Homegrown: 5 Local Marketing Tactics for Small Businesses

Beyond PR

Thanks to a trifecta of trends, local marketing strategies offer today’s entrepreneur more opportunities than ever. If you are looking to draw in more customers and establish loyalty for generations to come, your local marketing efforts must be prioritized.

Beyond Your Borders: How to Work with Non-Local Clients

Solo PR Pro

Working with clients in your local area is a satisfying and viable way to run your independent consultancy. It can deepen your sense of community, reduce your need to travel and allow you to dominate your local market. However, as a solo you are not restricted to working local.

Local 11

Trending Sources

Applauding the community at the Fringe

PR Conversations

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. The social Fringe community.

Winning better relations with the community

PR Conversations

By the time he wrote the chapter: Winning better relations with the community, a decade later, Irwin was a counselor servicing a number of leading corporations and industry groups. contributions to local charities.

3 ways to measure your local PR efforts

PR Daily

Companies have a strong handle on the role of local SEO today, but what about engaging with your community offline? What does local PR look like in the real world, and how do you execute it effectively? Consider using software that measures local traffic.

Local 21

Winning better relations with the community

PR Conversations

By the time he wrote the chapter: Winning better relations with the community, a decade later, Irwin was a counselor servicing a number of leading corporations and industry groups. contributions to local charities.

4 Ways PR Pros Find Local Networking Opportunities

Cision

Here are four networking tips for building relationships within your community. Join your local chapter to attend conferences and luncheons, meet other PR pros in your area, and hear from media experts. Or, if you have an advanced or premium account, input your desired locations (city, state or region) in the keyword search and receive emails from those seeking sources in your community. A great way to network with local influencers is to host your own event.

Local 13

The #PRStudChat Community Discusses PR Education and Learning on October 13th

PR Expanded

ET, the #PRStudChat community will gather to discuss PR education and learning in the classroom. PR professionals, educators and students will engage in a community discussion to share their perspectives on PR learning today. On Tuesday, October 13th at 8:30 p.m.

Monday Roundup: Celebrating Your Community

Waxing UnLyrical

” Talk about a religious celebration that’s gone mainstream… and one that engenders a feeling of community among those who celebrate the day. How to Build Creativity and Self-Expression with Your Community. Social in the wild: Ben & Jerry’s goes local.

PRoust Questionnaire: Helen Reynolds

PR Conversations

I’m not into the details – I love the big idea, the creative problem solving and the community engagement but when it comes to implementing the nuts and bolts of a campaign, I just want someone else to sort it out.

Local 37

Improve an Entire Community through Fundraising

Waxing UnLyrical

Community fundraising goes beyond raising funds for a specific cause. It provides an opportunity to improve an entire community through the efforts of the fundraiser. Here’s one example of an organization that’s clearly been successful through their community fundraising efforts.

Honoring The Heroes Among Us – How the Orlando PR Community Responded to the Pulse Nightclub Shooting

PRSay

In discussing with the president of the local Florida Public Relations Association chapter, we decided that we could do something for our friends, and I set out to plan that special event. They helped tell the stories of the victims, the heroes and the impact on the community as a whole.

What A Dog’s Cancer Taught Me About Community

Waxing UnLyrical

Suzy underwent a second surgery fairly quickly (the first was done less than a week after we first saw the tumor, to excise it from her mouth)—this second one was a “partial mandibulectomy ,” which means part of her jaw was removed to ensure there were no local cancer cells left.

Monday Roundup: Caring Through Community

Waxing UnLyrical

How do we meaningfully build and celebrate communities? An energized community can give your cause (or campaign) just the right amount fuel to make a difference, no matter how large or small it is. But when done right, community building efforts don’t just pay off for your community, but for your organization as well. So: how can you harness the power of community to do good as well as make good this quarter? Remarkable Local America: Trash on Your Back.

Web 1

NCAA says locales with discriminatory laws can’t host major events

PR Daily

The announcement, made during the board’s quarterly meeting in Indianapolis, comes after North Carolina and Mississippi passed “freedom of religion” laws, which critics say are discriminatory toward the LGBT community.

Celebrating Women’s History Month

Waxing UnLyrical

The grandmoms who teach young women important lessons , or devote time to improving their local communities. Community Building Events Karelyn Lambert Social Media empowered women facebook event inspiring women women's history month

Local 38

Global Social Media for Local Social Good

wiredPRworks

Global presenters shared incredibly powerful ideas with Social Media Club Chicago's community. Global Social Media for Local Social Good. Social Media Club [SMC] is a worldwide organization, with local chapters, that serves as connecting organization for anyone interested in social media. The post Global Social Media for Local Social Good appeared first on WIRED [Personality + Reputation] Works. How does social media change the world - in good ways?

3 Reasons Small Business Needs Social Media

Shift Communications

You try to find information on a local business through social media, only to find a few accounts frozen in time. Blogging Community Data Data-Driven PR Social Media Strategy Technology Tools Twitter Uncategorized analytics business Facebook media small social strategies strategy

The #PRStudChat Community Discusses PR, Twitter & Politics on Tuesday, October 11th

PR Expanded

ET, the #PRStudChat Community will gather to discuss PR, Twitter and Politics from local cities to the state houses to the national government, all while reaching and communicating to a global audience focused on this year’s election.

How to Leverage Emotions to Boost Digital PR

Cision

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. The company is active in their community.

PR debacle: Not-so-secret report topples local police chief

Tough Sledding

It all came apart when the community learned, pretty much without warning, that its local crime-fighting hero was a self-centered bully and a sexist boss who abused his staff. Day after day, the chief’s mistreatment of subordinates was spotlighted in local news media. A scandalous story unfolded in my neighborhood in recent weeks.

Crisis Avoidance Strategy: Neighbour of Choice

Melissa Agnes

Let’s face it, a crisis is when you’ll need the benefit of the doubt and the community’s conviction that something bad just happened to generally good people (you being the “good people” hopefully). How about part time jobs for local teens coupled with safety courses?

Who’s on Your Cheering Squad?

Waxing UnLyrical

It’s because of those things that business owners need to build their own cheerleading squads , their own communities. Business owners who are interested in building a squad may do so locally. The local culture may not be welcoming. Guest post by Erin Feldman.

3 Reasons Small Business Needs Social Media

Shift Communications

You try to find information on a local business through social media, only to find a few accounts frozen in time. Blogging Community Data Data-Driven PR Social Media Strategy Technology Tools Twitter Uncategorized analytics business Facebook media small social strategies strategy

5 Benefits Of Hyperlocal PR

ImPRessions - Crenshaw Communications

” An extremely local approach can support business goals nicely, particularly for national brands with dozens, if not hundreds, of local outlets, or services focused on very specific segments of an industry or demographic. Here are five benefits to the hyper-local PR approach.

4 Things We Can Learn from PR Practitioners in Africa

Cision

Make friends with local influencers. For this reason, South African professionals in particular have become adept at making friends with local influencers. In rural parts of Africa, local influencers are often the village chiefs. That’s one thing that our communities love.”.

Local 41

Work on what matters: the start of my social sabbatical

Frederik Vincx

In the next twelve months I’m broadening my horizon to become aware of the problems in my community that need solving. What I do need is a lengthy search of the world to look for problems that matter to me and to my community. Local: benefiting my local community in Brussels.

Vanity Metrics Turn Breaking News Into A Giant Popularity Contest

Rock the Status Quo

These are vanity metrics, and a great explanation for why breaking news is gradually becoming more about repurposing entertainment currently popular on social media, instead of local news. What would happen if success of a story for a local news station were measured on local impact?

Local 38

Honoring The Heroes Among Us – How the Orlando PR Community Responded to the Pulse Nightclub Shooting

PRSay

PR professionals from the local hospital systems, spokespersons for local municipalities and emergency management agencies, representatives from the local blood bank, and PR representation of the nightclub, among others, stepped up to perform the critical function of communicating at a time of extreme uncertainty. They helped tell the stories of the victims, the heroes and the impact on the community as a whole.

2017 Nonprofit Challenge Winner – The Results Are In

LTPR

We’re excited to announce that On-The-Move Community Integration is the winner of the 2017 Nonprofit Challenge, marking the start of our one-year partnership with the organization. An employment placement program that enables job-seekers to find work and share their skills with the community.

4 Small Steps that Pack a Big PR Punch

Beyond PR

Although you may not have a dedicated PR department, one of the easiest ways to spread the word about your company is by establishing relationships with the local media in your area. Start small by speaking at local or niche events to help cut your teeth and build your profile.

How PR pros can find niche groups for support and networking

PR Daily

Whichever area you specialize in—investor relations, community relations, media relations, executive communications—the days are long and can require putting out a fire or two. Sometimes, communities originate on Twitter. For those going it on their own, SoloPR is a thriving community.

The Rules of Newsjacking

prTini

Minneapolis-based global brands like General Mills and 3M, for example, clearly had every intention of expressing a genuine sense of loss alongside their local community. After all, local businesses seemed to mourn alongside the fans themselves, and no one thought twice about it.

Behind the Headlines with Phil Andrews

Cision

Public Relations Company, Phil has served as the Public Relations Director for a myriad of companies, community initiatives and professional organizations. This week we sat down with Phil to discuss how he is driven by a profound concern for his community, his interest in building networks across the industry, and the importance of seeing an increase in diversity in the industry – especially at the C-Suite level.

Radio 55

6 Pro Tips to Create Bigger Buzz for Your Business

Cision

Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites.

Energy 123

PR Warfare: Social Media, Crisis Communications, and You

Social PR Chat

Merry Morud and Kevin Watterson from Aimclear talk crisis communications and community management in our digital world. Who are trusted sources you can quote and rely on when a crisis occurs — a local newspaper, a local police station? Advice for Future Community Managers.

When A Small Business Has A Big (PR) Advantage

ImPRessions - Crenshaw Communications

They’re part of the community. This can depend on industry sector and geography, but most smaller companies are deeply involved in their local community as well as the relevant industry organizations.

Creative Headlines Will Drive PR SEO & Success in 2017

Cision

According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. The local, national and global consumer currently expects to be communicated with, on a multi-level, always updated stream of relevant news, all attainable through SEO. In this manner Snapchat has become a go-to resource, in additional to Facebook live, for relevant community-oriented content.

SEO 65

The Seasonal Flu Will Heighten the Risk of Fearbola

Melissa Agnes

to work in collaboration with their respective municipalities and local government agencies to prevent and control Fearbola within their community. As I’ve said often , there are two crises within the Ebola crisis: The Ebola crisis itself; and. Fearbola.

17 more Minnesota-based Instagram influencers to watch

Communications Conversations

A few weeks ago, I shared a post featuring 10 local Minneapolis influencers I’d be connecting with if I were a Minnesota-based brand. Here are 17 more local influencers to consider as part of your influencer strategy from local PR/social media pros around town.