ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

As any ad or PR agency knows, our budgets are vulnerable when the economy turns soft. On the bright side, a Muck Rack study shows PR expenditures may rise in some sectors, including travel and energy. But consumer spending has continued to grow. Already, Facebook parent company Meta has warned of an advertising slowdown.

Comparison 296

Comparison Advertising Advertising Reputation 296

5W PR

MARCH 21, 2024

Creating a buzz Thanks to well-coordinated campaigns, consumers these days can just one day wake up to a new product popping up everywhere, from their social media feeds to their go-to blogs. The post How PR Influences Lifestyle Trends appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Trends 78

Trends Product Launch Ethics Travel 78

5W PR

JUNE 27, 2023

When it comes to choosing a hotel group for travel accommodations , there are two options to consider. This makes it a popular choice for business and leisure travelers alike. With a global footprint and a wide range of accommodations, Marriott caters to travelers seeking reliable and familiar experiences across various destinations.

Hotels 78

Hotels Groups Travel Marketing 78

Shift Communications

DECEMBER 13, 2016

SHIFT New York’s consumer team kept up a full court press in 2016, keeping our clients’ brands top of mind among relevant technology and lifestyle reporters and delivering relevant, timely content to their readers. So… on to the consumer media goodness! while cooking s’mores on the Gas2Coal. Happy holidays! Alan Marcus.

Consumer 60

Consumer Media Analytics Travel 60

Cision

JUNE 2, 2017

Her background ranges from executing consumer and press launch events to media trips and appearances with celebrity spokespeople. Most recently, Suki was recognized as a leader in the industry and joined the Forbes Agency Council, where she shares expert articles and insights. How did you discover your passion for communications?

Travel 243

Travel Agency Social Media Print 243

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. The post How to Pitch Consumer PR with Desiree Dozier, Finn Partners appeared first on The TypeBar. PS: you can recommend yourself too.

Pitching 63

Pitching Consumer How To Meeting 63

Cision

JUNE 9, 2017

She joined the site with a multitude of PR experiences — from working in both Australia and the UK to spending eight years in the travel PR industry. Just this last year, she was even awarded PR of the Year at the inaugural Travel Weekly Women in Travel Awards! What about the easiest part of the transition?

Travel 166

Travel Comparison Analytics Financial 166

Cision

JULY 14, 2016

After a short stint at a large NYC agency on its agricultural product PR team, I actually found my true calling by chance when I answered an ad in The New York Times for a job at Spring O’Brien, an agency that specializes in travel and tourism PR. What are some of the biggest PR challenges travel and lifestyle brands face?

Travel 120

Travel Agriculture Tourism Internal 120

Victorious PR

FEBRUARY 8, 2023

Not many people know what PR is or what a PR agency does. A good public relations agency can make you stand out amongst others in your industry and be seen as the go-to business or expert in a particular field or niche. You might ask yourself what this industry could possibly do with a PR agency but look around.

Industry 52

Industry Real Estate Healthcare Tourism 52

Cision

OCTOBER 27, 2016

In this interview, Nathan discusses why brands should always challenge the status quo, how to best connect with consumers and how the PR industry will continue to evolve. I hope to drive innovation and growth while keeping true to the strong culture of the agency. Think like a consumer. Take calculated risks.

Airlines 120

Airlines Travel Consumer Creativity 120

Cision

MAY 19, 2017

A few months ago, she was promoted to Vice President at Konnect Agency, where she will work to fortify the agency’s internal growth and provide support for their corporate offices. They are building a genuine story that leads to a more authentic connection between the brand and the consumer. and “So what?”

Consumer 226

Consumer Trends Agency Pitching 226

5W PR

MARCH 13, 2024

Forget dusty brochures and generic taglines because today’s travelers crave authenticity, experiences that speak to their soul, and a connection deeper than just a beach chair. Fortunately, as a company or destination, using the right PR strategies will allow you to navigate this dynamic travel landscape.

Travel 78

Travel Consumer Strategy Transportation 78

Victorious PR

FEBRUARY 8, 2023

Not many people know what PR is or what a PR agency does. A good public relations agency can make you stand out amongst others in your industry and be seen as the go-to business or expert in a particular field or niche. You might ask yourself what this industry could possibly do with a PR agency but look around.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

Not many people know what PR is or what a PR agency does. A good public relations agency can make you stand out amongst others in your industry and be seen as the go-to business or expert in a particular field or niche. You might ask yourself what this industry could possibly do with a PR agency but look around.

Industry 52

Industry Real Estate Healthcare Tourism 52

Konnect Agency

NOVEMBER 23, 2021

It’s always an exciting time of the year when we get to look back at what trends and tactics were successful, and which emerging practices can be implemented by a public relations agency to make our clients “All-Stars” in the new year ahead. Why You Need A Public Relations Agency To Help You Keep Up With Trends. Hybrid Events.

Trends 119

Trends Publicity Communications Marketing 119

5W PR

NOVEMBER 19, 2022

Consumers enjoy the convenience of logging into their social media accounts and getting personal recommendations from their friends, family, and social media celebrities. Sun Peaks, a ski resort in British Columbia partnered successfully with influencers to target adventurous travelers.

Hotels 88

Hotels Marketing Travel Creativity 88

ImPRessions - Crenshaw Communications

MAY 11, 2022

This year’s theme was “Stream On,” all about how consumers use the many different streaming services available, how companies can take advantage, and what they have in store for the future. As one of the largest tech events in the world, CES has long been a must-attend for anyone in consumer or business technology.

Conference 156

Conference Privacy Advertising Advertising 156

Cision

JUNE 22, 2017

Since then, his work at MCS has included the successful implementation of PR activities through the many stages of a drug’s lifecycle including early clinical trial data, FDA approval, direct-to-consumer and reinvigorating older brands. Congratulations on your new role as agency president of MCS Healthcare Public Relations!

Healthcare 266

Healthcare Analytics Agency Trends 266

Cision

MAY 11, 2016

Klick Communications’ campaigns are designed around research and insight into the consumer, rather than focused on one-off media placements. . The consumer landscape is constantly evolving, and, in turn, hospitality and lifestyle brands need to stay ahead of the intersection of technology and trends. . Never, ever burn bridges.

Television 120

Television Travel Tourism Pitching 120

Cision

AUGUST 10, 2016

Today’s consumers aren’t interested in hearing your brand shout at them. Angela DeRusha, vice president of advertising services at French/West/Vaughan, believes understanding your consumers is key to effectively communicating with them. I believe the biggest challenge facing brands today is the “consumer of today.”

Advertising 120

Advertising Advertising Consumer Travel 120

Konnect Agency

APRIL 6, 2021

Industries such as hospitality, travel, entertainment, and food service suffered greatly. The pandemic changed the way businesses operate and how they would reach consumers and meet their new set of needs. Travel and outdoor adventures. Others found ways to launch or pivot and rise to success from this unique situation.

Travel 52

Travel Film Guidelines Consumer 52

Shift Communications

FEBRUARY 1, 2022

94% of consumers said it is important that the companies they engage with have a strong purpose. As Omicron cases surge, it is a reminder to employers of all sizes that a clear articulation of workplace, vaccination and travel expectations norms will be a necessary part of the employer brand story. Proof of Brand Values.

Brand 135

Brand Branding Employee Case Study 135

5W PR

JANUARY 30, 2020

However, 5W’s 2020 Consumer Culture Report revealed 68% of Millennials would rather save their money when it comes to investing in the industry. According to 5W’s 2020 Consumer Culture Report , 67% of Millennials believe it’s important that a brand they’re purchasing from has a charitable component. Liquid I.V.,

Brand 157

Brand Branding Marketing Sports 157

Bianchi Biz Blog

NOVEMBER 11, 2021

The constraints imposed by the pandemic and supply chain shortages seem to continue to stifle travel, reduce attendance at industry events, and generally make every activity more costly, more cumbersome and more time-consuming. It’s no wonder marketing communications and PR professionals are frustrated. Author: Jim Bianchi.

Automotive 77

Automotive Media Report Print 77

Stephen Waddington

JANUARY 11, 2021

Lisa Eaton is the founder and managing director of Unwritten , a strategic communication agency based in the North of England. Where I believe COVID will have a longer term impact will be in consumer behaviours. How and why consumers choose brands, products and services, and how they purchase from them.

Marketing 78

Marketing Training Pinterest Creativity 78

Prohibition

JANUARY 20, 2021

Being active and sharing engaging content on the platform keeps your brand front of mind for consumers and allows you to reach and engage with a wider audience. PR agencies are trained to convey messages to the public in a creative way that sparks interest. Managing your own PR, social media and communications can be time consuming.

Company 62

Company Software Crisis Management Agency 62

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Corporate CEOs rallied to aid those affected by the administration’s suddenly announced travel ban. The competition for consumer mindshare has meant that marketers realize the value of engagement created by influencer relationships. Anheuser Busch seemed to take on immigration policy, however indirectly, in another Super Bowl spot.

Trends 185

Trends Storytelling Corporate Leadership 185

PR in High Definition

JANUARY 31, 2019

Firefly Communications has appointed Marco Dautel as associate director to strengthen its German agency, based in Munich. Marco brings 15 years of PR experience to the table, having worked for clients in the technology, mobile, security, consumer electronics and travel industries.

Communications 54

Communications Travel Mobile Technology 54

Wadds Inc.

JULY 31, 2023

The pre-deal due diligence for a merger or acquisition may be time-consuming, but the hard work comes after the contracts are signed. We recently wrote about the high volume of mergers and acquisition (M&A) activity in the creative agency market (and got more business out of it).

Energy 52

Energy Policies Travel Creativity 52

5W PR

JULY 28, 2023

Car seats, for instance, protect them during travel and minimize the risk of injury in accidents. The post The Role of Baby Gear in Early Childhood Development appeared first on Public Relations Blog | 5W PR Agency | PR Firm. They enhance a child’s curiosity, confidence, and social interactions with their environment.

Mobile 78

Mobile Travel Examples Agency 78

Solo PR Pro

JUNE 14, 2022

She also worked for an agency, a website and a radio station, where she stayed for seven years working in marketing and non-traditional revenue programs. Jen’s agency specializes in working with small- to medium-sized businesses, especially ones where she feels she can fill a gap and make a difference. Balancing it all.

Meeting 83

Meeting Radio Travel Television 83

Cision

NOVEMBER 11, 2016

Having to switch gears so often was a great prelude to broader agency work where we work on various clients from 3D printing to beer. or (what we particularly like) regular, ongoing consumer and other surveys to produce usable, newsworthy data. Crenshaw Communications recently was named as the agency to represent Wearsafe labs.

Communications 253

Communications Data Local Survey 253

Bianchi Biz Blog

JUNE 29, 2023

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan. Save your spot: CES exhibit space fills up fast.

Mobile 75

Mobile Technology Automotive Trade Shows 75

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad. B2Bs are faced with marketing products to their audience’s “work” personas and gain company buy in.

B2B 120

B2B B2C Facebook Storytelling 120

Konnect Agency

OCTOBER 30, 2019

An abundance of research suggests that as the wealth of information available to consumers increases, our communal attention spans will continue to decrease. Not only do today’s consumers have more options available to them than ever before, but they also look to those they perceive as like-minded to influence their purchasing decision.

Marketing 64

Marketing Consumer Local Social Media 64

PR 20/20

FEBRUARY 11, 2016

Sabrina is the Marketing Manager for The Shelf , an influencer marketing platform that enables brands and agencies to connect with the most relevant influencers. They currently serve businesses in the fashion, beauty, lifestyle, travel, food and family space. The following is a guest post by Sabrina Fenster.

Infographics 40

Infographics Consumer Fashion Travel 40

Cision

JUNE 15, 2017

Hispanic public relations professionals, I’m excited to work with this year’s diverse volunteer board representing corporate, agency, consultants, and media entities, to help cultivate our future leaders and propel our industry. PR measurement and Hispanic consumer sentiment models have evolved and can be layered to quantify sales impact.

Automotive 245

Automotive Resources Strategy Consumer 245