Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers. These partnerships open doors to new markets and communities, strengthening your foothold.

B2B 94

B2B Marketing Measurement Social Media 94

Waxing UnLyrical

MARCH 19, 2013

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors. How do you qualify your audience for each campaign?

Community 95

Community Communications Case Study Customer Service 95

PRSay

JANUARY 9, 2020

However, now that influencers have become commonplace and the FCC is cracking down on disclosures , consumers aren’t as easily captivated by celebrity promotions for hair regimens and face creams. But hanging a mission statement on your website or conference room wall is no longer enough to deem you socially conscious.

Trends 167

Trends Nonprofit Consumer Newspapers 167

PR 20/20

SEPTEMBER 8, 2021

Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community.

Financial 98

Financial Conference Agency Resources 98

Reputation Us

AUGUST 28, 2023

I value attending these types of “innovative” and “disruptive” conferences, as they keep me on the front lines of the latest problems and solutions. Pinto *Love this slogan as it conveys a look ahead and a community of future leaders. Pinto “We need to get communities involved and tell better stories.”

System 78

System Technology Banking Community 78

Deirdre Breakenridge

JANUARY 13, 2015

Since 2007, 57 keynote speakers at Apple’s Worldwide Development conference have been men. i] At the International Consumer Electronics Show I attended last week, of the twenty-two keynote speeches, only three were delivered by women. [i] I’ve spoken to women who will not speak at a conference without it. Sara Capra.

Conference 150

Conference Training Healthcare Policies 150

Waxing UnLyrical

JUNE 15, 2015

Yup, I’m in San Francisco this week for the IABC World Conference ; I love love love this city. Never mind… With some of the best and brightest minds in business communications all congregating at Baghdad by the Bay, I thought it would be neat to feature some of the speakers in this week’s roundup.

Conference 40

Conference Analysis Journalism Employee 40

wiredPRworks

APRIL 13, 2022

Visuals matter Make it emotional Connect with values like ESG Build communities around groups like women entrepreneurs Differentiating between financial services firms and financial services influencers Why volunteering is essential. Bank, Capital One and TD Bank discover ways to motivate consumers to act.

Financial 52

Financial Social Media Banking Media 52

PR 20/20

SEPTEMBER 8, 2021

Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community.

Financial 52

Financial Conference Agency Resources 52

Cision

NOVEMBER 30, 2016

By the early 2000s, the traditional media industry slipped on terms like “disruption” and “innovator’s dilemma” before they became as trendy as skinny jeans and bug-netted trucker hats here in the Bay Area startup community. According to research from Nielsen , consumer trust in earned media remains higher than both paid and owned sources.

Software 0

Software Media Leadership Journalism 0

Communications Conversations

MAY 20, 2020

And sure, their DreamForce conference is one of the more talked-about events each year. According to SF, the series aims “to provide thought leadership, tips, and resources from Salesforce and our community of Trailblazers to help business leaders manage through crisis; and to provide a forum for community and conversation with peers.”

Journalism 148

Journalism Brand Branding Interviews 148

PRSay

AUGUST 8, 2016

Members have new ways to keep informed and to connect thanks to our daily Smart Brief newsletter and our new members-only community portal MyPRSA. Most notably, we helped lead the formation of an industry coalition to overturn the JCOPE ruling that could have had a chilling effect on communications professionals.

Conference 60

Conference Leadership Meeting Internal 60

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. Along with other thought leadership initiatives , sharing educational content on a consistent basis helps establish the company as an authority in its industry. Build a community.

B2B 170

B2B Social Media Media Education 170

PR 20/20

JUNE 25, 2019

Technology and data have supercharged consumer expectations for a personalized, connected experience. And 67% have switched vendors for a more consumer-like experience. Nearly two-thirds of global consumers (64%) will buy from or boycott a brand solely based on its position on a social or political issue. And it’s not just B2C.

Marketing 52

Marketing Storytelling Technology Community 52

PR 20/20

SEPTEMBER 29, 2020

Regardless of whether marketers embrace AI, it is accelerating change in the industry: Consumers demand greater personalization, and want to control data and privacy. The strategy: Fill the content gap to address this market need, and create a frictionless experience to consume content and purchase additional resources.

Case Study 92

Case Study Study Brand Branding 92

Stephen Waddington

DECEMBER 11, 2019

It has contributed to research projects, and developed thought leadership content. Its members have presented at conferences around the world. We took our industry-leading research and work to thousands of communicators worldwide. Panel members have presented at conferences in Africa, Australia, Bali, Canada, UK and US.

Data-Driven PR 79

Data-Driven PR Data Conference Tools 79

PRSay

OCTOBER 12, 2016

At the same time, this disruption creates more opportunity for brands to differentiate themselves, establish thought leadership and make stronger connections with buyers and influencers. Prior to Cision and PR Newswire, Ken held senior-level marketing and product leadership roles at Dun & Bradstreet, ADP, Citigroup, and IBM.

Communications 60

Communications Trends Leadership B2C 60

Offleash

APRIL 29, 2020

A number of community Grafana dashboards have been built for visualizing data tracking the spread of COVID-19 around the world. UserTesting has emphasized the importance of human empathy in how organizations communicate with customers during the time of the coronavirus. We’re proud to have the opportunity to help tell their stories.

Healthcare 52

Healthcare Small Business Resources Data 52

Landis PR

JANUARY 16, 2024

This is a community where they can openly talk about that. Now, of course, these events are more like conferences, but the real purpose is to spend a couple of days together so that people can become friends and can share sensitive information about their businesses. To date those in-person meetings form the backbone of our network.

Agency 59

Agency Internal International Meeting 59

PRSay

MARCH 23, 2021

On the timeline leading up to the conversion: The Javits Center is the busiest conference center in the country, with nearly 2.3 We view the building as a New York City community partner. Absolutely,” I told them, because everything I put in those emails is designed for the public to consume. Should I use what’s in the email?”

Crisis 87

Crisis Employee Trade Shows Local 87

Beyond PR

SEPTEMBER 29, 2017

” But in the run up to this year’s Advertising Week conference in New York, it seems CMO patience has started to wane. This creates a ripe opportunity for communicators who manage earned media programs to secure better budgets in 2018. According to research data from eMarketer , “digital ad spend will increase 15.9

Media 57

Media Advertising Advertising Measurement 57

Karen Freberg

MARCH 11, 2020

The best thing you can do is take a leadership role in the situation. In fact, it is sometimes harder since you have to do a bit more in clarifying any questions, create new content that is consumable. and the #SMprofs group has been active in making sure to share resources and updates for the community as well.

Social Media 92

Social Media How To Media Resources 92

PR 20/20

NOVEMBER 30, 2022

Publishing regular content on a blog platform is great for SEO, thought leadership, and establishing internal subject matter experts. Or use these events to drive media relations and community conversation. Tradeshow or conference. Consumers are more willing to trust peer reviews or recommendations than a company.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

MAY 21, 2019

In my previous experiences, I had not been exposed to women in positions of leadership. My employer launched a print magazine, website and social presence telling stories about health and community to business audiences, which is still going, BetterTennessee.com. BH: We’re all consumers.

B2B 82

B2B Social Media Company Marketing 82

Deirdre Breakenridge

JANUARY 7, 2016

We hosted a terrific session with Michael Brito, Rebekah Iliff and Lee Odden on the same topic during this year’s PRSA International Conference ( “You Can Be a #ContentMachine” ) and it was clear from the discussion that PR pros want to empower themselves using content , and not be overwhelmed by it.

Survey 90

Survey Marketing Content Marketing Measurement 90

PR 20/20

OCTOBER 10, 2019

Regardless of whether marketers embrace AI, it is accelerating change in the industry and transforming careers along the way: Consumers will demand greater personalization, while wanting to control their data and privacy. Some marketers even choose to ignore it because they perceive the topic to be too abstract.

Case Study 42

Case Study Storytelling Study Engineering 42

Communications Conversations

DECEMBER 5, 2019

Think of it like this: consumer brand works to share the story of why you should spend your money somewhere. As employment brand manager, I work to share the story of why top candidates should want to work at Room & Board – by sharing the story of our people, culture, guiding principles and how we give back through community partnerships.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Communications Conversations

JANUARY 13, 2017

It’s all growing and changing so fast, but the biggest driver for us (and I’d argue for anyone doing health care, or at least health insurance) is focusing more on the consumer. We talk about our members, but we don’t talk about them as the consumers of our products, we tend to think more about the employer groups as the consumer.

Insurance 60

Insurance Insurance Social Media Corporate 60

5W PR

JANUARY 31, 2024

This is especially effective for consumer technology products. Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements. It’s important to have a plan in place before a crisis might arise.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PRSay

JUNE 6, 2017

And then on the consumer side, what does that mean? So if there’s a tennis lesson to drive to or a teacher conference after school or something, I’m not skipping out of work for all those things — I was available because I’d been up at some ridiculous hour in the morning. It means that we are often not breaking the news as we used to.

Wireless 102

Wireless Storytelling Radio Analysis 102

5W PR

MAY 24, 2024

Disruptive technologies continue to emerge, providing consumers and businesses with increased accessibility, convenience, and security. A strategic communication approach, clear and consistent, is fundamental. Thought leadership emerges as another influential instrument in PR’s repertoire.

Financial 78

Financial Privacy Infographics Leadership 78

Maxim Behar

MAY 31, 2021

I spent many years in the Top Management of ICCO, which is the International Communications Consultancy Organization, and this is an Australian PR organization. This is the largest PR community in the world. It is very important to know how to change the leadership and how to bring new elements. It was published a month ago.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Shift Communications

APRIL 13, 2022

So, it’s due strategy and resources that match the level of importance consumers pay it. What’s working — distinct thought leadership branding: Thought leadership from the brand and its executives should be cornerstone content on LinkedIn. Sharing user-generated content is also essential to cultivating a community.

LinkedIn 78

LinkedIn Social Media Twitter Trends 78

Sword and the Script

NOVEMBER 30, 2021

Most participants hold leadership titles and are “directly responsible for making purchase decisions of $10,000 or more.”. B2B buyers consume information from a range of sources. 36% “industry/professional online communities/social networks,”. 32% “industry events/trade shows/conferences,”. 28% “peers/colleagues,”.

B2B 100

B2B Trade Shows Survey Study 100

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

As with any PR or marketing campaign – leadership needs to know how it will impact the bottom line. Often a B2B marketer may think they are targeting CEOs with their content, only to find that it’s actually those who report into the C-level who read and vet things to put before leadership.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Ethical Voices

DECEMBER 12, 2022

I’ve spent the last 25 years of my career in corporate communication as an agency owner, and with WE Communications who acquired my business back in 2016. And consumers and people are expecting brands to take a stand and stand for something now more so than ever. It’s pretty exciting times. It absolutely is.

Ethics 74

Ethics Brand Branding Internal 74

PR 20/20

AUGUST 16, 2018

Marcus Sheridan kicked off this year’s IMPACT Live conference by asking one mission-critical question: How do we define inbound today? He noted that by next year (2019), 80% of all content consumed online will be video, and social video already generates 1,200% more shares than text and images. hobbies, interests).

Conference 40

Conference Leadership Agency Community 40