How to use micro-influencers to target ‘local’ consumers

PR Daily

Online efforts seem to operate regardless of geographic location, but audiences still prize “local’ expertise. Yet many organizations are discovering that no matter how globally connected the world may be, real influence still starts locally. Promote locally.

Local 165

Help support foodbanks and food poverty by starting in your local community

Stephen Waddington

How to help If you’ve watched I, Daniel Blake and want to help tackle the issue there’s a really simple way in which you can help in your own community. Add a few extra groceries into your weekly shop and leave them at the collection point at your local supermarket.

Local 106

Facebook is local media

Stephen Waddington

Facebook pages and groups are replacing local media according to research from Braintree, Essex. By Dan Slee If there’s one thing I can tell you it’s that Facebook groups and pages in a local area are huge. A Facebook community in numbers And I counted the numbers.

Local 85

Community for Career Development: A Look Inside One NAVUG Community Member’s Journey

Presspage

I’m a member of NAVUG , an online community that is the epitome of Margaret Mead's statement. If you will humor me and enjoy the story I am about to share, you too can build a thriving and successful online community in your sphere of influence. I joined two communities while at home.

Facebook is local media

Stephen Waddington

Local Facebook pages and groups are replacing local media according to research from Braintree, Essex. By Dan Slee If there’s one thing I can tell you it’s that Facebook groups and pages in a local area are huge. A Facebook community in numbers And I counted the numbers.

Local 78

Fostering Community and Hope One Story at a Time

Waxing UnLyrical

I was helping the local initiative get off the ground and needed some ideas on how to let the people in need know about the program. Sometimes community presentations don’t sound as exciting as SnapChat or micro-targeting on Facebook. Guest Post by Christy Silverthone.

How to get Your Local Company in the Local Press

PR Fuel

However, you are struggling getting your company’s news in the local paper. Let’s take for example that you own a local hair salon and you have recently had your staff undergo training in order to provide a new color service that isn’t widely available in your area.

Local 79

How to speak to the LGBTQ community

PR Daily

Before, traditional PR had virtually no place in the marketing mix to reach gay and lesbian consumers (as other facets of the community - the “BTQA” - were yet to be recognized) for fear of backlash or alienating a mainstream audience.

4 Ways PR Pros Find Local Networking Opportunities

Cision

Here are four networking tips for building relationships within your community. Join your local chapter to attend conferences and luncheons, meet other PR pros in your area, and hear from media experts. Or, if you have an advanced or premium account, input your desired locations (city, state or region) in the keyword search and receive emails from those seeking sources in your community. A great way to network with local influencers is to host your own event.

Local 237

Beyond Your Borders: How to Work with Non-Local Clients

Solo PR Pro

Working with clients in your local area is a satisfying and viable way to run your independent consultancy. It can deepen your sense of community, reduce your need to travel and allow you to dominate your local market. However, as a solo you are not restricted to working local.

Local 65

Monday Roundup: Celebrating Your Community

Waxing UnLyrical

” Talk about a religious celebration that’s gone mainstream… and one that engenders a feeling of community among those who celebrate the day. How to Build Creativity and Self-Expression with Your Community. Social in the wild: Ben & Jerry’s goes local.

The #PRStudChat Community Discusses PR Education and Learning on October 13th

PR Expanded

ET, the #PRStudChat community will gather to discuss PR education and learning in the classroom. PR professionals, educators and students will engage in a community discussion to share their perspectives on PR learning today. On Tuesday, October 13th at 8:30 p.m.

3 Reasons to Build a Niche Community

Cision

Many PR pros who aim to get coverage in high-visibility media outlets and at a national level often overlook great opportunities available in their own communities. We’ve got three reasons why you should build up your niche community: 1. Local members of the media are on the lookout for attention-grabbing area news. As one local reporter put it in Cision’s State of the Media 2015 Report : It’s highly efficient for direct communication with contacts and viewers.

As Facebook pushes local businesses, new data-mining issues surface

PR Daily

Facebook announced changes to its business profile pages that should help drive traffic to local small businesses—but big corporations can take advantage of these features as well. from local community members. Facebook provides examples of local businesses it wants to support.

Local 100

3 ways to measure your local PR efforts

PR Daily

Companies have a strong handle on the role of local SEO today, but what about engaging with your community offline? What does local PR look like in the real world, and how do you execute it effectively? Consider using software that measures local traffic.

Local 127

The #PRStudChat Community Discusses PR, Twitter & Politics on Tuesday, October 11th

PR Expanded

ET, the #PRStudChat Community will gather to discuss PR, Twitter and Politics from local cities to the state houses to the national government, all while reaching and communicating to a global audience focused on this year’s election.

Improve an Entire Community through Fundraising

Waxing UnLyrical

Community fundraising goes beyond raising funds for a specific cause. It provides an opportunity to improve an entire community through the efforts of the fundraiser. Here’s one example of an organization that’s clearly been successful through their community fundraising efforts.

3 Ways to Make Your Local Giving Day a Success

Waxing UnLyrical

Give Local America , which takes place tomorrow, May 6, is anticipated to be the largest, one-day, charitable, online crowd funding event to date. Seven thousand-plus nonprofits in 120 communities across the country are participating – an astounding number. Guest post by Lori Finch.

Local 96

What A Dog’s Cancer Taught Me About Community

Waxing UnLyrical

Suzy underwent a second surgery fairly quickly (the first was done less than a week after we first saw the tumor, to excise it from her mouth)—this second one was a “partial mandibulectomy ,” which means part of her jaw was removed to ensure there were no local cancer cells left.

Foodbank fundraiser: a local story of food poverty

Stephen Waddington

Please help support a fundraising effort for my local foodbank in Newcastle. The exception is an MP seeking a local photo opportunity. The best way to tackle the issue is to support foodbanks in your local community either through donations at your local supermarket, or directly.

Local 78

Health news site targets community, but draws employees

PR Daily

Brand journalism is often billed as a way for organizations to reach the community and news outlets through newspaper-style content. Familiarize yourself with 5 signs of suicide risk and local resources before you need them,” the headline urged.

Homegrown: 5 Local Marketing Tactics for Small Businesses

Beyond PR

Thanks to a trifecta of trends, local marketing strategies offer today’s entrepreneur more opportunities than ever. If you are looking to draw in more customers and establish loyalty for generations to come, your local marketing efforts must be prioritized.

Online newsroom makes college a community information hub

PR Daily

Even with our local metropolitan paper, staffing has been downsized considerably. That means it’s a hub of academic activity as well as a resource for a community that is both a tourist attraction and center of industry on the Gulf Coast, Eddleman says.

Winning better relations with the community

PR Conversations

By the time he wrote the chapter: Winning better relations with the community, a decade later, Irwin was a counselor servicing a number of leading corporations and industry groups. contributions to local charities.

Applauding the community at the Fringe

PR Conversations

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. The social Fringe community.

Online newsroom makes college a community information hub

Presspage

That means it’s a hub of academic activity as well as a resource for a community that is both a tourist attraction and center of industry on the Gulf Coast, Eddleman says.

Relationship Advice: Your Nonprofit Organization and Building Community Organization Partnerships

Waxing UnLyrical

To encourage social responsibility, create a culture of giving back to the larger community. Encourage human resources to create policy for volunteering that will not harm employees’ performance reviews when they take time off to give back to the community.

Honoring The Heroes Among Us – How the Orlando PR Community Responded to the Pulse Nightclub Shooting

PRSay

In discussing with the president of the local Florida Public Relations Association chapter, we decided that we could do something for our friends, and I set out to plan that special event. They helped tell the stories of the victims, the heroes and the impact on the community as a whole.

Winning better relations with the community

PR Conversations

By the time he wrote the chapter: Winning better relations with the community, a decade later, Irwin was a counselor servicing a number of leading corporations and industry groups. contributions to local charities.

3 ways to build more enthusiastic online communities

PR Daily

That’s the goal of community building. Community building with your customers dramatically shapes the work of the entire company, from the conferences your CEO attends to the new feature your team will build next. Communities enter the daily lives of your customers and users.

Global Social Media for Local Social Good

wiredPRworks

Global presenters shared incredibly powerful ideas with Social Media Club Chicago's community. Global Social Media for Local Social Good. Social Media Club [SMC] is a worldwide organization, with local chapters, that serves as connecting organization for anyone interested in social media. The post Global Social Media for Local Social Good appeared first on WIRED [Personality + Reputation] Works. How does social media change the world - in good ways?

Local 40

5 Benefits Of Hyperlocal PR

ImPRessions - Crenshaw Communications

” An extremely local approach can support business goals nicely, particularly for national brands with dozens, if not hundreds, of local outlets, or services focused on very specific segments of an industry or demographic. Here are five benefits to the hyper-local PR approach.

Local 169

NCAA says locales with discriminatory laws can’t host major events

PR Daily

The announcement, made during the board’s quarterly meeting in Indianapolis, comes after North Carolina and Mississippi passed “freedom of religion” laws, which critics say are discriminatory toward the LGBT community.

Local 96

Honoring The Heroes Among Us – How the Orlando PR Community Responded to the Pulse Nightclub Shooting

PRSay

PR professionals from the local hospital systems, spokespersons for local municipalities and emergency management agencies, representatives from the local blood bank, and PR representation of the nightclub, among others, stepped up to perform the critical function of communicating at a time of extreme uncertainty. They helped tell the stories of the victims, the heroes and the impact on the community as a whole.

PR debacle: Not-so-secret report topples local police chief

Tough Sledding

It all came apart when the community learned, pretty much without warning, that its local crime-fighting hero was a self-centered bully and a sexist boss who abused his staff. Day after day, the chief’s mistreatment of subordinates was spotlighted in local news media. A scandalous story unfolded in my neighborhood in recent weeks.

Local 34

Managing Media Relations for a Publisher; Off Script No. 32: Rachael Wolensky of ALM

Sword and the Script

Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting.

PRoust Questionnaire: Helen Reynolds

PR Conversations

I’m not into the details – I love the big idea, the creative problem solving and the community engagement but when it comes to implementing the nuts and bolts of a campaign, I just want someone else to sort it out.

Local 67

Popcorn and a Movie: A Creative and Integrated B2B Marketing Campaign that Could Work in Any Vertical

Sword and the Script

From white papers to the trade press, the entire community is fixated on the next exploit, hack or breach. Live events are always among the top B2B lead generation tactics and things that are happening is a news peg for PR, with local, national and in this case, international angles. * * *.

Powwowing With Pepco on Social Media

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently.

4 Career Building Tips For New PR Professionals (That Can’t Be Achieved Behind a Computer)

Shift Communications

I also spent time a significant amount of time reading national, local, and industry news to better understand what the media covers and what pieces meld together to create an impactful story. Get active and give back to your community. Strong Career Moves For New PR Professionals.