The Hoffman Agency

FEBRUARY 14, 2024

Changing consumer behavior — where consumers are more selective, value quality and rely heavily on online reviews and ratings to make purchasing decisions — and the need to choose sides in a global context add further complexity, making effective communication strategies crucial for success.

Local 36

Local Government Banking Policies 36

Contently - Strategy

APRIL 17, 2019

As Caroline Paxton, senior director of social media, content & strategic initiatives for RBC, told us, “Quality and quantity are equally important.”. How do I create a content strategy? When you should scale depends on so many factors, like company size, content budget, team size, internal skills, and content maturity.

Content Marketing 109

Content Marketing How To Marketing Banking 109

Solo PR Pro

OCTOBER 8, 2019

In a recent webinar , Dan Farkas presented strategies for creating and managing a video content program. You do not have to start from ground zero when developing a video strategy. A solid content strategy works for all types of content, including video. A basic content strategy addresses: Goals. You have the tools.

Video 55

Video Marketing Banking Strategy 55

Reputation Us

MAY 12, 2020

Then, at the beginning of the financial crisis, I was the director of public relations at AIG, and later started a public relations firm representing banks and credit unions communicating through TARP. Since then, I’ve been advising banks and credit unions on issues ranging from hurricane relief efforts to active shooters and cyberattacks.

Crisis 78

Crisis Financial Banking Crisis Management 78

Solo PR Pro

APRIL 5, 2022

For me, I knew B2B communication and creative agency work was something that interested me and I was already beginning to build up a client base, so I let what I didn’t know – like PR planning and internal communications – help guide me. Leave your response in the comments section below or tag us on social media using #solopr.

How To 104

How To Fashion Banking Industry 104

Beyond PR

SEPTEMBER 26, 2016

The International Association for the Measurement & Evaluation of Communications (AMEC) developed a new interactive framework for understanding the impact of your communications. Here are three key factors to keep in mind when building out your measurement strategy. Uncover The Weakest Links In Your Strategy.

Measurement 40

Measurement Banking Public Affairs Strategy 40

Waxing UnLyrical

JUNE 20, 2016

Why: “One truth about online fundraisers: It is very, very hard to succeed with social media and blog content alone,” writes Geoff Livingston as he explains why “frankly, you need multiple tactics.” Promote Social Media to the Integrated Communications Bullpen. yellow brick road.

Communications 42

Communications Retail Banking Mobile 42

Communications Conversations

DECEMBER 13, 2017

Chances are, you might be thinking about a podcast for your social media program in 2018. Think through who will be your resource to help produce and edit the show, troubleshoot technology and keep you on strategy. And, make sure your internal partners and executive sponsors are on the same page. It takes time.

Corporate 103

Corporate Banking Resources Radio 103

PR in High Definition

MAY 26, 2021

Through your customer comms and marketing there are other simple ways to give back and to demonstrate how much your customers mean to you, without breaking the bank. For example, was there a great internal initiative your company undertook that received brilliant feedback and made a real difference? Offer some free promotion.

B2B 62

B2B Banking Corporate Internal 62

Waxing UnLyrical

JUNE 3, 2016

They included: Michael Smart an independent communications trainer who helps PR pros improve their pitching success rate and enhance their PR writing; Chief Strategy Officer of AirPR Rebekah Iliff who helps businesses measure PR’s impact and make data-driven decisions; and. In June, #measurePR goes international!

Media Relations 40

Media Relations Measurement Media Analysis 40

Sword and the Script

APRIL 1, 2017

Social media, which was once the path around the traditional gatekeeper, today has become the gatekeeper, and not a better one since ideas are surfaced for a price. However, in the wake of fake news and the YouTube ad scandal , the big bank cut its display ads to just 5,000, the story says, citing CMO Kristin Lemkau. Talk to Us!

Advertising 62

Advertising Advertising Print Study 62

David PR Group

MARCH 30, 2017

Do representatives of your company use social media? Every business has some level of risk from social media as employees are using it personally — though mainly benignly. The good news is that you can shore up your digital defenses and even train your employees to recognize e-mail phishing scams.

Real Estate 40

Real Estate Automotive Insurance Insurance 40

Waxing UnLyrical

JULY 12, 2018

When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. She is also the founder of The Social PR Virtuoso® , which provides online, on-demand training that helps you unleash your inner Social PR superhero.

Brand 74

Brand Branding Banking Financial 74

Solo PR Pro

SEPTEMBER 8, 2015

Solo PR PRO Premium member Terri Thornton accompanied her son on this tour, and gives us a sneak peek into the public relations strategies of this fast-growing resort. The dragon over Gringotts Bank in Diagon Alley at the Wizarding World of Harry Potter. Gruesome, yes, but effective enough to stop a newsroom in its tracks.

Real Estate 40

Real Estate YouTube Tourism Social Media 40

Waxing UnLyrical

JUNE 13, 2016

Yup, I’m heading across the pond for what promises to be one of the year’s best conferences, the AMEC International Summit (as in: the same Summit that, some years ago, saw the Barcelona Principles become a household name… if you work in PR, that is). The future of digital and social media in government comms.

Education 40

Education Measurement Government Interviews 40

Norton's Notes

JULY 29, 2015

Most of the people I speak with will have a strong interest in digital, online or modern public relations strategy. His knowledge of the digital market as a disrupter for ‘business as usual’ has led him to be involved in debates about social media on BBC Radio Five Live, BBC Radio Ulster and BBC Radio Gloucestershire.

Interviews 28

Interviews SEO Banking Radio 28

Reputation Us

SEPTEMBER 6, 2017

One of the best outcomes of thinking about a crisis before it happens is the chance to consider your credit union’s strategy in advance. We recommend an “inside-out” approach to crisis communication, talking to your internal audiences before external audiences. Red Cross ), media and social media.

Crisis 60

Crisis Communications Crisis Communications Community 60

Sword and the Script

DECEMBER 20, 2022

Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”. Internal comms takes center comms stage in hybrid work. Remember, people don’t brag about their ad spends, but they do showcase their media hits.”.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

DECEMBER 26, 2023

There’s no written playbook for navigating the PR challenges likely to arise, and smart marketers and comms pros will trust their judgment and past experiences in guiding strategy and providing counsel. Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C.

Writing 194

Writing Communications Marketing B2B 194

Waxing UnLyrical

JULY 22, 2016

I know this because: a) I’ve had several inquiries over the last few weeks on how I can help some pretty large organizations revamp their strategies with a particular emphasis on better measurement, and I’ve heard the above; and. Set up a system to track your internal activity. More on that below.

Measurement 40

Measurement Analytics Google System 40

Sword and the Script

OCTOBER 10, 2023

Third, activate your community; you have to engage on social media to get engagement back – the same way you have to make deposits to the bank before you can make a withdrawal. Next, focus on producing content with details, which typically requires more experienced marketers.

B2B 135

B2B Case Study Survey Content Marketing 135

Mark My Words

DECEMBER 15, 2020

The record for an advertising Instagram post was $500,000, paid to Kim Kardashian in 2015, but Mr Borkowski said Oprah’s social media video was ‘a million buck post in free publicity’ at least. It makes sense as part of a larger strategy in terms of a total brand portfolio.

Instagram 60

Instagram Brand Branding Publicity 60

Buzzstream

FEBRUARY 3, 2021

For example for a client that is a personal banking app, the main priority is now landing links from Money sections rather than Lifestyle, an alternative that may have been fine previously. However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. Once you understand they need: Quotes from experts. Statistics.

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

OCTOBER 27, 2015

If there is one thing that is constant about social media platforms (besides their URLs), it is that they change fast. There are some recently released social media tools that communication and marketing professionals may find very helpful…or at least find good to know about. Facebook Search.

Social Media 120

Social Media Tools Reddit LinkedIn 120

Cision

JULY 5, 2016

Kathy Walsh, director of marketing at Fallston Group, recommends thinking about your goals and letting them guide your strategy. Knowing what is being said is the first step, and that can be as simple as setting up Google alerts, social media notifications—and yes, daily forwards from Cision !–to

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Contently - Strategy

MARCH 11, 2024

From TikTok tutorials offering snappy investment strategies to in-depth podcasts revealing the secrets of wealth management, today’s consumers have no shortage of financial content. fixed income, equities, investment banking, etc. A big one is when the marketing and communications department is viewed as a service bureau.

Financial 52

Financial Content Marketing Marketing How To 52

Sword and the Script

DECEMBER 10, 2019

Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. 16) Social media fragments into niche communities. The social media landscape will never be more unified than it is now.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

PR in High Definition

JULY 28, 2021

The 24/7 news cycle lets us see and listen to what’s happening all over the world as soon as it happens and thanks to the social media machine, we’re able to instantly react to these stories and trends. Follow this checklist next time you’re putting together a reactive comms strategy: Careful what you hook onto.

Social Media 71

Social Media Exercises Banking Employee 71

Rock the Status Quo

JUNE 18, 2015

My brain is teeming with ideas about how to build trust, and how it’s impacted by the content we create and the social media posts we share. Each brushstroke – each piece of content and layer of social media – adds to a larger truth. Trust – it’s so fragile. Lack of an obvious audience.

Banking 100

Banking Small Business Reputation Social Media 100

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2017

PR pros have a responsibility to inform and manage client expectations about the prospects for a given crowdfunding venture, as well as the earned media that results from their efforts. Teams need to work together on a real-world strategy to manage a company’s story should they decide to move forward with a Kickstarter or Indiegogo campaign.

B2C 192

B2C Community Banking Advertising 192

The Resolution Blog

APRIL 26, 2019

Co-Founders Steve Strickland and Gary Wheldon When you set about really starting the agency and thinking about how it was going to run, did you have a strategy for the kind of PR you would do? We had to tell people there was money in the bank and that we had investment just to get people to give it a go.

Agency 120

Agency Pitching Energy Creativity 120

Maxim Behar

AUGUST 9, 2022

he stopped me, shook my hand and said: "I'm Alan Ogden, Vice President of the Swiss bank UBS and I came specifically to see your conference and to find out if your country is an interesting place to do business in.". Really, it all began more than 25 years ago, on a June day in 1996, when. I really couldn't believe what I’ve just heard.

Hotels 52

Hotels Conference Banking Course 52

Presspage

AUGUST 12, 2022

with security that scales too Another PR conundrum: this most public-facing of departments has a great need for privacy – to keep embargo’d documents secure, internal conversations secret, and intellectual property where it belongs. But business in general – and media in particular – is a lot more legally complex than it used to be.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

with security that scales too Another PR conundrum: this most public-facing of departments has a great need for privacy – to keep embargo’d documents secure, internal conversations secret, and intellectual property where it belongs. But business in general – and media in particular – is a lot more legally complex than it used to be.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Stephen Waddington

JUNE 28, 2018

How do you cope with all the external and internal information available to build this picture? How can he and his advisors manage the bank's reputation, and his own, by keeping on top of the latest news as the story continues to unfold? What are the 8,500 or so UK staff at TSB thinking and feeling, let alone saying, on social media?

Communications 60

Communications Public Affairs Government Reputation 60

Maxim Behar

NOVEMBER 15, 2023

You know royalty, you know the leaders of the international political scene. Media drives the communication between people around the world. I started creating news with the idea of making products and people more popular in the media. However, in the last 10 years, media has changed and so have the ideas.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Sword and the Script

OCTOBER 6, 2020

According to the press release Prowly customers have published “more than 75,000 stories to date, offering access to a media database of over one million journalists and influencers, CRM functionality, custom-tailored online newsrooms, e-mail campaigns, and sophisticated PR analytics.” “The priced a $4 billion IPO on July 22, 2020.”

Software 178

Software SEO Company Tools 178