ImPRessions - Crenshaw Communications

FEBRUARY 15, 2022

A B2B PR firm looking to promote a specific idea or story might think first about pitching large, mainstream media outlets. An underrated aspect of our role as PR professionals is to think about how a client’s brand is perceived not only to the writers we contact, but also their audiences. But not every story is national news.

B2B 366

B2B Media Pitching Leadership 366

ImPRessions - Crenshaw Communications

MAY 1, 2024

They just don’t want to talk about it. Many C-suite leaders fear backlash in 2024 That’s right, what might interest PR and communications execs is that, while the majority of C-level leaders are committed to diversity and inclusion, they fear that a public stand on potentially divisive issues poses more risk than staying quiet.

Leadership 203

Leadership Corporate Study Survey 203

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. How do you know what’s working?

Training 195

Training Media Training Reputation Crisis Communications 195

5W PR

MAY 17, 2024

Crafting intriguing press releases about product launches, outdoor event sponsorships, or environmental initiatives can put the brand under the spotlight. Interesting narratives about the outdoors and how the products enhance the outdoor experience can be shared.

Strategy 78

Strategy Brand Branding Travel 78

PR for Anyone

AUGUST 11, 2021

The way I’ve shown you how to pitch the media is by NOT using a press release and making your pitches more personal. ” He still gushes about that. Here’s a video I did recently about personalizing the pitch: Sending a Press Release? ” The answer is no. You want to show the journalist some love.

Pitching 223

Pitching Media Television How To 223

ImPRessions - Crenshaw Communications

AUGUST 23, 2023

As a PR firm focused on high-growth technology companies, we talk to prospective clients all the time about their goals. The good news is that PR-driven tactics can help a business build and communicate a positioning that prioritizes the well-being of their workers and a commitment to their industry and community.

Brand 156

Brand Branding How To Employee 156

PR for Anyone

FEBRUARY 20, 2024

Her insight has been featured in such publications as The New York Times, the Associated Press, Women’s Health, Psychology Today, Mental Floss, Yahoo!, Gail Saltz is a renowned psychiatrist, columnist, bestselling author, podcaster, and TV commentator. and many more. Find us on

Television 130

Television Instagram YouTube LinkedIn 130

Newsfile

AUGUST 17, 2023

By Melissa Strle Education press release examples from around the world will help you learn how to spread your education news to an ever-increasing and competitive global education marketplace. Subjects of Education Press Release Examples We’ve published and compiled 15 education press release samples for you to view.

Education 98

Education Examples Nonprofit Policies 98

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. PR Newswire teamed up with AKA Partners , a “video-first marketing communications” agency.

Analysis 147

Analysis Tools Software SMB 147

PR Fuel

OCTOBER 14, 2022

Are you a small business owner that wants to create buzz, spread the word and get people hyped up about your business and the services you offer? Utilizing public relations is a great way for your business to become more well-known in your community, boost your sales, and create better relationships with your current and future customers.

Small Business 94

Small Business Community Local Social Media 94

Onclusive

AUGUST 9, 2021

In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Media training is essential for anyone who will be in contact with or in the press.

Training 370

Training Media Training Reputation Crisis Communications 370

Bianchi Biz Blog

APRIL 25, 2024

You will learn about the latest game-changing disruptions in the mobility space. You will enjoy unparalleled opportunities for fun and networking with the MOVE community at the MOVEGroove and MOVE AFTERPARY. Opportunities for meetings and on-site interviews with press/journalists are available via our dedicated app.

Mobile 89

Mobile Transportation Automotive Policies 89

PRSay

MAY 23, 2023

Volunteer participation has been declining for decades and fell further during the pandemic, the Associated Press reports. But even amid these sharp declines in volunteerism nationwide, the PRSA Colorado Chapter has seen an increase in volunteers for its community program called PR Paid Forward.

Nonprofit 148

Nonprofit Local Training Media Training 148

Sword and the Script

SEPTEMBER 5, 2023

The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals.

Software 167

Software Marketing Leadership B2B 167

Sword and the Script

MAY 7, 2024

It’s been pretty quiet this month in PR software; that’s starting to look like it’s going to be characteristic for the year On the first Tuesday of every month, I sort through the news from the PR software community in a summary post like this one. A list of queries will go out every day for respondents to consider.

Software 86

Software Pitching Technology B2B 86

5W PR

MARCH 26, 2024

In the rapidly changing arena of B2B tech , sound, and engaging communication plays a pivotal role in success. It’s not just about pumping out press releases. It’s about cutting through the chatter and grabbing the attention of the right people.

B2B 78

B2B Strategy Communications Case Study 78

5W PR

APRIL 8, 2024

Advocating user-friendly technology The surge of digital banking demands crystal clear communication about the user journey. Curating messages for online audiences Press releases alone just won’t cut it anymore. Celebrating industry awards and recognitions for ethical behavior further fortifies trust.

Consumer 78

Consumer Financial Ethics Banking 78

Sword and the Script

JUNE 6, 2023

Finally, about 40% either have no plans to use it, or simply aren’t sure. The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. .” PR tech mentions Media list building with AI.

Survey 149

Survey Software B2B Pitching 149

ReimaginePR

MAY 30, 2020

When Susan was about 8, she wrote a poem. Upon getting his first rejection letter from the publisher Kids Can Press, he vowed that they would publish him one day. And what can I say about Lisa Lyons, who is not only one of the country’s finest business leaders , she has also become a good friend.

Community 194

Community Writing Company 194

The Hoyt Organization

MAY 20, 2024

Read on to learn more about the role of public relations for doctors. This is exactly what public relations is all about. Through engaging marketing campaigns with expert storytelling, or strategic messaging about your services, you’ll be viewed as a legitimate and trustworthy healthcare provider.

52

52

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

Some were management failures, while others were about corporate values or behavior. But the reaction in the gay and trans community was swift and angry, and sales suffered. There’s more information about our work here: [link] ow.ly/5Yxc50IcS7C Yet, nothing happens in a vacuum.

Banking 212

Banking Nonprofit Twitter Advertising 212

PR Fuel

MAY 12, 2022

With press releases being an important facet of content output for many businesses, it’s important to know what they are – and how they differ from media alerts. In this guide, we lay out the key things you need to know when it comes to media alert vs. press release. What Is a Press Release? New Partnerships.

Media 101

Media Local Tools Report 101

Wadds Inc.

MARCH 2, 2023

A survey by Cision in 2021 reported that media relations came third in the list of reasons for distributing a press release via a wire service after brand visibility (68%) and thought leadership (36%). The first press release was sent in 1906 by Ivy Lee on behalf of the Pennsylvania Railroad. Press releases are nearly useless.

Engineering 98

Engineering Television Travel Financial 98

Deirdre Breakenridge

SEPTEMBER 14, 2017

Dr. Neill will be engaging with students, professionals and other educators in a community chat session via Twitter, discussing today’s ethics and sharing her professional advice. What advice would you give to professionals about ethics in PR? About #PRStudChat. About Spin Sucks. See you on the 21st at 12 PM ET!

Ethics 263

Ethics Twitter Education Resources 263

ImPRessions - Crenshaw Communications

NOVEMBER 18, 2020

From Silicon Valley to New York’s own “Silicon Alley,” PR people tend to use these tech buzzwords in press releases and marketing materials. Data about shoppers’ click actions on a large retailer’s website (think Amazon or Alibaba) would be a good example. Unique, disruptive, innovative. Actions have consequences, people. .

Big Data 296

Big Data Technology Data Energy 296

Landis PR

FEBRUARY 26, 2024

Unlike those involved in federal politics, local and state officials are more regularly out and about in their communities, presenting frequent opportunities for direct, ongoing engagement. It is not merely to make our clients known in their community but also to contribute to constructive dialogue and policy change.

Policies 59

Policies Publicity Community Construction 59

Contently - Strategy

MAY 11, 2024

Recent research suggests so—particularly if you care about reaching younger consumers. Earlier this year, Google announced a full-court press to reduce “low-quality, unoriginal content” in search results by as much as 40%. Effective local SEO content strategy is about more than just ticking boxes.

Local 97

Local SEO Strategy How To 97

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

Yet as a PR observer, I’m not too concerned about Smith’s future. Be thoughtful about sensitive issues. A final pro tip: stay away from social content about domestic violence unless it’s directly relevant and in a stone-cold-serious context. As apologies go, it’s late, but not bad.

Construction 385

Construction Crisis Reputation Social Media 385

Newsfile

MAY 11, 2023

It’s no wonder then that many businesses choose to write a press release about ESG news. Along with this, shareholders and stakeholders expect to see important environmental, social and governance (ESG) communications. As a result, more and more companies are distributing ESG and sustainability news in press releases.

Writing 52

Writing Energy Training Education 52

PRSay

JUNE 9, 2022

Migration, Deaf and inclusive storytelling are among terms and concepts covered in the 56th edition of “The Associated Press Stylebook and Briefing on Media Law.”. An exception occurs when writing about historical events that are widely acknowledged as terrorist actions, the AP says.

Guidelines 134

Guidelines Storytelling Report Community 134

Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. Look at the Instant Pot Community. This is an advice community. Implementation Tip!

Facebook 177

Facebook Community Advertising Advertising 177

Maxim Behar

APRIL 17, 2024

Nothing proves this point better than the giant scandal that shocked the UK, South Africa, and the entire global PR community, culminating in September 2017, just as I started and restarted this book: the Bell Pottinger case. It isn’t so much about liking anymore as it is about understanding since we are all obliged to tell the truth.

Crisis 64

Crisis Ethics Financial Conference 64

Onclusive

AUGUST 22, 2017

Instituting a PRTech tool that can help with media monitoring is vital for today’s PR pros who want to be able to quickly draw insights about what’s working and fold those findings back into their workflow. Corporate Communications. Crisis Communications. Social Media & Community Management. Iterative PR Measurement.

Media Training 397

Media Training Crisis Communications Conference Training 397

5W PR

OCTOBER 4, 2023

PR professionals can create informative campaigns about mental health, including prevalence, causes, and treatments. These campaigns can be shared through social media, press releases, webinars, and workshops. Education and awareness campaigns Education is key in fighting stigma.

Strategy 88

Strategy Employee Education Resources 88

ImPRessions - Crenshaw Communications

MAY 11, 2022

People usually think of media pitching and press releases when they think about public relations. With so many thought leadership pieces written about what’s in store for any given industry at the start of the year, it makes sense that there’s a conference dedicated to what’s coming in adtech. AdExchanger Industry Preview.

Conference 156

Conference Privacy Advertising Advertising 156

Cision

DECEMBER 1, 2017

But when it comes to a press release, the company boilerplate is nothing to dismiss. As much as any of the other press release building blocks — an eye-catching headline, dateline, clear source, specific media contact — a good boilerplate, or “About Us” statement, helps tell a full story to your media and consumer audience.

Examples 225

Examples Insurance Insurance Fashion 225

PR for Anyone

FEBRUARY 21, 2024

Her insights have been featured in such publications as The New York Times, the Associated Press, Women’s Health, Psychology Today, Mental Floss, Yahoo!, Communities such as religious groups, exercise classes, or book clubs, help give individuals a sense of belonging. and many more. How Can I Help?”

Exercises 130

Exercises Social Media Television Comparison 130