Social Media Lead Generation

Ronn Torossian

In 2012, when marketing research company Marketing Sherpa released its study of just how important social media is to marketing, 72% of marketers reported they had already recognized its value and were employing it to generate leads.

Winning Strategies for Social Media PR

Ronn Torossian

Those who have been in the public relations business for a while can tell you: social media is a moving target. The post Winning Strategies for Social Media PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

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PR and Social Media: How to Adapt Your PR Strategy

B2B PR Sense

Fifteen years ago, if you had told me that PR and social media were going to work together and that we would use social media for PR, I may have chuckled. After all, social media was initially created to connect family and friends, not brands.

Social Media Strategy Template

The Proactive Report

DOWNLOAD THE PDF social media template chart. Download the complete report on how to do a Social Media Strategy. Social Media Strategy social media strategy template

Book Review: Social Media for Strategic Communication By Karen Freberg

PR Expanded

Social Media for Strategic Communication by Author, Consultant and Professor Karen Freberg is a book that’s jam-packed with strategy, creative techniques and communication tactics.

Social Media Strategy Template

The Proactive Report

Download the PDF of the Social Media Strategy Template here. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business.

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Social Media Strategy Template

The Proactive Report

Download the PDF of the Social Media Strategy Template here. Almost three-quarters of all adults are active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business.

5 essential strategies to beef up your social media presence

PR Daily

How can your organization use social media to attract customers and develop a strong brand position? An estimated three billion people worldwide will possess accounts on a social media platform by 2021. There’s an art to posting on social media.

Tailoring Your Social Media Voice

Ronn Torossian

Not all social media sites are created equal. Though we tend to lump them together in our marketing strategies, each serves a fundamentally different purpose. The post Tailoring Your Social Media Voice appeared first on.

How social media makes PR strategy more influential

Agility PR Solutions

Social media has fundamentally and permanently altered the way in which businesses engage the public. The post How social media makes PR strategy more influential appeared first on Agility PR Solutions. Analysis Public Relations social media

Next Steps in Social Media Marketing

Flack's Revenge

If social media were a brand, it’s one that I think most would agree has been tarnished. And it’s not just about Facebook or even social media. Are the waters safe for social media marketing? Defending your Social Influence.

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5 myths holding back your paid social media strategy

Agility PR Solutions

At this point, the need for paid promotion as part of your social media marketing strategy should be old news. the pay-to-play element is a necessary piece of social strategy. Analysis Public Relations social media

How Social Media Drives B2B PR

ImPRessions - Crenshaw Communications

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions.

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10 social media scheduling blunders to avoid

PR Daily

Scheduling social media content helps boost productivity and efficiency, but automating your publishing workflow can backfire. Avoid these 10 major social media scheduling mistakes. Before scheduling content, optimize your social media images for each platform.

10 Social Media and Public Relations Tactics You Need to Know

B2B PR Sense

Social media and public relations might seem like an odd pair upon first inspection. One is a new strategy, just over a decade old, while the other spans decades, even centuries. Can public relations and social media really work together to bolster your business?

Artists with the Best Social Media Strategies

Critical Mention

But, the artists we’ve listed are truly famous and are also strategic in their social media efforts. Additionally, they employ valuable strategies we can learn from: Beyoncé. Across Beyoncé’s social media platforms, one post is estimated to be worth over $1 million.

Good Social Media Strategies to Improve SEO

Critical Mention

You may have heard the controversy among media professionals about whether or not social media affects search engine optimization. More specifically, encouraging link shares should be the ultimate social media strategy that organizations use to boost SEO.

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7 Tips For Handling Crisis Communications on Social Media

Ronn Torossian

Social media is everywhere, giving companies a new way to connect with their target audience. Of course, as valuable as social media can be in the right circumstances, it also adds a certain level of uncertainty to a crisis communication strategy.

5 Important B2B Content Strategy Lessons That Will Shape How You Use Social Media

B2B PR Sense

Every company needs a solid B2B content strategy, including for social media. This is the age of what social media marketing expert Mark Schaefer refers to as content shock -- where there is so much content that it overwhelms readers. b2b social media

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How Transamerica rebuilt its social media presence

PR Daily

Do you know what your audience wants on social media? To understand what they were dealing with and how they could make the most of these social media assets, the team decided to do an in-depth audit of all Transamerica online channels. “We

Discovering the Roadmap in Teaching Social Media

PR Expanded

I have always been very passionate about social media, but when it comes to teaching social media, there is nothing more rewarding. How did I get started teaching social media? Truly embracing what it means to be a “social media professor.”

B2B Social Media: How to Use Social to Improve Your PR Strategy

B2B PR Sense

B2B social media has been essential to the development of modern public relations. Learn how social media for B2B has taken off, and how to use it effectively in your PR strategy. Social media has become so valuable to PR that the two are now inextricably linked.

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10 spellbinding examples of social media storytelling

PR Daily

Telling vivid, compelling stories on social media is a great way to increase engagement, brand affinity and sales. When social media first hit the scene, many companies viewed it as just another advertising outlet. However, its social media accounts are more about people.

Your organization can learn from these award-winning social media strategies

PR Daily

Creating innovative social media content can feel like a risky undertaking, but these organizations saw big wins. To capture an audience’s attention, you have to take risks—especially on social media.

Sears’ social media won’t go down without a fight

PR Daily

Is this the right strategy at this difficult juncture? Sears might be down for the count, but its social media team is still throwing punches. However, Sears’ social media team hasn’t rolled over. The company declined to comment on its social media strategy.

Nearly 40% of small businesses have no social media marketing strategy

Agility PR Solutions

More than one-third of small businesses lack social media accounts, according to a new survey from Visual Objects, a website showcasing portfolios of top creative firms. Marketing Public Relations social media

Why measuring social media ROI still stumps PR pros

PR Daily

Is the native analytics within social media platforms really telling you all you need to know? Or is it that we have an inflated sense of the outcomes social media can impact beyond lifting brand awareness and engaging with prospective customers?

What Materials Do You Need to Launch Your Brand’s Social Media?

Ronn Torossian

Managing social media takes a strong strategy — and so […]. The post What Materials Do You Need to Launch Your Brand’s Social Media? Getting a brand online and ready to be seen by the world is a big task.

How PR pros should account for social media ‘lurkers’

PR Daily

These valuable social media users might be avoiding your best efforts to measure campaigns. Here’s why you shouldn’t ignore them in your online strategy. Tracking the effectiveness of social media has caused many a marketer to shake his or her head in frustration.

10 social media promotion ideas for nonprofits

PR Daily

Even small not-for-profit organizations can effectively promote their message through social media. On social media. A Newswhip study examined how leading nonprofit organizations succeed in social media and public relations. ” Social media advertising.

15 courses to improve your social media knowledge

PR Daily

Do you know the latest trends and tips to make your messages soar on social media platforms, from Facebook to YouTube? What are your goals for social media in the coming year? . Social media training from Hootsuite Academy. Sprout Social’s webinars.

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The Social Media Content Menu

The Proactive Report

Now that pretty much every business has embraced the idea that they have to post content on social media, the next hurdle is what to post and when to post. Social media can build relationships and attract qualified customers, clients, and patients.

Critical Mass in Social Media

Doctor Spin

Everyone wants more followers in social media. There are many ways to attribute value to social media marketing and the right choice depends on the business itself. Social network algorithms change, but usually not that fast. Strategies Before and After.

The Social Media Cocktail Party Strategy

The Proactive Report

Social media is no different. But we do it all the time on social. Social media is a giant networking cocktail party online. Use the social skills you learned as a child and you’ll find social media is not so scary after all.

How to spark joy with winning social media tactics

PR Daily

Get practical tips for acing the top five social media platforms in 2019. Are your social media programs filled with tasks that worked last year but barely move the needle now? Listen to your social media audience to understand what content they want.

The importance of strategy for social media and content marketing. Here’s an excellent case in point …

PR Warrior

I talk a lot about the need for strategy when embarking on a social media and content marketing program, and for good reason! When becoming your own media publisher and producing content via social and your owned media channels, it is so easy just to ‘do stuff’ But without purpose and strategic direction (locked back to your… MORE. The post The importance of strategy for social media and content marketing.

Report: Consumers want to be entertained on social media

PR Daily

A new study from Sprout Social reveals that PR has a lot to offer online campaigns, including understanding the target audience, content generation, brand visibility and more. How invested is your organization in social media strategy?

Are audiences ready for longer content on social media?

PR Daily

Social platforms are making plays for more advertiser dollars, but should brand managers jump on the opportunity? Snapchat now has shows from major media companies and Instagram got into the game last year with its IGTV offering. Why are social media companies focused on longer content?

Don’t make these marketing blunders on social media

PR Daily

Even experienced social media marketers make mistakes, so it pays to review common blunders. Are you guilty of any of these social media marketing sins? That depends on your brand, industry and the size of your social media following. Marketing Social Media

How to Categorise Social Media Influencers

Doctor Spin

During my PR career, I often made it a point to distinguish between social media naturals and brand ambassadors , for instance. STIM, the Standard Terminology of Influencer Marketing, is an effort to clearly define different tiers of social media influencers.