ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Stories about products or services in low-interest categories will need to borrow interest in the form of new information, like survey results, new research, or big names attached. For example, we may recommend that a client sit down with a journalist or producer to familiarize them with their brand or business category.

Publicity 334

Publicity How To Agency Product Launch 334

Flack's Revenge

JUNE 1, 2017

She spoke about topics I love (and have covered here ): tech industry categories and positioning. It gets down to creating and owning a category. According to Jennifer, “category kings” take 76% of the markets they compete in. How to stand apart? To do this, you need to frame a problem from the customer’s POV.

Enterprise 166

Enterprise Software Technology Marketing 166

David PR Group

OCTOBER 8, 2015

The book publishing world has been in tremendous flux in recent years, but I had no idea how much so until I began researching options for my own book about how to defend your reputation online. For decades, a limited number of publishing houses that distributed books through brick and mortar retailers controlled the book business.

Retail 40

Retail Print System Reputation 40

Onclusive

JANUARY 31, 2018

They have a DNA, which you can read more about in my book. “To Cunningham describes the two elements of creating a company’s Corporate DNA: “I categorize companies into three categories: product-oriented companies, customer-oriented companies and concept-oriented companies. Company Orientation & Genotype.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Shift Communications

JANUARY 24, 2024

However, their niche positioning was preventing them from tapping into a large sum of potential buyers in the drinkware category. Here are our takeaways of the key strategies Stanley implemented to overtake the hydration market.

Consumer 78

Consumer Strategy Marketing Viral 78

David PR Group

JULY 20, 2016

In his latest book, Visibility Marketing , Avrin pulls no punches after years of consulting with companies about messaging and marketing. According to Avrin, whose book launches this week, the marketplace is populated with great companies that are smart, strong, lean and good at what they do. It’s impossible to ignore in its category.

Marketing 40

Marketing Exercises Customer Service Case Study 40

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

The tech space is a crowded category with more startups entering every day, so in order to compete, companies must differentiate their product or service. It’s a riveting story, and is part of a recently published book about Reddit – that itself being another tactic for differentiation. Write the book on it.

Brand 196

Brand Branding Reddit B2B 196

PR for Anyone

NOVEMBER 1, 2023

At the Ironman Maine 2019, Leah secured a remarkable 3rd place in the fiercely competitive women’s 45-49 age category. She’s eyeing a potential book, hoping to broaden her impact and inspire others to embrace new ventures at any age.

Sports 130

Sports Training Retail YouTube 130

Wadds Inc.

MARCH 22, 2023

Five key measurement categories were identified for the corporate affairs function by Deloitte from interviews The focus on employees and societal concerns that arose during COVID-19 have left a legacy for organisational communication.

Publicity 98

Publicity Corporate Employee Interviews 98

Cision

JULY 26, 2017

More Categories -> Facebook Categories. Twitter’s biggest granular targeting strengths are by “interests” and by “category.”. Books and literature. Perhaps more aligned to Facebook’s “detailed targeting” are Twitter’s “categories.” Dining -> (Dining categories, Dining restaurants).

Social Media 233

Social Media How To Insurance Insurance 233

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . In my book The Content Code, I refer to this group as the “Alpha Audience” and I contend that this elite group is the bedrock of your business. Influence” tends to be jammed into one big category when in fact, it’s nuanced.

Marketing 239

Marketing Television Handbook Web 239

Deirdre Breakenridge

FEBRUARY 1, 2022

Her book also notes that in a 2019 Deloitte Millennial Survey, 44% of millennials responded as “feeling stress over finances, family welfare and career concerns.”. The reality is, no one is perfect, and no one will ever truly reach 100% on each of the “FEEL First” categories.

Blogging 213

Blogging Ethics Leadership Course 213

ImPRessions - Crenshaw Communications

AUGUST 17, 2016

These may be the dog days of summer, but public relations teams everywhere are working hard to book their CEOs and others in enviable speaking slots at upcoming conferences and trade shows. We are no exception, with outreach occurring now in categories as varied as 3D printing, online advertising and wearable tech, to name a few.

Conference 120

Conference Print Trade Shows Advertising 120

Maxim Behar

MAY 18, 2022

Behar is also the author of one of the best PR books at the moment – “The Global PR Revolution ”. Initially published in the USA, the book achieved an incredible success and in the period of 2 weeks it was the best-selling read on Amazon in the categories Public Relations, Sales Marketing and Career Advice.

Internal 52

Internal International Groups Industry 52

Doctor Spin

JANUARY 3, 2024

The book, published in 2011, clearly distinguishes between what constitutes a good strategy and what falls into the category of a bad strategy. The book provides insights into how to craft and implement a strategy, emphasizing the need for clear thinking, insightful diagnosis, and decisive actions. “A 3 Rumelt, R.

Strategy 52

Strategy eBook Policies Leadership 52

Cision

AUGUST 10, 2016

It sometimes feels like all you do is create blog posts, e-books and social media updates. That e-book you wrote on 10 ways to save money? You can turn that into 10 blog posts, a slew of social media updates and even Part Two of the e-book. Content is moving at the speed of light these days. Don’t despair, friend.

Analytics 120

Analytics Google Energy Writing 120

The Hoyt Organization

APRIL 11, 2024

While influencer marketing has been around for decades in the form of celebrity endorsements, social media created a new category of celebrities: social media celebrities. Book a demo today. For businesses looking to stay competitive and relevant by integrating influencer marketing, check out The Hoyt Organization.

Social Media 61

Social Media Video Viral Brand 61

Stern + Associates

OCTOBER 24, 2022

She applied her deep understanding of the role of psychological safety in difficult conversations in her first book, “ The HBR Guide to Dealing with Conflict ” (2017), a how-to manual for handling conflict professionally and productively. “If you’ve ever lost sleep over a relationship at work, this book is for you.

Handbook 62

Handbook Construction Groups Government 62

PR Conversations

JUNE 28, 2020

The four-by-four grid that Don produced (as used at Fleishman Hillard) indicates evaluation metrics for Paid, Earned, Shared and Owned (PESO) categories under their intended effect: Exposure, Engagement, Influence and Action. This version of the PESO model gained increased recognition in 2014 following publication of the book Spin Sucks.

Measurement 133

Measurement Social Media Blogging Mobile 133

Maxim Behar

OCTOBER 5, 2022

Behar is also the author of one of the best PR books at the moment – “The Global PR Revolution”. Initially published in the USA, the book achieved an incredible success and in the period of 2 weeks it was the best-selling read on Amazon in the categories Public Relations, Sales Marketing and Career Advice.

Internal 52

Internal International Video Groups 52

ImPRessions - Crenshaw Communications

FEBRUARY 12, 2019

This is a good rule of thumb for any undertaking, but when you have less than two weeks and every venue is booked, it pays to have a network for advice and connections. So, we were fortunate to be able to invite a wide assortment of media, while keeping the list very targeted within each category. Seek help from your network.

How To 211

How To Television Groups Leadership 211

Cision

NOVEMBER 11, 2016

I started out in book PR in Los Angeles. It was a great beginning, since one week you were working with a non-fiction author about a political book and the next, a high profile novelist like Danielle Steele. How did you get your start in PR? How have you gotten where you are today with Crenshaw Communications?

Communications 253

Communications Data Local Survey 253

PRSay

APRIL 19, 2021

While there wasn’t any search volume yet, we looked at it as if we were launching a new industry category. Gini Dietrich is the founder, CEO, and author of Spin Sucks , host of the Spin Sucks podcast , and author of Spin Sucks (the book). This comes in handy as you start to integrate earned media.

Media 198

Media Newspapers Google Energy 198

ZudePR

FEBRUARY 26, 2019

RESET, as it looks on Amazon UK today (insert “Early Retirement Plan” after “Unconventional” for the full book title). Was it really six months ago to th is day that I self-published my first book? I exceeded that in one month. Here’s What’s Happened S ince : Sales are now up past 3,300.

Financial 99

Financial Meeting Community Digital PR 99

Cision

NOVEMBER 8, 2015

In the “ LiSTEN: 5 Social Audiences You Can’t Ignore ” e-book, social media influencer Jay Baer, along with Neil Schaffer, Mark Schaefer, Scott Stratten and Jeff Bullas, delves into why brands need to listen to their audiences and the benefits that can come from paying attention. Q: What tactics help to make a campaign go viral?

Viral 120

Viral Nonprofit Software Social Media 120

Maxim Behar

JULY 25, 2023

Dimitar Marinov is also part of the “Green Book” team. Host: And speaking of the price of art and how much work goes into a book, Mr. Behar, you have a success story as well. The World PR Revolution" - your book is in the top 20, number two in this ranking of PR books. Now there are various categories of people.

Government 52

Government Education Transportation Internal 52

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Look for authors of recently published papers and studies, books, or industry consultants who teach as adjunct professors. If you have booked your executive as a speake r or panelist, you’ve created opportunities for face to face connections with analysts, journalists, and other thought leaders. Marquee customers.

B2B 136

B2B Brand Branding Trade Shows 136

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. Are there rumors of a merger in your category? If you’re a company founder, you have expertise that others don’t. Activate your CEO for a comment on what it might mean.

Leadership 149

Leadership B2B Tools Conference 149

5W PR

APRIL 26, 2021

In writing about employee engagement in his book, “The New ROI,” author and strategic valuation consultant Dave Bookbinder said it wasn’t “just an HR thing – it’s a finance, accounting and valuation thing.”. What Makes For Good Corporate Culture? For many observers, good corporate culture is also about employee empowerment and engagement.

Corporate 88

Corporate Employee B2C Internal 88

Flack's Revenge

DECEMBER 7, 2020

If you plug “secret sauce” into the Google Ngram viewer , which charts word usage in books dating back to 1900, you will see the first mentions in the early 1970s (confirming the Burger Wars theory), with rapid growth occurring around 2000 (perhaps, not coincidentally, during the dot com boom).

How To 194

How To Wikipedia Engineering Web 194

ImPRessions - Crenshaw Communications

JUNE 2, 2016

Who are the media outlets and contacts covering your category? Is there a way you can distinguish yourself from the general category? Case in point: one of our clients was booked to speak on a panel at a recent event for tech startups in New York, along with their main competitor — who simply failed to show up.

Conference 120

Conference Comparison Leadership Instagram 120

Maxim Behar

JULY 6, 2023

These days he launched his book “Seychelles Recipes and More about “Paradise on Earth” on the book market. In this book, my guest shares his passion for Seychelles and its traditional Creole cuisine. Host: You’ve chosen an unusual format for the book, may I show it? Whoever’s bookings are going well.

Hotels 52

Hotels Tourism Local Course 52

Cision

AUGUST 12, 2015

The data was sliced and diced with the Visible Intelligence social media intelligence platform and a study created that looks at three key categories in the travel continuum: planning and booking travel; getting there; and the destination experience. Here are five key takeaways from the study : 1. What You Wear May Open Doors.

Travel 120

Travel Technology Consumer Hotels 120

Solo PR Pro

MARCH 29, 2022

Blogs, Books, and Podcasts. Take advantage of self-directed learning with blogs, books and podcasts in your areas of interest. You may even consider MasterClass which has a Business category offering classes on business strategy, communication, advertising and creativity and more. Coursera , and LinkedIn. Pull a thread.

Conference 80

Conference Reddit Local Course 80

Cision

JANUARY 29, 2016

Q: What’s the most profitable channel for your books: Amazon (or similar channel) or seminars/workshops/your website? I sell far more of my career strategy books at conferences where I speak and my seminars than through any of the retail channels… A: For me personally, audiobooks. Images via Pixabay: 1 , 2.

Content Marketing 120

Content Marketing Education Retail Government 120

Burrelles Fresh Ideas

MARCH 19, 2024

According to travel booking firm Get Your Guide , 90% of US travelers prioritize “experiencing a destination as locals do,” while 62% believe a trip is incomplete without delving into the local culture.

Travel 92

Travel Trends Tourism Transportation 92

MaccaPR

JANUARY 29, 2021

My conversation with Pulizzi centered around Joe’s new book “Corona Marketing and Beyond – What Marketing Professionals Must Do Now to Survive the Crisis.” It’s your unique perspective on your content niche, which creates an opportunity for you to lead and, ultimately, own the category. You are simply renting them. Joe Pulizzi.

Content Marketing 62

Content Marketing Marketing Energy Internal 62