. “We

5 tips for building strong social media communities during difficult times

PR Daily

During these difficult times, more people are appreciating the value of real community, not just the number of likes on a post. They just need to adapt to the current environment, which often means building relationships—and ideally whole communities—that will pay off once life gets back to normal, rather than trying to go for the sale now. To build stronger social media communities, try these five tips: 1. Your efforts can go a long way toward building a loyal community.

7 important LinkedIn features for savvy pros

PR Daily

LinkedIn sometimes seems like a forgotten social network. LinkedIn has 467 million members, 106 monthly active, as of October 2016. ). The same report shows that LinkedIn generates 65 percent of its revenue through job recruitments activities, reinforcing the belief that LinkedIn is primarily for job seekers. ( Many studies demonstrate that networking and internal hiring are more useful for recruitment than LinkedIn is. Courses (LinkedIn Learning).

3 Ways to Expand Your Reach Within the Hispanic Community

Cision

In addition to this, the term “Hispanic” incorporates a very large group of people with varying cultures and lifestyles, and it’s important to understand the individual, unique subgroups within the community as a whole. Even something as simple as geographic location plays an essential role in the importance and relevance of sending press releases to certain areas, especially when considering the Hispanic community.

Why Internal Communications Should Be Part of Your Marketing Strategy

PRSay

By including internal employee communications as a significant component of marketing and branding efforts, and putting a dedicated team behind it, companies transform employees into brand advocates — employees who truly believe in the organization and can speak accurately on behalf of the brand. By connecting employees to the company’s core message — and inspiring a belief in the organization’s mission — internal communicators will help create purpose-driven employees.

What Does A Community Manager Do? +Bonus: The CM Toolbox

Doctor Spin

I like to think of the community manager as a classical conductor, dedicated to showing the online community (the orchestra) how to get in sync, never through force or coercion, but by using the magical powers of suggestion alone. ‘Community Manager’ has become an increasingly popular job title. But what exactly is the role of a community manager? What does a community manager do? Here goes: Community Management As A PR Specialisation.

LinkedIn lays off 960 employees, Marriott and Hyatt announce mask requirement, and Walmart to close for Thanksgiving

PR Daily

LinkedIn lays off 960 employees. The company’s chief executive, Ryan Roslansky, wrote in a message to employees : LinkedIn is not immune to the effects of the global pandemic. — Marriott International (@MarriottIntl) July 20, 2020.

Monday Roundup: Internal Communications

Waxing UnLyrical

It’s impossible to communicate your brand’s value and mission to the general public without first communicating it well internally. So how can you gain cohesiveness in your organization through internal communications? The new ‘ABCs’ of Internal Communication: 3 steps to becoming a business communicator. The case for internal communications. Building Your Business With Internal Collaboration. Measuring employee engagement in internal communication.

Five Observations Gained from Starting an Online Community

Waxing UnLyrical

In October of last year, I launched an online community called Agree, Disagree, or Qualify. Building an online community doesn’t happen overnight. Discussion builds communities. The community builds upon itself by testing claims and commenting on those claims. The more discourse that takes place, the more others engage and the larger the community becomes. Communities co-create their own culture. Photo: Provided by ADQ Community.

How To Be a LinkedIn Superuser (In a Few Easy Steps)

Cision

LinkedIn sometimes feels like the forgotten social network. are active each month ( LinkedIn has 467 million members, 106 monthly active as of October 2016 ). The same earnings report shows that LinkedIn generates 65% of its revenue by job recruiting, perhaps reinforcing the belief that LinkedIn is for job seekers ( ads and promoted content constitute 26% of revenue , Premium Subscriptions represent 17%). 60% of traffic to the LinkedIn platform comes from mobile.

Sayonara, business cards: LinkedIn offers QR codes and translations

PR Daily

New LinkedIn features make it even easier to instantly connect with those you meet—no matter what language they speak. Alex Xiong, senior product manager at LinkedIn, wrote in the company blog : Whether you’re at an industry conference, networking happy hour, sales meeting, or social gathering, we know how tough it can be to remember names and exchange contact info so you can stay in touch afterwards. PR and marketing pros: Have you found your LinkedIn QR code yet?

A New Take on Free Speech, Part 2

Scott Public Relations

Learn more about healthcare PR, insurance PR, and technology PR in Scott PR’s Einsight blog, and follow Scott Public Relations on LinkedIn , Twitter , and Facebook. Are Confederate statues anti-American?

5 ways internal content can boost your brand

PR Daily

In the race to continually spit out content that consumers are interested in, brand managers can—and often do—make use of effective internal communication efforts to enhance external content marketing and PR campaigns. Chuck Gose, vice president of communications for digital signage company Stratacache, shared in a LinkedIn post that 29 percent of employees think internal surveys are pointless, and 27 percent of managers don’t even review the results.

Monday Roundup: International Women’s Day

Waxing UnLyrical

Yesterday was International Women’s Day ( marked for the first time in 1911 , and for the first time on March 8 in 1914… the more you know …). Six marketing lessons for International Women’s Day. International Women’s Day: This Is What It Really Means To Act #LikeAGirl. Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign. Twitter Facebook Google+ LinkedIn Monday Roundup: International Women’s Day.

5 ways to create extraordinary consumer experiences on LinkedIn

PR Daily

As many companies turn to Facebook, Twitter, Instagram and Snapchat, don't discount what's possible on LinkedIn. Harland Sanders might have been born in 1890, but that hasn't stopped him from embracing modern technology to create a robust LinkedIn profile. To promote its Premium Economy amenities, Virgin Atlantic took to LinkedIn to post what could quite possibly be. Download our free guide: 6 steps to crafting an internal social media plan.

Monday Roundup: PRSA 2015 International Conference

Waxing UnLyrical

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. What do you hope to learn at the PRSA 2015 International Conference? area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn Monday Roundup: PRSA 2015 International Conference. Good morning from Atlanta!

#measurePR Recap (July 2015): Internal Communications

Waxing UnLyrical

The July edition of #measurePR focused on an area most PR pros don’t often think about: internal communications. Here’s some of what we talked about: On best practices for internal communications and the measurement thereof: A2 Measure the right things, not just the easy-to-measure ones. measurePR community member, Sarah Parker chimed in: Q2: Have a benchmark. To engage/motivate your internal community, you need to understand the ‘state of the union.’

Bringing Open Community To Public Relations

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Bringing Open Community To Public Relations November 22nd, 2010 Tweet Color me thrilled When Maddie Grant and Lindy Dreyer asked me to participate in a virtual book tour to explore concepts from Open Community (they call it “a little book of big ideas for associations navigating the social web&# ), I was thrilled.

Magenta Nation: Healthcare and Income Inequality

Scott Public Relations

Learn more about healthcare PR, insurance PR, and technology PR in Scott PR’s Einsight blog, and follow Scott Public Relations on LinkedIn , Twitter , and Facebook. The growing wealth gap among citizens is a major public policy concern for the United States. Income inequality has very real consequences for the people at the lower end of the gap, but it doesn’t stop there.

Monday Roundup: International Women’s Day

Waxing UnLyrical

Big day tomorrow: International Women’s Day. Six marketing lessons for International Women’s Day. International Women’s Day History. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. The best PR campaigns for International Women’s Day 2015. How will you celebrate International Women’s Day? Twitter Facebook Google+ LinkedIn Monday Roundup: International Women’s Day.

Homebound? Turn Your Kids into Smart Voters

Scott Public Relations

Learn more about healthcare PR, insurance PR, and technology PR in Scott PR’s Einsight blog, and follow Scott Public Relations on LinkedIn , Twitter , and Facebook. Are you home with kids and running out of things to do? Here’s a challenge – turn your stay-at-home doldrums into an interactive civics lesson and lively debates that will inspire your children – and you – to become active, engaged citizens. Why is this important?

The International: Taking Social Media Overseas

Waxing UnLyrical

As you might imagine, this is a highly attractive option for international students. Specifically, I’m the community manager for @WashULaw , an online Master of Law program in U.S. Not only am I trying to reach an international audience, but a very specific niche one. I mean, I wasn’t sure where international attorneys were online, if they were even active, what platforms they might be using, or what country-specific channels might be most active.

Many fooled by Instagram hoax, Spicer joins ‘Dancing with the Stars,’ and LinkedIn shares coveted skills

PR Daily

LinkedIn’s vice president for talent and learning solutions says big data, artificial intelligence and cloud computing are the “top skills we’re seeing that are in great demand.”. Use your prowess to educate online communities about savvy content consumption—and make sure you’re examining posts before you share them. Orlando International Airport’s social media team captured hearts Wednesday by comforting a mother who had just dropped off her daughter for a Disney Parks internship.

WeWork to lay off 2,000, Deloitte marketing report reveals ‘experience debt,’ and LinkedIn debuts employee engagement features

PR Daily

Work with your internal comms counterparts now to foster a thriving, transparent culture, so that when disaster strikes, you don’t have to add that to your list of cleanup duties. LinkedIn introduces page features to boost employee engagement. LinkedIn also limits the notification feature to once a week, so exuberant brand managers don’t spam employees with company news and highlights. You can check out LinkedIn’s Pages Best Practices to start.

The Real Value of Virtual Reality for Healthcare PR

Scott Public Relations

At the recent annual meeting of communicators from PR Boutiques International, Robert Hernandez, professor at the USC Annenberg School of Communication, spoke about how the exciting new virtual reality technology can completely change our perception, and the implications that carries for communications. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Technology has constantly altered how we communicate since the beginning of civilization.

Monday Roundup: International Women’s Day

Waxing UnLyrical

Big day tomorrow: International Women’s Day. Six marketing lessons for International Women’s Day. International Women’s Day History. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. The best PR campaigns for International Women’s Day 2015. How will you celebrate International Women’s Day? Twitter Facebook Google+ LinkedIn Monday Roundup: International Women’s Day.

Building Your Brand for Public Relations

Scott Public Relations

You don’t need to share material about yourself all the time, but a good way to start is engaging with the community that already exists and making yourself familiar to them while building associations with yourself and that subject. Finally, if becoming a thought leader or influencer in your field is a goal for you, consistent engagement with the industry community may ultimately build that status for you.

Magenta Nation: Healthcare and Climate Change

Scott Public Relations

Learn more about healthcare PR, insurance PR, and technology PR in Scott PR’s Einsight blog, and follow Scott Public Relations on LinkedIn , Twitter , and Facebook. There has never been a brighter spotlight on the subject of climate change, and the threat it poses to the world.

What Makes News ‘News’

Scott Public Relations

Michael Grimaldi described these elements in “What Makes News” for PR Boutiques International. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Journalists have long been the “gatekeepers” of news and information in society. Today, tools such as the Internet and social media have given millions more people the power of mass communication, and reduced the influence of professional journalists to set the agenda.

Your CEO doesn’t have to post his own articles to be effective on LinkedIn

Communications Conversations

And, it has more to do with community-building than it does thought leadership. And, in that role, he had a fairly famous post on LinkedIn during the Target financial crisis years ago ( I wrote about it here, if you’re interested). But, his most recent activity on LinkedIn caught my eye. Not because he was active on LinkedIn–it was the WAY in which he was active that really intrigued me. You make a simple post on LinkedIn celebrating your week.

Healthcare and the Environment

Scott Public Relations

Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. There has never been a brighter spotlight on the subject of climate change, and the threat it poses to the world. Yet as more and more people are educated about what this will do to our weather, storms, agriculture, and even national security, the consequences on one other aspect of life must not be overlooked: healthcare.

Healthcare and the Wealth Gap

Scott Public Relations

Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. The growing wealth gap among citizens is a major public policy concern for the United States. Income inequality has very real consequences for the people at the lower end of the gap, but it doesn’t stop there. As the divide in wealth continues to grow, it will have a negative impact on other public policy issues as well—including healthcare.

The Misinformation Age: Misinformation, Lies, and Communications

Scott Public Relations

professor at the University of California at Irvine and author of the book “The Misinformation Age: How False Beliefs Spread”, explained at the annual meeting of PR Boutiques International that understanding how false beliefs propagate may lie in defining “belief” as a social phenomenon. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. “A lie can travel halfway around the world while the truth is still putting on its shoes.”.

Advancing Healthcare’s Abilities: ABS Virtual Office

Scott Public Relations

Central Reach provides access to the necessary electronic medical records, while Company and Industry News connects to HR and community event information. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Technology is rapidly changing the nature of healthcare: its capability, delivery, and efficiency.

Advancing Healthcare’s Abilities: ABS Virtual Office

Scott Public Relations

Central Reach provides access to the necessary electronic medical records, while Company and Industry News connects to HR and community event information. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Technology is rapidly changing the nature of healthcare: its capability, delivery, and efficiency.

What Makes News ‘News’

Scott Public Relations

Michael Grimaldi described these elements in “What Makes News” for PR Boutiques International. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Journalists have long been the “gatekeepers” of news and information in society. Today, tools such as the Internet and social media have given millions more people the power of mass communication, and reduced the influence of professional journalists to set the agenda.

Being a Successful Communicator For Your Team

Scott Public Relations

Communicators can shape internal messaging to give employees a better understanding of their purpose and make their message resonate from the top down. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Communications is an essential part of just about any professional team or business. But how does a communicator ensure they are giving their colleagues the best benefit of their work that they can?