Waxing UnLyrical

APRIL 18, 2019

Over the past two years, I have significantly grown my online community through the power of livestreaming and video content. In this article, I will share three specific ways that livestreaming has helped me grow my community. How is your video content serving your community? I am just like anyone else – a normal person.

Community 69

Community Brand Branding Education 69

Onclusive

AUGUST 22, 2017

Measuring the effectiveness of internal communications is an interesting PR problem that Mary Lou Panzano, vice president and head of U.S. communications for Bayer Corporation, explains more in this Forbes article outlining internal communications best practices. Check out our list of the best PR conferences to attend in 2017.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

That’s probably because I started my career at consumer marketing PR agencies and enjoyed the work immensely for many years. For many firms, consumer work typically offered lower margins, and the PR budget was at the end of the brand food chain, but the glamor factor made up for that, or so we thought. B2B PR boosts SEO.

B2B 242

B2B B2C Software Consumer 242

Waxing UnLyrical

MARCH 19, 2013

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors. How do you qualify your audience for each campaign?

Community 95

Community Communications Case Study Customer Service 95

Solo PR Pro

JANUARY 24, 2017

We gather and form mini-communities around our work, interests, locations and more. Communication professionals value positive UGC because people trust what other people say more than what a brand says about itself. In fact, consumers are twice as likely to share user-generated content with friends or family.

Community 40

Community Case Study Sports Groups 40

MaccaPR

MAY 23, 2016

Those of us who are healthcare marketers and communicators have a lot of work to do to gain consumer trust. Whether you’re a healthcare marketer or not, here’s an inside look at what any communicator could take away from the Conference: Breaking Down the Complex. Their advice to conference attendees?

Conference 80

Conference Healthcare Marketing Crisis 80

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers. These partnerships open doors to new markets and communities, strengthening your foothold.

B2B 94

B2B Marketing Measurement Social Media 94

5W PR

JANUARY 31, 2024

This is especially effective for consumer technology products. Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement. Event Management: Tech PR may involve organizing and promoting events such as product launches, conferences, and webinars.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Bianchi Biz Blog

SEPTEMBER 21, 2023

However, most of the journalists attending these events are more consumer-product-oriented, and these receptions tend to lend themselves to smaller, table-top type product displays, rather than active vehicle technology demonstrations. A combined 4,815 media representatives attended CES 2023.

Technology 93

Technology Automotive Mobile Interviews 93

Reputation Us

AUGUST 28, 2023

I value attending these types of “innovative” and “disruptive” conferences, as they keep me on the front lines of the latest problems and solutions. Pinto *Love this slogan as it conveys a look ahead and a community of future leaders. Pinto “We need to get communities involved and tell better stories.”

System 78

System Technology Banking Community 78

5W PR

AUGUST 18, 2023

Authentic storytelling allows individuals in the Sober Curious community to connect with a brand on a deeper level. Collaborating with influencers and advocates Influencers and advocates within the Sober Curious community can play a significant role in promoting a brand or product.

How To 78

How To Resources Storytelling Community 78

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

While Google is a default monitoring tool for many agencies, it can be time-consuming, and it often misses coverage. Simply by signing up, ProfNet provides direct emails with queries from journalists and others looking for commentary, as well as requests for speakers for conferences and tradeshows.

Tools 232

Tools Radio Trends Pitching 232

Deirdre Breakenridge

OCTOBER 22, 2014

. · The local TV station wants a comment regarding a tip from an irate customer for their “Consumer Fight Back” report”. · You are responsible for a large conference with a keynote speaker from out of town. You launch your exciting new social media campaign only to hear… crickets…. Monday morning is a big board meeting.

Crisis 312

Crisis Twitter Community Conference 312

Shift Communications

APRIL 13, 2022

So, it’s due strategy and resources that match the level of importance consumers pay it. After all, consumers are professionals too and this platform is less saturated with consumer marketing. Sharing user-generated content is also essential to cultivating a community. What hasn’t? The importance of social media.

LinkedIn 78

LinkedIn Social Media Twitter Trends 78

Waxing UnLyrical

JUNE 15, 2015

Yup, I’m in San Francisco this week for the IABC World Conference ; I love love love this city. Never mind… With some of the best and brightest minds in business communications all congregating at Baghdad by the Bay, I thought it would be neat to feature some of the speakers in this week’s roundup.

Conference 40

Conference Analysis Journalism Employee 40

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. c) Donald Steel. Data is great for PR people. We can use it to measure and evaluate our success.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Bianchi Biz Blog

JULY 21, 2022

But note that most of the journalists attending these events are more consumer-product-oriented, and these receptions tend to lend themselves to smaller, table-top type product displays, rather than active vehicle technology demonstrations. A combined 3,185 media (1,878 in person / 1,307 digitally) attended CES 2022 from 1,670 outlets.

Mobile 113

Mobile Technology Automotive Interviews 113

PRSay

JANUARY 9, 2020

However, now that influencers have become commonplace and the FCC is cracking down on disclosures , consumers aren’t as easily captivated by celebrity promotions for hair regimens and face creams. But hanging a mission statement on your website or conference room wall is no longer enough to deem you socially conscious.

Trends 165

Trends Nonprofit Consumer Newspapers 165

ImPRessions - Crenshaw Communications

MARCH 4, 2021

Others in the VC community argue that PR is essential to a successful fundraise, and they preach its ancillary benefits for talent recruiting, business development, and M&A. For consumer brands, of course, PR can strike a spark that lights the fire of mass appeal. That can confer a tangible advantage over competitors.

Study 234

Study SEO Course B2B 234

Flack's Revenge

DECEMBER 12, 2018

I had the privilege of writing for his Maximize Social Business blog for three years, and have also spoken at several of his Social Tool Summit conferences. It’s not just leveraging celebrities that want to get paid, but brands building communities of influencers. Have you been recommending a change in strategy regarding social media?

Instagram 214

Instagram B2C YouTube Facebook 214

PR 20/20

SEPTEMBER 8, 2021

Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community.

Financial 98

Financial Conference Agency Resources 98

Karen Freberg

JUNE 26, 2022

While this may spark some reactions from my fellow colleagues in academia – it is important to say that the value you are able to get from Cannes Lions is beyond what any academic conference can offer to professors and students. Just waiting to see if the lightening bolts from the academic community will come down.

Conference 97

Conference Pinterest Hotels Nonprofit 97

Bianchi Biz Blog

APRIL 3, 2024

It was recently announced that the Detroit Auto Show would be moving from its newer date in September back to its old stomping grounds of January and recentering its focus on consumers and car buyers. of Energy, the U.S. Dept of Transportation and more. Registration for the free SAE WCX Expo and paid technical programs can be done here.

Automotive 97

Automotive Mobile Trade Shows Engineering 97

Deirdre Breakenridge

JANUARY 13, 2015

Since 2007, 57 keynote speakers at Apple’s Worldwide Development conference have been men. i] At the International Consumer Electronics Show I attended last week, of the twenty-two keynote speeches, only three were delivered by women. [i] I’ve spoken to women who will not speak at a conference without it. Sara Capra.

Conference 150

Conference Training Healthcare Policies 150

Stephen Waddington

MAY 9, 2017

Fake news, social media speculation, the Croatian Public Relations Association conference and support for students, are all among the topics discussed on the latest #FuturePRoof podcast. Twitter has said that it has no plans to address the issue and that the community quickly self corrects. Here’s what you’ll learn. We have our doubts.

Ethics 108

Ethics Conference Advertising Advertising 108

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Many of the Fringe community stakeholders are clear: the artists (actors, writers, directors, stage managers, etc.);

Community 40

Community Print Twitter Creativity 40

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

Bianchi Biz Blog

AUGUST 19, 2021

Obstacle: A large majority of the 6,517 journalists (60% domestic and 40% international) that attended CES 2020 attended to cover the latest in consumer electronic products and gadgets. Jessica is vice president – account service at Bianchi PR with 24 years of PR experience across the corporate, industrial and community perspectives.

Automotive 91

Automotive Interviews Technology Mobile 91

PRSay

APRIL 15, 2019

Pursuing the APR was challenging, consuming and often stressful. The process brought me closer to the discipline of being a communicator and the talented practitioners I call colleagues. I attended the 2018 PRSA International Conference in Austin, Texas, and it was one of the best conferences I’ve ever attended.

Nonprofit 117

Nonprofit Conference Study Retail 117

Bianchi Biz Blog

JUNE 15, 2023

Of course, all AutoMobili-D exhibitors will receive marketing and public relations support including identification in AutoMobili-D listings, promotional materials and social media posts, the ability to use show logo and name, opportunity (at additional cost) to host a press conference on the AutoMobili-D stage, and corporate credential packages.

Automotive 78

Automotive Mobile Technology Transportation 78

Cision

JUNE 18, 2015

Social Media Today’s Social Shake-Up 2015 Conference took place from June 9-10 in Atlanta, GA. With more than 500 attendees, social discussion peaked on day one, driving higher levels of discussion than the PR Measurement Conference, but not quite as much buzz as Social Media Marketing World. Which social platform was used most?

Conference 120

Conference Social Media Measurement Financial 120

Stephen Waddington

MAY 16, 2017

But practice is broadening to include new forms of media including influencer relations, social media, community engagement and messaging. The internet has disintermediated every business that it has touched since the launch of consumer and mobile broadband in the noughties. Community management. Media change. Media relations.

Publicity 119

Publicity Customer Service Community Internal 119

wiredPRworks

APRIL 13, 2022

Visuals matter Make it emotional Connect with values like ESG Build communities around groups like women entrepreneurs Differentiating between financial services firms and financial services influencers Why volunteering is essential. Bank, Capital One and TD Bank discover ways to motivate consumers to act. About Barbara Rozgonyi.

Financial 52

Financial Social Media Banking Media 52

PRSay

SEPTEMBER 20, 2019

PoliteMail was a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. Fortunately, your corporate communications team can kindle that love. As Gallup writes, “Employees are consumers of the workplace. They are drawn to brands they can connect with.”

Internal 137

Internal International Communications Strategy 137

PR 20/20

SEPTEMBER 8, 2021

Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community.

Financial 52

Financial Conference Agency Resources 52

Deirdre Breakenridge

MARCH 2, 2015

Develop a community. We needed to develop a community that was inspirational and empowering. As consumers, we all know that so much more goes into our spending. Are they going to annual conferences or events to interact with their peers or what Seth Godin calls “tribes?” Target your promotion. Consider advertising there.

Enterprise 150

Enterprise Community Education Radio 150

Deirdre Breakenridge

AUGUST 5, 2015

For every wrong, there are probably 100+ rights that don’t get discussed in our communities. The focus should be on your ethical approach to public communication through all media formats. Ethics should always be top of mind in your communication. What have PR professionals and their companies done right lately?

Skype 150

Skype Ethics Case Study Meeting 150