The #PRStudChat Community Discusses Social Media & Change On November 15th

PR Expanded

Fortunately, social media and technology, when implemented strategically, can serve as effective channels to navigate change and leverage it to help one become more original and creative, which are desirable characteristics of PR professionals. ET, to discuss change and social media.

Social Media Communities: The “next move” for social media professionals

Karen Freberg

We have seen many communities arise of course over the past few decades on social media. However, can communities serve as the new “next move” for social media professionals? How do I go about in creating a community? Here are some best practices I have learned over the past few years in managing several communities. Some of these were based on my social media classes (ex. Be open to opportunities from community.

Are Leaders Expected to take a FEEL First Approach to Social Media?

PR Expanded

On June 13th, the #PRStudChat community gathered for a discussion on “Learning Leadership Skills.” Ken and our community of PR students, educators and pros shared their knowledge on how leadership is more than a fancy title, big office or a large salary.

Book Review: A Roadmap for Teaching Social Media

PR Expanded

Here’s my video book review of A Roadmap for Teaching Social Media by Dr. Karen Freberg who is an assistant professor teaching Strategic Communications at the University of Louisville.

How to Influence People Effectively With Social Media

Cision

We perceive social media platforms and other means of digital amplification as tools with incredible potential, yet we know very little about how effectively and by what mechanism influence occurs. Bridging social capital – ties between relatively heterogeneous groups.

Discovering the Roadmap in Teaching Social Media

PR Expanded

I have always been very passionate about social media, but when it comes to teaching social media, there is nothing more rewarding. How did I get started teaching social media? Truly embracing what it means to be a “social media professor.”

How Social Media Drives B2B PR

ImPRessions - Crenshaw Communications

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions.

B2B 182

4 steps to boost PR campaigns with social media influencers

PR Daily

Cision’s recent Social & Influencer Guide for PR outlines social media takeaways for communicators to research current industry trends and competition, along with ways to sharpen their pitches. Build relationships and regularly engage with your community.

4 Ways to Engage Your Community

Cision

PR is nothing without community. With social media, engaging with your community has become easier than ever. Social allows you to listen to what your audience needs and adjust strategies accordingly to develop a loyal community.

How PR pros should account for social media ‘lurkers’

PR Daily

These valuable social media users might be avoiding your best efforts to measure campaigns. Tracking the effectiveness of social media has caused many a marketer to shake his or her head in frustration. Why should we care about social media lurkers?

Social Media for Consumer vs. B2B: Three Fundamental Differences

PR Expanded

As with any other tactic in our PR arsenal, social media can help us make waves for our clients. But don’t confuse this with weak; in both arenas, quality social media voices can be found all over the place, and the meek are quickly overwhelmed by the strong.

It’s terrific to see that social media is still SOCIAL!

PR Warrior

I’m an unabashed social media purist. . Always have been, from the early days of Twitter in 2007-12 when connection, conversation and community really meant something. This is what social media has always been about. Book publishing PR Warrior Social media

Five Activities to Grow your Twitter Community

PR Expanded

My course, Social Media and Public Relations, kicked off last week with the students building and branding their Twitter profiles and actively engaging in our classroom community (#UMASSPRSM). What are your best tips for growing community?

Teaching Social Media in 2019

Karen Freberg

While I am not technically “teaching” social media at the University of Louisville this semester (I’m currently on my sabbatical), I’ll be able to have the opportunity to be in the classroom setting. Join communities.

10 spellbinding examples of social media storytelling

PR Daily

Telling vivid, compelling stories on social media is a great way to increase engagement, brand affinity and sales. When social media first hit the scene, many companies viewed it as just another advertising outlet. However, its social media accounts are more about people.

How to Segment Journalists By Social Media Use

Cision

And you hear journalists complain about this lack of differentiation in how the PR community pitches them. The Cision 2017 Global Social Journalism Study provides some very tangible insights into the social media perception and behaviors of journalists.

Study: Marketers struggle to prove social media ROI

PR Daily

Though most marketers believe that social media boosts their organizations’ bottom lines, communicating its value remains a stumbling block. A recent Sprout Social report revealed that in 2019, roughly $18.4 billion will be spent on social media advertising.

Study 171

Community management – why social media has to be more than just posting

Prohibition

What is community management and why is it important? A community manager is responsible for advocating a brand on social networks. Strong community management and online presence leads to increased awareness of the brand, higher engagement and more engaged followers.

On Thursday, July 19th, #PRStudChat Discusses Social Media & Strategic Communications

PR Expanded

In the spirit of learning, even when school is out, our community will gather for a Twitter chat on July 19th at 12:00 p.m. ET to discuss social media and getting into the strategic communications mindset. How has social media impacted communications strategy?

How to Use Content Marketing for PR and Social Media Success

B2B PR Sense

The value of content marketing for PR and social media has become a slam dunk when it comes to digital marketing. We are talking about a rich digital identity that make your brand stand out, such as a regular blog, social media presence, and search engine optimization.

How to build communities of social media influence

Shift Communications

It’s why social media influence scores and top 100 social media lists seem to matter a great deal. This is the essential idea behind communities of influence. How do we think about communities of influence?

7 ideas for social media posts

PR Daily

Here are some ideas for social media missives to stay connected with your followers. Keeping your following involved is a great way to build a community of fans for your brand. What are some of the proven, time-tested social media ideas that can help build engagement?

4 often-overlooked platforms for social media marketing

PR Daily

The most-popular sites are great, but less-used venues—Quora, Pinterest, Reddit and Nextdoor—offer terrific opportunities for community engagement. The social media marketing world does not end after Facebook, Instagram, Twitter and LinkedIn.

A Crash Course in Social Media

Critical Mention

Social media has certainly changed over the years, especially in the years I have been a professor. Social media is the perfect blend of art and science, blending together to create experiential stories, innovative campaigns and sustainable communities for brands and individuals.

Course 116

Social Media Marketing for Complete Beginners

ReimaginePR

When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? Sprout Social.

Social Media for Consumer vs. B2B: Three Fundamental Differences

PR Expanded

As with any other tactic in our PR arsenal, social media can help us make waves for our clients. But don’t confuse this with weak; in both arenas, quality social media voices can be found all over the place, and the meek are quickly overwhelmed by the strong.

A Community Manager’s Toolbox

Shift Communications

Being a community manager may sound like a cool, trendy job filled with fun and creativity. Whether you’re managing a community of thousands or one of 100, you are the eyes and the ears of the company on platforms like Twitter and Facebook.

7 Tips to Optimize Your Social Media Marketing for Mobile

Critical Mention

In fact, in 2018, Statista stated that 54 percent of all consumers now browse social media on a mobile device at least once a day. This makes it critical to optimize your social media marketing strategy to be mobile-friendly to engage these consumers.

Mobile 116

Report: Rival IQ's social media industry benchmarks

Stephen Waddington

A guest post by Seth Bridges, the founder and Head of Product and Marketing at Rival IQ , a social media analytics software company in Seattle, Washington. It’s perhaps no surprise that the Sports Teams in our study generate huge social engagement among their fans. social media

Handling Social Media Complainers

Rock the Status Quo

They’re unavoidable on social media and most of us quake in fear at the thought of handling them wrong. Customer service is a HUGE component of social media, but does it apply to public relations? There is a direct line between social media and corporate reputation.

Artists with the Best Social Media Strategies

Critical Mention

But, the artists we’ve listed are truly famous and are also strategic in their social media efforts. Across Beyoncé’s social media platforms, one post is estimated to be worth over $1 million. There is a big difference between “insta-famous” and being famous.

5 Celebrities That Are Crushing it on Social Media

Critical Mention

Over the years, social media has changed the way we interact with celebrities. From Rhianna and Ryan Reynolds to LeBron James and Bill Gates, here are our top picks for celebrities that are crushing it on social media.

Become the Pied Piper of Community Building

Waxing UnLyrical

Communities have been around for centuries, however online communities have only been around for a few decades. According to Computerworld the first “online community” came about in 1973 when Talkomatic for the PLATO time-sharing system released a text-based group chat.

More Australian businesses than ever have a presence on social media (but they could be a lot more social!)

PR Warrior

The proportion of Australian businesses with a social media presence has reached the highest levels recorded, according to new research. The 2018 Yellow Social Media Report (Business) , released today, is an annual survey of how Australian consumers and businesses use social media.

3 Reasons Small Business Needs Social Media

Shift Communications

You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. But why exactly is social media a necessity for every business of every size?

Social media dos and don’ts for 2019

PR Daily

Whether you are looking to expand your social media efforts or just keep up with the competition, there are some rules you must follow. How can you better ensure your social media efforts will help you accomplish your brand’s objectives in 2019? Marketing Social Media

5 steps for using testimonials in social media video

PR Daily

With video becoming more popular every day, there’s never been a better time to use the power of testimonials to engage potential customers on social media. These authentic testimonials humanize your brand and are highly shareable across social media platforms.

Video 143

4 rules Grubhub follows to drive social media success

PR Daily

The company’s senior manager of social media says online marketers must put consumers first, think of each platform and prepare with mobile devices in mind. Social media users are hungry for excellent, captivating content. Tailor your content to each social media platform.

The benefits of building a vibrant community on social media: The case of #SMprofs

Karen Freberg

When it comes to social media, one of the best features and opportunities we can do is build a community where fellow colleagues come together and bounce around ideas. That’s why I created the Social Media Professor’s Community Group on Facebook.

9 trends to watch for social media marketers

PR Daily

Social media is always changing. When it comes to social media, the year ahead should be quite an interesting one for marketers. Which features, content types and tactics have the potential to significantly affect social media marketing efforts in the months ahead?