Shift Communications

MARCH 15, 2022

What does this have to do with your earned media strategy? The Times’ acquisition of Wordle is indicative of a larger strategy publishers are employing this year: diversifying their content to attract a greater number of viewers/subscribers. The question remains: why all of this should have you rethinking your earned media strategy.

Strategy 103

Strategy Media Journalism Banking 103

Stern + Associates

OCTOBER 5, 2023

Stern Strategy Group connects you with renowned thought leaders whose insights, strategies and management frameworks help organizations fuel growth and disruptive innovation to better compete in a constantly changing world.

Strategy 97

Strategy Government Policies Groups 97

Communications Conversations

OCTOBER 3, 2017

Bank, which launched its “Power of Possible” Podcast earlier this year. Our brand voice is to be relatable and earnest for a large bank. Bank focused podcast wouldn’t work. However, we have so many experts across the bank and we really wanted to reach the consumer audience. Companies like U.S.

Banking 60

Banking Financial Employee Meeting 60

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

A liquidity event is not only a good reason to invest in public relations, but it’s one situation where the right PR strategy can drive a higher valuation for the deal. Here’s how the right PR strategy can help prepare for a liquidity event. The campaign issued a call-to-action for users to “Break Up With Your Bank.”

Banking 327

Banking Financial Employee Technology 327

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2017

Strategies to help your PR efforts. Now, this is not a strategy one can bank on, but it did endear us to the producer who, lo and behold, emailed one evening to see if our spokesperson could pinch hit early the next morning. The post 5 Success Strategies For PR Pitching appeared first on Crenshaw Communications.

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Pitching Strategy Examples Banking 149

Melissa Agnes

JUNE 11, 2014

When you can’t change who you are or what you do; when your business is the type that no one wants; what are your options to build up credit in the trust bank should a crisis strike? The post Crisis Avoidance Strategy: Neighbour of Choice appeared first on Agnes + Day. Coaching local sports teams is always appreciated.

Crisis 227

Crisis Strategy Chemicals Local 227

Contently - Strategy

JULY 12, 2021

“Investment banking is just glorified content marketing.” In banking, you’re selling your unique insights. For many financial services companies, that meant not only switching their content strategy, but also adjusting their marketing compliance process to quickly address fast-changing challenges consumers were facing.

Financial 144

Financial Banking How To Marketing 144

Ronn Torossian

APRIL 26, 2022

The digital asset is now worth more than both Mastercard and Visa, and plenty of big and small brands have started adopting it, including America’s oldest bank, BNY Mellon, as well as retail day traders. Blockchain, the underlying technology behind cryptocurrencies, has become too big to ignore.

Banking 195

Banking Retail Technology Brand 195

Reputation Us

NOVEMBER 28, 2022

Whether or not Musk succeeds remains to be seen, but behind those headlines is a mission-oriented strategy, a performance initiative, and a customer plan that bank and credit union leaders should learn from. Bank and credit union leaders are looking on — perhaps in horror, perhaps in amusement — but they do look on.

Twitter 78

Twitter Banking Financial Employee 78

Contently - Strategy

SEPTEMBER 21, 2021

You want guidance from advisors at a successful bank or the thought leaders at a B2B tech company in your field. Integrating these stories into your content strategy is a no brainer. honeybees on top of the Bank of America building. I’ve been relentlessly bullish on educational courses as the future of content marketing.

Brand 145

Brand Branding Banking Survey 145

Ronn Torossian

APRIL 5, 2021

In November, a Bank of America study substantiated the same by disclosing that Gen […]. Recent reports predict that Gen Zers will not only yield tremendous spending power in the near future, but that they will also change the face of retail. One of the first to offer this prediction was online media firm Insider, Inc.

Banking 195

Banking Retail Study Report 195

Barokas

SEPTEMBER 12, 2019

A sustainable strategy is essential. . The last step in creating a sustainable content creation strategy is to start recycling content. You’ll get the most bang for your buck, your teams will thank you, and you’ll feel more confident knowing that you have a substantial bank of great content to keep things sustained. .

Strategy 84

Strategy Case Study Energy Banking 84

Waxing UnLyrical

SEPTEMBER 5, 2017

In August, #measurePR focused on incorporating measurement from the start of your campaign before even thinking of implement your strategy. On measurement’s role in developing strategy: A3 – B If you don’t understand what you are getting into you can not set a good strategy, plan, message etc #measurepr.

Measurement 83

Measurement Strategy Banking Travel 83

Stern + Associates

OCTOBER 26, 2023

He is relied upon by Fortune 500 and Global 1000 companies, including AWS, US Bank, EY, Deloitte and Anglo American, for his scalable cross-functional plans that leverage existing infrastructure and operationalize ethics practices. Unlock Innovation Without Compromising Ethics appeared first on Stern Strategy Group.

Ethics 116

Ethics Privacy Technology Government 116

Mark My Words

FEBRUARY 13, 2020

Mr Borkowski, the PR expert who tipped the couple to nake billions had earlier warned that Harry and Meghan’s association with JP Morgan was “not the best look”. He added: “How they accept money, and from whom, is going to be a challenge going forward.”.

Banking 60

Banking Strategy 60

Onclusive

JULY 13, 2016

As part of our overall marketing strategy, we spend a tremendous amount of time producing targeted thought leadership content. Now that we have a bank of it, we’re always thinking about ways to creatively reuse and leverage what we’ve already created to continually share useful intel with our audience.

LinkedIn 150

LinkedIn Banking Leadership Creativity 150

Stern + Associates

NOVEMBER 28, 2023

In addition to ensuring employees are content, Dunn shows that businesses spanning a wide variety of sectors can take an active role in boosting customer happiness as well: financial advisors, banks and credit unions can give customers guidance on practical ways to invest and spend their money that will bring the most joy.

Employee 117

Employee Financial Resources Construction 117

Beyond PR

SEPTEMBER 2, 2016

However, you don’t necessarily need to break the bank. The American Academy of Orthopedic Surgeons tackled this strategy successfully with attention-grabbing back-to-school content. You need a distribution strategy that makes your brand’s story easy to find. To compete with big name brands, you need to get creative.

Banking 62

Banking Retail B2B Writing 62

5W PR

APRIL 22, 2024

Anything from bank account information to personal identification. Should any fintech companies face negative press or unexpected challenges, a proactive public relations strategy is essential. When it comes to money, security is king. Customers provide fintech platforms with sensitive details.

Consumer 78

Consumer Financial Crisis Management Reputation 78

Solo PR Pro

SEPTEMBER 6, 2022

If you’re concerned about allowing a chunk of change to sit in your bank account without doing anything — or worse, having its value slowly eroded by inflation — it may help to think of your emergency fund as an insurance policy. The post Financial Strategies to Help Your Business Weather Economic Uncertainty appeared first on Solo PR Pro.

Financial 52

Financial Strategy Insurance Insurance 52

Cision

JUNE 2, 2015

Once you’ve pulled trending content to assess, you essentially have your own database to establish qualitative and quantitative metrics and create a bank of information to best inform your strategy. Qualitative and Quantitative Metrics. Use hard data to identify trending content patterns through key metrics.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Cision

SEPTEMBER 23, 2016

Today, Gabriel covers business, technology, and IT as a freelancer and regularly contributes to BAI Banking Strategies, Channel Partners Online and Insurance Networking News. For BAI Banking Strategies, it’s pitches where an end user will go on record or “thought leadership” on technologies affecting banks/banking.

Technology 120

Technology Pitching Insurance Insurance 120

Stern + Associates

MARCH 3, 2023

This was a crucial event because Roosevelt, taking office at the height of the Great Depression, amid mass bank failure, home and farm foreclosures and an unemployment rate of about 25%, went on to change the country – and later the world – in ways unprecedented since at least the aftermath of the Civil War.

Communications 106

Communications How To Banking Government 106

Axia PR

FEBRUARY 8, 2022

Emails lead to 91% of all cyberattacks — the same email where you may send personal information, such as your W2s, bank routing number, or social security number. Unencrypted emails can also expose confidential information about your company, such as its strategy plans and financial performance.

Data 62

Data Banking Financial Strategy 62

Ronn Torossian

SEPTEMBER 5, 2018

With that in mind, do you have a tool you use to collect and “bank” all the creative energy on your team? Done properly, narratives are bolstered by a regular stream of positive and connective messages communicated through a variety of media, with input from a variety of sources in your organization.

Creativity 207

Creativity Communications Banking Energy 207

Prohibition

DECEMBER 12, 2023

It has been announced that by the end of 2024, he would like X to be the go-to ‘everything app’ including being the sole platform for users’ finances – taking on bank accounts head-on. The need for this is a difficult one to translate, with the app losing almost 15 million users in 2023 following the rebrand.

LinkedIn 62

LinkedIn Social Media B2C Instagram 62

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Content marketing is the broad strategy for moving customers through a sales funnel from top to bottom using different kinds of information at the top, middle, and bottom to achieve different goals.

Leadership 145

Leadership Content Marketing Healthcare Google 145

5W PR

APRIL 11, 2023

Strategies may include countdown posts leading up to the IPO, executive interviews, behind-the-scenes footage, and other engaging content. Investment banks or other financial institutions can organize roadshows. Leveraging Social Media Companies can leverage social media to build up buzz for an upcoming IPO.

Publicity 88

Publicity Financial Banking Social Media 88

Wadds Inc.

APRIL 26, 2023

The fundamentals are well understood and the Bank of England intervention is working, but not as quickly as we would like. May has three Bank Holidays, with two back-to-back. A criticism by businesses of the UK government is the lack of a coherent strategy for growth beyond a hotchpotch of Brexit and levelling up plans.

Agency 98

Agency Publicity Marketing Banking 98

PRSay

SEPTEMBER 9, 2021

I’ve made lifelong colleagues and friends, I’ve learned an amazing amount through its professional development, and I’ve even gotten jobs through its job bank. John Elsasser is PRSA’s publications director and editor-in-chief of its award-winning publication, Strategies & Tactics. And I enjoy it!

Meeting 140

Meeting Banking Local Leadership 140

Contently - Strategy

JULY 27, 2021

Companies with retail banking divisions invested in educational resources centers. bank to offer clients a crypto fund. Since then, dozens of big banks have followed suit. Then, seemingly before the ink dried on the deal, everyone started copying Mint. Personal finance guides popped up on lifestyle sites.

Brand 119

Brand Branding Banking B2C 119

Contently - Strategy

AUGUST 18, 2021

The new fintech companies and B2B brands, on average, are more comfortable with this style than the big banks and their consuming-facing content. These traits are particularly important when talking about investing strategies because companies can ensure their content stands out.

Study 145

Study Brand Branding B2B 145

Critical Mention

MARCH 27, 2019

We have five tips to help leverage your content strategy once you solidify your target market! Real-time social media monitoring is essential in measuring your content strategy. Prizes don’t have to break the bank. It allows your company to incorporate social listening and be part of the conversation. SCHEDULE A DEMO.

Strategy 61

Strategy Marketing SEO Social Media 61

Cision

JANUARY 25, 2016

At his recent Cision webinar, “ 6 Steps to Developing a Content-First Marketing Strategy ,” Joe Pulizzi outlined the reasons why brands aren’t reaching their audiences, what to focus on when creating content and how to design a strategy to reach goals. Joe brings up a few examples, but Jyske Bank sticks out the most.

Content Marketing 120

Content Marketing Marketing Banking B2C 120

5W PR

OCTOBER 11, 2023

The Bank Policy Institute has expressed grave concerns over the SEC’s new rule, arguing that it may inadvertently harm the very investors the agency aims to safeguard. Other influential figures have pointed out the rules could leave companies more open to litigation. Chamber of Commerce, said in May.

Report 78

Report Company Publicity Banking 78

PRSay

AUGUST 30, 2023

Even before its release, “Barbie” began taking over our newsfeeds with reports about clever marketing strategies and partnerships to promote the blockbuster movie. While an informal cross-promotion made sense for “Barbie” and “Oppenheimer,” it’s important to consider when and where a similar strategy might work between other competitors.

Brand 131

Brand Branding Film Insurance 131

Contently - Strategy

FEBRUARY 9, 2021

But a surprising amount of marketers I speak with aren’t investing in a newsletter as a core part of their content strategy. For us at The Content Strategist , that’s content marketing and content strategy best practices. If you want to dig in further, check out our free content strategy course on lead generation.

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How To Content Marketing Banking Advertising 145