Contently - Strategy

SEPTEMBER 27, 2023

While navigating them might require extra effort and courage, the rewards can be substantial, opening doors to vibrant, engaged communities that interact with content in ways previously unimagined. It can be accessed via Ikea’s iOS app or website, showcasing how AR is redefining the consumer experience in home design.

Content Marketing 52

Content Marketing Storytelling Technology Fashion 52

PR 20/20

OCTOBER 10, 2019

Regardless of whether marketers embrace AI, it is accelerating change in the industry and transforming careers along the way: Consumers will demand greater personalization, while wanting to control their data and privacy. Some marketers even choose to ignore it because they perceive the topic to be too abstract.

Case Study 42

Case Study Storytelling Study Engineering 42

Deirdre Breakenridge

MARCH 2, 2015

Storytelling is a powerful tool to share and exchange ideas. Develop a community. We needed to develop a community that was inspirational and empowering. As consumers, we all know that so much more goes into our spending. Are they consumers who purchase gently used items on eBay or amazon.com?

Enterprise 150

Enterprise Community Education Radio 150

PR 20/20

JUNE 25, 2019

Technology and data have supercharged consumer expectations for a personalized, connected experience. And 67% have switched vendors for a more consumer-like experience. Nearly two-thirds of global consumers (64%) will buy from or boycott a brand solely based on its position on a social or political issue. And it’s not just B2C.

Marketing 52

Marketing Storytelling Technology Community 52

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? What happens when we build brands with STOP marketing as a customer design experience, not storytelling?

Marketing 52

Marketing Storytelling Content Marketing Conference 52

Cision

NOVEMBER 30, 2016

By the early 2000s, the traditional media industry slipped on terms like “disruption” and “innovator’s dilemma” before they became as trendy as skinny jeans and bug-netted trucker hats here in the Bay Area startup community. According to research from Nielsen , consumer trust in earned media remains higher than both paid and owned sources.

Software 0

Software Media Leadership Journalism 0

Cision

OCTOBER 16, 2017

So, that’s an area of strategic value that I think communicators can think about. So, as an example, it used to be that, for instance, going into the journalism community and finding someone who wanted to jump that proverbial fence into PR and comms made a lot of sense. I still think it. . Chris Lynch: Yeah, right.

Media 202

Media Storytelling Technology Data 202

PRSay

MARCH 23, 2021

As part of the PRSA Storytellers series , Tony Sclafani, the Javits Center’s senior vice president and chief communications officer, spoke to PRSA Publications Director John Elsasser. On the timeline leading up to the conversion: The Javits Center is the busiest conference center in the country, with nearly 2.3

Crisis 87

Crisis Employee Trade Shows Local 87

Karen Freberg

MARCH 31, 2022

” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. We sometimes forget there is a person – another human being – on the other side of the screen reading, consuming, and reflecting on the content that is shared and presented to them.

Social Media 85

Social Media Film Industry Viral 85

PRSay

JUNE 6, 2017

Here, the TV personality — known for his “In the Papers” feature humorously summarizing the New York daily newspapers — talks about engaging an audience, storytelling, the newsgathering process and work-life balance. Inputting what you should include and leaving out the things that you shouldn’t include is really the art of storytelling.

Wireless 102

Wireless Storytelling Radio Analysis 102

Communications Conversations

DECEMBER 5, 2019

Think of it like this: consumer brand works to share the story of why you should spend your money somewhere. As employment brand manager, I work to share the story of why top candidates should want to work at Room & Board – by sharing the story of our people, culture, guiding principles and how we give back through community partnerships.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

The Hoffman Agency

SEPTEMBER 1, 2020

I imagined the lack of parking spots, getting coffee at the same shop every morning, attending staff meetings in conference rooms and having countless random conversations with my coworkers. On paper, tech PR is companies communicating with other companies, industry leaders and consumers.

Pitching 36

Pitching Internal International Meeting 36

Sword and the Script

JANUARY 14, 2020

We provide resources that help those businesses thrive, and in turn, enable consumers like you and me to keep our vehicles on the road safer, longer through proper maintenance and repair. I’m the senior director of communications, responsible for external communications to members, non-members and media on behalf of the organization.

Marketing 79

Marketing Data Wireless Industry 79

Karen Freberg

NOVEMBER 30, 2018

I have to admit, I probably consumed more coffee this semester than any other semester before. It was a vibrant community of rising thought leaders coming together to brainstorm ideas, perspectives, and take initiative in a once-in-a-lifetime experience. Testing out new tools for storytelling. Can’t thank you enough!

Groups 66

Groups Tools Video Storytelling 66

PR 20/20

NOVEMBER 30, 2022

Graphic designer / visual storyteller. Or use these events to drive media relations and community conversation. Tradeshow or conference. Consumers are more willing to trust peer reviews or recommendations than a company. In fact, 93% of consumers say that online reviews influence their purchase decisions.

Marketing 52

Marketing Technology Internal International 52

5W PR

MAY 24, 2024

Disruptive technologies continue to emerge, providing consumers and businesses with increased accessibility, convenience, and security. A strategic communication approach, clear and consistent, is fundamental. Storytelling Fintech companies, among a sea of competitors, must stand out. This is the domain of public relations.

Financial 78

Financial Privacy Infographics Leadership 78

Waxing UnLyrical

APRIL 18, 2019

Over the past two years, I have significantly grown my online community through the power of livestreaming and video content. In this article, I will share three specific ways that livestreaming has helped me grow my community. How is your video content serving your community? I am just like anyone else – a normal person.

Community 69

Community Brand Branding Education 69

5W PR

JANUARY 31, 2024

This is especially effective for consumer technology products. Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement. Event Management: Tech PR may involve organizing and promoting events such as product launches, conferences, and webinars.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Journalistics

MARCH 18, 2016

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference.

Social Media 40

Social Media Media Storytelling Local 40

Sword and the Script

DECEMBER 10, 2019

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. “Content marketing will revolve more around individuals and storytelling components.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Sword and the Script

DECEMBER 28, 2022

66% said conferences (including virtual). Communications Influence with the C-Suite Grew. According to Gartner, 83% of communications leaders surveyed say their influence among the c-suite has grown. Read more: The Top 10 Communications Challenges in 2022: It’s not the Budget it’s the Clutter.

B2B 122

B2B Marketing Survey Software 122

PR 20/20

SEPTEMBER 11, 2018

It’s that time again… welcome to the kickoff of marketing conference season! This year’s event offered a wide variety of topics organized into tracks like content strategy , search and data , process and workflow , demand generation , visual storytelling , content distribution , teams and culture , and much (much!) Develop your tell.

Content Marketing 76

Content Marketing Marketing Writing Consumer 76

Where the Fishermen Ain't

AUGUST 30, 2016

It then becomes necessary to connect the dots between cryptofinance and storytelling, the latter of which is a lot closer to communications professional’s skillset. This is not only essential for explaining the core concepts, but it helps someone open up to the communications possibilities for this technology and movement.

Storytelling 20

Storytelling Technology Financial Groups 20

Where the Fishermen Ain't

JULY 14, 2016

It then becomes necessary to connect the dots between cryptofinance and storytelling, the latter of which is a lot closer to communications professional’s skillset. This is not only essential for explaining the core concepts, but it helps someone open up to the communications possibilities for this technology and movement.

Storytelling 20

Storytelling Technology Financial Groups 20

Journalistics

JULY 6, 2013

There was case study after case study about how powerful the consumer has become in the age of social media – and how ill-equipped most brands were to deal with issues in real-time. Social media strategist – this is the person that best understands all your online communities – and has a firm grasp on the pulse of the community.

Marketing 52

Marketing Community Trends Case Study 52

Landis PR

JANUARY 3, 2022

Communicating will always be important, but now more than ever taking a role as communicators and advisers being conciliators, raising values such as the ability to listen to the other, the value for the environment and respect for the communities. Boh Tiong Yap, Founder and Managing Director, Mileage Communications , Singapore.

Trends 52

Trends Trade Shows Agency Communications 52

Contently - Strategy

MAY 10, 2024

Storytelling Potential: Videos have the unique ability to weave narratives that resonate on an emotional level with viewers. Through storytelling, thought leaders can share their journeys, challenges, and successes, creating a relatable and inspirational experience that written content often struggles to match.

Leadership 98

Leadership Video B2C Interviews 98

Communications Conversations

MAY 13, 2015

With a passion for storytelling and nomadic spirit, Natalie realized she could combine her love for writing and travel with a career in public relations. She currently interns at Paradise Communications where she assists in writing and researching press materials for clients such as the Dali Museum and Visit.

Groups 60

Groups Internal International Conference 60

Sword and the Script

DECEMBER 15, 2020

2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time. Podcasts are great for the delivery of credible information and analysis, and storytelling. This trend will impact all publishers.

Marketing 174

Marketing Employee Content Marketing Training 174

Stephen Waddington

NOVEMBER 19, 2017

The International Communications Consultancy Organisation (ICCO) spearheaded by Francis Ingham called on the international industry to stand by 10 principles of ethical behaviour at its conference in Helsinki. It’s an issue that she’s sought to promote over the past two years through the #FuturePRoof community.

Publicity 164

Publicity Ethics Data Community 164