Sword and the Script

JULY 7, 2020

Managing customer relationships is a business process that’s virtually impossible to perform at scale without technology, even as the term CRM has become synonymous with the technology. Here’s the summary of news – the monthly PR Tech Sum – from the world of the PR technology vendors. >>> Give our services a try.

Technology 122

Technology Publicity Software Print 122

wiredPRworks

MAY 23, 2022

When did you join LinkedIn? 17 years ago today I logged in for the first time and began networking and posting, up to four times a day – all in quest to become a recognized thought leader on LinkedIn. Two years later, I would win second place in a contest for top LinkedIn tips. But, I wanted to delete my entry.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Melissa Agnes

JUNE 28, 2015

Claudia is a humanitarian who works on the ground in some very hostile and conflicted crisis-affected communities. Technology’s impact on crisis communications and humanitarian work. Strategic ways to create long-lived and short-lived crisis communication messages that achieve results. About guest, Claudia Liute.

Community 140

Community Crisis Communications Crisis Management 140

Deirdre Breakenridge

APRIL 11, 2016

ET, the #PRStudChat Community with gather and share insights on the communication changes faced by financial services companies and how they can engage and participate effectively in social communities. On Tuesday, April 19th at 8:30 p.m. What opportunities can social media bring to financial services companies? Read more.

Financial 150

Financial Community Social Media Guidelines 150

Stern + Associates

FEBRUARY 1, 2024

One of the dangers of last year was that people started to lose their faith in technology. Ordinary voters would start to dislike this path of what is quite a helpful technology, and technology is what provides prosperity. All of us have been playing with Midjourney and ChatGPT and a lot of really cool technologies.

Technology 111

Technology Policies Government Community 111

ImPRessions - Crenshaw Communications

AUGUST 23, 2023

As a PR firm focused on high-growth technology companies, we talk to prospective clients all the time about their goals. The good news is that PR-driven tactics can help a business build and communicate a positioning that prioritizes the well-being of their workers and a commitment to their industry and community.

Brand 156

Brand Branding How To Employee 156

Karen Freberg

MAY 9, 2019

I got the exciting news as a signed into my LinkedIn account yesterday I got access to LinkedIn Live! You may be asking yourself – what is LinkedIn Live anyway? Well, LinkedIn announced back in February they would be opening up their platform to include a feature that allows individuals to go live within their platform.

LinkedIn 49

LinkedIn Social Media YouTube Community 49

5W PR

DECEMBER 5, 2018

Although various social channels can contribute to a company’s B2B social media marketing strategy, there are few channels that appeal more to professionals online than LinkedIn. LinkedIn is the ultimate way for today’s companies to grow their presence with business clients. Deliver Targeted Content.

LinkedIn 76

LinkedIn B2B Social Media Marketing 76

Deirdre Breakenridge

SEPTEMBER 5, 2014

ET, the #PRStudChat and #PR20Chat communities will gather for a joint Twitter chat discussion on finding the most effective resources to include in a “Back to School #PRToolkit.”. We’ll be discussing everything from networking, relationship building and ethical communication to channel participation, new tools and productive apps.

Twitter 324

Twitter Community Ethics Resources 324

5W PR

MARCH 26, 2024

Explore industry magazines, make the company’s presence felt at relevant conferences, and put platforms like LinkedIn to good use to pinpoint the movers and shakers in the company’s market. Undertake market research to pinpoint their pain points and craft the communication to tackle these issues head-on.

B2B 78

B2B Strategy Communications Case Study 78

ImPRessions - Crenshaw Communications

JUNE 22, 2020

The B2B landscape is changing, especially for technology brands. They’re under pressure to differentiate their brand communications to reach high-priority audiences in more thoughtful and effective ways. For those who do take part, they may limit involvement to LinkedIn, where business leaders tend to engage most frequently. .

B2B 276

B2B Social Media Brand Branding 276

Communications Conversations

JULY 16, 2019

And, it’s no surprise since our world is increasingly tied to technology. ” And yet, we still struggle with technology. I’ve been thinking a lot lately about how much time I devoted to either fixing or figuring out technology (or, managing passwords!). Wi-fi (router, modem). That’s just a start.

Technology 60

Technology Instagram Writing LinkedIn 60

Offleash

NOVEMBER 1, 2023

LinkedIn, the iTunes store, the Safari browser, and Skype were launched. Think of all the technology innovation we’ve witnessed over the past two decades. Technology trends and the very tools powering our business now weren’t more than a twinkle in a founder’s eye when the agency started. The year was 2003.

Skype 122

Skype LinkedIn Media Training Agency 122

Shift Communications

MAY 1, 2015

Has LinkedIn’s pivot to become a content marketing site and publisher been a success? LinkedIn’s network continues to grow at a healthy clip, around 5% quarter over quarter: At 364 million total members, LinkedIn’s network has a stronger member count than Twitter or Instagram. Let’s look at the numbers.

LinkedIn 60

LinkedIn Marketing Advertising Advertising 60

Communications Conversations

APRIL 15, 2021

According to a recent study by LinkedIn, “digital marketing jobs” were among the top 15 most in-demand jobs in the U.S. Or, what about figuring out if your company needs to be doing anything with emerging technologies and areas like NFTs and Augmented Reality? Anecdotally, I can confirm that. Content marketing manager.

Social Media 179

Social Media Media LinkedIn Community 179

Waxing UnLyrical

MARCH 19, 2013

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors. How do you qualify your audience for each campaign?

Community 95

Community Communications Case Study Customer Service 95

wiredPRworks

OCTOBER 9, 2015

Thanks to IMEX America for inviting me to present digital marketing, LinkedIn, and PR trends for the meetings, destinations, and events industries. How cool that the Deep Dive: LinkedIn MBA session is sponsored by Visit Mexico ! Smart Monday Deep Dive: LinkedIn MBA (Meetings and Business Accelerator) School. 10:00 am - 12:15 pm.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

Solo PR Pro

JANUARY 24, 2017

We gather and form mini-communities around our work, interests, locations and more. Technology has amplified that trait. Long before social media, Harley-Davidson created a deep connection with their brand by enabling community. When you purchase a Harley Davidson you are joining a community with a strong bond and long history.

Community 40

Community Case Study Sports Groups 40

PRSay

JULY 29, 2022

For communicators in today’s hyper-globalized world, achieving an organization’s goals is becoming more complex. A growing multiplicity of voices and communications channels accompanies disruptive technologies and radical new business models. Connect with him on LinkedIn. Humanize digital experiences.

Communications 134

Communications Public Affairs Insurance Insurance 134

Waxing UnLyrical

FEBRUARY 5, 2013

But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Below I’ll highlight a couple of simple and effective methods that’ll help grow a B2B Facebook community through engaging content curation. Offer something of real value instead.

B2B 92

B2B Community Facebook How To 92

Deirdre Breakenridge

MAY 5, 2016

ET, the #PRStudChat community will gather to discuss The Role of PR in the Integrated Marcom Structure. We will be joined by our special guest expert, Fay Shapiro , publisher at CommPRO.biz , an exciting hub for professionals interested in events and opinions focused on integrated business communication sectors.

Community 150

Community Technology LinkedIn Advertising 150

Sword and the Script

MAY 2, 2023

That brings us to the first story in this month’s PR tech sum – which covers news from the vendor community over the last month. Content picks LinkedIn is making over 100 AI courses free through June 15, 2023, according to a public post by a company salesperson on the platform. Now it’s gone quiet. Are we all AI-ed out?

Pitching 122

Pitching Study Technology Report 122

Waxing UnLyrical

MAY 8, 2013

And in doing so, I experienced two very different attitudes to customer service, and technology, all in the same day. When I asked what the average lifespan of the machines was, she said, “The technology will be obsolete by then, but you’re looking at _.” Technology, for better or worse. Too cool for school.

Technology 92

Technology Customer Service Retail Software 92

Deirdre Breakenridge

JUNE 14, 2017

Please join the #PRStudChat community on June 27, at 8:30 P.M., Please come join the #PRStudChat community for a dynamic discussion on learning and education. Be sure to also visit our LinkedIn Group to share your ideas. Education and learning, they are critical to life success. . And much more. See” you on the 27!

Education 322

Education Community Course LinkedIn 322

PRSay

NOVEMBER 17, 2023

For communicators, “The key is to understand how AI can enhance what you do, rather than replace what you do.” 14 on Strategies & Tactics Live , PRSA’s LinkedIn livestream. The technology “will put out an entire paragraph and all the sentences will be about the same length.” You can watch the playback on LinkedIn here.

LinkedIn 71

LinkedIn Writing Tools Technology 71

PRSay

JANUARY 20, 2023

But as communications professionals, “I don’t think we need to be afraid of [ChatGPT],” she said. “We It should be about what is in this technology that can be helpful to us. Another way to prepare for recession and layoffs is by building your community, she said. You can watch the playback on LinkedIn.

Trends 82

Trends Newspapers Community Ethics 82

MaccaPR

OCTOBER 14, 2015

Not too long ago, you , as a marketer, signed in to LinkedIn to check your messages , catch up on an old colleague, and maybe update your new profile picture. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. 1) Access to influential people.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Deirdre Breakenridge

MARCH 8, 2017

ET, the #PRStudChat community will gather to discuss how storytelling and content help to build relationships with your community. Several of the topics and questions answered by our special guests and our community members on the 22nd will include: How much time/attention do you give to the content you share and why?

Radio 170

Radio How To Community Storytelling 170

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. Semrush is focusing on building up their marketing education,” wrote Backlinko founder Brian Dean in a LinkedIn post. Case in point?

SEO 130

SEO Content Marketing Marketing Software 130

Stephen Waddington

JUNE 15, 2020

By Lisa Pantelli simplyIC is Europe’s largest digital workplace festival for those working in internal communications, HR, and enterprise communications technology. Delivering a masterclass in virtual events Community We wanted an event which would capture the elements of our in-person event that our attendees enjoy.

Enterprise 88

Enterprise Technology Community Internal 88

Sword and the Script

JUNE 6, 2023

PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. Like other vendors that have already released features or products, the Meltwater gAI feature is based on OpenAI technology, which is the company behind ChatGPT.

Survey 144

Survey Software B2B Pitching 144

ImPRessions - Crenshaw Communications

JUNE 7, 2017

Small businesses today are empowered through digital technology. Technology is a great equalizer for a business. They’re part of the community. This can depend on industry sector and geography, but most smaller companies are deeply involved in their local community as well as the relevant industry organizations.

Small Business 168

Small Business SMB Local Viral 168

Deirdre Breakenridge

JANUARY 12, 2017

ET , the monthly #PRStudChat Twitter Chat Community will gather to discuss how students and PR professionals can build better relationships with the media, from new ways to pitch to dealing with quick media cycles, journalist pressures and building trust by managing expectations and being reliable sources. What constitutes a slam dunk pitch?

Media Relations 150

Media Relations Media Pitching Television 150

ImPRessions - Crenshaw Communications

JUNE 22, 2021

Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? One driving force behind the creation of Twitter Spaces seems to be the challenges Clubhouse faces regarding its community standards. For many, they continue to be the trinity of social media.

B2B 405

B2B Social Media Media Instagram 405

Deirdre Breakenridge

JUNE 8, 2016

Their public relations experience spans various industries including entertainment, nonprofit, healthcare, technology, sports, and higher education. You can also post your questions in the #PRStudChat LinkedIn Group. Is PR Right for me?” This was an important question and one that should be explored beyond one student or one blog post.

Social Media 150

Social Media Pitching How To Media 150

ImPRessions - Crenshaw Communications

MARCH 27, 2018

Look into colleges, not-for-profits and community organizations to start. LinkedIn pages for both the company and the individual offer another way to get the word out also; include “public speaker” in job titles to help optimize search results within LinkedIn and Google.

Trade Shows 149

Trade Shows Conference LinkedIn Retail 149

ImPRessions - Crenshaw Communications

JUNE 5, 2019

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality.

Company 120

Company Banking Education B2C 120