Agility PR Solutions

AUGUST 1, 2024

The consumer tech landscape is a battlefield. So it’s important to have a consumer tech PR agency that will create a strategy that cuts through all that noise and captures the imagination of the public. Every day, there are more innovative products that are trying to get the attention of customers.

Consumer 98

Consumer Publicity How To Storytelling 98

5W PR

AUGUST 20, 2024

The digital age has revolutionized the marketing landscape, ushering in an era where influencers significantly sway consumer behavior. Consumers today are notably discerning and able to differentiate between genuine endorsements and overt commercialism. Authenticity Central to successful influencer PR is authenticity.

Consumer 78

Consumer Ethics Storytelling Agency 78

Ronn Torossian

MARCH 1, 2022

Lengthy lockdowns have affected consumer mindsets, meaning that marketers have to adapt and understand new behavior patterns. Environmental concerns are higher than ever, meaning that consumers will likely hold brands […]. The post Consumer Trends that Impact Marketing Strategies appeared first on.

Consumer 195

Consumer Trends Strategy Marketing 195

Agility PR Solutions

APRIL 7, 2022

With a surprising new brand mandate, a growing number of Americans are pushing back against being labeled “consumers”—and instead will reward brands that communicate with them on a personal level, according to a new survey by Boston creative communications agency CTP.

Consumer 151

Consumer Survey Creativity Agency 151

5W PR

APRIL 8, 2024

Instead, today’s consumer finance landscape is ripe with innovation, digital engagement, and a spotlight on financial literacy. At the center of this revolution is public relations, serving as a crucial connection between financial institutions and the evolving needs of consumers.

Consumer 78

Consumer Financial Ethics Banking 78

Ronn Torossian

AUGUST 27, 2021

Content which is easy to consume ultimately leads to greater financial returns. Encouraging the target market to consume content rather than lose them to all the […]. The post Creating Content that Customers want to Consume appeared first on.

Consumer 195

Consumer Financial Strategy Brand 195

5W PR

DECEMBER 29, 2022

Changes in consumer behaviors and purchasing decisions are always happening, however, with the advancement in technology, and society in general, these changes are happening faster than ever, which has left companies feeling like they are desperately trying to play catch up. Data security.

Consumer 88

Consumer Privacy Data Study 88

ImPRessions - Crenshaw Communications

APRIL 29, 2022

For a PR agency team, few things are more important than having media contacts at the ready. That may sound easy enough, but check out any reporter’s Twitter feed and you’ll probably see complaints about agencies who reach out to irrelevant or outdated contacts, or target their pitches in clumsy ways. Media contacts aren’t magic….they’re

Agency 170

Agency Media Software Pitching 170

Agility PR Solutions

NOVEMBER 28, 2022

One key thing brands look for in a PR agency is the ability to develop good relationships and create brand awareness using various PR tools like press outreach or social media management. As a new PR agency, you will be the voice behind the brands you represent and will be responsible for telling consumers what […].

Agency 153

Agency How To Consumer Tools 153

5W PR

JANUARY 3, 2024

Understanding consumer preferences Consumer͏ surveys serve as a direct channel to und͏erstand the preferences of individuals in the health and wellness sector. Building trust and cre͏dibility Transparency is key in͏ the he͏alth industry, and consumer surve͏ys contribute to building trust and cre͏dibility.

Survey 78

Survey Consumer Branding Brand 78

Business Wire

NOVEMBER 30, 2020

Consumers today talk about businesses the same way, backed by a social-media megaphone that can make or break a brand in an instant. We might not have had to worry about “cancel culture” or bad online reviews in our past, but there’s never been a time when people didn’t gossip with their friends and neighbors about other people.

Reputation 406

Reputation Blogging Agency Consumer 406

5W PR

SEPTEMBER 14, 2023

Brand loyalty is the emotional connection and preference that consumers develop for a particular brand. The post How to Maintain Brand Loyalty with Consumers Through Long Term Campaigns appeared first on Public Relations Blog | 5W PR Agency | PR Firm. What is brand loyalty?

Consumer 148

Consumer Branding Brand How To 148

5W PR

MAY 10, 2023

5W is very excited to share that we have launched a new digital agency, HOW, which is a wholly-owned subsidiary of the 5WPR family. After 20 years of delivering best in class communications and integrated services to clients across the B2B and B2C landscape, the agency is launching HOW as an extension of its existing digital team.

Agency 88

Agency B2C B2B Journalism 88

Wadds Inc.

OCTOBER 9, 2022

tool supports business planning for creative agencies. Strategic planning can be time consuming and complex but it can provide important insight into the marketplace now and future direction. As professional advisers to creative agencies and comms teams, we have done some of the work here at Wadds Inc. A new Wadds Inc.

Creativity 118

Creativity Agency Enterprise Crisis 118

Shift Communications

JANUARY 24, 2024

By Megan Fredette, Account Executive, Consumer Throughout the last few years, the Stanley Tumbler craze has gained momentous virality, taking over as an online and in-store phenomenon. In turn, it has left many of us asking the question, “ how has a drinkware product taken over the consumer market space by storm?”

Consumer 78

Consumer Strategy Marketing Viral 78

ImPRessions - Crenshaw Communications

AUGUST 11, 2021

The worst feeling in the world for a PR agency staffer is failing to notice a big breaking story and thus missing an opportunity to newsjack. Podcasts are not only a great way to go in-depth on a topic, but they’re also an easy way to consume news on the go. What are some ways you consume the news that others may not know about?

Consumer 193

Consumer Journalism Training Twitter 193

Agility PR Solutions

JUNE 30, 2022

New research from national PR agency BML Public Relations + Digital explores these questions, as well as the types of news stories consumers seek in the current media landscape. Consumers want fun back in news stories, brand marketing campaigns appeared first on Agility PR Solutions. The post Where’s the fun?

Consumer 159

Consumer Branding Brand Marketing 159

Wadds Inc.

APRIL 26, 2023

Some observations and suggestions for public relations agency managers from our wheelhouse. Public relations agencies have either narrowly hit Q1 business targets or missed them by a small margin. The agency market has switched from being relatively buoyant at the end of Q3 2022 to a slowdown. The slowdown is impacting payments.

Agency 98

Agency Publicity Marketing Banking 98

5W PR

APRIL 23, 2023

Consumers in the health and wellness market can be picky about the weight loss supplements and other diet or workout supplements they are taking. Smaller supplement brands struggle to gain consumer trust and credibility compared to well-known brands. Transparency Consumer trust is crucial and transparency is key to achieving it.

Consumer 88

Consumer Branding Brand Education 88

5W PR

FEBRUARY 22, 2024

Brands strive to entice consumers to spend with them, and spend more. However, in today’s landscape , simply urging them to spend more is not as effective as 5WPR’s 2024 Consumer Culture Report reveals the majority of consumers would rather save than splurge across a range of industries.

Consumer 78

Consumer Strategy Ethics Customer Service 78

5W PR

APRIL 22, 2024

Public relations is vital in reassuring the public of a brand’s unwavering commitment to data security and enhancing consumer confidence. The post Building Trust in Fintech: PR’s Role in Consumer Confidence appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Consumer 78

Consumer Financial Crisis Management Banking 78

5W PR

MARCH 8, 2024

Economic uncertainties from the past still affect consumers’ spending habits and their loyalty to brands. During economic downturns, consumers become wary, seeking brands they can confide in, brands they believe in. Consumers seek brands that offer solutions, not just products. That’s where authenticity reigns supreme.

Consumer 78

Consumer How To Customer Service Policies 78

5W PR

OCTOBER 6, 2023

The integration of consumer insights not only drives innovation but also strengthens brand loyalty, fosters customer engagement, and establishes a competitive edge. Tailored solutions Direct consumer input provides a clear roadmap for tailoring products to meet specific customer needs. This ensures a coherent brand message.

Consumer 88

Consumer Strategy Case Study Survey 88

5W PR

MAY 15, 2023

Authenticity Gen Z consumers value authenticity and transparency in the brands they consume. Sustainability Sustainability is an essential factor when marketing to Gen Z consumers, who are more concerned about the environment and sustainability practices. Wine brands can appeal to Gen Z consumers by supporting social causes.

Consumer 88

Consumer Branding Brand Agriculture 88

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. Agencies are usually structured as teams specializing in specific industries, outlets or channels. And that’s okay!

Agency 89

Agency Energy Crisis Management Industry 89

5W PR

FEBRUARY 20, 2024

Consumers are no longer swayed by catchy jingles and flashy products. Consumers now make purchasing decisions based on a brand’s values and impact on the world. Consumers now make purchasing decisions based on a brand’s values and impact on the world. Authenticity Consumers are smart.

Consumer 78

Consumer Branding Brand Ethics 78

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. Influencer Marketing Agency Breakdown of Video Content Evolution. Looking for an influencer marketing agency?

Video 98

Video Agency Strategy Marketing 98

Bianchi Biz Blog

MARCH 2, 2023

So, why are some Purchasing and Procurement buyers still making decisions based on the lowest PR agency rates? If a buyer picks the agency with the lowest rate, they think they can get more hours from the budget, and therefore, more or better results. Some of the blame falls upon the PR agency industry itself. And why is that?

Agency 109

Agency Automotive Engineering Education 109

5W PR

APRIL 10, 2023

Consumers care more about the impact of their purchases on the world. To connect with modern consumers, a brand can update its values using various strategies. Conduct surveys, focus groups, and other types of research to gain insights into consumer values and concerns. Brands must align values with ethical practices.

Consumer 88

Consumer Branding Brand Ethics 88

Prohibition

AUGUST 24, 2023

This is where food PR agencies play a crucial role in helping businesses navigate through such challenges and address food safety concerns effectively. Food PR agencies are specialised public relations firms that focus specifically on the food industry. Food PR agencies also play a critical role in crisis management.

Agency 62

Agency Crisis Management Crisis Communications Crisis 62

Ronn Torossian

NOVEMBER 27, 2018

The post The Consumer PR of First Impressions appeared first on 5WPR CEO Ronn Torossian Founder's Blog. While the sale day itself has been extended, creeping further and further into Thanksgiving Thursday, and with Cyber Monday starting a week earlier and Small Business Saturday surging, there has been a […].

Consumer 218

Consumer Small Business Blogging Agency 218

5W PR

NOVEMBER 2, 2022

The post Understanding the millennial consumer appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Before joining a hashtag campaign that centers around a cause, a brand should carefully consider whether the campaign is aligned with the messaging it wants to convey.

Consumer 78

Consumer Print Social Media Advertising 78

Stephen Waddington

JUNE 29, 2021

Sophie Smith Agencies can claim a proportion of research and development investment costs against their Corporation Tax. This is likely to be most applicable to agencies in the creative and professional services sector. These include employees, subcontractors (up to 65%), software and consumable items. More on that to come.

Agency 171

Agency Enterprise Software Financial 171

Agility PR Solutions

MAY 10, 2021

The post Half of consumers say a company’s website design is crucial to their opinion of that brand appeared first on Agility PR Solutions.

Consumer 168

Consumer Branding Brand Reputation 168

5W PR

JULY 6, 2023

This strategy can help the consumers connect to the snack brand a lot better, and enhance the brand’s credibility too. The post Launching Your Snack Brand in a Crowded Consumer Market appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Consumer 78

Consumer Branding Brand Marketing 78

Shift Communications

NOVEMBER 29, 2022

By Annie Perkins, Managing Director, Consumer & Health and Megan Gaffney, VP, Consumer. It is our favorite time of the year, when beefy research and insight reports appear outlining anticipated consumer behaviors for the upcoming year. Brands putting customers in the center of consumer marketing.

Consumer 78

Consumer Trends Marketing SMB 78

5W PR

FEBRUARY 19, 2024

These days, consumers are more selective with where they spend and brands looking to reach customers face a very specific challenge. 5W’s Consumer Culture Report revealed more than half of all consumers are interested in investing on their health and wellness journey by splurging on products and services within the industry.

Consumer 78

Consumer Industry Branding Brand 78