COVID spurs community engagement—consumers now want to support local economy

Agility PR Solutions

The movement towards locally produced goods is nothing new, but the level of engagement with local economies during the COVID crisis demonstrates a notable consumer shift in loyalty towards community businesses.

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Community Management: Quit Herding Cats

Cision

If media relations is an arm of public relations, community management is another. A community grows your reach and influence. Consumers don’t listen to brands; they listen to their friends and families. If those people like you and what you have to say, the community and loyalty grows. But how do you manage that community? These five tips hold the answers: Want to learn more about community management and its role in PR?

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How one podcast anchors a community-building campaign for nurses

PR Daily

It’s hardly the only attempt to create community around a storytelling initiative, but what is unique about the SHIFT campaign is how it anchors the entire effort around a podcast, “ Shift Talk.” No community building effort is complete without a social media plan.

How Oscar Mayer is fostering community during COVID-19

PR Daily

How are you creating community and interaction for your external audiences during the COVID-19 pandemic? We want to meet our consumers where they are and help unify neighborhoods for a good cause,” says Vultaggio. “We

Social Media for Consumer vs. B2B: Three Fundamental Differences

PR Expanded

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). Here are some of the biggest distinctions I’ve seen: Consumer-facing voices tend to be louder, energetic, more flashy and sometimes more controversial.

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How to speak to the LGBTQ community

PR Daily

It is becoming increasingly clear that brands who embrace diversity and reflect the new American consumer landscape are those who will win in the modern era. Before, traditional PR had virtually no place in the marketing mix to reach gay and lesbian consumers (as other facets of the community - the “BTQA” - were yet to be recognized) for fear of backlash or alienating a mainstream audience. Multiculturalism is well on its way to being the new status quo.

Simple steps everyone can take to begin engaging the black community

PR Daily

As interests surge on how best to engage the black community today and over the long-term, we offer these helpful strategies as a starting point for connecting with the culture. Simply ask someone in the community for ideas. Make it more than a moment—make it a movement.

Social Media for Consumer vs. B2B: Three Fundamental Differences

PR Expanded

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). Here are some of the biggest distinctions I’ve seen: Consumer-facing voices tend to be louder, energetic, more flashy and sometimes more controversial.

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3 ways to reach LGBTQ consumers in the ‘new normal’

PR Daily

Without gay pride events and other typical outlets for engaging this community, brand managers will have to get creative to reach this lucrative demographic. History and research have shown that this community is one of the first to resume travel and shopping after periods of uncertainty.

Using Livestreaming to Grow Your Brand, Community, & Influence

Waxing UnLyrical

Over the past two years, I have significantly grown my online community through the power of livestreaming and video content. In this article, I will share three specific ways that livestreaming has helped me grow my community. How is your video content serving your community? Because social media is FLOODED by content, much of it ending as noise to consumers. The more I listen to my community, the more they are interested in coming to my show.

Consumer brands must tap technology to stay relevant post-pandemic

PR Daily

Traditional brand experiences are being replaced by virtual interactions and activations—but consumers desires haven’t changed. Consumers continue to prioritize human-led, personal service and authentic experiences.

On January 17th, the #PRStudChat Community Discusses How to Get Strategic With Owned Media

PR Expanded

ET, #PRStudChat (sponsored by Spin Sucks ) community members gather for a Twitter chat on “How to Get Strategic with Owned Media.” During the Twitter chat, Megan will be addressing the following questions, but we encourage all community members to weigh in with their ideas and share their perspectives too. Let’s start big: Besides the drop-off in titles and journalists, what are some less-noticeable challenges you’re seeing in consumer media?

Can You Teach Creativity? The #PRStudChat Community Shares Insights

PR Expanded

With technology advancing, consumer behavior changing and shorter attention spans, it has become increasingly difficult to build relationships. On November 17 th , the #PRStudChat community gathered to discuss the importance of Creative PR and taking the art of storytelling to a new level. The #PRStudChat Community Shares Insights appeared first on Deirdre Breakenridge.

Brands Must Show They Understand and Respect the LGBTQ Community, PRSA Webinar Panelists Say

PRSay

Featuring some of the country’s leading LGBTQ communications professionals, the event covered how PR practitioners can engage with and support the LGBTQ community. It is not enough to just speak up for one marginalized community on one topic,” he said. “We

How to build trust and connection with your consumer audience

PR Daily

The Wisconsin-based sandwich company Cousins Subs relied on digital channels and customer service to show consumers a dedication to the community during COVID-19. How are you building trust and giving back to your community?

Communicators Discuss Challenges for the Asian American & Pacific Islander Community

PRSay

As a Filipina American and member of the PRSA National Diversity & Inclusion Committee, I appreciated that our first webinar addressed what we, the Asian American & Pacific Islander (AAPI) community, have been dealing with since the COVID-19 outbreak began.

Building a New Kind of Cruise Community

Waxing UnLyrical

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. We replaced the cruise lines’ over-the-top marketing come-ons with helpful, informed consumer journalism. So our small marketing team is now working to grow our user base and nurture our new community.

3 Ways to Expand Your Reach Within the Hispanic Community

Cision

While many people who identify as Hispanic in the United States receive their news in English, that trend may be due to a lack of Spanish translations rather than a desire to consume news in English. In addition to this, the term “Hispanic” incorporates a very large group of people with varying cultures and lifestyles, and it’s important to understand the individual, unique subgroups within the community as a whole.

The next crisis: Why all consumer-facing businesses should prepare

PR Daily

As businesses navigate reopening and bringing back consumers to their premises, how can communicators prepare for this period of uncertainty and anxiety? Doing business with consumers, diners, and shoppers will change. A local community could be designated as a “hotspot.”

2018 Predictions: Consumer PR Edition

Shift Communications

We need to integrate consumer clients into trending conversations, valuable insights into our pitches and data into how we’re benchmarking best practices and measuring success. In 2017 we saw consumers gravitate toward the experiential with a desire to make unique memories – and document them all on social media, of course. As PR professionals we should be ready to guide our clients through these ever-changing waters by being more mindful and objective consumers ourselves.

Join the #PRStudChat Community for a State of Healthcare Communications Twitter Chat on February 17th

PR Expanded

ET, the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. We’ll be exploring topics that include how healthcare organizations are creating quality content and marketing best practices, managing healthcare privacy online, understanding the social life of health information and consumer behavior, as well as the role that social media plays in educating patients. On Tuesday, February 17, 2015 at 8:30 p.m.

Exploring consumer sentiment around Hispanic representation in media

Agility PR Solutions

September 15th-October 15th), ENGINE Insights conducted a survey to discover Americans’ views on how well they think advertising, media, and brands are doing in its representation of the Hispanic culture and response to the community.

Ketchum and Mastercard help the transgender, nonbinary consumers use their ‘True Names’

PR Daily

For the transgender and nonbinary communities, the credit card in one’s pocket can misrepresent their true identity every time they are asked to present it, Mastercard notes.

What Does A Community Manager Do? +Bonus: The CM Toolbox

Doctor Spin

I like to think of the community manager as a classical conductor, dedicated to showing the online community (the orchestra) how to get in sync, never through force or coercion, but by using the magical powers of suggestion alone. ‘Community Manager’ has become an increasingly popular job title. But what exactly is the role of a community manager? What does a community manager do? Here goes: Community Management As A PR Specialisation.

How the Ragan community is boosting culture and morale among their workforces

PR Daily

Last Tuesday, members of the Ragan community virtually came together to discuss how they’re maintaining both culture and morale as they and their workforces shelter in place. It seems like TikTok videos are being consumer more now and share across other platforms faster.

How to Connect With Consumers Offline

5W PR

Everywhere we look, consumers are tied to smartphone, a TV, even a smart screen in the car. But there is still an argument for connecting with consumers off screen. Sure, reaching consumers offline can be more difficult than launching a digital campaign. This may not be a good approach for every business, but it may also be worth exploring if a business finds they need a fresh way to connect with their customers and community. Make a Community Impact.

COVID has made consumers more willing to share data—what do they expect in return?

Agility PR Solutions

The post COVID has made consumers more willing to share data—what do they expect in return?

Report: Consumers want to be entertained on social media

PR Daily

The study asked 1,000 social media marketers about their current campaigns and goals and then asked 1,000 consumers whether brand managers were satisfying their desires. Other goals include lead generation and increasing community engagement to grow an audience. Marketers report overwhelmingly using Facebook to represent their organizations (89%), and consumers are most likely to follow their favorite brands on that platform (66%).

Is humor the answer for getting consumers to wear a mask?

PR Daily

All understood the importance of getting this message out to the community in hopes of stopping the spread of COVID-19, and they willingly gave their time and energy to help make it happen. The post Is humor the answer for getting consumers to wear a mask?

How TikTok can help marketers reach younger consumers

PR Daily

Drive community : The NFL launched a multiyear partnership to kick off its 2019 season, including a series of themed hashtag challenges to invite users to celebrate and experience NFL fandom in a new way.

How to use micro-influencers to target ‘local’ consumers

PR Daily

At Mitchell, we recently published an extensive report that maps out consumers’ evolving notion of local. We found that 74 percent of millennials and members of Generation Z believe a company’s location on the map is no longer the best marker of what community it belongs to. More than half define “community” by shared interests and mindsets. A recent study by Wyzowl found that 72 percent of consumers prefer video to text when learning about products or services.

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Report: Consumers want organizations to lead with values

PR Daily

Though once seen as a risky decision to avoid, a recent Clutch survey revealed that organizations’ values are becoming more important to consumers in the U.S., which can affect both sales and consumer loyalty. The survey reported that 71 percent of consumers say it’s important for organizations to take a stance on social issues and current movements, and 75 percent say they’ll start shopping at a company supporting an issue with which they agree. “As

#measurePR Recap (Feb 2016): Measuring Community

Waxing UnLyrical

Seeing as how February, as a month, is all about love, I wanted to focus this month’s #measurePR chat on the folks who give us the most love in our businesses: our community. On how online community impacts PR and vice versa: A3: An engaged community can be a fantastic PR resource, esp in times of disaster. Online communities are formulating networks, convos, and opinions in real time around the world. It fuels community fire and gives lift to PR efforts.

Discord and Reddit grapple with ‘WallStreetBets’ communities, Activision Blizzard defends DE&I hiring initiatives, and Twitter rebrands to embrace ‘real’ conversations

PR Daily

Here are today’s top stories: Discord and Reddit address ‘WallStreetBets’ community. The surge is thanks to individual investors putting a “short squeeze” on the stock in a concentrated campaign organized through the r/WallStreetBets community on Reddit and the group’s Discord server.

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How Socially Responsible Communications Maintain Your Community Cool

Waxing UnLyrical

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors. I was impressed by the researchers’ data-driven, consumer-focused approach, and the results that the organization was able to accomplish, once armed with this knowledge.

Building Community through User Generated Content

Solo PR Pro

We gather and form mini-communities around our work, interests, locations and more. In fact, consumers are twice as likely to share user-generated content with friends or family. Long before social media, Harley-Davidson created a deep connection with their brand by enabling community. When you purchase a Harley Davidson you are joining a community with a strong bond and long history. Turn the approach around and think about how you can facilitate community.

How video can turn consumers into advocates

PR Daily

Before consumers buy from a brand, they often want to read a review or watch a testimonial. Prioritizing your customers builds community, strengthens your relationships and boosts brand advocacy. Relating to consumers on a human level is memorable. Where’s the first place consumers go before making a purchasing decision?

Report: Black consumers wield significant influence

PR Daily

When considering consumer needs, PR and marketing pros should seek to embrace diversity. revealed that minorities, particularly African Americans, have a big effect on consumer markets—and brand managers would be wise to pay attention. The study showed that minorities including African-American, Hispanic and Asian consumers not only spend considerable amounts on consumer goods, they also make up a large portion of overall purchases in several categories.

Courting young consumers, Instagram launches in-app checkout

PR Daily

The social media platform has introduced a bevy of changes over the last couple of years as it has become the most popular network for younger consumers. It introduced IGTV and copied features from rival Snapchat as it worked to take up more and more consumer attention. If CEO Mark Zuckerberg stays true to his plan to focus on privacy and creating smaller communities, social media platforms might start to look a lot more like an online marketplace.

Burger King taps into consumer angst with ‘Real Meals’

PR Daily

Many consumers aren’t buying it. Fortune reported : “We see [quick serve restaurants] increasingly taking marketing risks to find cultural relevance and claim attention across social media spheres, especially in response to moves from their competitors,” Corey Chafin, principal in the consumer and retail practice of A.T. they’re isolated from real communities, working service jobs they hate while barely making ends meat, and are living w/ unchecked personal/mental health problems.”.