Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

Waxing UnLyrical

JUNE 15, 2015

Yup, I’m in San Francisco this week for the IABC World Conference ; I love love love this city. Never mind… With some of the best and brightest minds in business communications all congregating at Baghdad by the Bay, I thought it would be neat to feature some of the speakers in this week’s roundup.

Conference 40

Conference Analysis Journalism Employee 40

PRSay

SEPTEMBER 20, 2019

PoliteMail was a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. Fortunately, your corporate communications team can kindle that love. Your communications teams have significant influence over which path your organization takes. They are drawn to brands they can connect with.”

Internal 138

Internal International Communications Strategy 138

PR 20/20

SEPTEMBER 8, 2021

Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community.

Financial 98

Financial Conference Agency Resources 98

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Many of the Fringe community stakeholders are clear: the artists (actors, writers, directors, stage managers, etc.);

Community 40

Community Print Twitter Creativity 40

Cision

OCTOBER 26, 2015

Last week, around 1,000 people attended MarketingProfs’ B2B Marketing Forum , a conference aimed to teach the latest B2B marketing best practices. ” Understanding consumer behavior and what emotions and processes drive action is what separates a thriving company from a struggling one. Learn how with our free white paper!

B2B 120

B2B Marketing B2C Employee 120

The Proactive Report

JUNE 18, 2021

It was like “Old Home Week” with panelists I’ve known for many years and shared a stage with at many conferences. You can create your own groups on social media and build a community of engaged followers. All aspects of the campaign used similar creative so that the message was consistent across all platforms.

Small Business 213

Small Business Fashion Groups Local 213

PR 20/20

SEPTEMBER 8, 2021

Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community.

Financial 52

Financial Conference Agency Resources 52

PR 20/20

JUNE 25, 2019

Technology and data have supercharged consumer expectations for a personalized, connected experience. And 67% have switched vendors for a more consumer-like experience. Nearly two-thirds of global consumers (64%) will buy from or boycott a brand solely based on its position on a social or political issue. And it’s not just B2C.

Marketing 52

Marketing Storytelling Technology Community 52

Stephen Waddington

DECEMBER 11, 2019

Its members have presented at conferences around the world. We took our industry-leading research and work to thousands of communicators worldwide. Panel members have presented at conferences in Africa, Australia, Bali, Canada, UK and US. The next 12 months will involve building a community of practice.

Data-Driven PR 79

Data-Driven PR Data Conference Tools 79

PR 20/20

APRIL 1, 2021

That led me to launch Marketing AI Institute in 2016, create the Marketing AI Conference (MAICON) in 2019, and, most recently, introduce AI Academy for Marketers in 2020. Next-gen marketers know that in order to deliver the personalization and experiences modern consumers expect, marketing must become smarter. Private Slack community.

Education 52

Education Marketing Conference Agriculture 52

PR 20/20

MARCH 26, 2020

The impact of COVID-19 is still uneven in communities across the country and around the world. Brands are showing up in unprecedented ways to support their employees, customers and communities. If you can, find a way to give back — and rally your community to do the same. In the U.S., The answers aren’t easy, or obvious.

Crisis 92

Crisis Marketing Healthcare Resources 92

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. Marketing Artificial Intelligence Conference (MAICON). Marketing Artificial Intelligence Conference (MAICON). Are you ready? Everybody wins!

Agency 84

Agency Enterprise Technology Analytics 84

Contently - Strategy

SEPTEMBER 27, 2023

While navigating them might require extra effort and courage, the rewards can be substantial, opening doors to vibrant, engaged communities that interact with content in ways previously unimagined. It can be accessed via Ikea’s iOS app or website, showcasing how AR is redefining the consumer experience in home design.

Content Marketing 52

Content Marketing Storytelling Technology Fashion 52

MaccaPR

OCTOBER 2, 2017

When companies from 3M, Coca-Cola and Toro to General Mills, American Family Insurance, Hormel and Olive Garden restaurants wanted help connecting with Hispanic consumers, they’ve called upon a friend of our agency’s – multicultural marketer Rico Vallejos of the marketing consultancy RicoLatino. they still went ahead with it!”.

Insurance 74

Insurance Insurance Interviews Marketing 74

Karen Freberg

MARCH 16, 2018

I had the chance to present and attend the CASE Social Media and Community conference in New Orleans these past few days. However, it’s more than just participating in Twitter chats or consuming content – it’s about providing significant value that drives impact. My response?

Education 44

Education Social Media Trends Media 44

PR 20/20

JULY 11, 2019

But to do that, we must deliver our message to consumers at the right time, in the exact right way—so as not to be intrusive or irrelevant. You're not alone, which is why content marketing is one of the top tracks at our upcoming, inaugural Marketing Artificial Intelligence Conference (MAICON ). Not sure what I mean? How do they do it?

Storytelling 63

Storytelling B2B Content Marketing Data 63

Karen Freberg

MARCH 31, 2022

” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. We sometimes forget there is a person – another human being – on the other side of the screen reading, consuming, and reflecting on the content that is shared and presented to them.

Social Media 85

Social Media Film Industry Viral 85

The Resolution Blog

NOVEMBER 25, 2015

That’s an hour back a week for creative! They distill the latest behavioural economics & consumer psychology research down into helpful little brain gems. Swarmwise eBook: Building a community. He’s talking about the same topic the PRSA International conference this weekend in Atlanta. We love [link].

eBook 120

eBook Google Tools Analytics 120

Stephen Waddington

JANUARY 17, 2019

Changes are made either automatically or manually to refine targeting or ad creative. Make your campaigns work hard by evaluating the results daily and optimising your targeting, creative and copy. It's often used for special editions produced for a conference or event. Here the results of a campaign are tracked in real time.

Media 103

Media How To Advertising Advertising 103

Sword and the Script

JANUARY 14, 2020

We provide resources that help those businesses thrive, and in turn, enable consumers like you and me to keep our vehicles on the road safer, longer through proper maintenance and repair. I’m the senior director of communications, responsible for external communications to members, non-members and media on behalf of the organization.

Marketing 79

Marketing Data Wireless Industry 79

Sword and the Script

MAY 21, 2019

My employer launched a print magazine, website and social presence telling stories about health and community to business audiences, which is still going, BetterTennessee.com. Social media for business was then in its infancy, and we were able to reach both decision makers and consumers with a limited budget and get real traction.

B2B 82

B2B Social Media Company Marketing 82

PR 20/20

OCTOBER 10, 2019

Regardless of whether marketers embrace AI, it is accelerating change in the industry and transforming careers along the way: Consumers will demand greater personalization, while wanting to control their data and privacy. Some marketers even choose to ignore it because they perceive the topic to be too abstract.

Case Study 42

Case Study Storytelling Study Engineering 42

Cision

OCTOBER 16, 2017

So, that’s an area of strategic value that I think communicators can think about. Chris Lynch: So, number one, I think what I’ve told a lot of communicators that I talk to in the market that are thinking about how they recruit talent is to think a little bit outside of the box in terms of where they go for certain skill sets.

Media 202

Media Storytelling Technology Data 202

PR 20/20

JULY 24, 2019

That’s why PR 20/20 and Marketing Artificial Intelligence Institute launched the Marketing Artificial Intelligence Conference (MAICON). reallocate budget to higher-performing paid channels, mix and match an infinite number of ad copy and creative). Most importantly, AI has the potential to transform our industry and your career.

Marketing 59

Marketing Data Technology Analytics 59

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. The future role of a search professional Last month 3500 digital marketers arrived in Brighton for the UK’s biggest Search marketing conference. This is big news in how your coverage is found, viewed and consumed online.

Tools 136

Tools Publicity Measurement SEO 136

Communications Conversations

FEBRUARY 20, 2018

That meant we had to amplify all of the amazing activations that were happening at Super Bowl Live experientially through social—so consumers that weren’t present could feel like they were still a part of it all, and people that were there could relate/reflect on it. What worked best for your team last week?

Social Media 76

Social Media Media Video Trends 76

PRSay

AUGUST 12, 2016

What is unique about my position is that I sit within the our Portland Newsroom – consisting of our PR, Social and Analytics team – so I work hand in hand with my PR leads, Social Strategists, Community Managers and Analytics lead. The opportunities that Twitter has as a news breaking and real-time communications platform are endless.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Waxing UnLyrical

NOVEMBER 19, 2010

Image: twchoi11 via Flickr , Creative Commons Though I wouldn’t consider myself as devoted as some fan clubs. The rumors about Tablo’s supposed forgery were spread by two online communities: “We Urge Tablo to Tell the Truth,&# or TaJinYo , and “A World Where Common Sense is the Truth,&# or SangJinSe.

Publicity 77

Publicity Reputation Crisis Communications Film 77

Maxim Behar

MAY 31, 2021

I spent many years in the Top Management of ICCO, which is the International Communications Consultancy Organization, and this is an Australian PR organization. This is the largest PR community in the world. A lot of people ask me what I do to manage to run so many communities and my business.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Communications Conversations

JANUARY 13, 2017

It’s all growing and changing so fast, but the biggest driver for us (and I’d argue for anyone doing health care, or at least health insurance) is focusing more on the consumer. We talk about our members, but we don’t talk about them as the consumers of our products, we tend to think more about the employer groups as the consumer.

Insurance 60

Insurance Insurance Social Media Corporate 60

Waxing UnLyrical

DECEMBER 16, 2010

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. Offline, my life has been consumed by IABC/DC Metro events (16 more days as president but who’s counting?)

Social Media 89

Social Media Media Facebook Twitter 89

Waxing UnLyrical

OCTOBER 14, 2010

This cultivates a thinking community where information is evaluated, and then adapted and built upon. Corporations constantly churn out copy for communication channels and PR campaigns. Instead, Steve encourages people to be creative and to inject personality into their communications. Image: Stuart Caie via Flickr, CC 2.0

Blogging 71

Blogging Twitter Creativity Facebook 71

Sword and the Script

DECEMBER 10, 2019

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. 16) Social media fragments into niche communities. 16: Ted Seward.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Shift Communications

APRIL 13, 2022

So, it’s due strategy and resources that match the level of importance consumers pay it. All posts needs across every channel needs amazing creative — vibrant art (a video, GIF, or at least an image), excellent copy and to point to high-quality content.? Sharing user-generated content is also essential to cultivating a community.

LinkedIn 78

LinkedIn Social Media Twitter Trends 78

Waxing UnLyrical

OCTOBER 22, 2010

One of the major elements of the campaigns was to get consumers to fill out an online interactive wellness scorecard. Title image: Lukasz Strachanowski via Flickr, Creative Commons Life… supplemented™ data courtesy and used with permission of Priya Ramesh, CRT/tanaka Thanks so much for stopping by WUL! Not that difficult, is it?

Measurement 60

Measurement Social Media Twitter Tourism 60

Karen Freberg

OCTOBER 10, 2020

We have to be an event planner, crisis manager, content creator, strategist, creative director, influencer marketing specialist, writer, babysitter (well, not really – only for clients who need to be watched which happened in this show!), When I went to South Africa to work in Fashion and Consumer PR, I did my research.

Social Media 114

Social Media Media Fashion Agency 114