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Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. Locations and logistics at conferences and trade shows can be confusing and traveling from one point to another is often slow, so build in extra time.

Media 294
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Five Reasons You Should Not Miss SAE WCX 2024

Bianchi Biz Blog

And that environment of change has also extended to the industry’s longstanding events and trade shows. It was recently announced that the Detroit Auto Show would be moving from its newer date in September back to its old stomping grounds of January and recentering its focus on consumers and car buyers.

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The Secret Weapon of B2B Marketing: How Influencers Drive Growth

Burrelles Fresh Ideas

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers. These partnerships open doors to new markets and communities, strengthening your foothold.

B2B 95
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CES 2023: PR Facts That Every Vehicle Technology & Mobility Supplier Should Know

Bianchi Biz Blog

CES 2023 will be one of the most competitive trade shows we’ve seen in our 30 years of doing business-to-business public relations. With these, you may be able to snag some major consumer media coverage, such as national network news, that your top executives would view as a CES media relations win.

Mobile 113
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Obstacles & Opportunities: The PR Facts You Need to Know About CES 2022

Bianchi Biz Blog

Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.

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How to Choose a Press Release Topic for Small Businesses

PR Fuel

Consumers might turn toward your competitors instead. For example, maybe you’re about to announce a conference, launch party, or another event. Consumers will see the waves you’re making in the industry. For example, maybe you’ll attend a tradeshow or conference. Community Involvement.

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How a World-Class Convention Center Became a Beacon of Hope During the Pandemic

PRSay

Javits Convention Center was transformed from a top trade-show destination into a FEMA-operated medical facility — in just one week. As part of the PRSA Storytellers series , Tony Sclafani, the Javits Center’s senior vice president and chief communications officer, spoke to PRSA Publications Director John Elsasser.

Crisis 87