article thumbnail

What matters on social media for the Hispanic community

PR Daily

There is no doubt about it: social media has become one of the most influential and critical communications tools since it first introduced itself to the world decades ago. population and the community continues to diversify itself in its growing economic and political power.

Community 132
article thumbnail

3 Emerging Social Media Platforms B2B PR Pros Should Know

ImPRessions - Crenshaw Communications

Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? For many, they continue to be the trinity of social media. The opportunity to reach specific audiences goes beyond the social sites that currently dominate.

B2B 324
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

8 new social media features you need to know about this week

PR Daily

RELATED: Enter our Social Media & Digital Awards by Jan. YouTube YouTube has updated its Community Guidelines procedure to be more transparent and help creators understand their options when they are accused of violating a rule. Social Media

article thumbnail

The #PRStudChat Community Discusses Social Media & Change On November 15th

Deirdre Breakenridge

Fortunately, social media and technology, when implemented strategically, can serve as effective channels to navigate change and leverage it to help one become more original and creative, which are desirable characteristics of PR professionals. Within this context, the #PRStudChat community, which is sponsored by Spin Sucks, will gather on Thursday, Nov 15th, at 12 P.M., ET, to discuss change and social media. How is social media changing the job landscape?

Community 150
article thumbnail

How Paid And Organic Social Media Work Together

ImPRessions - Crenshaw Communications

Social media marketing and PR have recently become inseparable. That’s because social media plays a large role in most consumer and B2B PR programs. Fully 86% of B2B marketers combine paid and organic social tactics. Paid vs. organic social.

article thumbnail

Unlock Your Social Media Potential With Onclusive’s Social Listening

Onclusive

As social media strategy contributors, communications pros know how important it is to keep tabs on trending conversations, stay tuned to what the competition is doing, engage key audiences, and amplify brand visibility through social influencers.

article thumbnail

14 examples that can help you update your social media community guidelines

Communications Conversations

Governance isn’t one of the sexiest areas of social media marketing. And, after the year we all just had, if you haven’t already, now is the perfect time to revisit your social media community guidelines. In our communities.

article thumbnail

How Web3 and NFTs will change social media forever

PR Daily

Why is a social media professional so excited about all of this stuff? After a while, however, it became less about investing and the chase for that diamond-in-the-rough project, and more about seeing how the NFT communities worked. Welcome to how community works in NFTs.

article thumbnail

Social Media Intelligence Can Boost the Bottom Line

The Proactive Report

Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience. . Digital PR online PR Research social media strategy social media.

Report 151
article thumbnail

5 tips for building strong social media communities during difficult times

PR Daily

People may have more time for social media now due to COVID-19, but if you don’t adapt your strategies, you could lose some of your audience. During these difficult times, more people are appreciating the value of real community, not just the number of likes on a post.

Community 137
article thumbnail

Why B2B Brands Should Be Active on Social Media

ImPRessions - Crenshaw Communications

As most PR agencies know, social media is not just for B2C companies anymore. With the help of social media, a B2B brand in the tech sector can establish a distinctive voice and build a unique community of followers. It’s essential to be community-minded.

B2B 244
article thumbnail

4 social media updates you need to know about this week

PR Daily

Social media has become confusing, with nonstop updates about Twitter’s plans for its service. But we said it last week, and we’ll repeat it, Twitter is not the only story happening right now in social media. Social Media LinkedIn social media TikTok YouTube

article thumbnail

6 social media updates you need to know about this week

PR Daily

It’s been an absolutely wild week for social media news. per month to be verified on the social network. TikTok is offering free video courses on marketing through its TikTok Academy , according to a Social Media Today report.

article thumbnail

Best Practice When Using Video Across Different Social Media Channels

Prohibition

Before posting video on your brands socials, its of vital importance to consider what kind of content works best for each channel. With that said, this blog will detail what video content works for some channels and what kind of video doesn’t work for other social media sites.

Video 62
article thumbnail

5 social media updates you need to know about this week

PR Daily

When it comes to social media, it’s easy to get distracted. YouTube is working to make responding to comments easier through comment translations and smart replies, according to a Social Media Today report. WhatsApp debuts new Communities groups.

article thumbnail

4 new social media features you need to know about this week

PR Daily

Welcome to our last social media features update of 2022. The social media gods have blessed us with a quieter week, mostly offering tips and advice to ease us into the year ahead. Community-built ideals: “TikTok is 1.8x Social Media

Reddit 133
article thumbnail

How to be inclusive on social media

PR Daily

Download our new guide to ensure your social posts align with diversity, equity and inclusion. Diversity, equity and inclusion (DE&I) has become more embedded in organizations following a social justice movement that began in earnest last year. PR Industry Research Social Media

article thumbnail

4 new social media features you need to know this week

PR Daily

It’ll soon be simpler and faster to mention each other in comments, community posts, video descriptions and more. Twitter eyes dedicated audio spaces in its Communities. Twitter is looking at allowing community admins to create dedicated audio spaces in their groups.

article thumbnail

3 tips for more accessible social media

PR Daily

Hannah Burgeois, public outreach officer for Broward MPO shares tips for making sure your social media content speaks to everyone—no exceptions. But inclusivity and accessibility are connected, especially on social media.

article thumbnail

Book Review: A Roadmap for Teaching Social Media

Deirdre Breakenridge

Here’s my video book review of A Roadmap for Teaching Social Media by Dr. Karen Freberg who is an assistant professor teaching Strategic Communications at the University of Louisville. Professors who are looking for a framework to approach social media with their students as a community and also to participate together more strategically should read this book.

article thumbnail

Effectively Engage and Build Your Community Through Podcasting

Deirdre Breakenridge

It’s a crowded field to be sure, but it also offers an excellent, and even underused, opportunity for businesses to increase engagement with its community. Think of your community when podcasting instead of focusing solely on promotion. Universities , nonprofits , museums , law firms , associations , and small businesses have branched out into podcasting – expanding their online presence in ways that serve their business and community.

Community 186
article thumbnail

Social media updates: Instagram expands stickers; Facebook meets backlash and LinkedIn tests a discovery feed

Prohibition

2022 has been a busy year so far for social media changes and updates, with significant shifts being made frequently on every platform. We’ve zoned in on the most significant recent changes that will impact upcoming social media activity.

article thumbnail

10 tips for building a community around your brand

PR Daily

In the wake of the previous year’s events, topics like sustainability, social justice, diversity and inclusion and voting with your dollar have taken center stage in mainstream consumer conversations—and these consumers are looking for brands that stand for similar values.

Community 158
article thumbnail

The #PRStudChat Community Discusses Financial Services & Social Media on April 19th

Deirdre Breakenridge

Social media participation in the financial services industry is expected to increase as social networks expand in the coming years. Understanding your business purpose and approach on social media is imperative and financial services companies are investing in their infrastructure, guidelines, and engagement best practices. Jenn and the JConnelly team have been working with financial companies for years helping them to navigate the social media landscape.

Financial 161
article thumbnail

Is Clubhouse the next big social media platform for brands?

PR Daily

Here’s what communicators should know about the latest social platform and its audio format, as more and more users sign on—and what competitors await. RELATED: Join us at Disney for our Social Media Conference for PR, Marketing and Communications Professionals ].

article thumbnail

Why and how to use inclusive design for social media

PR Daily

Information distributed through social media is only as effective as the number of people who view it, and inaccessible content excludes a large segment of readers and viewers. FREE DOWNLOAD: The Future of Media Relations Special Report ].

article thumbnail

The Latest Social Media Trend and Updates

Prohibition

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. Here, we’ve put together a round up of the most recent trends to be aware of across various social channels.

article thumbnail

Discovering the Roadmap in Teaching Social Media

Deirdre Breakenridge

I have always been very passionate about social media, but when it comes to teaching social media, there is nothing more rewarding. I have been teaching my social media class for the last three years and it’s been one of the most rewarding experiences I’ve had as a professor. How did I get started teaching social media? This has been the primary reason why I decided to self-publish my own book on the roadmap to teach social media.

article thumbnail

5 emerging, surging social media trends for 2020

PR Daily

the way we work and use social media. Five crucial social media trends are highlighted below. Successful social media management today sees brands shifting from far-in-advance planning to a more flexible model with content created only for the near future.

article thumbnail

Calculated risk: Social media strategy in 2021

PR Daily

Kivvit’s Pearl Gabel, social media veteran behind New Jersey’s viral entrée into Twitter, shares her thoughts on what will work in the months ahead. It’s been said annually the past several years: Social media and digital content is more important than ever before.

article thumbnail

Social Media Communities: The “next move” for social media professionals

Karen Freberg

We have seen many communities arise of course over the past few decades on social media. However, can communities serve as the new “next move” for social media professionals? How do I go about in creating a community? Here are some best practices I have learned over the past few years in managing several communities. Some of these were based on my social media classes (ex. Be open to opportunities from community.

article thumbnail

How governments use social media tools in times of crisis

PR Daily

When developing the social media voice for government organizations, comms pros face a singular challenge. “As As we know with government, there has been a kind of a tug-of-war around gaining trust,” explained April Leonard, social media manager for the City of Kansas City, Missouri.

article thumbnail

3 tactics for building brand authority on social media

PR Daily

When it comes to bolstering your reputation, what social media platforms, content types and messages will pack the biggest punch? Thankfully, there are plenty of ways to build authority while simultaneously working on other marketing objectives, including on social media.

article thumbnail

Social Media for Consumer vs. B2B: Three Fundamental Differences

Deirdre Breakenridge

As with any other tactic in our PR arsenal, social media can help us make waves for our clients. There are some fundamental differences in how social tactics are applied in the two arenas, which I think is only right given that they contain different kinds of organizations with differing agendas and audiences. But don’t confuse this with weak; in both arenas, quality social media voices can be found all over the place, and the meek are quickly overwhelmed by the strong.

B2B 257
article thumbnail

How to navigate the year of ‘social media hesitation’

PR Daily

With a stronger emphasis on purpose-driven communication and brand activism, how can your social media presence resonate with your audience while staying within your lane? Decide on the moral compass your organization strives towards and be true to those beliefs on social.

article thumbnail

How social media strategies should adapt to COVID-19

PR Daily

The crisis has changed how many communicators interact with their communities, especially online. Here’s how your social media channels can be a part of the solution. The coronavirus crisis is one more reason why it is crucial to be a wizard on social media.

article thumbnail

4 social media changes you need to know about this week

PR Daily

This week’s social media changes include what TikTok is doing to help live video creators, why Facebook’s Instant Articles program is going away, how Meta hopes to make life easier for brands and creators to work together through Facebook Reels and how Gas is promoting kindness through its app.

article thumbnail

4 social media updates you need to know about this week

PR Daily

Meta is testing a tool to trade digital collectibles to help content creators monetize their presence on the social media platform. government should ban TikTok rather than negotiate a national security agreement with the social media app.

article thumbnail

How to Build an Executive Visibility Social Media Strategy

Stern + Associates

With an ongoing need for companies to cultivate trust with customers, building an executive’s social media presence is a critical way to communicate company values in a humanized and authentic way. Does the executive already use social media?

article thumbnail

How Social Media Drives B2B PR

ImPRessions - Crenshaw Communications

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Business vendors who have overlooked social media strategy in the overall PR or marketing plans are missing opportunities. Cultivate media and influencers. Build a community.

B2B 159