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Book review: Strategic Communication Management

Stephen Waddington

The book is still available as a re-print for around £10. It’s an excellent book that remains a standout text about the contribution of public relations to management. The book opens with an executive summary, a charter if you like, that sets out the developing role of public relations in management.

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Book It! 8 PR Tips For Nailing TV Segments

ImPRessions - Crenshaw Communications

Most earned media specialists want that coveted booking for their client and every PR person is pitching. Broadcast follows print. Many media outlets compete with one another, but in general, print and broadcast have a symbiotic relationship. The post Book It! So how can one break through? The Passover question.

Pitching 259

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New book tells the story of the closure of the corner shop

Stephen Waddington

I’ve worked with my Mum on a new edition of A Shop on Every Corner, a book that she originally wrote with my Dad in 2007. The social history and stories contained within the book were gathered from friends and neighbours in the Leeman Road and wider York area following an appeal via the shop and York Press.

Local 78
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BAME voices takeover #FuturePRoof for fourth book

Stephen Waddington

Sarah Waddington has handed over #FuturePRoof to the BAME community for her latest book. Along the way she has published three books and created a vibrant community. Along the way she has published three books and created a vibrant community. I caught up with some of the contributors to talk about the future of our profession.

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Three Tips for Ethical Media Interviews

Deirdre Breakenridge

” As a result of the changes, including how social media amplifies what you share in print, online or on TV, you have to prepare differently. You can learn more, or pick up a copy of the book here. As they say, “Anything goes!”

Ethics 195
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The Global PR Revolution Ranked Among Top 10 Best PR Books of All Time

Maxim Behar

The Global PR Revolution by the globally renowned PR expert Maxim Behar made it to BookAuthority's top 10 best PR books of all time worldwide. The book was ranked No. 7 in the prestigious international ranking - 100 Best PR Books of All Time. This is the only book in Bulgaria dedicated to leadership during a pandemic.

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The Pros Weigh In: The Best Books for the Marketer on Your List


There were always lots of presents under the tree (yes, I was spoiled), especially my favourite gift of all: books. When I was very young, there were picture books and children’s poetry (Robert Louis Stevenson and A. Today, books continue to be one of my favourite gifts—for giving and receiving. 2 Kathi Kruse. Here, here!

Marketing 251