PR Daily
JULY 27, 2022
There is no doubt about it: social media has become one of the most influential and critical communications tools since it first introduced itself to the world decades ago. population and the community continues to diversify itself in its growing economic and political power.
ImPRessions - Crenshaw Communications
JUNE 22, 2021
Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? For many, they continue to be the trinity of social media. The opportunity to reach specific audiences goes beyond the social sites that currently dominate.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
PR Daily
JANUARY 24, 2023
RELATED: Enter our Social Media & Digital Awards by Jan. YouTube YouTube has updated its Community Guidelines procedure to be more transparent and help creators understand their options when they are accused of violating a rule. Social Media
Deirdre Breakenridge
NOVEMBER 5, 2018
Fortunately, social media and technology, when implemented strategically, can serve as effective channels to navigate change and leverage it to help one become more original and creative, which are desirable characteristics of PR professionals. Within this context, the #PRStudChat community, which is sponsored by Spin Sucks, will gather on Thursday, Nov 15th, at 12 P.M., ET, to discuss change and social media. How is social media changing the job landscape?
ImPRessions - Crenshaw Communications
OCTOBER 1, 2020
Social media marketing and PR have recently become inseparable. That’s because social media plays a large role in most consumer and B2B PR programs. Fully 86% of B2B marketers combine paid and organic social tactics. Paid vs. organic social.
Onclusive
SEPTEMBER 27, 2021
As social media strategy contributors, communications pros know how important it is to keep tabs on trending conversations, stay tuned to what the competition is doing, engage key audiences, and amplify brand visibility through social influencers.
Communications Conversations
JUNE 11, 2021
Governance isn’t one of the sexiest areas of social media marketing. And, after the year we all just had, if you haven’t already, now is the perfect time to revisit your social media community guidelines. In our communities.
PR Daily
AUGUST 4, 2022
Why is a social media professional so excited about all of this stuff? After a while, however, it became less about investing and the chase for that diamond-in-the-rough project, and more about seeing how the NFT communities worked. Welcome to how community works in NFTs.
The Proactive Report
NOVEMBER 21, 2022
Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience. . Digital PR online PR Research social media strategy social media.
PR Daily
APRIL 20, 2020
People may have more time for social media now due to COVID-19, but if you don’t adapt your strategies, you could lose some of your audience. During these difficult times, more people are appreciating the value of real community, not just the number of likes on a post.
ImPRessions - Crenshaw Communications
JUNE 22, 2020
As most PR agencies know, social media is not just for B2C companies anymore. With the help of social media, a B2B brand in the tech sector can establish a distinctive voice and build a unique community of followers. It’s essential to be community-minded.
PR Daily
NOVEMBER 22, 2022
Social media has become confusing, with nonstop updates about Twitter’s plans for its service. But we said it last week, and we’ll repeat it, Twitter is not the only story happening right now in social media. Social Media LinkedIn social media TikTok YouTube
PR Daily
NOVEMBER 1, 2022
It’s been an absolutely wild week for social media news. per month to be verified on the social network. TikTok is offering free video courses on marketing through its TikTok Academy , according to a Social Media Today report.
Prohibition
JANUARY 23, 2023
Before posting video on your brands socials, its of vital importance to consider what kind of content works best for each channel. With that said, this blog will detail what video content works for some channels and what kind of video doesn’t work for other social media sites.
PR Daily
NOVEMBER 15, 2022
When it comes to social media, it’s easy to get distracted. YouTube is working to make responding to comments easier through comment translations and smart replies, according to a Social Media Today report. WhatsApp debuts new Communities groups.
PR Daily
DECEMBER 20, 2022
Welcome to our last social media features update of 2022. The social media gods have blessed us with a quieter week, mostly offering tips and advice to ease us into the year ahead. Community-built ideals: “TikTok is 1.8x Social Media
PR Daily
JUNE 16, 2021
Download our new guide to ensure your social posts align with diversity, equity and inclusion. Diversity, equity and inclusion (DE&I) has become more embedded in organizations following a social justice movement that began in earnest last year. PR Industry Research Social Media
PR Daily
OCTOBER 18, 2022
It’ll soon be simpler and faster to mention each other in comments, community posts, video descriptions and more. Twitter eyes dedicated audio spaces in its Communities. Twitter is looking at allowing community admins to create dedicated audio spaces in their groups.
PR Daily
JUNE 17, 2021
Hannah Burgeois, public outreach officer for Broward MPO shares tips for making sure your social media content speaks to everyone—no exceptions. But inclusivity and accessibility are connected, especially on social media.
Deirdre Breakenridge
OCTOBER 10, 2016
Here’s my video book review of A Roadmap for Teaching Social Media by Dr. Karen Freberg who is an assistant professor teaching Strategic Communications at the University of Louisville. Professors who are looking for a framework to approach social media with their students as a community and also to participate together more strategically should read this book.
Deirdre Breakenridge
NOVEMBER 11, 2019
It’s a crowded field to be sure, but it also offers an excellent, and even underused, opportunity for businesses to increase engagement with its community. Think of your community when podcasting instead of focusing solely on promotion. Universities , nonprofits , museums , law firms , associations , and small businesses have branched out into podcasting – expanding their online presence in ways that serve their business and community.
Prohibition
AUGUST 25, 2022
2022 has been a busy year so far for social media changes and updates, with significant shifts being made frequently on every platform. We’ve zoned in on the most significant recent changes that will impact upcoming social media activity.
PR Daily
DECEMBER 7, 2021
In the wake of the previous year’s events, topics like sustainability, social justice, diversity and inclusion and voting with your dollar have taken center stage in mainstream consumer conversations—and these consumers are looking for brands that stand for similar values.
Deirdre Breakenridge
APRIL 11, 2016
Social media participation in the financial services industry is expected to increase as social networks expand in the coming years. Understanding your business purpose and approach on social media is imperative and financial services companies are investing in their infrastructure, guidelines, and engagement best practices. Jenn and the JConnelly team have been working with financial companies for years helping them to navigate the social media landscape.
PR Daily
FEBRUARY 16, 2021
Here’s what communicators should know about the latest social platform and its audio format, as more and more users sign on—and what competitors await. RELATED: Join us at Disney for our Social Media Conference for PR, Marketing and Communications Professionals ].
PR Daily
NOVEMBER 19, 2020
Information distributed through social media is only as effective as the number of people who view it, and inaccessible content excludes a large segment of readers and viewers. FREE DOWNLOAD: The Future of Media Relations Special Report ].
Prohibition
APRIL 7, 2022
With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. Here, we’ve put together a round up of the most recent trends to be aware of across various social channels.
Deirdre Breakenridge
SEPTEMBER 6, 2016
I have always been very passionate about social media, but when it comes to teaching social media, there is nothing more rewarding. I have been teaching my social media class for the last three years and it’s been one of the most rewarding experiences I’ve had as a professor. How did I get started teaching social media? This has been the primary reason why I decided to self-publish my own book on the roadmap to teach social media.
PR Daily
JUNE 23, 2020
the way we work and use social media. Five crucial social media trends are highlighted below. Successful social media management today sees brands shifting from far-in-advance planning to a more flexible model with content created only for the near future.
PR Daily
FEBRUARY 11, 2021
Kivvit’s Pearl Gabel, social media veteran behind New Jersey’s viral entrée into Twitter, shares her thoughts on what will work in the months ahead. It’s been said annually the past several years: Social media and digital content is more important than ever before.
Karen Freberg
JANUARY 26, 2019
We have seen many communities arise of course over the past few decades on social media. However, can communities serve as the new “next move” for social media professionals? How do I go about in creating a community? Here are some best practices I have learned over the past few years in managing several communities. Some of these were based on my social media classes (ex. Be open to opportunities from community.
PR Daily
APRIL 15, 2022
When developing the social media voice for government organizations, comms pros face a singular challenge. “As As we know with government, there has been a kind of a tug-of-war around gaining trust,” explained April Leonard, social media manager for the City of Kansas City, Missouri.
PR Daily
AUGUST 6, 2020
When it comes to bolstering your reputation, what social media platforms, content types and messages will pack the biggest punch? Thankfully, there are plenty of ways to build authority while simultaneously working on other marketing objectives, including on social media.
Deirdre Breakenridge
JULY 3, 2015
As with any other tactic in our PR arsenal, social media can help us make waves for our clients. There are some fundamental differences in how social tactics are applied in the two arenas, which I think is only right given that they contain different kinds of organizations with differing agendas and audiences. But don’t confuse this with weak; in both arenas, quality social media voices can be found all over the place, and the meek are quickly overwhelmed by the strong.
PR Daily
NOVEMBER 20, 2020
With a stronger emphasis on purpose-driven communication and brand activism, how can your social media presence resonate with your audience while staying within your lane? Decide on the moral compass your organization strives towards and be true to those beliefs on social.
PR Daily
MARCH 27, 2020
The crisis has changed how many communicators interact with their communities, especially online. Here’s how your social media channels can be a part of the solution. The coronavirus crisis is one more reason why it is crucial to be a wizard on social media.
PR Daily
OCTOBER 25, 2022
This week’s social media changes include what TikTok is doing to help live video creators, why Facebook’s Instant Articles program is going away, how Meta hopes to make life easier for brands and creators to work together through Facebook Reels and how Gas is promoting kindness through its app.
PR Daily
NOVEMBER 8, 2022
Meta is testing a tool to trade digital collectibles to help content creators monetize their presence on the social media platform. government should ban TikTok rather than negotiate a national security agreement with the social media app.
Stern + Associates
DECEMBER 8, 2022
With an ongoing need for companies to cultivate trust with customers, building an executive’s social media presence is a critical way to communicate company values in a humanized and authentic way. Does the executive already use social media?
ImPRessions - Crenshaw Communications
OCTOBER 8, 2018
We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Business vendors who have overlooked social media strategy in the overall PR or marketing plans are missing opportunities. Cultivate media and influencers. Build a community.
Expert insights. Personalized for you.
132 
Let's personalize your content