INDUSTRY INSIGHTS YOUR PEERS ARE READING
Here’s my video book review of A Roadmap for Teaching Social Media by Dr. Karen Freberg who is an assistant professor teaching Strategic Communications at the University of Louisville. MORE
I’m an unabashed social media purist. . Always have been, from the early days of Twitter in 2007-12 when connection, conversation and community really meant something. This is what social media has always been about. Book publishing PR Warrior Social media MORE
These are all great goals for your social media campaign, but without the right social media team behind you, you’ll never be able to accomplish any of them. Amy Heiss, Global Program Manager for Social Media Training and Activation at Dell. Drive traffic. MORE
GUEST POST by Mike Falkow, Creative Director of Meritus Media. Social media has become the elephant in the room when it comes to business nowadays. Social media today is about visual storytelling and each platform has developed its own shorthand, a unique language if you will. MORE
Social media can open new doors and might even land you that dream job or connection. They will each share their experiences of how social media played a role in growing their PR careers and will provide tips and advice on how others can do the same. MORE
These are the “Big Four” of the social media marketing world. And, they encompass about 90% of all social media marketing for most companies. However, a slew of other more niche social networks exist that may help your social media marketing efforts. MORE
When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? Sprout Social. MORE
As you all know, I love technology and social media. In many ways, I owe a lot to social media since it has allowed me to establish myself in my role as a professor while giving me the opportunity to meet some incredible people in the industry over the years. MORE
As users flee powerhouse platforms for nimbler niche communities, communicators can get in on an assortment of ground floors. We’ve had a nice run, social media. RELATED: Join us at Disney World to soak up some sun and a wealth of social media secrets. ]. MORE
With professors who are teaching social media, this can be a daunting and intimidating task in many ways. Teaching social media, as I have written about many times, is a constant prep. I know when I started teaching social media several years ago, this was not the case. MORE
As with any other tactic in our PR arsenal, social media can help us make waves for our clients. But don’t confuse this with weak; in both arenas, quality social media voices can be found all over the place, and the meek are quickly overwhelmed by the strong. MORE
Staying relevant on every major social media platform can seem impossible, not to mention draining. Are you taking a hard look at your social media strategy? Social media’s ever-changing environment can be difficult to navigate. MORE
I have been a part of many different Facebook Groups, and I have found there are a range here for the types of communities they serve. I have been managing and overseeing a Social Media Professor’s Group now for almost two years (WOW!), MORE
Social media participation in the financial services industry is expected to increase as social networks expand in the coming years. Jenn and the JConnelly team have been working with financial companies for years helping them to navigate the social media landscape. MORE
Everyone thinks working in social media is “easy” and anyone can do it. I have gotten this a lot from professors who do not teach social media over the years: Karen – teaching social media is all about taking selfies and creating memes, right? MORE
There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. 1) Owned media gains on distrust of mass media. 2) Microtargeting augmented by social surround sound. MORE
But, the artists we’ve listed are truly famous and are also strategic in their social media efforts. Across Beyoncé’s social media platforms, one post is estimated to be worth over $1 million. There is a big difference between “insta-famous” and being famous. MORE
Connecting with journalists via social media should be a no-brainer for any PR pro. According to Cision’s 2016 Global Social Journalism Study published this week, nearly half (48 percent) of U.S. MORE
They’re unavoidable on social media and most of us quake in fear at the thought of handling them wrong. Customer service is a HUGE component of social media, but does it apply to public relations? There is a direct line between social media and corporate reputation. MORE
In the spirit of learning, even when school is out, our community will gather for a Twitter chat on July 19th at 12:00 p.m. ET to discuss social media and getting into the strategic communications mindset. How has social media impacted communications strategy? MORE
It’s difficult to assess what someone knows about social media. The more desirable candidates will also have a PR or marketing diploma, or a certificate from a community college. RELATED: Join us at Amazon HQ for the Social Media & DigitalCommunications Conference.]. MORE
Social media has certainly changed over the years, especially in the years I have been a professor. Social media is the perfect blend of art and science, blending together to create experiential stories, innovative campaigns and sustainable communities for brands and individuals. MORE
We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. MORE
I have always been very passionate about social media, but when it comes to teaching social media, there is nothing more rewarding. How did I get started teaching social media? Truly embracing what it means to be a “social media professor.” MORE
I have spent the past few days in Boston working with the HubSpot Academy team as they prepare to launch a new certification on social media. We first got connected on Twitter, and then she joined the Social Media Professors group I manage on FB. MORE
When it comes to social media, one of the best features and opportunities we can do is build a community where fellow colleagues come together and bounce around ideas. That’s why I created the Social Media Professor’s Community Group on Facebook. MORE
PR is nothing without community. With social media, engaging with your community has become easier than ever. Social allows you to listen to what your audience needs and adjust strategies accordingly to develop a loyal community. MORE
We are seeing more brands, professionals, and even enterprise audiences gravitate to creating their own communities. Why set up your own community? Keep in mind, you have to be active and willing to invest in this community. Social Media Masterminds. MORE
The life of a social media professor is both absolutely fabulous, but also challenging to meet the expectations that are being made by both the profession, and universities. This will help bridge the science and art of social media. MORE
Put it in the hands of teens and the mix of social media and smartphones is proving to have adverse effects. Signs of Social Binging. I find it shocking what social media and smartphones are doing to the culture of teens today. MORE
Done well, social media is a powerful and cost-effective marketing channel that can help businesses grow. When developing a social media marketing strategy, it is natural that some mistakes will be made. Not having a social media plan. MORE
These days a business does not have a choice to not be on social media. Or, how much to invest into social media marketing. Or even, what should one’s social media strategy be. Look around and you’ll realize that the top social networks are all image-driven. MORE
As with any other tactic in our PR arsenal, social media can help us make waves for our clients. But don’t confuse this with weak; in both arenas, quality social media voices can be found all over the place, and the meek are quickly overwhelmed by the strong. MORE
Social media is always changing. When it comes to social media, the year ahead should be quite an interesting one for marketers. Which features, content types and tactics have the potential to significantly affect social media marketing efforts in the months ahead? MORE
We perceive social media platforms and other means of digital amplification as tools with incredible potential, yet we know very little about how effectively and by what mechanism influence occurs. Bridging social capital – ties between relatively heterogeneous groups. MORE
It’s why social media influence scores and top 100 social media lists seem to matter a great deal. This is the essential idea behind communities of influence. How do we think about communities of influence? MORE
Here are some reasons I believe this is super important today in social media. An opportunity for your contacts to know you as well I have a bucket list of people I want to meet from my communities on social media. Zoomph has the best social media swag! MORE
And you hear journalists complain about this lack of differentiation in how the PR community pitches them. The Cision 2017 Global Social Journalism Study provides some very tangible insights into the social media perception and behaviors of journalists. MORE
Every innovation in social media goes through a similar growth cycle. Live video is changing both the tone of social media and how we interact with it. 2016 might be the most transformative year in social media. Social is in the moment. MORE
Fortunately, social media and technology, when implemented strategically, can serve as effective channels to navigate change and leverage it to help one become more original and creative, which are desirable characteristics of PR professionals. ET, to discuss change and social media. MORE
My course, Social Media and Public Relations, kicked off last week with the students building and branding their Twitter profiles and actively engaging in our classroom community (#UMASSPRSM). What are your best tips for growing community? MORE
PR Expanded
NOVEMBER 5, 2018
Fortunately, social media and technology, when implemented strategically, can serve as effective channels to navigate change and leverage it to help one become more original and creative, which are desirable characteristics of PR professionals. ET, to discuss change and social media.
PR Daily
JANUARY 15, 2019
Social media is always changing. When it comes to social media, the year ahead should be quite an interesting one for marketers. Which features, content types and tactics have the potential to significantly affect social media marketing efforts in the months ahead?
PR Expanded
OCTOBER 10, 2016
Here’s my video book review of A Roadmap for Teaching Social Media by Dr. Karen Freberg who is an assistant professor teaching Strategic Communications at the University of Louisville.
ImPRessions - Crenshaw Communications
OCTOBER 8, 2018
We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions.
PR Daily
JANUARY 2, 2019
Staying relevant on every major social media platform can seem impossible, not to mention draining. Are you taking a hard look at your social media strategy? Social media’s ever-changing environment can be difficult to navigate.
PR Expanded
SEPTEMBER 6, 2016
I have always been very passionate about social media, but when it comes to teaching social media, there is nothing more rewarding. How did I get started teaching social media? Truly embracing what it means to be a “social media professor.”
|
PR Daily
JANUARY 5, 2019
As users flee powerhouse platforms for nimbler niche communities, communicators can get in on an assortment of ground floors. We’ve had a nice run, social media. RELATED: Join us at Disney World to soak up some sun and a wealth of social media secrets. ].
PR Expanded
APRIL 11, 2016
Social media participation in the financial services industry is expected to increase as social networks expand in the coming years. Jenn and the JConnelly team have been working with financial companies for years helping them to navigate the social media landscape.
PR Expanded
JULY 3, 2015
As with any other tactic in our PR arsenal, social media can help us make waves for our clients. But don’t confuse this with weak; in both arenas, quality social media voices can be found all over the place, and the meek are quickly overwhelmed by the strong.
PR Expanded
JULY 18, 2016
My course, Social Media and Public Relations, kicked off last week with the students building and branding their Twitter profiles and actively engaging in our classroom community (#UMASSPRSM). What are your best tips for growing community?
Cision
SEPTEMBER 8, 2015
PR is nothing without community. With social media, engaging with your community has become easier than ever. Social allows you to listen to what your audience needs and adjust strategies accordingly to develop a loyal community.
|
|
Cision
SEPTEMBER 19, 2017
And you hear journalists complain about this lack of differentiation in how the PR community pitches them. The Cision 2017 Global Social Journalism Study provides some very tangible insights into the social media perception and behaviors of journalists.
PR Expanded
JULY 3, 2018
In the spirit of learning, even when school is out, our community will gather for a Twitter chat on July 19th at 12:00 p.m. ET to discuss social media and getting into the strategic communications mindset. How has social media impacted communications strategy?
The Proactive Report
JUNE 4, 2016
GUEST POST by Mike Falkow, Creative Director of Meritus Media. Social media has become the elephant in the room when it comes to business nowadays. Social media today is about visual storytelling and each platform has developed its own shorthand, a unique language if you will.
Critical Mention
SEPTEMBER 18, 2018
Social media has certainly changed over the years, especially in the years I have been a professor. Social media is the perfect blend of art and science, blending together to create experiential stories, innovative campaigns and sustainable communities for brands and individuals.
Karen Freberg
NOVEMBER 26, 2017
When it comes to social media, one of the best features and opportunities we can do is build a community where fellow colleagues come together and bounce around ideas. That’s why I created the Social Media Professor’s Community Group on Facebook.
PR Expanded
JULY 3, 2015
As with any other tactic in our PR arsenal, social media can help us make waves for our clients. But don’t confuse this with weak; in both arenas, quality social media voices can be found all over the place, and the meek are quickly overwhelmed by the strong.
Sword and the Script
DECEMBER 11, 2018
There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. 1) Owned media gains on distrust of mass media. 2) Microtargeting augmented by social surround sound.
Critical Mention
AUGUST 12, 2018
But, the artists we’ve listed are truly famous and are also strategic in their social media efforts. Across Beyoncé’s social media platforms, one post is estimated to be worth over $1 million. There is a big difference between “insta-famous” and being famous.
Karen Freberg
MAY 17, 2018
I have spent the past few days in Boston working with the HubSpot Academy team as they prepare to launch a new certification on social media. We first got connected on Twitter, and then she joined the Social Media Professors group I manage on FB.
Rock the Status Quo
NOVEMBER 8, 2015
They’re unavoidable on social media and most of us quake in fear at the thought of handling them wrong. Customer service is a HUGE component of social media, but does it apply to public relations? There is a direct line between social media and corporate reputation.
PR Warrior
OCTOBER 10, 2018
I’m an unabashed social media purist. . Always have been, from the early days of Twitter in 2007-12 when connection, conversation and community really meant something. This is what social media has always been about. Book publishing PR Warrior Social media
Karen Freberg
DECEMBER 9, 2017
Here are some reasons I believe this is super important today in social media. An opportunity for your contacts to know you as well I have a bucket list of people I want to meet from my communities on social media. Zoomph has the best social media swag!
Karen Freberg
AUGUST 15, 2017
With professors who are teaching social media, this can be a daunting and intimidating task in many ways. Teaching social media, as I have written about many times, is a constant prep. I know when I started teaching social media several years ago, this was not the case.
ReimaginePR
AUGUST 29, 2016
When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? Sprout Social.
Karen Freberg
JUNE 12, 2017
We are seeing more brands, professionals, and even enterprise audiences gravitate to creating their own communities. Why set up your own community? Keep in mind, you have to be active and willing to invest in this community. Social Media Masterminds.
Cision
SEPTEMBER 30, 2015
These are all great goals for your social media campaign, but without the right social media team behind you, you’ll never be able to accomplish any of them. Amy Heiss, Global Program Manager for Social Media Training and Activation at Dell. Drive traffic.
Karen Freberg
NOVEMBER 1, 2017
The life of a social media professor is both absolutely fabulous, but also challenging to meet the expectations that are being made by both the profession, and universities. This will help bridge the science and art of social media.
Cision
AUGUST 23, 2016
Connecting with journalists via social media should be a no-brainer for any PR pro. According to Cision’s 2016 Global Social Journalism Study published this week, nearly half (48 percent) of U.S.
Social PR Chat
AUGUST 9, 2017
Put it in the hands of teens and the mix of social media and smartphones is proving to have adverse effects. Signs of Social Binging. I find it shocking what social media and smartphones are doing to the culture of teens today.
Karen Freberg
JULY 25, 2018
As you all know, I love technology and social media. In many ways, I owe a lot to social media since it has allowed me to establish myself in my role as a professor while giving me the opportunity to meet some incredible people in the industry over the years.
PR Daily
OCTOBER 1, 2018
Done well, social media is a powerful and cost-effective marketing channel that can help businesses grow. When developing a social media marketing strategy, it is natural that some mistakes will be made. Not having a social media plan.
PR Expanded
JUNE 8, 2016
Social media can open new doors and might even land you that dream job or connection. They will each share their experiences of how social media played a role in growing their PR careers and will provide tips and advice on how others can do the same.
Shift Communications
FEBRUARY 25, 2015
It’s why social media influence scores and top 100 social media lists seem to matter a great deal. This is the essential idea behind communities of influence. How do we think about communities of influence?
Karen Freberg
AUGUST 13, 2018
I have been a part of many different Facebook Groups, and I have found there are a range here for the types of communities they serve. I have been managing and overseeing a Social Media Professor’s Group now for almost two years (WOW!),
Karen Freberg
JUNE 14, 2018
Everyone thinks working in social media is “easy” and anyone can do it. I have gotten this a lot from professors who do not teach social media over the years: Karen – teaching social media is all about taking selfies and creating memes, right?
Cision
JANUARY 6, 2016
These days a business does not have a choice to not be on social media. Or, how much to invest into social media marketing. Or even, what should one’s social media strategy be. Look around and you’ll realize that the top social networks are all image-driven.
PR Daily
JUNE 26, 2018
It’s difficult to assess what someone knows about social media. The more desirable candidates will also have a PR or marketing diploma, or a certificate from a community college. RELATED: Join us at Amazon HQ for the Social Media & DigitalCommunications Conference.].
Cision
JUNE 28, 2016
Every innovation in social media goes through a similar growth cycle. Live video is changing both the tone of social media and how we interact with it. 2016 might be the most transformative year in social media. Social is in the moment.
Communications Conversations
NOVEMBER 8, 2018
These are the “Big Four” of the social media marketing world. And, they encompass about 90% of all social media marketing for most companies. However, a slew of other more niche social networks exist that may help your social media marketing efforts.
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