INDUSTRY INSIGHTS YOUR PEERS ARE READING
Here’s my video book review of A Roadmap for Teaching Social Media by Dr. Karen Freberg who is an assistant professor teaching Strategic Communications at the University of Louisville. MORE
I’m an unabashed social media purist. . Always have been, from the early days of Twitter in 2007-12 when connection, conversation and community really meant something. This is what social media has always been about. Book publishing PR Warrior Social media MORE
Are you unsure about which social media site is the best investment for your organization? They want to be a part of a vibrant online community. That means it’s essential to pick the right social media platform. Social media is labor- and capital-intensive. MORE
Do you know the latest trends and tips to make your messages soar on social media platforms, from Facebook to YouTube? What are your goals for social media in the coming year? . Social media training from Hootsuite Academy. Sprout Social’s webinars. MORE
We have seen many communities arise of course over the past few decades on social media. However, can communities serve as the new “next move” for social media professionals? How do I go about in creating a community? Here are some best practices I have learned over the past few years in managing several communities. Some of these were based on my social media classes (ex. Be open to opportunities from community. MORE
As with any other tactic in our PR arsenal, social media can help us make waves for our clients. But don’t confuse this with weak; in both arenas, quality social media voices can be found all over the place, and the meek are quickly overwhelmed by the strong. MORE
Social media participation in the financial services industry is expected to increase as social networks expand in the coming years. Jenn and the JConnelly team have been working with financial companies for years helping them to navigate the social media landscape. MORE
With video becoming more popular every day, there’s never been a better time to use the power of testimonials to engage potential customers on social media. These authentic testimonials humanize your brand and are highly shareable across social media platforms. MORE
In 2017, Horizon started a social media program on Instagram called #RAREis, which is designed to elevate the voices, faces and experiences of the rare disease community. The answer is simple: It’s the right thing to do for our patients and the communities we serve. MORE
If you are a PR pro, you spend a lot of time on social media. With a global usership in the billions, social media has become one of the fastest growing industries in the world. Social media is immediate and noisy. Featured Media Relations Social Media MORE
Engaging your community is difficult if your audience is gripped with fear and doubt—which poses a problem for dentists. The podcast offers educational insight into a dentist’s view of the dangers of vaping and offers a platform to community leaders to share about their current initiatives. MORE
Even experienced social media marketers make mistakes, so it pays to review common blunders. Are you guilty of any of these social media marketing sins? That depends on your brand, industry and the size of your social media following. Marketing Social Media MORE
Social media continues to capture time and attention. Here are some of the stats revealing how much people participate in social media; where they spend their time; what they like to do and how often. Social Media Workshop in Princeton, NJ. MORE
Here are some ideas for social media missives to stay connected with your followers. Keeping your following involved is a great way to build a community of fans for your brand. What are some of the proven, time-tested social media ideas that can help build engagement? MORE
On June 13th, the #PRStudChat community gathered for a discussion on “Learning Leadership Skills.” Ken and our community of PR students, educators and pros shared their knowledge on how leadership is more than a fancy title, big office or a large salary. MORE
They’re unavoidable on social media and most of us quake in fear at the thought of handling them wrong. Customer service is a HUGE component of social media, but does it apply to public relations? There is a direct line between social media and corporate reputation. MORE
What is community management and why is it important? A community manager is responsible for advocating a brand on social networks. Strong community management and online presence leads to increased awareness of the brand, higher engagement and more engaged followers. MORE
We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. MORE
I have always been very passionate about social media, but when it comes to teaching social media, there is nothing more rewarding. How did I get started teaching social media? Truly embracing what it means to be a “social media professor.” MORE
Though most marketers believe that social media boosts their organizations’ bottom lines, communicating its value remains a stumbling block. A recent Sprout Social report revealed that in 2019, roughly $18.4 billion will be spent on social media advertising. MORE
Is your social media policy easy to understand? A report from Altimeter Group says social media crises are on the rise. This is good news for hospital CEOs who view social media as a potential disaster waiting to happen. Clear social media policy. MORE
How you find new employees and engage with your wider community is moving on to social media channels—and that means PR pros should be involved in the process. Use that information to do market research so you know where to find prospects on social media. MORE
PR is nothing without community. With social media, engaging with your community has become easier than ever. Social allows you to listen to what your audience needs and adjust strategies accordingly to develop a loyal community. MORE
These stats can guide your social media strategy. Social media is always changing—but some industry facts are starting to become industry institutions. . Yet the company continues to hold a robust market share over other social media platforms. Social Media MORE
As algorithms begin to favor user interaction and community sharing, how can brand managers adapt their campaigns to get better organic reach? The ever-decreasing attention spans of social media users. MORE
Social media is seeing fast-paced shifts and updates throughout key platforms. Here are seven social media trends to watch for as the new year approaches: 1. Podcasting enables marketers to create self-owned media outside social algorithms and change their media offerings. MORE
The effort won a PR Daily Award for Community Engagement. . Do you know what your audience wants on social media? The first step was to understand the complete picture of Transamerica’s social media presence. What do they worry about when it comes to social? MORE
It’s a crowded field to be sure, but it also offers an excellent, and even underused, opportunity for businesses to increase engagement with its community. Think of your community when podcasting instead of focusing solely on promotion. MORE
How often should you post content to your social media channels, and what should that content look like? PR pros agree that social media is vital to their work. It starts with a social media editorial calendar. MORE
The most-popular sites are great, but less-used venues—Quora, Pinterest, Reddit and Nextdoor—offer terrific opportunities for community engagement. The social media marketing world does not end after Facebook, Instagram, Twitter and LinkedIn. MORE
It’s why social media influence scores and top 100 social media lists seem to matter a great deal. This is the essential idea behind communities of influence. How do we think about communities of influence? MORE
We perceive social media platforms and other means of digital amplification as tools with incredible potential, yet we know very little about how effectively and by what mechanism influence occurs. Bridging social capital – ties between relatively heterogeneous groups. MORE
It’s crucial that your online content creates community and drives conversations online. With the way social media platforms have changed their algorithms, it’s more important than ever for marketers to prioritize creating online community. MORE
Telling vivid, compelling stories on social media is a great way to increase engagement, brand affinity and sales. When social media first hit the scene, many companies viewed it as just another advertising outlet. However, its social media accounts are more about people. MORE
A new study from Sprout Social reveals that PR has a lot to offer online campaigns, including understanding the target audience, content generation, brand visibility and more. How invested is your organization in social media strategy? MORE
Fortunately, social media and technology, when implemented strategically, can serve as effective channels to navigate change and leverage it to help one become more original and creative, which are desirable characteristics of PR professionals. ET, to discuss change and social media. MORE
Social media provides a plethora of engagement opportunities, but the medium is not without its risks. Here’s what PR pros learn from Dave, about social media and the power of humor in a rancorous media climate: It started with a YouTube video. MORE
The Social Media Leadership Council is your ticket to unlimited training, research and networking for your team. As a social media leader, you know that the rules for online success are constantly changing. Monthly social media webinars and virtual summits. MORE
My course, Social Media and Public Relations, kicked off last week with the students building and branding their Twitter profiles and actively engaging in our classroom community (#UMASSPRSM). What are your best tips for growing community? MORE
These valuable social media users might be avoiding your best efforts to measure campaigns. Tracking the effectiveness of social media has caused many a marketer to shake his or her head in frustration. Why should we care about social media lurkers? MORE
Cision’s recent Social & Influencer Guide for PR outlines social media takeaways for communicators to research current industry trends and competition, along with ways to sharpen their pitches. Build relationships and regularly engage with your community. MORE
PR Expanded
NOVEMBER 5, 2018
Fortunately, social media and technology, when implemented strategically, can serve as effective channels to navigate change and leverage it to help one become more original and creative, which are desirable characteristics of PR professionals. ET, to discuss change and social media.
PR Expanded
NOVEMBER 11, 2019
It’s a crowded field to be sure, but it also offers an excellent, and even underused, opportunity for businesses to increase engagement with its community. Think of your community when podcasting instead of focusing solely on promotion.
PR Daily
SEPTEMBER 26, 2019
It’s crucial that your online content creates community and drives conversations online. With the way social media platforms have changed their algorithms, it’s more important than ever for marketers to prioritize creating online community.
PR Expanded
OCTOBER 10, 2016
Here’s my video book review of A Roadmap for Teaching Social Media by Dr. Karen Freberg who is an assistant professor teaching Strategic Communications at the University of Louisville.
PR Daily
OCTOBER 8, 2019
The effort won a PR Daily Award for Community Engagement. . Do you know what your audience wants on social media? The first step was to understand the complete picture of Transamerica’s social media presence. What do they worry about when it comes to social?
PR Expanded
APRIL 11, 2016
Social media participation in the financial services industry is expected to increase as social networks expand in the coming years. Jenn and the JConnelly team have been working with financial companies for years helping them to navigate the social media landscape.
|
Karen Freberg
JANUARY 26, 2019
We have seen many communities arise of course over the past few decades on social media. However, can communities serve as the new “next move” for social media professionals? How do I go about in creating a community? Here are some best practices I have learned over the past few years in managing several communities. Some of these were based on my social media classes (ex. Be open to opportunities from community.
PR Expanded
JULY 18, 2016
My course, Social Media and Public Relations, kicked off last week with the students building and branding their Twitter profiles and actively engaging in our classroom community (#UMASSPRSM). What are your best tips for growing community?
PR Daily
APRIL 1, 2019
Telling vivid, compelling stories on social media is a great way to increase engagement, brand affinity and sales. When social media first hit the scene, many companies viewed it as just another advertising outlet. However, its social media accounts are more about people.
PR Expanded
JULY 3, 2015
As with any other tactic in our PR arsenal, social media can help us make waves for our clients. But don’t confuse this with weak; in both arenas, quality social media voices can be found all over the place, and the meek are quickly overwhelmed by the strong.
ImPRessions - Crenshaw Communications
OCTOBER 8, 2018
We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions.
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PR Daily
AUGUST 22, 2019
Do you know the latest trends and tips to make your messages soar on social media platforms, from Facebook to YouTube? What are your goals for social media in the coming year? . Social media training from Hootsuite Academy. Sprout Social’s webinars.
PR Daily
MAY 21, 2019
These valuable social media users might be avoiding your best efforts to measure campaigns. Tracking the effectiveness of social media has caused many a marketer to shake his or her head in frustration. Why should we care about social media lurkers?
PR Daily
JULY 21, 2019
Are you unsure about which social media site is the best investment for your organization? They want to be a part of a vibrant online community. That means it’s essential to pick the right social media platform. Social media is labor- and capital-intensive.
PR Expanded
JUNE 25, 2019
On June 13th, the #PRStudChat community gathered for a discussion on “Learning Leadership Skills.” Ken and our community of PR students, educators and pros shared their knowledge on how leadership is more than a fancy title, big office or a large salary.
PR Daily
FEBRUARY 7, 2019
Here are some ideas for social media missives to stay connected with your followers. Keeping your following involved is a great way to build a community of fans for your brand. What are some of the proven, time-tested social media ideas that can help build engagement?
PR Daily
JULY 8, 2019
A new study from Sprout Social reveals that PR has a lot to offer online campaigns, including understanding the target audience, content generation, brand visibility and more. How invested is your organization in social media strategy?
PR Daily
JULY 24, 2019
How often should you post content to your social media channels, and what should that content look like? PR pros agree that social media is vital to their work. It starts with a social media editorial calendar.
PR Daily
AUGUST 19, 2019
How you find new employees and engage with your wider community is moving on to social media channels—and that means PR pros should be involved in the process. Use that information to do market research so you know where to find prospects on social media.
PR Daily
JULY 15, 2019
As algorithms begin to favor user interaction and community sharing, how can brand managers adapt their campaigns to get better organic reach? The ever-decreasing attention spans of social media users.
PR Daily
JULY 23, 2019
Even experienced social media marketers make mistakes, so it pays to review common blunders. Are you guilty of any of these social media marketing sins? That depends on your brand, industry and the size of your social media following. Marketing Social Media
Rock the Status Quo
NOVEMBER 8, 2015
They’re unavoidable on social media and most of us quake in fear at the thought of handling them wrong. Customer service is a HUGE component of social media, but does it apply to public relations? There is a direct line between social media and corporate reputation.
Prohibition
APRIL 28, 2019
What is community management and why is it important? A community manager is responsible for advocating a brand on social networks. Strong community management and online presence leads to increased awareness of the brand, higher engagement and more engaged followers.
PR Expanded
JULY 22, 2019
Social media continues to capture time and attention. Here are some of the stats revealing how much people participate in social media; where they spend their time; what they like to do and how often. Social Media Workshop in Princeton, NJ.
PR Daily
FEBRUARY 22, 2019
The most-popular sites are great, but less-used venues—Quora, Pinterest, Reddit and Nextdoor—offer terrific opportunities for community engagement. The social media marketing world does not end after Facebook, Instagram, Twitter and LinkedIn.
PR Daily
JUNE 19, 2019
Cision’s recent Social & Influencer Guide for PR outlines social media takeaways for communicators to research current industry trends and competition, along with ways to sharpen their pitches. Build relationships and regularly engage with your community.
PR Daily
SEPTEMBER 27, 2019
Engaging your community is difficult if your audience is gripped with fear and doubt—which poses a problem for dentists. The podcast offers educational insight into a dentist’s view of the dangers of vaping and offers a platform to community leaders to share about their current initiatives.
PR Daily
MAY 17, 2019
Though most marketers believe that social media boosts their organizations’ bottom lines, communicating its value remains a stumbling block. A recent Sprout Social report revealed that in 2019, roughly $18.4 billion will be spent on social media advertising.
PR Daily
NOVEMBER 3, 2019
If you are a PR pro, you spend a lot of time on social media. With a global usership in the billions, social media has become one of the fastest growing industries in the world. Social media is immediate and noisy. Featured Media Relations Social Media
PR Daily
JULY 9, 2019
Social media provides a plethora of engagement opportunities, but the medium is not without its risks. Here’s what PR pros learn from Dave, about social media and the power of humor in a rancorous media climate: It started with a YouTube video.
PR Warrior
OCTOBER 10, 2018
I’m an unabashed social media purist. . Always have been, from the early days of Twitter in 2007-12 when connection, conversation and community really meant something. This is what social media has always been about. Book publishing PR Warrior Social media
PR Daily
JULY 10, 2019
Is your social media policy easy to understand? A report from Altimeter Group says social media crises are on the rise. This is good news for hospital CEOs who view social media as a potential disaster waiting to happen. Clear social media policy.
PR Daily
SEPTEMBER 23, 2019
In 2017, Horizon started a social media program on Instagram called #RAREis, which is designed to elevate the voices, faces and experiences of the rare disease community. The answer is simple: It’s the right thing to do for our patients and the communities we serve.
PR Daily
MARCH 6, 2019
With video becoming more popular every day, there’s never been a better time to use the power of testimonials to engage potential customers on social media. These authentic testimonials humanize your brand and are highly shareable across social media platforms.
Shift Communications
FEBRUARY 25, 2015
It’s why social media influence scores and top 100 social media lists seem to matter a great deal. This is the essential idea behind communities of influence. How do we think about communities of influence?
PR Daily
OCTOBER 16, 2019
Social media is seeing fast-paced shifts and updates throughout key platforms. Here are seven social media trends to watch for as the new year approaches: 1. Podcasting enables marketers to create self-owned media outside social algorithms and change their media offerings.
Cision
NOVEMBER 21, 2016
We perceive social media platforms and other means of digital amplification as tools with incredible potential, yet we know very little about how effectively and by what mechanism influence occurs. Bridging social capital – ties between relatively heterogeneous groups.
Cision
SEPTEMBER 8, 2015
PR is nothing without community. With social media, engaging with your community has become easier than ever. Social allows you to listen to what your audience needs and adjust strategies accordingly to develop a loyal community.
PR Daily
FEBRUARY 19, 2019
The Social Media Leadership Council is your ticket to unlimited training, research and networking for your team. As a social media leader, you know that the rules for online success are constantly changing. Monthly social media webinars and virtual summits.
PR Daily
AUGUST 1, 2019
These stats can guide your social media strategy. Social media is always changing—but some industry facts are starting to become industry institutions. . Yet the company continues to hold a robust market share over other social media platforms. Social Media
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