Shift Communications

FEBRUARY 1, 2022

94% of consumers said it is important that the companies they engage with have a strong purpose. As Omicron cases surge, it is a reminder to employers of all sizes that a clear articulation of workplace, vaccination and travel expectations norms will be a necessary part of the employer brand story. Proof of Brand Values.

Brand 135

Brand Branding Employee Case Study 135

Victorious PR

FEBRUARY 8, 2023

Not many people know what PR is or what a PR agency does. PR stands for public relations, and PR is all about communications, persuasion, and image. A good public relations agency can make you stand out amongst others in your industry and be seen as the go-to business or expert in a particular field or niche. In the U.S.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

Not many people know what PR is or what a PR agency does. PR stands for public relations, and PR is all about communications, persuasion, and image. A good public relations agency can make you stand out amongst others in your industry and be seen as the go-to business or expert in a particular field or niche. In the U.S.

Industry 52

Industry Real Estate Healthcare Tourism 52

Landis PR

APRIL 29, 2024

Finland is looking for investments particularly in bio & circular economy, cleantech, health & wellbeing, ICT & digitalization and travel. For us, communications is the world’s most powerful tool for change. Finns are always looking for new ways to do things. Flow has done extensive environmental work.

Radio 64

Radio Pinterest Television Government 64

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Corporate CEOs rallied to aid those affected by the administration’s suddenly announced travel ban. The competition for consumer mindshare has meant that marketers realize the value of engagement created by influencer relationships. Nor has PR embedded itself into academic community and its thought leadership and alumni networks.

Trends 185

Trends Storytelling Corporate Leadership 185

Stephen Waddington

JANUARY 11, 2021

Fabric Academy is a digital learning and development community founded by entrepreneur Lisa Eaton. Lisa Eaton is the founder and managing director of Unwritten , a strategic communication agency based in the North of England. Where I believe COVID will have a longer term impact will be in consumer behaviours.

Marketing 78

Marketing Training Pinterest Creativity 78

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

5W PR

MARCH 13, 2024

Forget dusty brochures and generic taglines because today’s travelers crave authenticity, experiences that speak to their soul, and a connection deeper than just a beach chair. Fortunately, as a company or destination, using the right PR strategies will allow you to navigate this dynamic travel landscape.

Travel 78

Travel Consumer Strategy Transportation 78

Polaris

NOVEMBER 17, 2014

While independent bloggers often have lower audience reach than legacy media, their communities are typically more involved. This provides opportunities for you to engage those communities and turn them into fans of your products (and hopefully brand advocates). They’re not all “pitchable.”. It’s all about building relationships.

Media Relations 232

Media Relations Marketing Media Fashion 232

Konnect Agency

OCTOBER 30, 2019

An abundance of research suggests that as the wealth of information available to consumers increases, our communal attention spans will continue to decrease. And, to make matters even more complicated, today’s consumer wants to feel an authentic connection with the brands they interact with.

Marketing 64

Marketing Consumer Local Social Media 64

Solo PR Pro

AUGUST 31, 2021

Originally from Virginia Beach, VA, Meredith LeJeune got her start as a marketing and communications coordinator for Dominion Enterprises — a marketing services company serving the real estate, automotive and travel industries — doing a little bit of everything from traditional public relations to developing marketing and sales collateral.

Meeting 98

Meeting Real Estate Energy Agency 98

Ethical Voices

JULY 24, 2023

Big global agencies provide amazing opportunities to travel, see the world, and work on everything from Super Bowl ad clients to the G8 summit. But one of the challenges is in Washington working for foreign governments and deciding whether that’s something that you want to do as an individual and as an agency.

Ethics 75

Ethics Government Pharmaceuticals Policies 75

NewsWhip

FEBRUARY 19, 2021

Modern consumer reputation crises cannot be understood through the veneer of media reports, especially with such data on the true reach and impact of those reports provided by mostly estimated metrics. Imagine explaining trying to explain that to a time traveller from 2010. No More Heroes Any More. understand .

Reputation 88

Reputation Social Media Reddit Media 88

Flatiron Communications

APRIL 8, 2020

The piece, “ The Art of the Pitch in the Midst of a Pandemic ,” actually sympathized with a PR community wherein many clients still expect their agencies to garner “earned media” attention for their products and services, even during these dystopian times. He writes: At first glance, Ms. The same goes for today.

Pitching 41

Pitching Fashion Travel Crisis 41

Mindful Marketing

JUNE 19, 2021

Helping to drive this growth was the 2019 addition of over 240 new influencer marketing platforms and agencies, which enjoyed a whopping $6.50 million) Murad Osmann – Travel (4.1 million) Highly successful influencers undoubtedly share many traits such as strong communication skills and great credibility. billion to $9.7

Social Media 81

Social Media Media Fashion Instagram 81

Barokas

NOVEMBER 28, 2017

A lesson to take from this blog post is that when preparing your crisis communications plan, one should never blame the victim but instead acknowledge the mistakes (because no one is perfect) and offer a heartfelt apology. PR Fail Level: Pretend it didn’t happen. 8 — almost 6 weeks after the initial report! PR Fail Level: No comment.

Crisis 76

Crisis Crisis Communications Corporate Employee 76

Shift Communications

DECEMBER 15, 2016

From the perspective of the consumer team in the Boston office the answer is a resounding, NO! A long time McDonald’s employee who has Down Syndrome was celebrating her retirement, and we wanted to share the good news with her local community – both to show everything people with disabilities can take on, and that McDonald’s supports them.

Print 60

Print Media Travel Wireless 60

Rock the Status Quo

MAY 4, 2015

The Linkbuilder Pitch SEO agencies are improving their skills at replacing old school linkbuilding email blasts with blogger relations and PR-style pitching to land backlinks , but even the largest agencies still have a long way to go. Some PR pros do this, too. That smacks of badly done backlinks or someone only interested in reach.

SEO 100

SEO Pitching Small Business Agency 100

Mark My Words

DECEMBER 15, 2020

It came as Meghan and Harry signed an exclusive deal with Spotify for to ‘host and produce podcasts that build community through shared experience, narratives, and values.’ money that is currently going to Santa Barbara’s El Centro SB, a mutual aid and community organization.’ ‘We’re excited for the road ahead.’

Instagram 60

Instagram Brand Branding Publicity 60

The Hoffman Agency

JUNE 21, 2018

Luckily The Hoffman Agency thinks that this same approach is valuable and sent me off to Asia for two and a half months where I was able to learn about how our company operated in the APAC region, travel to different countries, as well as make new ties with my colleagues across the Pacific.

Travel 28

Travel Local Case Study Energy 28

wiredPRworks

APRIL 27, 2020

As CEO for the American Marketing Association, Russ is charged with the transformation of the AMA to become the essential community for marketers. “ Agencies and marketers alike are addicted to storytelling. Henry Ford thought about how to revolutionize travel, not how to make cars. Check-in Boarding pass Flight alerts.

Marketing 52

Marketing Storytelling Content Marketing Conference 52

wiredPRworks

APRIL 27, 2020

As CEO for the American Marketing Association, Russ is charged with the transformation of the AMA to become the essential community for marketers. “ Agencies and marketers alike are addicted to storytelling. Henry Ford thought about how to revolutionize travel, not how to make cars. Check-in Boarding pass Flight alerts.

Storytelling 52

Storytelling Brand Branding Marketing 52

Sword and the Script

SEPTEMBER 19, 2017

The question was always the same and has a lot in common with the greater B2B community. In my travels around the web in those days, one of the legal marketers I’d consistently run into was Larry Bodine. This is because all clients – corporations and consumers – will check your site to see if you can show a depth of experience.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

MaccaPR

JULY 10, 2014

The travel industry – seldom known for its goofy hilarity – has been embracing public relations, advertising and video marketing campaigns that feature comedic (as well as not-quite-as-funny-as-they-hoped-to-be) TV spots and in-flight videos. For example, check out nine case studies of humor in travel marketing : 1.

Travel 89

Travel Airlines Hotels Marketing 89

Maxim Behar

MAY 31, 2021

He travels a lot and often speaks in front of world leaders, practitioners, students, and opinion-makers on the modern public relations and social media topics. But I was such a big fan of journalism, so I became a correspondent, travelled all over the world and met a lot of people. This is the largest PR community in the world.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Burrelles Fresh Ideas

APRIL 9, 2024

Reputation management in the digital age In an era where news travels faster than light, managing a brand’s online reputation is crucial. Partnering with local influencers, they showcased their commitment to sustainability and community, driving both online engagement and foot traffic. CLICK HERE TO FIND OUT HOW BURRELLES CAN HELP!

Social Media 94

Social Media Marketing Media Storytelling 94

Bianchi Biz Blog

APRIL 29, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. International and Local PR Services: The PR industry in Hong Kong is sophisticated, with numerous international and local agencies offering a wide range of services.

Marketing 92

Marketing Local Crisis Management Internal 92

ImPRessions - Crenshaw Communications

JULY 15, 2020

For instance example, our website emphasizes phrases like “top New York PR agency” and “best technology PR” instead of less searchable copy like “our clients love us.” Join professional online communities, and engage. ” Content, content, and more content.

Reputation 221

Reputation How To SEO Guidelines 221

Prohibition

JANUARY 19, 2024

This thought-process is likely to impact consumer behaviour, especially around key events such as Valentine’s Day. Along the same thread, 2024 is set to be the era of self-improvement as Gen-Z put emphasis on goal setting to stay healthy, explore and travel, and progress their careers.

Groups 62

Groups Instagram Social Media Trends 62

PR 20/20

SEPTEMBER 19, 2017

In fact, PR 20/20 became HubSpot’s first agency partner back in 2007 —a decision that continues to fuel and inspire our business. Consumers can ask questions without leaving your site and with minimal effort. Keep your customer happy and engage them individually through your growing social community.

Marketing 40

Marketing Tools Data Report 40

Prohibition

DECEMBER 13, 2021

A crisis is distinguished from routine disruptions by its potential for threat and harm to the reputation or physical assets of an individual, organisation or community. The world watched in shock as in 2010, Iceland’s Eyjafjallajökull eruption disrupted millions of travellers around the globe.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Mark My Words

MAY 3, 2022

Threats On how the streaming giant found itself in this position, Wez Merchant, PR collaborator with fellow streamer Rakuten, founder and CEO of film PR agency Strike Media, says Netflix has been caught in an unfortunate crisis, in which it “hasn’t really put many feet wrong”. And can savvy PR and comms strategies prevent a further fall?

Film 60

Film Advertising Advertising Consumer 60

Communications Conversations

FEBRUARY 3, 2016

Every time you see her pop up in a social feed, she’s traveling around the state using the now-ubiquitous #onlyinmn hash tag. I like to practice what I preach to media near and far, so living the Explore Minnesota brand has lent success in publicizing statewide travel and tourism opportunities.

Tourism 60

Tourism Travel Instagram Pitching 60

Karen Freberg

OCTOBER 10, 2020

Where are the research and monitoring tools to determine what people are saying about the brands that the agency is working for? If she was in Marketing or Communications, wouldn’t she be engaging with industry colleagues from around the world on Twitter? Lots of questions came up for me regarding this while watching the show.

Social Media 114

Social Media Media Fashion Agency 114

Buzzstream

FEBRUARY 9, 2024

We recommend using someone on the PR team, whether internal or with an external agency. About [Company Name]: [Brief boilerplate about the company and its role in the community or industry]. You should be able to find this information in a press kit already. For more information and to register, visit [event website].

Examples 62

Examples Product Launch Data Report 62

Communications Conversations

JULY 18, 2019

She’s not only a legend in the solo PR community–she’s an outright institution in the local PR community. When we’re each playing to our individual talents, together we’re best serving the greater communication needs of our community. You started an agency back in 1984 with Deb Garvey.

Local 94

Local Course Community Interviews 94

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79