PR Fuel

MAY 15, 2023

When you’re writing a book, it’s important to consider how your target audience will access the final product. Read More The post Press Releases for a Book Promotion: The Ultimate Guide appeared first on eReleases. In 2022, there were more than 300,000 press releases.

Writing 52

Writing Publicity 52

Deirdre Breakenridge

OCTOBER 6, 2017

I’ve been writing this book for years and it’s finally finished. My book offers students and professionals practical answers to important career and communication questions, helping them to communicate successfully in a business setting. I’ve learned so much from all of you.

Communications 211

Communications Writing Video Course 211

PRSay

FEBRUARY 18, 2021

If you read a lot about how to write well, then eventually you’ll come across brilliant statements that are jewels of their kind. I recently found an almost flawless diamond from more than 100 years ago: “Good writing is clear thinking made visible.”. He said it in his 1909 collection of language pet peeves, “ Write It Right.”.

Writing 141

Writing Storytelling Nonprofit Publicity 141

Polaris

DECEMBER 8, 2015

When it comes to writing, lawyers are notoriously loquacious. Lawyers are the first to admit their writing is ridiculously wordy,” Kate told me in a phone conversation. “If Erickson told me she recently improved her own business writing. Ross’ upbeat and unconventional book isn’t just for lawyers.

Writing 100

Writing Communications Marketing Resources 100

Maxim Behar

MAY 21, 2023

Called "The Magic of Seychelles Cuisine and stories from the "Paradise on Earth" in Bulgarian, the book holds 25 recipes from Seychellois cuisine, ranging from starters, main dishes to desserts. To put together the recipes in the book, Behar received guidance from two people within the culinary scene of Seychelles.

Tourism 52

Tourism Writing Agency Corporate 52

PR for Anyone

AUGUST 6, 2020

Write it all out and pull the key things that really make you different and make you stand out. That’s why I like for you to write them all out and then summarize and pull out your WOW! This week I encourage you to write your “Wow Bio.” Do your one or two sentences, show the book that you've written, show your credibility.

Writing 100

Writing Pitching Social Media Media 100

Communications Conversations

JULY 24, 2020

I think I remember writing that post in about 10 minutes. My theory: Write when you’re hot because: 1 – It’s more real, raw and honest, like I said above. I’m not saying don’t edit yourself, but I am saying write in the moment when you have the idea or feeling. I wrote it hot. It just came out.

Social Media 173

Social Media Writing Media Leadership 173

Melissa Agnes

AUGUST 8, 2019

Mascot Books is one of the hundreds of thousands of companies to have recently experienced this first-hand, when a malicious attempt was made to fraud their clients into paying invoices that appeared to be sent from Mascot, but weren’t. Learn more about Mascot’s Books and their brilliant work here.

Case Study 234

Case Study Study Crisis Crisis Management 234

PRSay

FEBRUARY 14, 2019

Bad writing can damage your professional reputation. In a post on Fast Company in December, professional writing coaches shared the most common mistakes they encounter, and advice for how to avoid them. Taking too long to state the point is another common flaw in business writing. puts it, “Thoughts aren’t ranked or scored.”

Writing 144

Writing Storytelling Social Media Reputation 144

wiredPRworks

SEPTEMBER 27, 2022

If you’re like 81% of Americans, someday you’d like to write a book. Thanks to NSA Carolinas for presenting “Author Buffet: All Things Book” with book publishing tips for speakers and consultants from expert authors like Stan Phelps who gave us the would-be […].

Writing 52

Writing Publicity Marketing 52

Deirdre Breakenridge

OCTOBER 10, 2016

Here’s my video book review of A Roadmap for Teaching Social Media by Dr. Karen Freberg who is an assistant professor teaching Strategic Communications at the University of Louisville. Karen’s book can be described in three words … handy reference guide.

Social Media 150

Social Media Media Reputation Community 150

Remote PR Jobs

FEBRUARY 27, 2022

If several briefings are taking place in a condensed timeframe, such as for a trade show, these sheets might be upsized to a formal briefing book. You can do a prep call, but what really helps executives or other spokespeople get ready for these important meetings is a briefing document, aka a briefing sheet.

Writing 130

Writing Pitching How To Interviews 130

Waxing UnLyrical

JUNE 9, 2021

Super quick and exciting (well, for me) announcement: I’m writing a book! While I’ve contributed to a ton of other books over the years (chapters, interviews, etc.) Gotta go, I have a book to write! this will be my first, very own, published by Rohit Bhargava in his Non-Obvious Guide series.

Communications 52

Communications Writing Interviews Publicity 52

Cision

FEBRUARY 22, 2016

When I looked into what actual research has been done into words that work well to convert customers, what I found was that linguistic research isn’t focused as much on what you say or write as much as the context and framing of your words. There are a few services that years after a cart abandonment still write a few times a week.

Writing 144

Writing Viral Study Communications 144

ImPRessions - Crenshaw Communications

SEPTEMBER 23, 2016

Writing is one of the most important parts of a successful public relations campaign. To quote Malcolm Gladwell, “Good writing does not succeed or fail on the strength of its ability to persuade. And no matter how well you write, there’s always room for improvement. Keep writing. And writing is no exception.

Writing 120

Writing Publicity Newspapers Pitching 120

Stephen Waddington

SEPTEMBER 18, 2020

Sarah Waddington has handed over #FuturePRoof to the BAME community for her latest book. Along the way she has published three books and created a vibrant community. Along the way she has published three books and created a vibrant community. I caught up with some of the contributors to talk about the future of our profession.

Public Affairs 145

Public Affairs Publicity Pitching LinkedIn 145

David PR Group

JANUARY 12, 2017

It might surprise you to learn that when I tell people I published a business book, the first question I’m most frequently asked is not “What is the book about?” or “Why did you write it?” When I tell them that my book was published by a traditional publisher that paid me to write it, I generally get an “Oh, really?”

Writing 40

Writing Social Media Reputation Publicity 40

Polaris

DECEMBER 14, 2014

There were always lots of presents under the tree (yes, I was spoiled), especially my favourite gift of all: books. When I was very young, there were picture books and children’s poetry (Robert Louis Stevenson and A. Today, books continue to be one of my favourite gifts—for giving and receiving. 2 Kathi Kruse. Here, here!

Marketing 251

Marketing Content Marketing Social Media Resources 251

PRSay

APRIL 14, 2023

“Ann,” he says, “when are you going to start helping your clients use ChatGPT to write better messages faster?” Just the other day, I heard myself say in a PRSA webinar, “If you can’t write better than a robot, then you’re in the wrong business.” Plus, those who used AI in writing produced better messages. Turns out I was wrong.

How To 114

How To Writing Study Tools 114

Maxim Behar

JANUARY 24, 2023

Host: I haven't read the book, but I watched a bit of the documentary. Before that there was an interview with Oprah Winfrey, then a few other interviews, the book etc. There are all sorts of remarks, however, in the book I counted, up to where I was reading, more than 110 times it is said how good Prince Charles is.

Interviews 69

Interviews Course Social Media Communications 69

PR Fuel

OCTOBER 19, 2021

How do you write a great press release? Why Write a Business Press Release? If a reputable news outlet writes about your business, you automatically get credibility as thought leaders. Now let’s get to the nitty-gritty of writing a killer press release. Know Why You Are Writing. Who Are You Writing For?

Writing 52

Writing Pitching Storytelling Social Media 52

Flack's Revenge

JUNE 29, 2022

Diego Pineda is the author of two novels, 9 non-fiction books, and hundreds of articles and blogs as a science writer, a business writer, and a sales and marketing writer. He started his career as a medical writer while writing fiction on the side.

Content Marketing 156

Content Marketing Leadership Marketing Interviews 156

ZudePR

NOVEMBER 8, 2019

On 21 August 2018 I published the first book to translate the US financial independence movement to a UK context. (It’s With a little bit of kicking from me, and a helluva lot of support from people who’ve bought my book, the answer is yes. It’s important to keep a praise file when you write a bestselling book.

Financial 101

Financial Digital PR Writing LinkedIn 101

ImPRessions - Crenshaw Communications

OCTOBER 13, 2016

Fall is an ideal time to crack open a book, and there are plenty of choices out there to stimulate a public relations professional’s appetite for ideas and inspiration. In the past, we’ve suggested books we found appealing to PR and marketing types, and here are some more fall recommendations that are sure to provoke new thoughts.

Viral 120

Viral Publicity Storytelling Media 120

Barokas

JANUARY 3, 2018

The Craft of Creative Writing. For 2017, my super awesome Secret Santa, Michelle, gave me a book by Dani Shapiro, titled, “Still Writing – The Perils and Pleasures of a Creative Life.” This book particularly resonated with me as the art of storytelling is the cornerstone of the communications industry. Then a sentence.

Writing 60

Writing Creativity Skype Communications 60

Cision

APRIL 6, 2015

In all the articles we’ve read and written on content marketing , write good content may be both the worst and most important advice we’ve seen. That means original research, stellar writing and new platforms and models of content. Get everything you need to know in our free e-book now! Like it’s optional.

Writing 120

Writing Content Marketing Sports Marketing 120

Maxim Behar

MAY 25, 2023

Dressed in a Seychelles shirt and white suit, PR expert and Honorary Consul General of the Republic of Seychelles in Bulgaria Maxim Behar welcomed the guests at the presentation of his new book. The book is "Seychelles Cuisine and more about "Heaven on Earth" and contains 25 recipes, photos, and various stories about Seychelles.

Writing 52

Writing How To 52

Stephen Waddington

OCTOBER 11, 2017

It plans to create a book as part of a year of anniversary celebrations. It is envisaged that the book will consist of 30 to 50 essays, each of 800 to 1,200 words in length. Share This , Share This Too , and Chartered Public Relations are all examples of book that the CIPR has previously published using this approach.

Writing 111

Writing Pitching Publicity Community 111

Prowly

MARCH 4, 2022

In between working on his new book, running a podcast, writing lots of guest columns, and tons […]. Prowly #PRChat is a series of short interviews with some movers and shakers in our industry that you should know about. In this chat, we get to know Isaac Mashman, Founder of Mashman Ventures and personal branding maestro.

Interviews 197

Interviews Writing Industry Brand 197

Inbound PR

JUNE 19, 2018

You think you should write a book because you feel like you're an expert in a certain field but you have no idea how to get started and what to do. Writing a book sounds like such a complicated process and it'll probably take you years but you can't afford that because the world moves so fast. How do you make this happen?

Writing 54

Writing Video How To 54

PR 20/20

MAY 19, 2020

The following is an excerpt from Joe’s new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis. In many cases, the freelancers “used” to be staff, but now only write when there is overflow (which there usually isn’t at a time like this). It includes 13 strategies marketers need to employ now.

Writing 72

Writing Brand Branding Content Marketing 72

Sword and the Script

NOVEMBER 14, 2017

Yet it’s my observation that for many business leaders, the last time they cracked open a marketing book was in college. I recommend the book, especially the audio version, which accompanied me on roughly 6 hours’ worth of hikes around the Chattahoochee River. Book Review: 7 Takeaways from Jay Baer’s YOUtility.

Marketing 95

Marketing Content Marketing B2B Measurement 95

PRSay

JULY 25, 2018

Ann Handley starts each day by writing an email to herself. For the Boston-based content strategist and digital marketer, it’s one way that she practices what she teaches: making writing a habit. In her daily emails to herself, “I don’t write about anything in particular,” said Handley, who will be the General Session speaker Oct.

Writing 87

Writing Conference Communications Internal 87

Sword and the Script

FEBRUARY 13, 2018

This why a good content marketer can take a dense white paper, identify the most interesting parts , re-write it for the web, and then watch it get more traction than the first time around. 1) Write short sentences. Years ago, a marketing professor in my MBA program required students to use varied punctuation in writing assignments.

Writing 74

Writing Blogging Content Marketing B2B 74

Critical Mention

AUGUST 19, 2018

We get it–in the hectic life of a PR pro, it is tough to find time to curl up with a good book. But even if you’re tight on time, we promise you, the books we’ve listed below will be worth it once you have a chance to sit down and take them in! This book is geared for all levels of marketing professionals. by Antony Young.

Social Media 71

Social Media Viral Pinterest Digital PR 71

Cision

MARCH 31, 2015

A Roadmap to Multimedia Storytelling ,” a free e-book by Martin Waxman , provides today’s communicators with tips, best practices and strategies for creating content that excels in today’s visual and textual world. Get your e-book for free! Get the free e-book now! But how can you get started? “ Here are some highlights.

Storytelling 120

Storytelling Viral Video Content Marketing 120

Waxing UnLyrical

MARCH 1, 2011

You’ll probably find you’ve knocked up against a treasure trove of writing ideas, too. Learn to write for different readers and venues. If your own website is geared toward a technical readership level, try writing a news release for the general public. Failing all that, of course, you can always write a book.

Writing 75

Writing Comparison Publicity Web 75