INDUSTRY INSIGHTS YOUR PEERS ARE READING
Here’s my video book review of A Roadmap for Teaching Social Media by Dr. Karen Freberg who is an assistant professor teaching Strategic Communications at the University of Louisville. MORE
I’m an unabashed social media purist. . Always have been, from the early days of Twitter in 2007-12 when connection, conversation and community really meant something. This is what social media has always been about. Book publishing PR Warrior Social media MORE
GUEST POST by Mike Falkow, Creative Director of Meritus Media. Social media has become the elephant in the room when it comes to business nowadays. Social media today is about visual storytelling and each platform has developed its own shorthand, a unique language if you will. MORE
When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? Sprout Social. MORE
As users flee powerhouse platforms for nimbler niche communities, communicators can get in on an assortment of ground floors. We’ve had a nice run, social media. RELATED: Join us at Disney World to soak up some sun and a wealth of social media secrets. ]. MORE
We have seen many communities arise of course over the past few decades on social media. However, can communities serve as the new “next move” for social media professionals? How do I go about in creating a community? Here are some best practices I have learned over the past few years in managing several communities. Some of these were based on my social media classes (ex. Be open to opportunities from community. MORE
With professors who are teaching social media, this can be a daunting and intimidating task in many ways. Teaching social media, as I have written about many times, is a constant prep. I know when I started teaching social media several years ago, this was not the case. MORE
As with any other tactic in our PR arsenal, social media can help us make waves for our clients. But don’t confuse this with weak; in both arenas, quality social media voices can be found all over the place, and the meek are quickly overwhelmed by the strong. MORE
Creating innovative social media content can feel like a risky undertaking, but these organizations saw big wins. To capture an audience’s attention, you have to take risks—especially on social media. MORE
Staying relevant on every major social media platform can seem impossible, not to mention draining. Are you taking a hard look at your social media strategy? Social media’s ever-changing environment can be difficult to navigate. MORE
The music star gives a master class in how to use social media to connect with fans (consumers) and elevate a brand. See these insights for how match her game—at least on social media. Who are your favorites to follow on social media, PR Daily readers? MORE
Social media participation in the financial services industry is expected to increase as social networks expand in the coming years. Jenn and the JConnelly team have been working with financial companies for years helping them to navigate the social media landscape. MORE
Whether you are looking to expand your social media efforts or just keep up with the competition, there are some rules you must follow. How can you better ensure your social media efforts will help you accomplish your brand’s objectives in 2019? Marketing Social Media MORE
You don’t want to broadcast your flaws but deleting them from social media means you are missing an opportunity to talk to your audience. More than a few years back, we had a client that had an aversion to social media. Contrition and community. MORE
With video becoming more popular every day, there’s never been a better time to use the power of testimonials to engage potential customers on social media. These authentic testimonials humanize your brand and are highly shareable across social media platforms. MORE
The value of content marketing for PR and social media has become a slam dunk when it comes to digital marketing. We are talking about a rich digital identity that make your brand stand out, such as a regular blog, social media presence, and search engine optimization. MORE
The new social media program officially launched today at USC, and it was a true honor to be in attendance. Karen has plans on launching a few more classes later this year, including an Issues in Social Media class. Today was the day! MORE
There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. 1) Owned media gains on distrust of mass media. 2) Microtargeting augmented by social surround sound. MORE
While I am not technically “teaching” social media at the University of Louisville this semester (I’m currently on my sabbatical), I’ll be able to have the opportunity to be in the classroom setting. Join communities. MORE
Here are some ideas for social media missives to stay connected with your followers. Keeping your following involved is a great way to build a community of fans for your brand. What are some of the proven, time-tested social media ideas that can help build engagement? MORE
They’re unavoidable on social media and most of us quake in fear at the thought of handling them wrong. Customer service is a HUGE component of social media, but does it apply to public relations? There is a direct line between social media and corporate reputation. MORE
In the spirit of learning, even when school is out, our community will gather for a Twitter chat on July 19th at 12:00 p.m. ET to discuss social media and getting into the strategic communications mindset. How has social media impacted communications strategy? MORE
We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. MORE
I have always been very passionate about social media, but when it comes to teaching social media, there is nothing more rewarding. How did I get started teaching social media? Truly embracing what it means to be a “social media professor.” MORE
I have spent the past few days in Boston working with the HubSpot Academy team as they prepare to launch a new certification on social media. We first got connected on Twitter, and then she joined the Social Media Professors group I manage on FB. MORE
When it comes to social media, one of the best features and opportunities we can do is build a community where fellow colleagues come together and bounce around ideas. That’s why I created the Social Media Professor’s Community Group on Facebook. MORE
PR is nothing without community. With social media, engaging with your community has become easier than ever. Social allows you to listen to what your audience needs and adjust strategies accordingly to develop a loyal community. MORE
In fact, in 2018, Statista stated that 54 percent of all consumers now browse social media on a mobile device at least once a day. This makes it critical to optimize your social media marketing strategy to be mobile-friendly to engage these consumers. MORE
Enter PR Daily’s 2019 Digital Marketing & Social Media Awards. The post Share the work that engaged your community—online or IRL appeared first on PR Daily. Don’t miss the final deadline on March 1. MORE
The most-popular sites are great, but less-used venues—Quora, Pinterest, Reddit and Nextdoor—offer terrific opportunities for community engagement. The social media marketing world does not end after Facebook, Instagram, Twitter and LinkedIn. MORE
Of late, engaging in organic or unpaid social media marketing has gotten a bad rap. Though this shift to a pay-to-play model is indisputable and continuing , it does not mean that brands should only use social networks for advertising. Social media is a customer care channel. MORE
As with any other tactic in our PR arsenal, social media can help us make waves for our clients. But don’t confuse this with weak; in both arenas, quality social media voices can be found all over the place, and the meek are quickly overwhelmed by the strong. MORE
We perceive social media platforms and other means of digital amplification as tools with incredible potential, yet we know very little about how effectively and by what mechanism influence occurs. Bridging social capital – ties between relatively heterogeneous groups. MORE
Social media is always changing. When it comes to social media, the year ahead should be quite an interesting one for marketers. Which features, content types and tactics have the potential to significantly affect social media marketing efforts in the months ahead? MORE
Here are some reasons I believe this is super important today in social media. An opportunity for your contacts to know you as well I have a bucket list of people I want to meet from my communities on social media. Zoomph has the best social media swag! MORE
And you hear journalists complain about this lack of differentiation in how the PR community pitches them. The Cision 2017 Global Social Journalism Study provides some very tangible insights into the social media perception and behaviors of journalists. MORE
The company’s senior manager of social media says online marketers must put consumers first, think of each platform and prepare with mobile devices in mind. Social media users are hungry for excellent, captivating content. Tailor your content to each social media platform. MORE
Fortunately, social media and technology, when implemented strategically, can serve as effective channels to navigate change and leverage it to help one become more original and creative, which are desirable characteristics of PR professionals. ET, to discuss change and social media. MORE
The Social Media Leadership Council is your ticket to unlimited training, research and networking for your team. As a social media leader, you know that the rules for online success are constantly changing. Monthly social media webinars and virtual summits. MORE
My course, Social Media and Public Relations, kicked off last week with the students building and branding their Twitter profiles and actively engaging in our classroom community (#UMASSPRSM). What are your best tips for growing community? MORE
PR pros can highlight corporate social responsibility efforts and insulate an organization’s reputation from backlash. Using the media to your advantage. Many organizations are using social media to share pictures and quotes from the venerated leader. MORE
PR Expanded
NOVEMBER 5, 2018
Fortunately, social media and technology, when implemented strategically, can serve as effective channels to navigate change and leverage it to help one become more original and creative, which are desirable characteristics of PR professionals. ET, to discuss change and social media.
Karen Freberg
JANUARY 26, 2019
We have seen many communities arise of course over the past few decades on social media. However, can communities serve as the new “next move” for social media professionals? How do I go about in creating a community? Here are some best practices I have learned over the past few years in managing several communities. Some of these were based on my social media classes (ex. Be open to opportunities from community.
PR Daily
FEBRUARY 22, 2019
The most-popular sites are great, but less-used venues—Quora, Pinterest, Reddit and Nextdoor—offer terrific opportunities for community engagement. The social media marketing world does not end after Facebook, Instagram, Twitter and LinkedIn.
PR Expanded
OCTOBER 10, 2016
Here’s my video book review of A Roadmap for Teaching Social Media by Dr. Karen Freberg who is an assistant professor teaching Strategic Communications at the University of Louisville.
Karen Freberg
JANUARY 21, 2019
While I am not technically “teaching” social media at the University of Louisville this semester (I’m currently on my sabbatical), I’ll be able to have the opportunity to be in the classroom setting. Join communities.
PR Daily
FEBRUARY 7, 2019
Here are some ideas for social media missives to stay connected with your followers. Keeping your following involved is a great way to build a community of fans for your brand. What are some of the proven, time-tested social media ideas that can help build engagement?
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Cision
NOVEMBER 21, 2016
We perceive social media platforms and other means of digital amplification as tools with incredible potential, yet we know very little about how effectively and by what mechanism influence occurs. Bridging social capital – ties between relatively heterogeneous groups.
PR Expanded
SEPTEMBER 6, 2016
I have always been very passionate about social media, but when it comes to teaching social media, there is nothing more rewarding. How did I get started teaching social media? Truly embracing what it means to be a “social media professor.”
PR Expanded
APRIL 11, 2016
Social media participation in the financial services industry is expected to increase as social networks expand in the coming years. Jenn and the JConnelly team have been working with financial companies for years helping them to navigate the social media landscape.
PR Daily
MARCH 6, 2019
With video becoming more popular every day, there’s never been a better time to use the power of testimonials to engage potential customers on social media. These authentic testimonials humanize your brand and are highly shareable across social media platforms.
PR Daily
JANUARY 30, 2019
Whether you are looking to expand your social media efforts or just keep up with the competition, there are some rules you must follow. How can you better ensure your social media efforts will help you accomplish your brand’s objectives in 2019? Marketing Social Media
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PR Daily
FEBRUARY 26, 2019
Enter PR Daily’s 2019 Digital Marketing & Social Media Awards. The post Share the work that engaged your community—online or IRL appeared first on PR Daily. Don’t miss the final deadline on March 1.
PR Expanded
JULY 3, 2015
As with any other tactic in our PR arsenal, social media can help us make waves for our clients. But don’t confuse this with weak; in both arenas, quality social media voices can be found all over the place, and the meek are quickly overwhelmed by the strong.
Cision
SEPTEMBER 8, 2015
PR is nothing without community. With social media, engaging with your community has become easier than ever. Social allows you to listen to what your audience needs and adjust strategies accordingly to develop a loyal community.
PR Daily
JANUARY 15, 2019
Social media is always changing. When it comes to social media, the year ahead should be quite an interesting one for marketers. Which features, content types and tactics have the potential to significantly affect social media marketing efforts in the months ahead?
PR Expanded
JULY 18, 2016
My course, Social Media and Public Relations, kicked off last week with the students building and branding their Twitter profiles and actively engaging in our classroom community (#UMASSPRSM). What are your best tips for growing community?
PR Daily
JANUARY 2, 2019
Staying relevant on every major social media platform can seem impossible, not to mention draining. Are you taking a hard look at your social media strategy? Social media’s ever-changing environment can be difficult to navigate.
PR Daily
JANUARY 23, 2019
The company’s senior manager of social media says online marketers must put consumers first, think of each platform and prepare with mobile devices in mind. Social media users are hungry for excellent, captivating content. Tailor your content to each social media platform.
PR Daily
JANUARY 21, 2019
The music star gives a master class in how to use social media to connect with fans (consumers) and elevate a brand. See these insights for how match her game—at least on social media. Who are your favorites to follow on social media, PR Daily readers?
B2B PR Sense
FEBRUARY 3, 2019
The value of content marketing for PR and social media has become a slam dunk when it comes to digital marketing. We are talking about a rich digital identity that make your brand stand out, such as a regular blog, social media presence, and search engine optimization.
Cision
SEPTEMBER 19, 2017
And you hear journalists complain about this lack of differentiation in how the PR community pitches them. The Cision 2017 Global Social Journalism Study provides some very tangible insights into the social media perception and behaviors of journalists.
PR Daily
FEBRUARY 21, 2019
Of late, engaging in organic or unpaid social media marketing has gotten a bad rap. Though this shift to a pay-to-play model is indisputable and continuing , it does not mean that brands should only use social networks for advertising. Social media is a customer care channel.
PR Expanded
JULY 3, 2018
In the spirit of learning, even when school is out, our community will gather for a Twitter chat on July 19th at 12:00 p.m. ET to discuss social media and getting into the strategic communications mindset. How has social media impacted communications strategy?
PR Daily
FEBRUARY 19, 2019
The Social Media Leadership Council is your ticket to unlimited training, research and networking for your team. As a social media leader, you know that the rules for online success are constantly changing. Monthly social media webinars and virtual summits.
PR Daily
JANUARY 5, 2019
As users flee powerhouse platforms for nimbler niche communities, communicators can get in on an assortment of ground floors. We’ve had a nice run, social media. RELATED: Join us at Disney World to soak up some sun and a wealth of social media secrets. ].
PR Daily
FEBRUARY 4, 2019
Creating innovative social media content can feel like a risky undertaking, but these organizations saw big wins. To capture an audience’s attention, you have to take risks—especially on social media.
Karen Freberg
NOVEMBER 26, 2017
When it comes to social media, one of the best features and opportunities we can do is build a community where fellow colleagues come together and bounce around ideas. That’s why I created the Social Media Professor’s Community Group on Facebook.
PR Expanded
JULY 3, 2015
As with any other tactic in our PR arsenal, social media can help us make waves for our clients. But don’t confuse this with weak; in both arenas, quality social media voices can be found all over the place, and the meek are quickly overwhelmed by the strong.
Karen Freberg
FEBRUARY 22, 2019
The new social media program officially launched today at USC, and it was a true honor to be in attendance. Karen has plans on launching a few more classes later this year, including an Issues in Social Media class. Today was the day!
PR Daily
FEBRUARY 7, 2019
You don’t want to broadcast your flaws but deleting them from social media means you are missing an opportunity to talk to your audience. More than a few years back, we had a client that had an aversion to social media. Contrition and community.
Rock the Status Quo
NOVEMBER 8, 2015
They’re unavoidable on social media and most of us quake in fear at the thought of handling them wrong. Customer service is a HUGE component of social media, but does it apply to public relations? There is a direct line between social media and corporate reputation.
Sword and the Script
DECEMBER 11, 2018
There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. 1) Owned media gains on distrust of mass media. 2) Microtargeting augmented by social surround sound.
Critical Mention
MARCH 15, 2019
In fact, in 2018, Statista stated that 54 percent of all consumers now browse social media on a mobile device at least once a day. This makes it critical to optimize your social media marketing strategy to be mobile-friendly to engage these consumers.
PR Daily
JANUARY 21, 2019
PR pros can highlight corporate social responsibility efforts and insulate an organization’s reputation from backlash. Using the media to your advantage. Many organizations are using social media to share pictures and quotes from the venerated leader.
Karen Freberg
MAY 17, 2018
I have spent the past few days in Boston working with the HubSpot Academy team as they prepare to launch a new certification on social media. We first got connected on Twitter, and then she joined the Social Media Professors group I manage on FB.
Karen Freberg
DECEMBER 9, 2017
Here are some reasons I believe this is super important today in social media. An opportunity for your contacts to know you as well I have a bucket list of people I want to meet from my communities on social media. Zoomph has the best social media swag!
The Proactive Report
JUNE 4, 2016
GUEST POST by Mike Falkow, Creative Director of Meritus Media. Social media has become the elephant in the room when it comes to business nowadays. Social media today is about visual storytelling and each platform has developed its own shorthand, a unique language if you will.
ReimaginePR
AUGUST 29, 2016
When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? Sprout Social.
Karen Freberg
AUGUST 15, 2017
With professors who are teaching social media, this can be a daunting and intimidating task in many ways. Teaching social media, as I have written about many times, is a constant prep. I know when I started teaching social media several years ago, this was not the case.
PR Warrior
OCTOBER 10, 2018
I’m an unabashed social media purist. . Always have been, from the early days of Twitter in 2007-12 when connection, conversation and community really meant something. This is what social media has always been about. Book publishing PR Warrior Social media
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