How to turn virtual teams into real communities

PR Daily

While many of these changes have been positive, one challenge that we see with many of our coaching clients has to do with their internal cultures The feeling of belonging to a community and a “team” is dwindling. The importance of community.

5 best practices for thriving digital employee communities

PR Daily

As an internal communicator, you already know how important is to keep employees connected to their teams, especially during the COVID-19 pandemic—but how are you helping them rebuild lost communities during remote work? Keep communities open by default.

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Community Management: Quit Herding Cats

Cision

If media relations is an arm of public relations, community management is another. A community grows your reach and influence. If those people like you and what you have to say, the community and loyalty grows. But how do you manage that community? These five tips hold the answers: Want to learn more about community management and its role in PR? Best Practices Featured community management public relations

When approaching DE&I, lean on your communities

PR Daily

More leaders are coming into the conversation, and internal DE&I efforts are seeing higher rates of participation in areas including training events and resource groups. Knowing who is in the community and who will participate is crucial for scaling your program.

A Community Manager’s Toolbox

Shift Communications

Being a community manager may sound like a cool, trendy job filled with fun and creativity. Whether you’re managing a community of thousands or one of 100, you are the eyes and the ears of the company on platforms like Twitter and Facebook. Luckily there are some tools and assets out there than can help make a community manager breathe a little easier on a day-to-day basis. As community manager, one of your main tasks is responding and interacting with audiences.

What are the key skillsets for internal communicators in 2021 and beyond? 6 comms pros share their views

PR Daily

Those personal relationships from communicator to elected official are required to cut through the noise in the media, in our communities, and in our break rooms to keep all ambassadors informed and our businesses moving forward.”.

How to speak to the LGBTQ community

PR Daily

Before, traditional PR had virtually no place in the marketing mix to reach gay and lesbian consumers (as other facets of the community - the “BTQA” - were yet to be recognized) for fear of backlash or alienating a mainstream audience. Back then, brands who engaged with the community did so in silos, without using earned or owned media. They have a rich history of celebrating diversity and supporting the community on multiple levels.

Community for Career Development: A Look Inside One NAVUG Community Member’s Journey

Presspage

I’m a member of NAVUG , an online community that is the epitome of Margaret Mead's statement. If you will humor me and enjoy the story I am about to share, you too can build a thriving and successful online community in your sphere of influence. My story is about the power of a thriving online community and my personal success because of that community. Online communities and learning were unleashed to the masses. I joined two communities while at home.

How to use brand journalism to engage your community

PR Daily

When looking to engage internal audiences and highlight important stories within your organization, having a journalist’s eye can help you find the story gold. Along the way, we stopped at schools, monuments and veterans’ homes—and when we arrived in Virginia, PenFed employees and our community were waiting to join us to lay wreaths in Arlington National Cemetery. You can also bring people together from your online community in person to volunteer as part of a community service day.

5 tips for building strong social media communities during difficult times

PR Daily

During these difficult times, more people are appreciating the value of real community, not just the number of likes on a post. They just need to adapt to the current environment, which often means building relationships—and ideally whole communities—that will pay off once life gets back to normal, rather than trying to go for the sale now. To build stronger social media communities, try these five tips: 1. Your efforts can go a long way toward building a loyal community.

6 ways internal communicators can spark employee development and growth in 2021

PR Daily

It also gives employees feelings of significance, community, and value. Learn what tactics and tools you’ll need to thrive this year at our 2021 Internal Communications and Culture Next Practices Conference.

Simple steps everyone can take to begin engaging the black community

PR Daily

As interests surge on how best to engage the black community today and over the long-term, we offer these helpful strategies as a starting point for connecting with the culture. Show support with donations of time, money and resources through community partnerships, educational programs, hiring initiatives or service opportunities—just to name a few—that target black experiences. Simply ask someone in the community for ideas. Make it more than a moment—make it a movement.

The #PRStudChat Community Joins Together for “Ethics – The Heart of Leadership” Twitter Discussion on September 13th

PR Expanded

Our community of PR students, educators and pros will join together for a dynamic Twitter chat on “Ethics – The Heart of Leadership.” ” We welcome as our special guest and co-moderator, Kirk Hazlett , APR, Fellow PRSA, who will lead the community conversation on the values and fundamental beliefs that guide our behaviors and decision-making process.

Ethics 224

Brands Must Show They Understand and Respect the LGBTQ Community, PRSA Webinar Panelists Say

PRSay

Featuring some of the country’s leading LGBTQ communications professionals, the event covered how PR practitioners can engage with and support the LGBTQ community. It is not enough to just speak up for one marginalized community on one topic,” he said. “We

Guide for International Students: How to Use Media for Studying Abroad

PR Expanded

Having the intention to move abroad is only the beginning for international students. I want to introduce five steps for an international student to go studying abroad from my perspective: Step 1: Get inspired to go abroad. In there, even if you don’t follow traveling communities, you’ll notice that there are a lot of communities (publics) that share quotes of famous people along with pictures from different countries.

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Celebrating the PR Profession’s LGBTQ Community

PRSay

Let’s recognize the power of public relations to shape ideas and forge opinion,” said Galloway, vice president of communications for Wells Fargo Bank and chair of the PRSA 2020 International Conference. “PR Galloway, a Gold Anvil recipient who served as president and CEO of PRSA in 2004, shared some of his thoughts about the LGBTQ community and how the work of PR professionals is crucial for promoting and preserving diversity and inclusion.

3 Ways to Expand Your Reach Within the Hispanic Community

Cision

In addition to this, the term “Hispanic” incorporates a very large group of people with varying cultures and lifestyles, and it’s important to understand the individual, unique subgroups within the community as a whole. Even something as simple as geographic location plays an essential role in the importance and relevance of sending press releases to certain areas, especially when considering the Hispanic community.

5 ways Microsoft boosts engagement and internal culture

PR Daily

Unite through internally viral video. Just about every organization these days is embracing the need to boost employee engagement and internal culture. Corporate communities frequently collect feedback from employees, but how much transparency is there in communicating the findings companywide? The post 5 ways Microsoft boosts engagement and internal culture appeared first on PR Daily. Know your values. Create a communications cadence.

Join the #PRStudChat Community for a State of Healthcare Communications Twitter Chat on February 17th

PR Expanded

ET, the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. Dana Lewis created and moderates #hcsm, the international healthcare & social media community on Twitter that meets Sunday nights at 8pm CT. Why not build a community to help students across the country, and even the globe, learn from the experience and perspective of industry professionals… A community where everyone can learn and grow together.

Why Internal Communications Should Be Part of Your Marketing Strategy

PRSay

By including internal employee communications as a significant component of marketing and branding efforts, and putting a dedicated team behind it, companies transform employees into brand advocates — employees who truly believe in the organization and can speak accurately on behalf of the brand. By connecting employees to the company’s core message — and inspiring a belief in the organization’s mission — internal communicators will help create purpose-driven employees.

Behind-The-Scenes: The Life of a Summer Intern

PR Expanded

With the new school year fast approaching, interns are beginning to reflect on their experiences this summer. As a summer intern at Atlantic Health, I have gained a great deal of knowledge that I believe will be useful to me at college, and ultimately, throughout life. Please join the #PRStudChat community on August 16, at 8:30 P.M., ET, for “behind-the-scenes” look at the life of a summer intern.

‘The whole person’: Internal publication tells employee stories

PR Daily

Though digital communication has finished off some internal magazines, others have found new life, as organizations move from stodgy corporate promotions to people pieces. Published for decades, in recent years it has transitioned from a collection of short, business-related stories to more of a consumer publication, says Amanda Jo Deppe, senior director of internal communications and community programs. Employee Engagement Internal Communications Print Publications

What Does A Community Manager Do? +Bonus: The CM Toolbox

Doctor Spin

I like to think of the community manager as a classical conductor, dedicated to showing the online community (the orchestra) how to get in sync, never through force or coercion, but by using the magical powers of suggestion alone. ‘Community Manager’ has become an increasingly popular job title. But what exactly is the role of a community manager? What does a community manager do? Here goes: Community Management As A PR Specialisation.

3 Steps to a Data-Driven Internal Communications Plan in 2021

PRSay

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. While this is not always possible due to resources, you might try teaming internal communicators up to examine each other’s area of control.

Monday Roundup: Internal Communications

Waxing UnLyrical

It’s impossible to communicate your brand’s value and mission to the general public without first communicating it well internally. So how can you gain cohesiveness in your organization through internal communications? The new ‘ABCs’ of Internal Communication: 3 steps to becoming a business communicator. The case for internal communications. Building Your Business With Internal Collaboration. Measuring employee engagement in internal communication.

Five Observations Gained from Starting an Online Community

Waxing UnLyrical

In October of last year, I launched an online community called Agree, Disagree, or Qualify. Building an online community doesn’t happen overnight. Discussion builds communities. The community builds upon itself by testing claims and commenting on those claims. The more discourse that takes place, the more others engage and the larger the community becomes. Communities co-create their own culture. Photo: Provided by ADQ Community.

8 worst practices in international PR

PR Daily

A quarter-century later, more is at stake and international terrains are even harder to traverse. That makes sense, but when corporate HQ exercises strict control and approval over every overseas action, bureaucracy handicaps the international PR effort. Conducting international PR long distance. Companies should work to become an asset to the community and the local economy. As more and more companies’ communications go global, more and more pitfalls emerge.

Bring your internal communication to life with this Office 365 tool

PR Daily

This powerful tool can boost collaboration and ignite internal conversation—but it does you little good if it goes untouched. Learn simple, budget-friendly, proven tactics for using this internal hub to transform your communications by attending Ragan’s free webinar, The “Yammer Reality Check,” streaming live on March 20 from 1–2:15 p.m. Discover your internal Yammer ambassadors and inspire them to get others on board. Employee Engagement Internal Communications Yammer

16 stellar blogs and websites to fuel internal communication success

PR Daily

FREE REPORT: Benchmark your internal comms efforts against your peers ]. Backstitch’s writers cover a broad range of internal comms-focused topics, including legal tips and specific how-tos that might make your job easier. Institute of Internal Communication. The Institute of Internal Communication (IoIC), located in the UK, is dedicated to promoting a deeper understanding of internal communication. Internal Communications

Tips For Being A Kick-@$$ PR Intern

Shift Communications

Competition exists in every industry but don’t fixate on what other interns or candidates are doing. Strive to perform above the status quo and you will always differentiate yourself from the pack – internally and externally. While this may seem a little odd or atypical, in the SHIFT community, it is quite the norm. To be a kick@$$ intern you should start your everyday with an eagerness to learn, to connect, and to contribute to your teams; you’ll be a SHIFTern rockstar!

PRSA 2016 International Conference: Be Aggressive, Be Audacious, Be Bold

Cision

The PRSA 2016 International Conference in Indianapolis brought together some of today’s top thought leaders in the field of communication– and then some. “As PR pros, look for #influencers who will be your fan…Think of how that voice is going to sound to your community.” “Focus on building a community among the #influencers. Best Practices Events Featured PRSA International Conference public relations strategy

Applauding the community at the Fringe

PR Conversations

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Boom (as she calls herself) promised a fun and rewarding experience, with a fierce declaration about how much volunteers were valued as stakeholders within the Fringe community. The social Fringe community.

International Perspectives From PRSA’s Global Affairs Committee

PRSay

We asked him how recent events have influenced international perceptions of the United States and its brands, and how the COVID-19 crisis has affected global communications. PepsiCo CEO Ramon Laguarta committed $400 million over five years to “to lift up Black communities and increase Black representation at PepsiCo.”. We have long been trying to understand the international perceptions of America. Thought Leadership Global Affairs international public relations

Discord and Reddit grapple with ‘WallStreetBets’ communities, Activision Blizzard defends DE&I hiring initiatives, and Twitter rebrands to embrace ‘real’ conversations

PR Daily

Here are today’s top stories: Discord and Reddit address ‘WallStreetBets’ community. The surge is thanks to individual investors putting a “short squeeze” on the stock in a concentrated campaign organized through the r/WallStreetBets community on Reddit and the group’s Discord server.

10 Takeaways From PRSA’s 2018 International Conference

PRSay

Austin, Texas, was the backdrop for PRSA’s International Conference this past week. When you take one community that loves one brand and another community that loves another brand, and create unique experiences that both communities can celebrate, that’s the holy grail.” — Jonathan Mildenhall , CEO, TwentyFirstCenturyBrand. Thought Leadership PRSA International Conference

Chats with Chip: Ryan Williams on Internal Communications and Measurement

Media Bullseye

The most recent episode of Chats with Chip featured a conversation about internal communications and measurement with Ryan Williams , a partner with Tekara Effectiveness. Ryan, who has 20 years of experience in this field, illuminated trends, difficulties, and advantages of formulating a regular plan to measure and implement internal communication tactics. Despite the positives of internal communications strategies, Ryan recognizes the difficulties.

5 ways internal content can boost your brand

PR Daily

In the race to continually spit out content that consumers are interested in, brand managers can—and often do—make use of effective internal communication efforts to enhance external content marketing and PR campaigns. Chuck Gose, vice president of communications for digital signage company Stratacache, shared in a LinkedIn post that 29 percent of employees think internal surveys are pointless, and 27 percent of managers don’t even review the results.

Monday Roundup: International Women’s Day

Waxing UnLyrical

Yesterday was International Women’s Day ( marked for the first time in 1911 , and for the first time on March 8 in 1914… the more you know …). Six marketing lessons for International Women’s Day. International Women’s Day: This Is What It Really Means To Act #LikeAGirl. Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign. Twitter Facebook Google+ LinkedIn Monday Roundup: International Women’s Day.

Monday Roundup: PRSA 2015 International Conference

Waxing UnLyrical

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. What do you hope to learn at the PRSA 2015 International Conference? area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn Monday Roundup: PRSA 2015 International Conference. Good morning from Atlanta!

8 ways to make internal video a hit

PR Daily

Recently, Intel produced an inspirational video for 500 of its top leaders internally, says Sabrina Stoffregen, global communication manager for the 5 ,000 -person sales and marketing employees at Intel. Communicators also draw questions from SAS’s internal platform, The Hub. volunteer to describe the top articles posted on its “Early Bird” internal news site from the previous week, says Cathy Lucas, chief communications officer.