The Consumer PR of First Impressions

Ronn Torossian

The post The Consumer PR of First Impressions appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Media Relations PR Agency PR Firm Public Relations Ronn Torossian 5WPR CEO Insights Pubilc Relations Strategy

Burberry Burns Overstock, Riles Consumers

Ronn Torossian

But those efforts do not always sit well with the consumer public, and that can create some PR tension for the brand, especially if it mishandles the messaging related to the issue. Brand PR Business Ronn Torossian 5WPR CEO Insights MARKETING PR Agency

Social Media for Consumer vs. B2B: Three Fundamental Differences

PR Expanded

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?).

Social Media for Consumer vs. B2B: Three Fundamental Differences

PR Expanded

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?).

Harry’s Razors: Brilliant Consumer PR

Ronn Torossian

Harry’s continues to gain traction, while building consumer PR steam for many different reasons, and the company … READ MORE ». The post Harry’s Razors: Brilliant Consumer PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR Public Relations Ronn Torossian BRANDING Crisis PR AgencyMen hate buying razors. They are expensive – increasingly so – and inconvenient.

Direct to Consumer Public Relations Guide: How to Market Directly to Consumers with PR

5W PR

According to a recent study by IAB, named the rise of the brand economy in the 21 st century, the future of retail will be painted by direct to consumer relationships. The biggest problem is that many companies don’t know how to get started with direct to consumer PR.

Consumer shifts require organizations to make better connections

PR Daily

As consumer tastes and habits shift, so, too, must product marketing, if companies wish to keep moving products. There are other brands on the shelf, both big names and store brands, but Smucker’s jumps right out at you, both in quantity and consumer familiarity. PR agency.

Do brands lie? Most consumers think so—exploring the ROI of transparency

Agility PR Solutions

In today’s world, most consumers think brands lie—and now more than ever, a company’s level of transparency directly impacts sales. Most consumers think so—exploring the ROI of transparency appeared first on Agility PR Solutions.

The PR Agency Review Process is Broken

Ishmael's Corner

The typical process that guides a company in evaluating PR agencies and ultimately choosing a winner is broken. thesis really tell you about a given agency? In many agencies, the people who handle the RFP gauntlet have no relationship to the actual account team.

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How To Get A Running Start With Your PR Agency

ImPRessions - Crenshaw Communications

The best public relations partnerships are client-agency collaborations that involve a serious time commitment on both sides. But what if the client has limited time to invest with the agency team? Or if it lacks experienced staff to manage the agency effort?

Agency 205

Periscope breaks down barriers with younger consumers

PR Daily

Marketers often seek fresh ways to interact with consumers using social media. When you’re attempting to navigate the depths of cyberspace—and engage with younger consumers—is there a way to ensure meaningful interaction?

Exploring the Differences between Consumer PR and B2B PR

Shift Communications

If you’ve worked with or for a PR agency, chances are you understand the difference between consumer PR and B2B PR. Therefore, my take on consumer PR is colored by past experiences and recent conversations with my very talented SHIFT consumer colleagues.

Report: Most consumers recognize content marketing, but say it’s useful

PR Daily

The typical consumer is bombarded with marketing messages as they surf the web and interact on social media. Communicators can no longer ignore content marketing—and consumers, too, recognize the trend.

Why PR is so Important for Consumer Electronics

5W PR

Here are some tips on why a strong Public Relations campaign is needed for your Consumer Electronics brand. Consumers electronics are particularly popular with the younger generation. Therefore, a strong presence on social media is essential for any consumer electronics business.

Half of all consumers skeptical about brand promises—and demand proof

Agility PR Solutions

Consumers all over the world report that brands set a low bar for the experiences they deliver and struggle to keep up with consumers’ expectations, but new research suggests we think brands have simply accepted their limitations and now just make empty promises.

Work Hack: Gathering Consumer Insights

Shift Communications

How can you fine-tune your own consumer insights? Maybe you assume all consumers feel strongly about a topic, but you haven’t spent the time reading their comment threads in blogs. There’s no way to reach your consumers if you don’t understand them. The same goes for consumers.

A Must-Read List For PR Agencies

ImPRessions - Crenshaw Communications

We polled some peers and put together what we feel constitutes “must-reads” for those in consumer and B2B tech PR. The post A Must-Read List For PR Agencies appeared first on Crenshaw Communications.

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5 PR Agencies You Should Follow on Twitter

Critical Mention

With 120,000 agencies just in the United States, the competition is steep. If you’re knee-deep in agency life (or you want to be) here are some agencies that will inspire you and keep you up-to-date with the latest in PR around the world: Golin.

Agency 108

7 traits of excellent PR agencies

PR Daily

PR agencies are great for building brand awareness. Are you considering hiring a new PR agency? Here are seven traits that excellent PR agencies possess: 1. There are approximately 8,000 PR agencies in the Unites States alone.

Agency 171

What Clients Should Expect From A PR Agency

ImPRessions - Crenshaw Communications

And we’ve written about what agencies need from their client partners in order to be successful. The chief parameters of the client-agency relationship are covered in the letter of agreement, and planning documents will further outline expectations.

Agency 167

How Product Placement Can Drive Consumer Trends

5W PR

The post How Product Placement Can Drive Consumer Trends appeared first on 5W PR News and Updates, NY Public Relations Agency Blog. The right product placement can prove to be a huge windfall both for the entertainment media and for the brand in question.

How content marketing should follow customers along consumer journey

PR Daily

to learn how your content can be used to attract, nurture and engage an audience and guide them through their consumer journeys to your brand. a content marketing agency. For how widespread its use is, the practice of content marketing.

2018 Predictions: Consumer PR Edition

Shift Communications

We need to integrate consumer clients into trending conversations, valuable insights into our pitches and data into how we’re benchmarking best practices and measuring success. It’s hard to believe that 2017 has come and gone.

For PR Agencies, Does Cannes Really Matter?

ImPRessions - Crenshaw Communications

The other reason is that for many PR agencies, Cannes simply hasn’t been on the radar, except when a client is a sponsor or honoree. It’s also worth noting that, while PR agencies took home fewer honors this year, public relations as a category is stronger than ever.

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What PR Agencies Can Learn From Advertising Week

ImPRessions - Crenshaw Communications

“The economy is turning into one that has the conditions of perfect competition, where consumers and products have equal power through equal knowledge.” The post What PR Agencies Can Learn From Advertising Week appeared first on Crenshaw Communications.

Repairing the broken PR agency review process

PR Daily

The typical process that guides organizations in evaluating PR agencies and ultimately choosing one is broken. thesis really tell you about a given agency? In many agencies, the people who handle the RFP gauntlet have no relationship to the account team.

Agency 168

3 ways collaboration helps PR agencies

PR Daily

Instead, superior organizations and PR firms employ collaborative strategies to come up with creative campaigns and produce the work that attracts—and keeps—clients and consumers. The patience and time put in to create a collaborative culture offers benefits for both employees and agencies.

Agency 171

3 signs its time to hire a PR agency

PR Daily

When is the right time for an organization to hire a public relations agency? This secured media coverage—whether a market education piece from your CEO or standalone product feature—can then be used by the sales team as a touchpoint to move potential consumers.

Agency 124

Start Spreading the News: SHIFT NY 2016 Consumer Media Highlights

Shift Communications

SHIFT New York’s consumer team kept up a full court press in 2016, keeping our clients’ brands top of mind among relevant technology and lifestyle reporters and delivering relevant, timely content to their readers. So… on to the consumer media goodness!

Brands, Here’s How to Captivate Consumers in the Age of Distraction

Cision

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying. Investigating this further may bolster your own pursuit to capture and hold consumers’ attention spans.

How technology has changed PR agencies

PR Daily

The structure of public relations, advertising and digital marketing agencies have changed significantly over the last five to 10 years. How have agencies updated their roles to reflect the technological changes and era of social media, and how have agency employees adapted?

Making the Move from In-House PR to a Top PR Agency

Shift Communications

Maybe you’ve never worked at a PR agency. Or perhaps you started your career at an agency, moved client side, and are now considering a return to agency life. If you’ve never worked at a PR agency, the biggest benefit to making the move is that you’ll be surrounded by peers.

Agency 100

How Agencies and In-House Teams Bring Out the Best in Each Other

Cision

There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies. For one, agencies (particularly large ones) tend to be slower than in-house teams.

Agency 184

5 steps for improving agency relationships

PR Daily

CMOs and chief communications officers are being held accountable to drive bottom-line growth, which means there’s no wiggle room for error when it comes to leading successful marketing teams and agency relationships. Enable your agency to be successful. Bring your agency in early.

5W Launches CBD Focus Team

5W PR

5W’s CBD specialty team will combine the industry-leading capabilities of its Health & Wellness practices with its long-history of expertise within the Consumer Brand space, as well as the strategic counsel of its leading Beauty and Food & Beverage practice areas. We spoke with 5W team members to provide us with a greater understanding of how PR can help CBD clients, and what the market means for the consumer. Consumer. Its official – cannabis is legal…kind of.

4 ways to improve your PR agency

PR Daily

The business world is no different, especially the relation of agency owner to client. I moved from agency owner to client, and I’ve learned a lot about what I’d have done differently were I to run a PR agency again. The flip side is patience and understanding by the agency.

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A Journalist’s POV: 3 Questions From A PR Agency

ImPRessions - Crenshaw Communications

Whether you work in B2B tech or consumer public relations , most would agree that the advent of Profnet and HARO as online “connectors” of reporters and good stories has been a boon to the industry.

Agency 167

Consumers pressure Victoria's Secret to feature plus-size models

PR Daily

At 5 feet 5 inches tall and a size 22, Munster, who goes by Tess Holiday, is the first model her size to sign with a major agency. Lingerie purveyor Victoria’s Secret doesn’t regularly turn to plus-size models to display its wares.

New eBook: Audience Insight in the age of Google

The Resolution Blog

Tool super-user Sophie Coley has used AnswerThePublic insights to help create award-winning campaigns for the last five years at search agency Propellernet. marketing consumer-behavior consumer-insights search-engine-marketing seo

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3 ways brand managers can interact with consumers online

PR Daily

A version of this article originally appeared on the agency’s blog. Customer service is a crucial element of social media efforts. It’s also important for brand managers to remember that social media isn’t just an extension of your customer service team.