Karen Freberg

JUNE 6, 2017

If you have not missed the ongoing conversation that is evolving on social media about personal branding, you are missing out. It is the topic a lot of social media marketing professionals are discussing, which started off with a Twitter conversation between Carlos Gil and Jason Falls.

Social Media 40

Social Media Brand Branding Media 40

Waxing UnLyrical

JUNE 21, 2017

Ellen Graves , Social Media Strategist, and. Here’s some of what we talked about: On the existence of a perfect PR measurement strategy: A2: No ONE perfect strategy. There’s no such thing as perfect research, so there’s no such thing as perfect PR measurement IMO #measurepr. What worked??

Agriculture 73

Agriculture Measurement Banking Resources 73

Shift Communications

AUGUST 10, 2015

Strategy is one of the most abused, misused words in the entire lexicon of business. Ask 100 executives what strategy means and you’ll get 150 different answers. In this six-part series, we’ll look at how to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework. Christopher S.

Strategy 60

Strategy How To Transportation SEO 60

Solo PR Pro

OCTOBER 8, 2019

In a recent webinar , Dan Farkas presented strategies for creating and managing a video content program. You do not have to start from ground zero when developing a video strategy. A solid content strategy works for all types of content, including video. A basic content strategy addresses: Goals. Measurement.

Video 55

Video Marketing Banking Strategy 55

Waxing UnLyrical

JULY 22, 2016

I know this because: a) I’ve had several inquiries over the last few weeks on how I can help some pretty large organizations revamp their strategies with a particular emphasis on better measurement, and I’ve heard the above; and. 4 steps to start refocusing PR measurement on metrics that matter.

Measurement 40

Measurement Analytics Google System 40

Waxing UnLyrical

NOVEMBER 7, 2016

Since then, I’ve been increasingly impressed with her commitment not just to measurable public relations, but to smart Social PR itself. So I was thrilled when she had one of her team members sign up for The Social PR Virtuoso™, and then joined the gang herself. Why do you care about Social PR? Measurement!

Measurement 65

Measurement Course LinkedIn Banking 65

Sword and the Script

DECEMBER 31, 2016

Over the course of 2016, I published some 84 posts, on PR , marketing and social media. In fact, time-on-page grew by 16% this year, which I’ve come to believe is a useful measure of quality. This post earned more than 2,000 social shares. 5) 11 Shrewd PR and Marketing Predictions You Can Bank On. Happy New Year!

Blogging 106

Blogging Content Marketing B2B Social Media 106

Solo PR Pro

APRIL 5, 2022

The strategies and tactics I may propose to help a given client meet their promotional and reputational needs typically aren’t that different from a professional communications perspective. Set your goals and objectives and determine how you'll measure your success. If you did it once when you got started you can do it again.

How To 104

How To Fashion Banking Industry 104

wiredPRworks

JUNE 5, 2018

In my chapter, I share tips, tools and strategies to optimize digital marketing PR efforts. The at-a-glance reference book covers digital marketing insights in eight specializations: Search Engine Optimization, Google AdWords, Facebook Ads, PR, Email Marketing, Content Marketing, Social Media Marketing, and Affiliate Marketing. .

Marketing 45

Marketing Insurance Insurance B2C 45

Communications Conversations

DECEMBER 13, 2017

Chances are, you might be thinking about a podcast for your social media program in 2018. Think through who will be your resource to help produce and edit the show, troubleshoot technology and keep you on strategy. 8 – Have you thought about what your measures of success will be for your podcast?

Corporate 103

Corporate Banking Resources Radio 103

Waxing UnLyrical

JUNE 13, 2016

PR Measurement and Evaluation – an interview with Richard Bagnall. The future of digital and social media in government comms. Why: “Our mission is to educate about measurement best practice. Why: “I like integrated communication strategy. I love integrated communication strategy. Here you go.

Education 40

Education Measurement Government Interviews 40

Waxing UnLyrical

DECEMBER 7, 2015

Getting Your PR Measurement Program in Shape for 2016. Why: “Unfortunately there is no silver bullet measurement tool. Reclaiming Social: Content Strategy for Social Media. Uber-Targeted Social Media Strategies. ” Yea baby! Facebook Ad Conversion Tracking for Smart Marketers.

Data-Driven PR 40

Data-Driven PR Banking Facebook Writing 40

Waxing UnLyrical

JUNE 27, 2016

How Bloomberg Media Is Rethinking Its Entire Sales Strategy and Seeing Results. PR Crossroads: Four Ways to Navigate Measurement in the Future. No One Puts Social (PR) In a Corner. Social Strategy Can Help Break Your Company’s Silos. ” 4. Does PR Serve the Brand or Start it?

Banking 42

Banking Writing Social Media Strategy 42

Waxing UnLyrical

APRIL 22, 2016

– influencer marketing best practices, relationship-building, and measuring your efforts. Amir Zonozi , Chief Strategy Officer of Zoomph, a real time streaming analytics platform. A2 [cont] #InfluencerMarketing is old but tested/true strategy that works, #SoMe just provides an infrastructure for scale #measurepr.

Marketing 40

Marketing Nonprofit Measurement Banking 40

Solo PR Pro

SEPTEMBER 8, 2015

Solo PR PRO Premium member Terri Thornton accompanied her son on this tour, and gives us a sneak peek into the public relations strategies of this fast-growing resort. The dragon over Gringotts Bank in Diagon Alley at the Wizarding World of Harry Potter. Solo PR: How do you measure its success? .

Real Estate 40

Real Estate YouTube Tourism Social Media 40

Waxing UnLyrical

APRIL 2, 2017

It’s a post by Andrew Hutchinson on Social Media Today , which has been languishing in my inbox for a while. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. It’s quite a long read, but well worth it.

Survey 80

Survey Banking Twitter Data 80

Norton's Notes

JULY 29, 2015

Most of the people I speak with will have a strong interest in digital, online or modern public relations strategy. His knowledge of the digital market as a disrupter for ‘business as usual’ has led him to be involved in debates about social media on BBC Radio Five Live, BBC Radio Ulster and BBC Radio Gloucestershire.

Interviews 28

Interviews SEO Banking Radio 28

Waxing UnLyrical

OCTOBER 31, 2016

I am a big believer in the importance of measurement. I’ve taken lots of notes and lessons for how to approach strategy and measure success from the Virtuoso Course to apply into my work. So, I definitely have taken a lot out of the great layers of measurement tools that the course has given me.

Course 40

Course Measurement LinkedIn Banking 40

Waxing UnLyrical

AUGUST 8, 2016

My name is Greg and I’m a location independent social media manager for a national publishing company (read: I can work in my pajamas, at a local coffee shop or even on a tropical island as long as there’s Wi-Fi), as well as a creative services consultant and Netflix binge enthusiast (“ Stranger Things ,” amirite?!).

Course 40

Course Local Creativity LinkedIn 40

Sword and the Script

DECEMBER 26, 2023

There’s no written playbook for navigating the PR challenges likely to arise, and smart marketers and comms pros will trust their judgment and past experiences in guiding strategy and providing counsel. Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 20, 2022

Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Michelle Garrett , Public Relations Consultant and Writer, Garrett Public Relations. More show and less tell.

Marketing 190

Marketing Content Marketing Data Social Media 190

Burrelles Fresh Ideas

OCTOBER 17, 2023

We use technology for everything from banking and shopping to communication and entertainment. Understanding the risks, adopting best practices, and investing in robust cybersecurity measures are crucial for safeguarding our digital realm and ensuring a secure and prosperous future.

Education 111

Education Employee Measurement Agency 111

Cision

JULY 5, 2016

Kathy Walsh, director of marketing at Fallston Group, recommends thinking about your goals and letting them guide your strategy. Knowing what is being said is the first step, and that can be as simple as setting up Google alerts, social media notifications—and yes, daily forwards from Cision !–to

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Buzzstream

FEBRUARY 3, 2021

Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. For example for a client that is a personal banking app, the main priority is now landing links from Money sections rather than Lifestyle, an alternative that may have been fine previously. Statistics.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

DECEMBER 10, 2019

Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Prohibition

AUGUST 4, 2021

The Internet and social media have changed the game for all businesses, from large corporations to Mom-and-Pop shops. That means constantly monitoring what is being said about your business online and regularly updating any social media channels you are using. Alternatively, they can hire a specialist in the field.

Reputation 62

Reputation Company Engineering Banking 62

Stuart Bruce

SEPTEMBER 14, 2015

Quite rightly the PRCA says: “Now more than ever, in-house teams surveyed see themselves as the owners of digital/social media strategy and execution, with agencies providing supporting roles.” Public relations strategy needs to modernise to really ‘get’ digital PR and social media.

Digital PR 60

Digital PR Training Report Social Media 60

Burrelles Fresh Ideas

JUNE 13, 2023

Typically, businesses turn towards hiring professional assistance in managing their public relations strategy; however, only some have that luxury at their disposal. Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

The Proactive Report

FEBRUARY 20, 2017

Every business should have a growth strategy. Digital PR can play an important role in that strategy. GO beyond social media and start a personal relationship with your important contacts. Distribute your content wisely : You need to maximize owned, earned, paid and social media. See this Cheat Sheet.)

Digital PR 113

Digital PR System Banking Infographics 113

Contently - Strategy

MARCH 11, 2024

From TikTok tutorials offering snappy investment strategies to in-depth podcasts revealing the secrets of wealth management, today’s consumers have no shortage of financial content. fixed income, equities, investment banking, etc. Definitively measuring the value of marketing investments is the holy grail.

Financial 52

Financial Content Marketing Marketing How To 52

Prohibition

JANUARY 19, 2019

In fact, it’s something we’ve been considering ever since the big social media brands started tinkering with algorithms, and the concept of being able to digitally manipulate audience exposure became ‘a thing’. Banking, security, surveillance, you name it, AI is involved. Thinking beyond AI’s direct impact on ‘me’.

Communications 54

Communications Social Media Trends Measurement 54

Prohibition

JANUARY 19, 2019

In fact, it’s something we’ve been considering ever since the big social media brands started tinkering with algorithms, and the concept of being able to digitally manipulate audience exposure became ‘a thing’. Banking, security, surveillance, you name it, AI is involved. Thinking beyond AI’s direct impact on ‘me’.

Communications 48

Communications Social Media Trends Measurement 48

Stephen Waddington

JANUARY 4, 2021

I’ve skimmed them all so that your don’t have to, but decide for yourself. I’ve skimmed them all so that your don’t have to, but decide for yourself. I’ve skimmed them all so that your don’t have to, but decide for yourself.

Trends 155

Trends Technology Television Banking 155

Sword and the Script

OCTOBER 6, 2020

According to the press release Prowly customers have published “more than 75,000 stories to date, offering access to a media database of over one million journalists and influencers, CRM functionality, custom-tailored online newsrooms, e-mail campaigns, and sophisticated PR analytics.” “The It was popularizing attribution measurement in PR.

Software 178

Software SEO Company Tools 178

Waxing UnLyrical

MAY 13, 2016

In 2015, I was approached by a healthcare-related organization to devise a measurement program for their PR efforts. You may know that I’m a bit fiendish when it comes to measurement , so I was delighted to hear this. We set up and embarked on a massive social media analysis. Case in point. So I said, “Hold up.”.

Measurement 40

Measurement Analysis Healthcare Training 40

Waxing UnLyrical

DECEMBER 12, 2016

As social media started to blow up, it leveled the playing field between these spin doctors and the truth. PR was no longer the gate keeper to information about companies, and we got to see their sometimes ugly underbelly via social media. It also identifies the metrics you need to measure every step along the way.

Film 40

Film Software Measurement Data 40

Sword and the Script

APRIL 24, 2018

The author Daniel Goleman is where I believe I first heard someone liken networking relationships to a bank account. There are directional measures of success you should monitor along the way, so you know you are going the right way. PR, Social Media and the Imperative of Content Marketing [UML].

Content Marketing 61

Content Marketing Financial Marketing Banking 61