ImPRessions - Crenshaw Communications

NOVEMBER 3, 2017

Strategies to help your PR efforts. But while the industry looks to them for social media clout and as on-point brand spokespeople, there are other ways to leverage these relationships. The post 5 Success Strategies For PR Pitching appeared first on Crenshaw Communications. Use influencers to close the sale.

Pitching 149

Pitching Strategy Examples Banking 149

5W PR

APRIL 11, 2023

Leveraging Social Media Companies can leverage social media to build up buzz for an upcoming IPO. Strategies may include countdown posts leading up to the IPO, executive interviews, behind-the-scenes footage, and other engaging content. Paid social media advertising is another route to reach a wider audience.

Publicity 88

Publicity Financial Banking Social Media 88

Barokas

SEPTEMBER 12, 2019

A sustainable strategy is essential. . Dig through comments or pull from presentations, successful blogs and your most engaging social media posts. You can do the same for digital media. The last step in creating a sustainable content creation strategy is to start recycling content. That successful webinar?

Strategy 84

Strategy Case Study Energy Banking 84

Reputation Us

NOVEMBER 28, 2022

Whether or not Musk succeeds remains to be seen, but behind those headlines is a mission-oriented strategy, a performance initiative, and a customer plan that bank and credit union leaders should learn from. Bank and credit union leaders are looking on — perhaps in horror, perhaps in amusement — but they do look on.

Twitter 78

Twitter Banking Financial Employee 78

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Content marketing is the broad strategy for moving customers through a sales funnel from top to bottom using different kinds of information at the top, middle, and bottom to achieve different goals.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Landis PR

APRIL 29, 2024

According to the Bank of Finland’s March 2024 interim forecast , GDP will contract by 0.5% The Most Popular Social Media Channels in Finland Youtube : 4.46 A good place to meet younger decision makers and social media influencers. this year, slightly more than forecast in December 2023. million users Facebook : 3.59

Radio 52

Radio Pinterest Television Government 52

Critical Mention

MARCH 27, 2019

We have five tips to help leverage your content strategy once you solidify your target market! Social Media. While email is the most effective marketing tool in any industry or niche, social media is the most effective way to identify a broader audience and bring its members to your list.

Strategy 61

Strategy Marketing SEO Social Media 61

Cision

SEPTEMBER 23, 2016

Today, Gabriel covers business, technology, and IT as a freelancer and regularly contributes to BAI Banking Strategies, Channel Partners Online and Insurance Networking News. For BAI Banking Strategies, it’s pitches where an end user will go on record or “thought leadership” on technologies affecting banks/banking.

Technology 120

Technology Pitching Insurance Insurance 120

Cision

JUNE 2, 2015

Once you’ve pulled trending content to assess, you essentially have your own database to establish qualitative and quantitative metrics and create a bank of information to best inform your strategy. Qualitative and Quantitative Metrics. Use hard data to identify trending content patterns through key metrics.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

PRSay

AUGUST 30, 2023

Even before its release, “Barbie” began taking over our newsfeeds with reports about clever marketing strategies and partnerships to promote the blockbuster movie. While an informal cross-promotion made sense for “Barbie” and “Oppenheimer,” it’s important to consider when and where a similar strategy might work between other competitors.

Brand 131

Brand Branding Film Insurance 131

MaccaPR

MARCH 30, 2017

They're all part of social media campaigns from the Mall of America and the Minnesota Super Bowl Host Committee. Erin Vande Steeg , Social Media Senior Communications Strategist for the Mall of America. Another innovative strategy that the MOA social media team undertook was combining the physical and digital worlds.

Social Media 48

Social Media Media Tourism System 48

Contently - Strategy

AUGUST 18, 2021

The new fintech companies and B2B brands, on average, are more comfortable with this style than the big banks and their consuming-facing content. We also drilled into the data a bit more, looking at just the top 100 pieces per sector, based on most social shares. 04 and has been shared over 5,000 times on social media.

Study 128

Study Brand Branding B2B 128

Contently - Strategy

FEBRUARY 9, 2021

They became especially effective with the mainstream adoption of email in the 1990s, giving smart marketers and media pros a direct line to their audience. Even during the social media craze of the 2010s, these professionals nurtured their audience via email, understanding the importance of building on owned—not rented—land.

How To 142

How To Content Marketing Banking Advertising 142

Konnect Agency

FEBRUARY 6, 2024

However, while the temptation to incorporate all these trends into your strategy may be strong, the key lies in making them work for you, or else you may just get lost in the crowd. Be In It For The Long Haul Social media is all about hopping on the right trend at the right moment and influencers are some of the best in the game to do it.

Trends 52

Trends Banking Social Media Consumer 52

Karen Freberg

MAY 29, 2017

Very excited to have had this opportunity to share my story and insights about teaching social media. Social media is first and foremost, social. What can they do to help you without breaking the bank? Did I give away a lot of my ideas for teaching social media with my assignments and rubrics?

Social Media 40

Social Media Media Education Community 40

Waxing UnLyrical

JULY 11, 2012

Social media listening. Social media monitoring. Social media tracking. Social media intelligence. There are many descriptions of how we can use social media as a listening tool , to complement (or replace) our more interactive approach where we converse too. Yes please!

Social Media 81

Social Media Media Google Tools 81

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Social media livestreams will become acceptable as mainstream ‘news.’. As a former journalist, I struggle with this blurring of the lines between earned and paid media.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

JUNE 28, 2016

Shannon Bell of The Orogen Group says aligning your communication strategy across departments is key to your success. The banks are still working to rebuild the trust lost during the financial crisis as they face a competitive threat from newer market entrants. What role does social media play in your job?

Financial 149

Financial Groups Banking Crisis 149

Reputation Us

AUGUST 18, 2016

There will always be exceptions or opportunities to move beyond pure word-of-mouth (influencer and media relations, social media, etc.) USAA is a bank but operates much like a credit union with its more selective group of customers – military members and their families. We’ve talked about the power of word-of-mouth.

Apparel 60

Apparel Strategy Customer Service Financial 60

Karen Freberg

JUNE 6, 2017

If you have not missed the ongoing conversation that is evolving on social media about personal branding, you are missing out. It is the topic a lot of social media marketing professionals are discussing, which started off with a Twitter conversation between Carlos Gil and Jason Falls. Does having a personal brand help?

Social Media 40

Social Media Brand Branding Media 40

PRSay

AUGUST 3, 2020

When I graduated, I spent my spare time offering to write press releases and manage social media for community groups in my native Detroit. He writes the monthly D&I Explained column for Strategies & Tactics. Find him being his most authentic self on Twitter: @abrothanamedCed. Photo credit: lvcandy.

Transportation 183

Transportation Banking System Journalism 183

Critical Mention

JANUARY 29, 2021

World Bank forecasts a 5.2 With terms like “work from home” and “social distancing” going mainstream, and person-to-person interactions becoming increasingly rare, businesses changing course to adopt digital strategies are likely to fare well. What began as a health crisis has now turned into an economic one. SCHEDULE A DEMO.

Brand 135

Brand Branding How To Radio 135

Prohibition

FEBRUARY 7, 2023

There are influencers for all sectors and industries across social media , from sleep influencers to parenting influencers and everything in between. Ideal to consider for your social strategy if you’re target audience is families. She’s a fashion icon, with a side gig selling vintage clothing.

Fashion 62

Fashion Instagram Banking Social Media 62

Reputation Us

MARCH 19, 2021

When two credit unions look to combine forces through a merger or acquisition, the pace of negotiations means their reputations and a well thought out communications strategy often gets overlooked. . Externally to the credit union industry, communities being served, vendors, media and social media outlets. .

Reputation 78

Reputation Financial Banking Employee 78

The Hoffman Agency

FEBRUARY 14, 2024

Changing consumer behavior — where consumers are more selective, value quality and rely heavily on online reviews and ratings to make purchasing decisions — and the need to choose sides in a global context add further complexity, making effective communication strategies crucial for success.

Local 36

Local Government Banking Policies 36

Communications Conversations

MARCH 21, 2023

For the last few years, we’ve heard a steady drumbeat of advice from social media experts encouraging brands to hop on TikTok. Social media teams are so stretched, asking them to add another platform, especially a time-consuming one like TikTok, is next to impossible. First, legal. Second–the time issue.

Company 60

Company Wikipedia Video Insurance 60

Shift Communications

AUGUST 10, 2015

Strategy is one of the most abused, misused words in the entire lexicon of business. Ask 100 executives what strategy means and you’ll get 150 different answers. In this six-part series, we’ll look at how to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework. Christopher S.

Strategy 60

Strategy How To Transportation SEO 60

NewsWhip

OCTOBER 13, 2022

Top brands like Canadian Tire, Nike, Imperial Oil, Sobey’s national grocery chain, TELUS telecommunications company, Skip the Dishes food delivery app, Chevrolet Canada, Pepsi, Scotia Bank, and most significantly, the iconic Canadian coffee brand started by a hockey player, Tim Hortons, did not hesitate to drop the organization.

Brand 148

Brand Branding Sports Crisis 148

Waxing UnLyrical

MARCH 28, 2016

Spring cleaning your strategy can be a breath of fresh air. Want More Earned Media? Why: While I love pretty much anything Janet Fouts does, I really really love her new mindful approach to social media marketing. that I’m going to use for my own “strategy spring cleaning.”

Strategy 40

Strategy Banking Fashion SEO 40

PR for Anyone

NOVEMBER 2, 2021

I help new home buyers find their dream home while keeping cash in the bank.”. Don’t list your title as, for example, “Top Producing Realtor.” Think in terms of “what’s in it for me.” Tell people what you do for them. “I Make sure your “About” section is in the first person and address, “What’s in it for me?” What is your secret sauce?

LinkedIn 130

LinkedIn Real Estate How To eBook 130

Communications Conversations

OCTOBER 31, 2022

I’ve done enough social media audits over the last few years to know this. ” And sure, Twitter has always been a customer service channel–especially for industries like airlines, banking and retail. Deere could easily execute it’s brand love strategy on platforms like Instagram and TikTok, too.

Twitter 60

Twitter Brand Branding Airlines 60

PRSay

NOVEMBER 15, 2019

Disney, however, has a different strategy. Disney was able to launch their streaming service with a huge bank of ready-made content. But the lesson you can take from Disney’s strategy is to create relationships and partnerships that can help you in the future. Sure, public relations is far more than ads and exposure.

Analytics 159

Analytics Television Banking Data 159

Rock the Status Quo

DECEMBER 1, 2016

In social media, sometimes the tiniest of tweaks can make an incredible difference. One of my clients is a bank with branches scattered all over Arizona. They are a commercial bank, so business loans are their bread and butter. Facebook Preferred Audience. Here’s why. A quick example of how I use this feature.

Facebook 100

Facebook Banking Retail Local 100

Rock the Status Quo

DECEMBER 1, 2016

In social media, sometimes the tiniest of tweaks can make an incredible difference. One of my clients is a bank with branches scattered all over Arizona. They are a commercial bank, so business loans are their bread and butter. Facebook Preferred Audience. Here’s why. A quick example of how I use this feature.

Facebook 100

Facebook Banking Retail Local 100

Contently - Strategy

APRIL 17, 2019

As Caroline Paxton, senior director of social media, content & strategic initiatives for RBC, told us, “Quality and quantity are equally important.”. How do I create a content strategy? The personal and commercial banking division started first. A growth mindset. Most marketing tasks start with “how” questions.

Content Marketing 84

Content Marketing How To Marketing Banking 84

Buchanan PR

JULY 31, 2023

Among the various marketing strategies that have emerged in recent years, influencer marketing has proven to be a potent tool for boosting brand visibility and driving sales. This cost-effectiveness allows businesses, especially smaller ones with limited marketing budgets, to get their name out without breaking the bank.

Banking 77

Banking Community Ethics Consumer 77

Reputation Us

MAY 12, 2020

Then, at the beginning of the financial crisis, I was the director of public relations at AIG, and later started a public relations firm representing banks and credit unions communicating through TARP. Since then, I’ve been advising banks and credit unions on issues ranging from hurricane relief efforts to active shooters and cyberattacks.

Crisis 78

Crisis Financial Banking Crisis Management 78