Deirdre Breakenridge

OCTOBER 6, 2017

I’ve been writing this book for years and it’s finally finished. My book offers students and professionals practical answers to important career and communication questions, helping them to communicate successfully in a business setting. I’ve learned so much from all of you.

Communications 211

Communications Course Video Writing 211

Wadds Inc.

JUNE 5, 2023

Prevention is better than cure - and if a crisis situation is often described as a car crash, this book is all about avoiding collisions. Her previous book Crisis Communication Strategies , drew on her two decades of experience.

Strategy 98

Strategy Communications Crisis Communications Crisis 98

Wadds Inc.

JANUARY 15, 2024

A new book Leading the Listening Organisation advocates for organisations to adopt a culture of active, empathetic listening to employees to drive better business outcomes. The book advocates for organisations to listen to their employees through active engagement. The book is a mix of theory and practice. Thanks, Richard.

Leadership 52

Leadership Employee Case Study System 52

PRSay

NOVEMBER 23, 2020

That means that if you write at the 11th-grade reading level, then you’ll miss 97 percent of Americans. Most writers spend very little time getting ready to write, more time writing and the most time fixing what they’ve written. But comma-jockeying ain’t writing, and the result is some pretty tepid prose.

Writing 196

Writing Case Study Training Storytelling 196

Wadds Inc.

NOVEMBER 30, 2023

The book features insights from 20 experts on leveraging large language models, AI productivity tools, and integrated AI platforms to help practitioners work smarter. I’ve launched a new book today about artificial intelligence (AI) tools for public relations. Buy the book It is organised into three intuitive sections.

Tools 52

Tools Handbook Publicity Analysis 52

Wadds Inc.

FEBRUARY 15, 2023

The book is split into three sections. The first two, focusing on the digital realm, make the book stand out from other crisis management manuals. It’s manna for anyone writing a crisis comms plan. It’s manna for anyone writing a crisis comms plan. People are as crucial as plans throughout this book.

Crisis 98

Crisis Communications Crisis Management Analysis 98

Polaris

DECEMBER 8, 2015

When it comes to writing, lawyers are notoriously loquacious. Lawyers are the first to admit their writing is ridiculously wordy,” Kate told me in a phone conversation. “If Erickson told me she recently improved her own business writing. Ross’ upbeat and unconventional book isn’t just for lawyers.

Writing 100

Writing Resources Marketing Communications 100

Melissa Agnes

AUGUST 8, 2019

Mascot Books is one of the hundreds of thousands of companies to have recently experienced this first-hand, when a malicious attempt was made to fraud their clients into paying invoices that appeared to be sent from Mascot, but weren’t. Learn more about Mascot’s Books and their brilliant work here.

Case Study 234

Case Study Study Crisis Management Crisis 234

PRSay

FEBRUARY 18, 2021

If you read a lot about how to write well, then eventually you’ll come across brilliant statements that are jewels of their kind. I recently found an almost flawless diamond from more than 100 years ago: “Good writing is clear thinking made visible.”. He said it in his 1909 collection of language pet peeves, “ Write It Right.”.

Writing 137

Writing Nonprofit Storytelling Corporate 137

Deirdre Breakenridge

OCTOBER 10, 2016

Here’s my video book review of A Roadmap for Teaching Social Media by Dr. Karen Freberg who is an assistant professor teaching Strategic Communications at the University of Louisville. Karen’s book can be described in three words … handy reference guide.

Social Media 150

Social Media Media Community Video 150

Wadds Inc.

MAY 21, 2023

The book is still available as a re-print for around £10. It’s an excellent book that remains a standout text about the contribution of public relations to management. The book opens with an executive summary, a charter if you like, that sets out the developing role of public relations in management.

Communications 52

Communications Case Study Print Study 52

Wadds Inc.

JANUARY 22, 2024

Julia Hobsbawm makes a convincing case that if you’re a knowledge worker with a laptop, that’s exactly where you are in her book The Nowhere Office: Reinventing Work and the Workplace of the Future. The book was first published in 2022 and reprinted in 2023. Usefully, Hobsbawm’s network is extensive.

Fashion 52

Fashion Knowledge Base Internal International 52

PR for Anyone

AUGUST 6, 2020

Write it all out and pull the key things that really make you different and make you stand out. That’s why I like for you to write them all out and then summarize and pull out your WOW! This week I encourage you to write your “Wow Bio.” Do your one or two sentences, show the book that you've written, show your credibility.

Writing 100

Writing Pitching Video Social Media 100

Communications Conversations

JULY 24, 2020

I think I remember writing that post in about 10 minutes. My theory: Write when you’re hot because: 1 – It’s more real, raw and honest, like I said above. I’m not saying don’t edit yourself, but I am saying write in the moment when you have the idea or feeling. I wrote it hot. It just came out.

Writing 173

Writing Social Media Media Leadership 173

PR Fuel

MAY 15, 2023

When you’re writing a book, it’s important to consider how your target audience will access the final product. Read More The post Press Releases for a Book Promotion: The Ultimate Guide appeared first on eReleases. In 2022, there were more than 300,000 press releases.

Writing 52

Writing Publicity 52

wiredPRworks

SEPTEMBER 27, 2022

If you’re like 81% of Americans, someday you’d like to write a book. Thanks to NSA Carolinas for presenting “Author Buffet: All Things Book” with book publishing tips for speakers and consultants from expert authors like Stan Phelps who gave us the would-be […].

Writing 52

Writing Marketing Publicity 52

PRSay

FEBRUARY 14, 2019

Bad writing can damage your professional reputation. In a post on Fast Company in December, professional writing coaches shared the most common mistakes they encounter, and advice for how to avoid them. Taking too long to state the point is another common flaw in business writing. Thought leader” — as Matt of Superior, Colo.,

Writing 136

Writing Storytelling Reputation Social Media 136

Waxing UnLyrical

JUNE 9, 2021

Super quick and exciting (well, for me) announcement: I’m writing a book! While I’ve contributed to a ton of other books over the years (chapters, interviews, etc.) Gotta go, I have a book to write! this will be my first, very own, published by Rohit Bhargava in his Non-Obvious Guide series.

Communications 52

Communications Writing Interviews Publicity 52

Maxim Behar

SEPTEMBER 27, 2023

Quick, easy and for fun" is the title of the book by Maxim Behar, who is now our interlocutor. The book's premiere is coming up on September 18, and I'll be chatting with the author on the eve of the event. Host: How do you describe that in the book? Maxim: We've divided the book into three parts. But "The Camino way.

Radio 59

Radio Travel Local Film 59

Polaris

DECEMBER 14, 2014

There were always lots of presents under the tree (yes, I was spoiled), especially my favourite gift of all: books. When I was very young, there were picture books and children’s poetry (Robert Louis Stevenson and A. Today, books continue to be one of my favourite gifts—for giving and receiving. 2 Kathi Kruse. Here, here!

Marketing 251

Marketing Resources Content Marketing Leadership 251

Remote PR Jobs

FEBRUARY 27, 2022

If several briefings are taking place in a condensed timeframe, such as for a trade show, these sheets might be upsized to a formal briefing book. You can do a prep call, but what really helps executives or other spokespeople get ready for these important meetings is a briefing document, aka a briefing sheet.

Writing 130

Writing How To Interviews Pitching 130

Maxim Behar

MAY 21, 2023

Called "The Magic of Seychelles Cuisine and stories from the "Paradise on Earth" in Bulgarian, the book holds 25 recipes from Seychellois cuisine, ranging from starters, main dishes to desserts. To put together the recipes in the book, Behar received guidance from two people within the culinary scene of Seychelles.

Tourism 52

Tourism Writing Education Corporate 52

David PR Group

JANUARY 12, 2017

It might surprise you to learn that when I tell people I published a business book, the first question I’m most frequently asked is not “What is the book about?” or “Why did you write it?” When I tell them that my book was published by a traditional publisher that paid me to write it, I generally get an “Oh, really?”

Writing 40

Writing Reputation Social Media Education 40

Cision

FEBRUARY 22, 2016

When I looked into what actual research has been done into words that work well to convert customers, what I found was that linguistic research isn’t focused as much on what you say or write as much as the context and framing of your words. There are a few services that years after a cart abandonment still write a few times a week.

Writing 144

Writing Study Viral Consumer 144

ImPRessions - Crenshaw Communications

OCTOBER 13, 2016

Fall is an ideal time to crack open a book, and there are plenty of choices out there to stimulate a public relations professional’s appetite for ideas and inspiration. In the past, we’ve suggested books we found appealing to PR and marketing types, and here are some more fall recommendations that are sure to provoke new thoughts.

Viral 120

Viral Storytelling Writing Crisis 120

ZudePR

NOVEMBER 8, 2019

On 21 August 2018 I published the first book to translate the US financial independence movement to a UK context. (It’s With a little bit of kicking from me, and a helluva lot of support from people who’ve bought my book, the answer is yes. It’s important to keep a praise file when you write a bestselling book.

Financial 101

Financial Government Writing LinkedIn 101

ImPRessions - Crenshaw Communications

SEPTEMBER 23, 2016

Writing is one of the most important parts of a successful public relations campaign. To quote Malcolm Gladwell, “Good writing does not succeed or fail on the strength of its ability to persuade. And no matter how well you write, there’s always room for improvement. Keep writing. And writing is no exception.

Writing 120

Writing Publicity Newspapers Sports 120

Maxim Behar

JANUARY 24, 2023

Host: I haven't read the book, but I watched a bit of the documentary. Before that there was an interview with Oprah Winfrey, then a few other interviews, the book etc. There are all sorts of remarks, however, in the book I counted, up to where I was reading, more than 110 times it is said how good Prince Charles is.

Interviews 69

Interviews Course Government Social Media 69

Maxim Behar

SEPTEMBER 25, 2023

That's the view of my next guests, who set out on this journey together as a family and are now here to launch their first book together. Let's show the book. Maxim: The first autographed book we're giving to someone. Maxim: We named the book "The Camino Way. Hello and welcome. Which is far from the easiest in the world.

Travel 59

Travel Meeting Television Instagram 59

PR for Anyone

SEPTEMBER 20, 2023

This experience inspired Kay to write her best-selling book called “MemoryBanc® Your Workbook for Organizing Life” She is also a professional money manager who helps families manage cash flow, bill payments, and protect against fraud.

Banking 264

Banking YouTube Instagram LinkedIn 264

Maxim Behar

JUNE 21, 2023

Host: You are the Honorary Consul General of the Republic of Seychelles, an honorary citizen of Shumen and a leading PR expert not only in Bulgaria, how do you combine these different roles and find time to write books? Maxim: It's probably the first interesting book I've written.

Radio 52

Radio Course Government Tourism 52

Sword and the Script

DECEMBER 12, 2023

While “Generative AI gets much attention” in PR circles, “reductive AI is more interesting and powerful” Stephen Waddington recently published a new book – #PRstack: AI tools for marketing, media and public relations – on the use of generative AI in public relations. The book seeks to readdress the balance.

Software 140

Software Tools Ethics Privacy 140

Cision

MARCH 31, 2015

A Roadmap to Multimedia Storytelling ,” a free e-book by Martin Waxman , provides today’s communicators with tips, best practices and strategies for creating content that excels in today’s visual and textual world. Get your e-book for free! Get the free e-book now! But how can you get started? “ Here are some highlights.

Storytelling 120

Storytelling Mobile Video Viral 120

Critical Mention

AUGUST 19, 2018

We get it–in the hectic life of a PR pro, it is tough to find time to curl up with a good book. But even if you’re tight on time, we promise you, the books we’ve listed below will be worth it once you have a chance to sit down and take them in! This book is geared for all levels of marketing professionals. by Antony Young.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Inbound PR

JUNE 19, 2018

You think you should write a book because you feel like you're an expert in a certain field but you have no idea how to get started and what to do. Writing a book sounds like such a complicated process and it'll probably take you years but you can't afford that because the world moves so fast. How do you make this happen?

Writing 52

Writing Video How To 52

Stephen Waddington

OCTOBER 11, 2017

It plans to create a book as part of a year of anniversary celebrations. It is envisaged that the book will consist of 30 to 50 essays, each of 800 to 1,200 words in length. Share This , Share This Too , and Chartered Public Relations are all examples of book that the CIPR has previously published using this approach.

Writing 111

Writing Guidelines Community Pitching 111

Cision

APRIL 6, 2015

In all the articles we’ve read and written on content marketing , write good content may be both the worst and most important advice we’ve seen. That means original research, stellar writing and new platforms and models of content. Get everything you need to know in our free e-book now! Like it’s optional.

Writing 120

Writing Content Marketing Education Energy 120