Community management lessons from the Guild Community Summit

Stuart Bruce

The global pandemic and work from home has seen an explosion in interest in community management and professional communities.

What is Good Corporate Citizenship?

HMA Public Relations

Being a good corporate citizen starts at the top of an organization. Find out what company leaders should consider when getting involved in the community with Scott Hanson. Odds and Ends Community corporate citizenship

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10 tips for building a community around your brand

PR Daily

The most successful brands communicate their values through their actions and within the communities they cultivate on social media. In order to build an effective, enriched and authentic brand community from scratch, companies need to understand a few fundamentals.

What matters on social media for the Hispanic community

PR Daily

population and the community continues to diversify itself in its growing economic and political power. The Hispanic community is incredibly brand loyal. Even more so for all Hispanic communities. Tips for reaching this growing market.

KFC’s successful campaign provides relief to communities throughout pandemic

PR Daily

The fried chicken chain donated food and funds to its employees and neighborhoods within its communities. Supporting its communities is in KFC’s DNA. The post KFC’s successful campaign provides relief to communities throughout pandemic appeared first on PR Daily.

Networking helps—but building a PR community is even better

PR Daily

I suffered that blow myself in March 2020, when the corporate organization I worked for reduced marketing & PR positions across the country. The post Networking helps—but building a PR community is even better appeared first on PR Daily.

Why monitoring external factors is key to corporate reputation

Onclusive

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. The link between sustainability and corporate reputation.

When approaching DE&I, lean on your communities

PR Daily

Facebook uses its own internal communications system, Workplace, which offers its trademark social media functionality to corporate teams. Knowing who is in the community and who will participate is crucial for scaling your program.

Social Giving – How Should Corporations Approach It?

HMA Public Relations

Community relations efforts are an important part of PR efforts. Find out how corporations can approach social giving diligently with Scott Hanson and a PRGN affiliate in today's post. PRGN community relations

How to turn virtual teams into real communities

PR Daily

While many of these changes have been positive, one challenge that we see with many of our coaching clients has to do with their internal cultures The feeling of belonging to a community and a “team” is dwindling. The importance of community.

Importance of Corporate Communications

5W PR

While corporations have always been legal entities in their own right, new communication technologies have forced a change in the way companies communicate. Now, corporations are expected – and face a backlash if they fail – to project an image of accessibility and inclusiveness.

Exploring the modern corporate communication function

Stephen Waddington

The Institute for Public Relations and PR NEWS have published a study of corporate communication teams and their contribution to organisations. The corporate communication or public relations function is underserved an area of study, in contrast with other areas of management.

Allegory report examines emerging corporate digital risk

Stephen Waddington

A report by Allegory sets out the urgent need for organisations to act on issues related to Corporate Digital Responsibility (CDR) and proposes a framework to support planning. I’ve been working with the team at Allegory to explore the issue of Corporate Digital Responsibility (CDR).

Is Corporate Communications Optional?

ImPRessions - Crenshaw Communications

He even tossed one of the offending rags on his table as our team and the long-suffering corporate communications head promised more aggressive outreach. The same can be said for corporate communications. The PR community was also underwhelmed.

ESPN staff competes to bring kindness to communities

PR Daily

ESPN’s campaign to empower employees to help, mentor, teach train and serve their neighbors took the ribbon for Best Volunteer Program honors in PR Daily’s 2020 Corporate Social Responsibility Awards. The post ESPN staff competes to bring kindness to communities appeared first on PR Daily.

Monday Roundup: Celebrating Your Community

Waxing UnLyrical

” Talk about a religious celebration that’s gone mainstream… and one that engenders a feeling of community among those who celebrate the day. While our roundup today isn’t (all) about SPD, it is about celebrating your community… which is one of the gifts of an event like SPD – that, even if just for a day, you feel part of a community. How to Build Creativity and Self-Expression with Your Community.

Challenging the Culture: A New Mindset for Auditors and Corporate Boards

Stern + Associates

The business community generally, and auditing and corporate governance functions especially, are in the grip of a worldwide trust crisis. The post Challenging the Culture: A New Mindset for Auditors and Corporate Boards appeared first on Stern Strategy Group.

5 Community Management Tips on Community Manager Appreciation Day #CMAD

Waxing UnLyrical

In addition to being Community Manager Appreciation Day (#CMAD for all you hashtag fiends), today is also the day: Henry VIII died (1547, and women all over England breathed a sigh of relief). Marketwire and TheCommunityManager.com asked community managers about what they do, how they do it, and where they see the future of community management going… and then put all the answers together in an eBook.

Listening, joining conversations and exploring communities

Stephen Waddington

#PowerAndInfluence, #FuturePRoof, #PRstack, #PRFest and Comms School are all examples of communities with conversation and learning at their heart. You can catch a replay of the webinar via the Comms School community on Facebook. The start point is finding a community to join. Next, find potential employers, both individuals and corporate accounts. Communities are democratic spaces in which everyone has an equal voice and an opportunity to share their point of view.

Celebrating the PR Profession’s LGBTQ Community

PRSay

Galloway, a Gold Anvil recipient who served as president and CEO of PRSA in 2004, shared some of his thoughts about the LGBTQ community and how the work of PR professionals is crucial for promoting and preserving diversity and inclusion.

Tips on Measuring Community [April #measurePR Recap]

Waxing UnLyrical

At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Experts in measuring community. A1: Building a community around a product or service is just part of our jobs in #PR today (which is great, because it’s fun!).

How to speak to the LGBTQ community

PR Daily

Before, traditional PR had virtually no place in the marketing mix to reach gay and lesbian consumers (as other facets of the community - the “BTQA” - were yet to be recognized) for fear of backlash or alienating a mainstream audience. Back then, brands who engaged with the community did so in silos, without using earned or owned media. They have a rich history of celebrating diversity and supporting the community on multiple levels.

Monday Roundup: Building Your Business Community

Waxing UnLyrical

Having a strong community is one of the most important aspects of business. This week’s roundup includes seven posts that are good reads on both maintaining as well as building your business community. How To Be A Better Facebook Community Manager. So You Think You Want to be a Community Manager? Why: An inside view on what community management actually entails. Community Consultation – Offline & Online. Happy Monday!

How an Ohio dentist used podcasts to engage his community

PR Daily

Engaging your community is difficult if your audience is gripped with fear and doubt—which poses a problem for dentists. The podcast team “hopes to make listeners feel more connected to the community, keep them updated on important dental-related news, and give them the knowledge and tools that they need to keep their smiles healthy.”. Bogan’s goal was to increase visibility and have a conversation with his community, so measuring raw downloads of his podcast made sense.

Running Corporate Communications and Social Media

wiredPRworks

When Allan was Executive Director of Corporate Communications at CME Group, Barbara worked with Allan to produce several Social Media Club Chicago events at CME Group. The post Running Corporate Communications and Social Media appeared first on wiredPRworks

10 outstanding corporate blogs

PR Daily

Alignment with corporate objectives. Coca-Cola has several content sites, but "Unbottled" is what company blogging is all about: rich content; stories aligned with corporate objectives; responsive engagement; diversity of views from customers, employees and partners; great emotion and human connection. One of Wal-Mart''s goals is to be seen not only as a low-cost leader, but also as a company that sincerely cares about people and its communities.

Announcing PR Daily’s 2020 Corporate Social Responsibility Awards finalists

PR Daily

PR Daily’s Corporate Social Responsibility Awards finalists championed causes and initiatives that improved their communities, countries and the world, and communicated about them in compelling ways. Build-O-Rama, Gates Corporation. Community Affairs.

#RAREis: Providing a voice for the rare-disease community

PR Daily

In 2017, Horizon started a social media program on Instagram called #RAREis, which is designed to elevate the voices, faces and experiences of the rare disease community. Each person has a different experience, but #RAREis provides an opportunity to share the uncensored truth of their journey while demonstrating the power of community. The answer is simple: It’s the right thing to do for our patients and the communities we serve.

Join the #PRStudChat Community for a State of Healthcare Communications Twitter Chat on February 17th

Deirdre Breakenridge

ET, the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. Dana Lewis created and moderates #hcsm, the international healthcare & social media community on Twitter that meets Sunday nights at 8pm CT. Anneliz Hannan is a corporate communications professional with strong advocacy qualities and analytic acumen. On Tuesday, February 17, 2015 at 8:30 p.m.

Putting the “We” in Community

Waxing UnLyrical

In the social space, there’s a lot of talk about “community.” ” We hear it all the time and, rightly so; because community is just that important. Like Rome, however, a community can’t be built in a day. But community is a funny thing; you’re either all in, or you’re out. So that kept me thinking about how one puts the “we” in any community forum, as well as how one sustains it.

Make your Corporate Social Responsibility Awards entry a winner

PR Daily

Do you want to earn recognition for your corporate social responsibility efforts? We asked winners from PR Daily’s 2018 Corporate Social Responsibility Awards to share their insight about their submissions, the challenges they faced when executing their work, and how winning an award benefitted them. Aurora Organic Dairy’s Corporate Citizenship Report receives high praise. Aurora Organic Dairy publishes a corporate citizenship report every two years.

ESPN, Discovery Education, Ketchum among the winners in Corporate Social Responsibility awards

PR Daily

From campaigns around carbon neutrality and mental illness to road safety and transgender rights, this year’s winning organizations in PR Daily’s 2020 Corporate Social Responsibility Awards have a lot to take pride in.

How conventions, corporate events, trade shows and meetings are set for big change

PR Daily

Here’s how the tools that PR pros use to build community and generate buzz are going to look different in the post-COVID era. Whether it’s a trade show, a corporate event or an internal meeting, the idea of virtual or hybrid events was not born of the pandemic.

3 purposeful steps corporate America can take to address racism

PR Daily

Action—not words alone—is the only way the business community can move forward. Each individually is challenging but together they create a perfect storm, a trifecta of circumstances that combined could have a devastating impact on corporate America.

PR fundamentals help deliver on corporate charity initiatives during the pandemic

PR Daily

Though this year was a difficult one for many, it is now more important than ever to come together (metaphorically) as a community and support each other. Agencies of all sizes can implement a workplace charity initiative and give back to their communities.

Investing in Corporate Reputation Via Responsible, ESG Investing

Reputation Us

The most recent Nielsen Global Survey of Corporate Social Responsibility found that more than half of 30,000 people surveyed in 60 countries “are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact.” In the process, companies that participate in social corporate responsibility—and invest in other companies doing so also—gain a benefit that is closer to home: A big boost to their good reputations.

What A Dog’s Cancer Taught Me About Community

Waxing UnLyrical

I tell you all this not to make excuses for being away, but because part of being in a community means we share what’s going on. It’s an acknowledgement of the ties social networks help us build, if we show our humanity and use them for what they truly are – ways to bridge the gaps between us… to really build, and be a part of, a community. We are a community. What A Dog’s Cancer Taught Me About Community is a post from: Waxing UnLyrical.

How To Grow Your Facebook Community

Waxing UnLyrical

One that could have a vibrant Facebook community, if they could just get to that point. The truth is, to grow a Facebook community you must bring people from outside Facebook into your Page. But once you start growing your community, you will find many benefits to your business, especially now that social media allows your customers to participate in your business directly on a personal level. How To Grow Your Facebook Community is a post from: Waxing UnLyrical.

United we Brand? Top Reads on Corporate Activism

Flack's Revenge

I’m a cynic and question the motives behind most corporate activism. In a NY Times DealBook piece , Andrew Ross Sorkin writes about Jame Gamble, a former corporate lawyer for the largest companies: [He’s] concluded that corporate executives — the people who hired him and that his firm sought to protect — “are legally obligated to act like sociopaths.”. And corporate persons are the most powerful people in our world.”.

Corporate Social Responsibility Everyone Should See

Mindful Marketing

Enter Accessible Pharmacy, “a comprehensive, home delivery pharmacy service specializing in the needs of the blind and low vision community and their families,” which claims to be “the only provider of its kind.”