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Business Social Media Strategy Success: A Few Tactical Tips

Lauri Pehar Borsh

Putting a business social media strategy into play is crucial for connecting with current customers and, more importantly, for business growth. Yet, even though business leaders acknowledge the impact of social media, many still need help to fully capitalize on its dynamic benefits.

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Social Media Strategies for Financial Services Companies

Ronn Torossian

The post Social Media Strategies for Financial Services Companies appeared first on. Generally, most people assume that the financial services industry is relatively old-fashioned when it comes to digital marketing, but that perception is quickly changing. The pandemic has affected companies in the […].

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Social Impact Theory for Social Media Strategy

Ronn Torossian

The term social impact theory was first coined by Bibb Latané, at The Ohio State University, long before the invention of social media platforms, in 1981. The post Social Impact Theory for Social Media Strategy appeared first on. By strength, the theory […].

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2024 social media outlook: Social shopping, messaging apps and video content will become integral to brand marketing strategies

Agility PR Solutions

2023 was another landmark year in social media marketing, with major changes like the sale and rebranding of Twitter, and the launch of Meta’s Threads catalyzing significant strategic adjustments by many brands and businesses. So what can we expect in 2024?

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A Step-By-Step Guide to Managing a PR Crisis

In an instant, your brand could be going viral on social media for all the wrong reasons, or picked up by a news outlet that received an anonymous tip. All brands are vulnerable to bad press, which is why Cision compiled must-know strategies into our PR crisis management guide. No one expects a PR crisis or brand image issues.

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5 considerations for hiring a social media manager for your business

Agility PR Solutions

Social media is a key marketing asset. Hiring a social media manager can help you maximize results by providing you with the expertise you need to develop and execute a stellar social media strategy. It’s how you generate leads, connect with customers, and drive sales.

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Getting Social: 3 Tips for Using Social Media to Share Your News | Business Wire Blog

Business Wire

Social media channels have become a primary source for information, engagement, and brand research. With billions of users worldwide, and “reading news stories” a top reason adults use social media, creating a social media strategy as part of your public relations efforts is crucial.