INDUSTRY INSIGHTS YOUR PEERS ARE READING
Here’s my video book review of A Roadmap for Teaching Social Media by Dr. Karen Freberg who is an assistant professor teaching Strategic Communications at the University of Louisville. MORE
I’m an unabashed social media purist. . Always have been, from the early days of Twitter in 2007-12 when connection, conversation and community really meant something. This is what social media has always been about. Book publishing PR Warrior Social media MORE
Over the years, social media has changed the way we interact with celebrities. From Rhianna and Ryan Reynolds to LeBron James and Bill Gates, here are our top picks for celebrities that are crushing it on social media. MORE
When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? Sprout Social. MORE
We have seen many communities arise of course over the past few decades on social media. However, can communities serve as the new “next move” for social media professionals? How do I go about in creating a community? Here are some best practices I have learned over the past few years in managing several communities. Some of these were based on my social media classes (ex. Be open to opportunities from community. MORE
As with any other tactic in our PR arsenal, social media can help us make waves for our clients. But don’t confuse this with weak; in both arenas, quality social media voices can be found all over the place, and the meek are quickly overwhelmed by the strong. MORE
Social media participation in the financial services industry is expected to increase as social networks expand in the coming years. Jenn and the JConnelly team have been working with financial companies for years helping them to navigate the social media landscape. MORE
Whether you are looking to expand your social media efforts or just keep up with the competition, there are some rules you must follow. How can you better ensure your social media efforts will help you accomplish your brand’s objectives in 2019? Marketing Social Media MORE
With video becoming more popular every day, there’s never been a better time to use the power of testimonials to engage potential customers on social media. These authentic testimonials humanize your brand and are highly shareable across social media platforms. MORE
The value of content marketing for PR and social media has become a slam dunk when it comes to digital marketing. We are talking about a rich digital identity that make your brand stand out, such as a regular blog, social media presence, and search engine optimization. MORE
Communities have been around for centuries, however online communities have only been around for a few decades. According to Computerworld the first “online community” came about in 1973 when Talkomatic for the PLATO time-sharing system released a text-based group chat. MORE
While I am not technically “teaching” social media at the University of Louisville this semester (I’m currently on my sabbatical), I’ll be able to have the opportunity to be in the classroom setting. Join communities. MORE
You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. But why exactly is social media a necessity for every business of every size? MORE
Here are some ideas for social media missives to stay connected with your followers. Keeping your following involved is a great way to build a community of fans for your brand. What are some of the proven, time-tested social media ideas that can help build engagement? MORE
On June 13th, the #PRStudChat community gathered for a discussion on “Learning Leadership Skills.” Ken and our community of PR students, educators and pros shared their knowledge on how leadership is more than a fancy title, big office or a large salary. MORE
But, the artists we’ve listed are truly famous and are also strategic in their social media efforts. Across Beyoncé’s social media platforms, one post is estimated to be worth over $1 million. There is a big difference between “insta-famous” and being famous. MORE
The proportion of Australian businesses with a social media presence has reached the highest levels recorded, according to new research. The 2018 Yellow Social Media Report (Business) , released today, is an annual survey of how Australian consumers and businesses use social media. MORE
They’re unavoidable on social media and most of us quake in fear at the thought of handling them wrong. Customer service is a HUGE component of social media, but does it apply to public relations? There is a direct line between social media and corporate reputation. MORE
In the spirit of learning, even when school is out, our community will gather for a Twitter chat on July 19th at 12:00 p.m. ET to discuss social media and getting into the strategic communications mindset. How has social media impacted communications strategy? MORE
Social media has certainly changed over the years, especially in the years I have been a professor. Social media is the perfect blend of art and science, blending together to create experiential stories, innovative campaigns and sustainable communities for brands and individuals. MORE
What is community management and why is it important? A community manager is responsible for advocating a brand on social networks. Strong community management and online presence leads to increased awareness of the brand, higher engagement and more engaged followers. MORE
We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. MORE
I have always been very passionate about social media, but when it comes to teaching social media, there is nothing more rewarding. How did I get started teaching social media? Truly embracing what it means to be a “social media professor.” MORE
Though most marketers believe that social media boosts their organizations’ bottom lines, communicating its value remains a stumbling block. A recent Sprout Social report revealed that in 2019, roughly $18.4 billion will be spent on social media advertising. MORE
When it comes to social media, one of the best features and opportunities we can do is build a community where fellow colleagues come together and bounce around ideas. That’s why I created the Social Media Professor’s Community Group on Facebook. MORE
PR is nothing without community. With social media, engaging with your community has become easier than ever. Social allows you to listen to what your audience needs and adjust strategies accordingly to develop a loyal community. MORE
In fact, in 2018, Statista stated that 54 percent of all consumers now browse social media on a mobile device at least once a day. This makes it critical to optimize your social media marketing strategy to be mobile-friendly to engage these consumers. MORE
The most-popular sites are great, but less-used venues—Quora, Pinterest, Reddit and Nextdoor—offer terrific opportunities for community engagement. The social media marketing world does not end after Facebook, Instagram, Twitter and LinkedIn. MORE
As with any other tactic in our PR arsenal, social media can help us make waves for our clients. But don’t confuse this with weak; in both arenas, quality social media voices can be found all over the place, and the meek are quickly overwhelmed by the strong. MORE
We perceive social media platforms and other means of digital amplification as tools with incredible potential, yet we know very little about how effectively and by what mechanism influence occurs. Bridging social capital – ties between relatively heterogeneous groups. MORE
It’s why social media influence scores and top 100 social media lists seem to matter a great deal. This is the essential idea behind communities of influence. How do we think about communities of influence? MORE
Social media is always changing. When it comes to social media, the year ahead should be quite an interesting one for marketers. Which features, content types and tactics have the potential to significantly affect social media marketing efforts in the months ahead? MORE
And you hear journalists complain about this lack of differentiation in how the PR community pitches them. The Cision 2017 Global Social Journalism Study provides some very tangible insights into the social media perception and behaviors of journalists. MORE
A guest post by Seth Bridges, the founder and Head of Product and Marketing at Rival IQ , a social media analytics software company in Seattle, Washington. It’s perhaps no surprise that the Sports Teams in our study generate huge social engagement among their fans. social media MORE
Telling vivid, compelling stories on social media is a great way to increase engagement, brand affinity and sales. When social media first hit the scene, many companies viewed it as just another advertising outlet. However, its social media accounts are more about people. MORE
Being a community manager may sound like a cool, trendy job filled with fun and creativity. Whether you’re managing a community of thousands or one of 100, you are the eyes and the ears of the company on platforms like Twitter and Facebook. MORE
The company’s senior manager of social media says online marketers must put consumers first, think of each platform and prepare with mobile devices in mind. Social media users are hungry for excellent, captivating content. Tailor your content to each social media platform. MORE
Fortunately, social media and technology, when implemented strategically, can serve as effective channels to navigate change and leverage it to help one become more original and creative, which are desirable characteristics of PR professionals. ET, to discuss change and social media. MORE
Cision’s recent Social & Influencer Guide for PR outlines social media takeaways for communicators to research current industry trends and competition, along with ways to sharpen their pitches. Build relationships and regularly engage with your community. MORE
These valuable social media users might be avoiding your best efforts to measure campaigns. Tracking the effectiveness of social media has caused many a marketer to shake his or her head in frustration. Why should we care about social media lurkers? MORE
My course, Social Media and Public Relations, kicked off last week with the students building and branding their Twitter profiles and actively engaging in our classroom community (#UMASSPRSM). What are your best tips for growing community? MORE
PR Expanded
NOVEMBER 5, 2018
Fortunately, social media and technology, when implemented strategically, can serve as effective channels to navigate change and leverage it to help one become more original and creative, which are desirable characteristics of PR professionals. ET, to discuss change and social media.
Karen Freberg
JANUARY 26, 2019
We have seen many communities arise of course over the past few decades on social media. However, can communities serve as the new “next move” for social media professionals? How do I go about in creating a community? Here are some best practices I have learned over the past few years in managing several communities. Some of these were based on my social media classes (ex. Be open to opportunities from community.
PR Expanded
JUNE 25, 2019
On June 13th, the #PRStudChat community gathered for a discussion on “Learning Leadership Skills.” Ken and our community of PR students, educators and pros shared their knowledge on how leadership is more than a fancy title, big office or a large salary.
PR Expanded
OCTOBER 10, 2016
Here’s my video book review of A Roadmap for Teaching Social Media by Dr. Karen Freberg who is an assistant professor teaching Strategic Communications at the University of Louisville.
Cision
NOVEMBER 21, 2016
We perceive social media platforms and other means of digital amplification as tools with incredible potential, yet we know very little about how effectively and by what mechanism influence occurs. Bridging social capital – ties between relatively heterogeneous groups.
PR Expanded
SEPTEMBER 6, 2016
I have always been very passionate about social media, but when it comes to teaching social media, there is nothing more rewarding. How did I get started teaching social media? Truly embracing what it means to be a “social media professor.”
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ImPRessions - Crenshaw Communications
OCTOBER 8, 2018
We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions.
PR Daily
JUNE 19, 2019
Cision’s recent Social & Influencer Guide for PR outlines social media takeaways for communicators to research current industry trends and competition, along with ways to sharpen their pitches. Build relationships and regularly engage with your community.
Cision
SEPTEMBER 8, 2015
PR is nothing without community. With social media, engaging with your community has become easier than ever. Social allows you to listen to what your audience needs and adjust strategies accordingly to develop a loyal community.
PR Daily
MAY 21, 2019
These valuable social media users might be avoiding your best efforts to measure campaigns. Tracking the effectiveness of social media has caused many a marketer to shake his or her head in frustration. Why should we care about social media lurkers?
PR Expanded
JULY 3, 2015
As with any other tactic in our PR arsenal, social media can help us make waves for our clients. But don’t confuse this with weak; in both arenas, quality social media voices can be found all over the place, and the meek are quickly overwhelmed by the strong.
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PR Warrior
OCTOBER 10, 2018
I’m an unabashed social media purist. . Always have been, from the early days of Twitter in 2007-12 when connection, conversation and community really meant something. This is what social media has always been about. Book publishing PR Warrior Social media
PR Expanded
JULY 18, 2016
My course, Social Media and Public Relations, kicked off last week with the students building and branding their Twitter profiles and actively engaging in our classroom community (#UMASSPRSM). What are your best tips for growing community?
Karen Freberg
JANUARY 21, 2019
While I am not technically “teaching” social media at the University of Louisville this semester (I’m currently on my sabbatical), I’ll be able to have the opportunity to be in the classroom setting. Join communities.
PR Daily
APRIL 1, 2019
Telling vivid, compelling stories on social media is a great way to increase engagement, brand affinity and sales. When social media first hit the scene, many companies viewed it as just another advertising outlet. However, its social media accounts are more about people.
Cision
SEPTEMBER 19, 2017
And you hear journalists complain about this lack of differentiation in how the PR community pitches them. The Cision 2017 Global Social Journalism Study provides some very tangible insights into the social media perception and behaviors of journalists.
PR Daily
MAY 17, 2019
Though most marketers believe that social media boosts their organizations’ bottom lines, communicating its value remains a stumbling block. A recent Sprout Social report revealed that in 2019, roughly $18.4 billion will be spent on social media advertising.
Prohibition
APRIL 28, 2019
What is community management and why is it important? A community manager is responsible for advocating a brand on social networks. Strong community management and online presence leads to increased awareness of the brand, higher engagement and more engaged followers.
PR Expanded
JULY 3, 2018
In the spirit of learning, even when school is out, our community will gather for a Twitter chat on July 19th at 12:00 p.m. ET to discuss social media and getting into the strategic communications mindset. How has social media impacted communications strategy?
B2B PR Sense
FEBRUARY 3, 2019
The value of content marketing for PR and social media has become a slam dunk when it comes to digital marketing. We are talking about a rich digital identity that make your brand stand out, such as a regular blog, social media presence, and search engine optimization.
Shift Communications
FEBRUARY 25, 2015
It’s why social media influence scores and top 100 social media lists seem to matter a great deal. This is the essential idea behind communities of influence. How do we think about communities of influence?
PR Daily
FEBRUARY 7, 2019
Here are some ideas for social media missives to stay connected with your followers. Keeping your following involved is a great way to build a community of fans for your brand. What are some of the proven, time-tested social media ideas that can help build engagement?
PR Daily
FEBRUARY 22, 2019
The most-popular sites are great, but less-used venues—Quora, Pinterest, Reddit and Nextdoor—offer terrific opportunities for community engagement. The social media marketing world does not end after Facebook, Instagram, Twitter and LinkedIn.
Critical Mention
SEPTEMBER 18, 2018
Social media has certainly changed over the years, especially in the years I have been a professor. Social media is the perfect blend of art and science, blending together to create experiential stories, innovative campaigns and sustainable communities for brands and individuals.
ReimaginePR
AUGUST 29, 2016
When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? Sprout Social.
PR Expanded
JULY 3, 2015
As with any other tactic in our PR arsenal, social media can help us make waves for our clients. But don’t confuse this with weak; in both arenas, quality social media voices can be found all over the place, and the meek are quickly overwhelmed by the strong.
Shift Communications
JULY 10, 2015
Being a community manager may sound like a cool, trendy job filled with fun and creativity. Whether you’re managing a community of thousands or one of 100, you are the eyes and the ears of the company on platforms like Twitter and Facebook.
Critical Mention
MARCH 15, 2019
In fact, in 2018, Statista stated that 54 percent of all consumers now browse social media on a mobile device at least once a day. This makes it critical to optimize your social media marketing strategy to be mobile-friendly to engage these consumers.
Stephen Waddington
MAY 2, 2019
A guest post by Seth Bridges, the founder and Head of Product and Marketing at Rival IQ , a social media analytics software company in Seattle, Washington. It’s perhaps no surprise that the Sports Teams in our study generate huge social engagement among their fans. social media
Rock the Status Quo
NOVEMBER 8, 2015
They’re unavoidable on social media and most of us quake in fear at the thought of handling them wrong. Customer service is a HUGE component of social media, but does it apply to public relations? There is a direct line between social media and corporate reputation.
Critical Mention
AUGUST 12, 2018
But, the artists we’ve listed are truly famous and are also strategic in their social media efforts. Across Beyoncé’s social media platforms, one post is estimated to be worth over $1 million. There is a big difference between “insta-famous” and being famous.
Critical Mention
JUNE 13, 2019
Over the years, social media has changed the way we interact with celebrities. From Rhianna and Ryan Reynolds to LeBron James and Bill Gates, here are our top picks for celebrities that are crushing it on social media.
Waxing UnLyrical
APRIL 4, 2019
Communities have been around for centuries, however online communities have only been around for a few decades. According to Computerworld the first “online community” came about in 1973 when Talkomatic for the PLATO time-sharing system released a text-based group chat.
PR Warrior
JUNE 25, 2018
The proportion of Australian businesses with a social media presence has reached the highest levels recorded, according to new research. The 2018 Yellow Social Media Report (Business) , released today, is an annual survey of how Australian consumers and businesses use social media.
Shift Communications
NOVEMBER 12, 2015
You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. But why exactly is social media a necessity for every business of every size?
PR Daily
JANUARY 30, 2019
Whether you are looking to expand your social media efforts or just keep up with the competition, there are some rules you must follow. How can you better ensure your social media efforts will help you accomplish your brand’s objectives in 2019? Marketing Social Media
PR Daily
MARCH 6, 2019
With video becoming more popular every day, there’s never been a better time to use the power of testimonials to engage potential customers on social media. These authentic testimonials humanize your brand and are highly shareable across social media platforms.
PR Daily
JANUARY 23, 2019
The company’s senior manager of social media says online marketers must put consumers first, think of each platform and prepare with mobile devices in mind. Social media users are hungry for excellent, captivating content. Tailor your content to each social media platform.
Karen Freberg
NOVEMBER 26, 2017
When it comes to social media, one of the best features and opportunities we can do is build a community where fellow colleagues come together and bounce around ideas. That’s why I created the Social Media Professor’s Community Group on Facebook.
PR Daily
JANUARY 15, 2019
Social media is always changing. When it comes to social media, the year ahead should be quite an interesting one for marketers. Which features, content types and tactics have the potential to significantly affect social media marketing efforts in the months ahead?
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