The #PRStudChat Community Discusses Social Media & Change On November 15th

PR Expanded

Fortunately, social media and technology, when implemented strategically, can serve as effective channels to navigate change and leverage it to help one become more original and creative, which are desirable characteristics of PR professionals. ET, to discuss change and social media.

Effectively Engage and Build Your Community Through Podcasting

PR Expanded

It’s a crowded field to be sure, but it also offers an excellent, and even underused, opportunity for businesses to increase engagement with its community. Think of your community when podcasting instead of focusing solely on promotion.

Infographic: Tips for creating social media conversations

PR Daily

It’s crucial that your online content creates community and drives conversations online. With the way social media platforms have changed their algorithms, it’s more important than ever for marketers to prioritize creating online community.

Book Review: A Roadmap for Teaching Social Media

PR Expanded

Here’s my video book review of A Roadmap for Teaching Social Media by Dr. Karen Freberg who is an assistant professor teaching Strategic Communications at the University of Louisville.

How Transamerica rebuilt its social media presence

PR Daily

The effort won a PR Daily Award for Community Engagement. . Do you know what your audience wants on social media? The first step was to understand the complete picture of Transamerica’s social media presence. What do they worry about when it comes to social?

The #PRStudChat Community Discusses Financial Services & Social Media on April 19th

PR Expanded

Social media participation in the financial services industry is expected to increase as social networks expand in the coming years. Jenn and the JConnelly team have been working with financial companies for years helping them to navigate the social media landscape.

Social Media Communities: The “next move” for social media professionals

Karen Freberg

We have seen many communities arise of course over the past few decades on social media. However, can communities serve as the new “next move” for social media professionals? How do I go about in creating a community? Here are some best practices I have learned over the past few years in managing several communities. Some of these were based on my social media classes (ex. Be open to opportunities from community.

Five Activities to Grow your Twitter Community

PR Expanded

My course, Social Media and Public Relations, kicked off last week with the students building and branding their Twitter profiles and actively engaging in our classroom community (#UMASSPRSM). What are your best tips for growing community?

10 spellbinding examples of social media storytelling

PR Daily

Telling vivid, compelling stories on social media is a great way to increase engagement, brand affinity and sales. When social media first hit the scene, many companies viewed it as just another advertising outlet. However, its social media accounts are more about people.

Social Media for Consumer vs. B2B: Three Fundamental Differences

PR Expanded

As with any other tactic in our PR arsenal, social media can help us make waves for our clients. But don’t confuse this with weak; in both arenas, quality social media voices can be found all over the place, and the meek are quickly overwhelmed by the strong.

How Social Media Drives B2B PR

ImPRessions - Crenshaw Communications

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions.

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15 courses to improve your social media knowledge

PR Daily

Do you know the latest trends and tips to make your messages soar on social media platforms, from Facebook to YouTube? What are your goals for social media in the coming year? . Social media training from Hootsuite Academy. Sprout Social’s webinars.

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How PR pros should account for social media ‘lurkers’

PR Daily

These valuable social media users might be avoiding your best efforts to measure campaigns. Tracking the effectiveness of social media has caused many a marketer to shake his or her head in frustration. Why should we care about social media lurkers?

Infographic: 50 social media stats to inform your next campaign

PR Daily

Are you unsure about which social media site is the best investment for your organization? They want to be a part of a vibrant online community. That means it’s essential to pick the right social media platform. Social media is labor- and capital-intensive.

Are Leaders Expected to take a FEEL First Approach to Social Media?

PR Expanded

On June 13th, the #PRStudChat community gathered for a discussion on “Learning Leadership Skills.” Ken and our community of PR students, educators and pros shared their knowledge on how leadership is more than a fancy title, big office or a large salary.

7 ideas for social media posts

PR Daily

Here are some ideas for social media missives to stay connected with your followers. Keeping your following involved is a great way to build a community of fans for your brand. What are some of the proven, time-tested social media ideas that can help build engagement?

Report: Consumers want to be entertained on social media

PR Daily

A new study from Sprout Social reveals that PR has a lot to offer online campaigns, including understanding the target audience, content generation, brand visibility and more. How invested is your organization in social media strategy?

How to build your social media content calendar

PR Daily

How often should you post content to your social media channels, and what should that content look like? PR pros agree that social media is vital to their work. It starts with a social media editorial calendar.

How your social media can help recruit talented team members

PR Daily

How you find new employees and engage with your wider community is moving on to social media channels—and that means PR pros should be involved in the process. Use that information to do market research so you know where to find prospects on social media.

How starting a conversation boosts social media engagement

PR Daily

As algorithms begin to favor user interaction and community sharing, how can brand managers adapt their campaigns to get better organic reach? The ever-decreasing attention spans of social media users.

Don’t make these marketing blunders on social media

PR Daily

Even experienced social media marketers make mistakes, so it pays to review common blunders. Are you guilty of any of these social media marketing sins? That depends on your brand, industry and the size of your social media following. Marketing Social Media

Handling Social Media Complainers

Rock the Status Quo

They’re unavoidable on social media and most of us quake in fear at the thought of handling them wrong. Customer service is a HUGE component of social media, but does it apply to public relations? There is a direct line between social media and corporate reputation.

Community management – why social media has to be more than just posting

Prohibition

What is community management and why is it important? A community manager is responsible for advocating a brand on social networks. Strong community management and online presence leads to increased awareness of the brand, higher engagement and more engaged followers.

#Leaders Listen Up: #Millennials Share what Gets their Attention on Social Media

PR Expanded

Social media continues to capture time and attention. Here are some of the stats revealing how much people participate in social media; where they spend their time; what they like to do and how often. Social Media Workshop in Princeton, NJ.

4 often-overlooked platforms for social media marketing

PR Daily

The most-popular sites are great, but less-used venues—Quora, Pinterest, Reddit and Nextdoor—offer terrific opportunities for community engagement. The social media marketing world does not end after Facebook, Instagram, Twitter and LinkedIn.

4 steps to boost PR campaigns with social media influencers

PR Daily

Cision’s recent Social & Influencer Guide for PR outlines social media takeaways for communicators to research current industry trends and competition, along with ways to sharpen their pitches. Build relationships and regularly engage with your community.

How an Ohio dentist used podcasts to engage his community

PR Daily

Engaging your community is difficult if your audience is gripped with fear and doubt—which poses a problem for dentists. The podcast offers educational insight into a dentist’s view of the dangers of vaping and offers a platform to community leaders to share about their current initiatives.

Study: Marketers struggle to prove social media ROI

PR Daily

Though most marketers believe that social media boosts their organizations’ bottom lines, communicating its value remains a stumbling block. A recent Sprout Social report revealed that in 2019, roughly $18.4 billion will be spent on social media advertising.

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5 ways social media has reshaped the PR industry

PR Daily

If you are a PR pro, you spend a lot of time on social media. With a global usership in the billions, social media has become one of the fastest growing industries in the world. Social media is immediate and noisy. Featured Media Relations Social Media

How to convert social media critics into avid fans

PR Daily

Social media provides a plethora of engagement opportunities, but the medium is not without its risks. Here’s what PR pros learn from Dave, about social media and the power of humor in a rancorous media climate: It started with a YouTube video.

It’s terrific to see that social media is still SOCIAL!

PR Warrior

I’m an unabashed social media purist. . Always have been, from the early days of Twitter in 2007-12 when connection, conversation and community really meant something. This is what social media has always been about. Book publishing PR Warrior Social media

4 steps to reduce a hospital social media crisis

PR Daily

Is your social media policy easy to understand? A report from Altimeter Group says social media crises are on the rise. This is good news for hospital CEOs who view social media as a potential disaster waiting to happen. Clear social media policy.

#RAREis: Providing a voice for the rare-disease community

PR Daily

In 2017, Horizon started a social media program on Instagram called #RAREis, which is designed to elevate the voices, faces and experiences of the rare disease community. The answer is simple: It’s the right thing to do for our patients and the communities we serve.

5 steps for using testimonials in social media video

PR Daily

With video becoming more popular every day, there’s never been a better time to use the power of testimonials to engage potential customers on social media. These authentic testimonials humanize your brand and are highly shareable across social media platforms.

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How to build communities of social media influence

Shift Communications

It’s why social media influence scores and top 100 social media lists seem to matter a great deal. This is the essential idea behind communities of influence. How do we think about communities of influence?

7 social media trends to watch out for before 2020 hits

PR Daily

Social media is seeing fast-paced shifts and updates throughout key platforms. Here are seven social media trends to watch for as the new year approaches: 1. Podcasting enables marketers to create self-owned media outside social algorithms and change their media offerings.

How to Influence People Effectively With Social Media

Cision

We perceive social media platforms and other means of digital amplification as tools with incredible potential, yet we know very little about how effectively and by what mechanism influence occurs. Bridging social capital – ties between relatively heterogeneous groups.

4 Ways to Engage Your Community

Cision

PR is nothing without community. With social media, engaging with your community has become easier than ever. Social allows you to listen to what your audience needs and adjust strategies accordingly to develop a loyal community.

Why senior social media leaders should apply to this exclusive membership organization

PR Daily

The Social Media Leadership Council is your ticket to unlimited training, research and networking for your team. As a social media leader, you know that the rules for online success are constantly changing. Monthly social media webinars and virtual summits.

Infographic: Facebook leads all social media with 68% of U.S. adults

PR Daily

These stats can guide your social media strategy. Social media is always changing—but some industry facts are starting to become industry institutions. . Yet the company continues to hold a robust market share over other social media platforms. Social Media