Burrelles Fresh Ideas

APRIL 9, 2024

Reputation management in the digital age In an era where news travels faster than light, managing a brand’s online reputation is crucial. With technological advances and the rise of new platforms, the possibilities for creative and impactful brand storytelling are endless. CLICK HERE TO FIND OUT HOW BURRELLES CAN HELP!

Social Media 93

Social Media Marketing Media Storytelling 93

5W PR

NOVEMBER 19, 2022

Consumers enjoy the convenience of logging into their social media accounts and getting personal recommendations from their friends, family, and social media celebrities. Given below are some creative ways by which influencer marketing can be utilized to promote hotels. Influencer marketing may not be just a passing trend for hotels.

Hotels 88

Hotels Marketing Travel Creativity 88

ImPRessions - Crenshaw Communications

MAY 11, 2022

This year’s theme was “Stream On,” all about how consumers use the many different streaming services available, how companies can take advantage, and what they have in store for the future. As one of the largest tech events in the world, CES has long been a must-attend for anyone in consumer or business technology.

Conference 156

Conference Privacy Advertising Advertising 156

Cision

OCTOBER 27, 2016

In this interview, Nathan discusses why brands should always challenge the status quo, how to best connect with consumers and how the PR industry will continue to evolve. I hope to drive innovation and growth while keeping true to the strong culture of the agency. Think like a consumer. Take calculated risks.

Airlines 120

Airlines Travel Consumer Creativity 120

Cision

JULY 14, 2016

For as long as I can remember, I have loved art, writing and being creative. Knowing I had a way with words, I eventually wanted to find an industry that utilized those skills and allowed for creativity. I understand Spring O’Brien was recently appointed the agency of record for the Harley-Davidson Museum.

Travel 120

Travel Agriculture Tourism Internal 120

Cision

MAY 11, 2016

Klick Communications’ campaigns are designed around research and insight into the consumer, rather than focused on one-off media placements. . I’m inspired by their creativity and enthusiasm to deliver results. . You’ve worked with some of the top travel and tourism brands. Work hard. Never, ever burn bridges.

Television 120

Television Travel Tourism Pitching 120

Stephen Waddington

JANUARY 11, 2021

Lisa Eaton is the founder and managing director of Unwritten , a strategic communication agency based in the North of England. Where I believe COVID will have a longer term impact will be in consumer behaviours. How and why consumers choose brands, products and services, and how they purchase from them.

Marketing 78

Marketing Training Pinterest Creativity 78

Prohibition

JANUARY 20, 2021

Being active and sharing engaging content on the platform keeps your brand front of mind for consumers and allows you to reach and engage with a wider audience. PR agencies are trained to convey messages to the public in a creative way that sparks interest. Simply having a social media account isn’t enough.

Company 62

Company Software Crisis Management Agency 62

Wadds Inc.

JULY 31, 2023

The pre-deal due diligence for a merger or acquisition may be time-consuming, but the hard work comes after the contracts are signed. We recently wrote about the high volume of mergers and acquisition (M&A) activity in the creative agency market (and got more business out of it). At Wadds Inc.,

Energy 52

Energy Policies Travel Creativity 52

Konnect Agency

APRIL 6, 2021

Industries such as hospitality, travel, entertainment, and food service suffered greatly. The pandemic changed the way businesses operate and how they would reach consumers and meet their new set of needs. With many businesses and industries creatively learning to adapt to the “new normal,” some have seen great success.

Travel 52

Travel Film Guidelines Consumer 52

Cision

JUNE 22, 2017

Since then, his work at MCS has included the successful implementation of PR activities through the many stages of a drug’s lifecycle including early clinical trial data, FDA approval, direct-to-consumer and reinvigorating older brands. Congratulations on your new role as agency president of MCS Healthcare Public Relations!

Healthcare 266

Healthcare Analytics Agency Trends 266

Cision

AUGUST 10, 2016

Today’s consumers aren’t interested in hearing your brand shout at them. Angela DeRusha, vice president of advertising services at French/West/Vaughan, believes understanding your consumers is key to effectively communicating with them. I believe the biggest challenge facing brands today is the “consumer of today.”

Advertising 120

Advertising Advertising Consumer Travel 120

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad. B2Bs are faced with marketing products to their audience’s “work” personas and gain company buy in.

B2B 120

B2B B2C Facebook Storytelling 120

Prohibition

MAY 18, 2023

Targeted Marketing All influencers have a niche – whether that be food, fashion or travel , which means they often have a like-minded following with very specific interests and demographics. Conversions Influencers recommendations are widely known to have significant influence over consumer’s purchasing decisions.

Strategy 62

Strategy Marketing SEO B2C 62

Cision

JUNE 14, 2016

Creativity will always be what attracts consumers to brands, says Kipp Jarecke-Cheng, global chief communications officer at Publicis Health. Communicating brand stories to consumers is just one piece of the puzzle. Your audience will only be interested if your brand has something unique today.

Healthcare 0

Healthcare Creativity Consumer Government 0

Solo PR Pro

JUNE 14, 2022

I learned a ton—there was no money, so I learned to be creative,” Jen explains. She also worked for an agency, a website and a radio station, where she stayed for seven years working in marketing and non-traditional revenue programs. Traveling with her family is a huge priority and passion for Jen as well. Balancing it all.

Meeting 83

Meeting Radio Travel Television 83

Cision

JUNE 15, 2017

Hispanic public relations professionals, I’m excited to work with this year’s diverse volunteer board representing corporate, agency, consultants, and media entities, to help cultivate our future leaders and propel our industry. PR measurement and Hispanic consumer sentiment models have evolved and can be layered to quantify sales impact.

Automotive 245

Automotive Resources Strategy Consumer 245

Konnect Agency

JULY 23, 2020

Konnect Agency is here to help you navigate these uncharted marketing territories as your go-to resource for all thing’s social media, public relations, marketing, and more! Creativity: In a COVID-19 world creative resources are limited with the lack of photo shoots and group gatherings content development is challenging.

Social Media 52

Social Media Media Creativity Advertising 52

Cision

JUNE 2, 2016

I am thrilled to be part of a team of such talented people and part of a thriving agency that is in growth mode. My position is new to the agency and not only bolsters the strength of our team – it is evidence of Kimball’s commitment to excellent service to our existing clients and our desire to grow. How can they overcome them?

Insurance 120

Insurance Insurance Writing Sports 120

Prohibition

JULY 21, 2023

The stays are completely free of charge, and guests just have to organise their own travel to and from Malibu. Unfortunately, consumers can’t just buy the console from a store or online – it seems that they are only available as part of a rewards scheme competition. The best part? million views.

Wireless 62

Wireless Retail B2C Instagram 62

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

5W PR

DECEMBER 7, 2019

As you know, there are a lot of buzzwords used in wine and spirits marketing today, but what do these words actually tell consumers about the products? Creative PR campaigns can make a brand truly stand out in the alcohol industry, broadening its appeal to a larger number of people. What influence do they have on purchasing? .

Brand 78

Brand Branding Creativity Consumer 78

Cision

AUGUST 2, 2016

In this interview, Angie discusses how to stay relevant with consumers, create an impactful message and build better relationships with the media. Even if it is “fast-fashion,” consumers should be able to identify with what the brand represents and in turn want to represent that brand’s message. No day is ever exactly the same.

Fashion 120

Fashion Apparel Pitching Consumer 120

Shift Communications

MAY 22, 2017

Every new channel reduces the friction needed for consumers to get what they want. Those PR professionals, in-house teams, and agencies which build data science capabilities quickly will have a decided advantage over those who do not, but talent will be the greatest challenge. Machine Reading. Christopher S.

Publicity 166

Publicity Data Analytics Advertising 166

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, in terms of Digital PR many agencies transformed their tactics to ensure that campaign concepts are not as distanced from the client’s core area as they once were.

Digital PR 170

Digital PR Industry Strategy Film 170

Karen Freberg

OCTOBER 10, 2020

We have to be an event planner, crisis manager, content creator, strategist, creative director, influencer marketing specialist, writer, babysitter (well, not really – only for clients who need to be watched which happened in this show!), When I went to South Africa to work in Fashion and Consumer PR, I did my research.

Social Media 114

Social Media Media Fashion Agency 114

Ethical Voices

JULY 24, 2023

Big global agencies provide amazing opportunities to travel, see the world, and work on everything from Super Bowl ad clients to the G8 summit. But one of the challenges is in Washington working for foreign governments and deciding whether that’s something that you want to do as an individual and as an agency.

Ethics 75

Ethics Government Pharmaceuticals Policies 75

PRSay

JULY 21, 2017

Our discipline has evolved in many ways since I entered the profession (such as the role social media plays in our world), but this mix of natural and acquired skill remains critical for anyone engineering a career in public relations — especially at the agency or corporate level. Communicate effectively.

Sports 123

Sports Agency Interviews Travel 123

Shift Communications

JUNE 10, 2016

cta] The post SHIFT Wins 16 Bell Ringer Awards appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Our values not only guide who we are, but the work we do. Contact us , get started, and next year you might be on stage with us! Catherine Allen. Executive Vice President.

Travel 0

Travel Healthcare B2B Resources 0

The Resolution Blog

JULY 30, 2019

To shine against all the noise, you need to be extra creative. Instead, once it had started to pick up momentum, its creators (advertising creatives Chris Godfrey and Alissa Khan-Whelan) decided to use its visibility to power something good. These awards celebrate the very best in brand communications with an emphasis on creativity.

Instagram 120

Instagram Examples Brand Branding 120

ImPRessions - Crenshaw Communications

MARCH 31, 2017

People often ask how agencies come up with great ideas for public relations campaigns. Agency teams will answer this question differently owing to their unique sector experience and orientation, but there are commonalities. Feeling creative? In a recent conversation with agency peers, a dirty little secret was revealed.

Airlines 120

Airlines Exercises Fashion Print 120

Shift Communications

AUGUST 30, 2016

When a consumer need is being met for the first time or a business has transformed in order to improve revenues or change the world. Provide a proprietary consumer insight that has not be shared or reported on before. For example, peak travel seasons vary from market to market. It isn’t news to anyone that you have a new app.

Healthcare 79

Healthcare Local Fashion Trends 79

Landis PR

JUNE 21, 2022

The most influential tech event in the world , CES brings together companies, manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to showcase what the industry has to offer and what the future will look like. Contact PRGN here to find an agency that can assist you.

Company 52

Company Technology Hotels Meeting 52

Mark My Words

MAY 3, 2022

Threats On how the streaming giant found itself in this position, Wez Merchant, PR collaborator with fellow streamer Rakuten, founder and CEO of film PR agency Strike Media, says Netflix has been caught in an unfortunate crisis, in which it “hasn’t really put many feet wrong”. And can savvy PR and comms strategies prevent a further fall?

Film 60

Film Advertising Advertising Consumer 60

Prohibition

FEBRUARY 15, 2017

Tell us a little about your journey… I started out as a volunteer at a small food PR and marketing agency. I also love the way PR and comms has become far more measurable, being in a position to demonstrate the strength of your work to your clients is so satisfying, not least when there’s direct engagement with consumers.

Hotels 86

Hotels Social Media Fashion Agency 86

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2017

European hotel chain Warner Leisure has a core audience of older, even elderly, travelers with healthy incomes. The campaign is on-brand, and according to the agency that created the initiative, it earned over a thousand pieces of coverage, with highlights including The Daily Telegraph , Marie Claire , and Mashable.

Brand 136

Brand Branding Local Hotels 136

Cision

JULY 20, 2016

I was living in Cleveland, working as a production assistant at one of the news stations and quickly realized I needed a job in a more creative and exciting atmosphere. My hobbies outside of work include…traveling with my family, experimenting with new recipes in the kitchen and trying out the latest restaurants around Chicago.

Leadership 120

Leadership Local Pitching Social Media 120