ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Corporate CEOs rallied to aid those affected by the administration’s suddenly announced travel ban. The competition for consumer mindshare has meant that marketers realize the value of engagement created by influencer relationships. Anheuser Busch seemed to take on immigration policy, however indirectly, in another Super Bowl spot.

Trends 185

Trends Storytelling Corporate Leadership 185

Prohibition

MAY 18, 2023

When they endorse or promote a product or service, their audience is more likely to perceive it as genuine and trustworthy compared to traditional advertising formats. Conversions Influencers recommendations are widely known to have significant influence over consumer’s purchasing decisions.

Strategy 62

Strategy Marketing SEO B2C 62

Victorious PR

FEBRUARY 8, 2023

Not many people know what PR is or what a PR agency does. PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. You might ask yourself what this industry could possibly do with a PR agency but look around.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

Not many people know what PR is or what a PR agency does. PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. You might ask yourself what this industry could possibly do with a PR agency but look around.

Industry 52

Industry Real Estate Healthcare Tourism 52

Bianchi Biz Blog

NOVEMBER 11, 2021

There are fewer reporters covering the supplier beat, and those that do seem to have less time yet more demands placed upon them; Dwindling advertising spends tends to mean there is a smaller news hole to compete for in your key target media outlets; and. It’s no wonder marketing communications and PR professionals are frustrated.

Automotive 77

Automotive Media Report Print 77

5W PR

MARCH 13, 2024

Forget dusty brochures and generic taglines because today’s travelers crave authenticity, experiences that speak to their soul, and a connection deeper than just a beach chair. Fortunately, as a company or destination, using the right PR strategies will allow you to navigate this dynamic travel landscape.

Travel 78

Travel Consumer Strategy Transportation 78

Landis PR

APRIL 29, 2024

Finland is looking for investments particularly in bio & circular economy, cleantech, health & wellbeing, ICT & digitalization and travel. Finland’s most listened-to radio channel is Yle Radio Finland , which is not an advertising-funded channel. Finns are always looking for new ways to do things.

Radio 64

Radio Pinterest Television Government 64

Shift Communications

MAY 22, 2017

Legacy publications find themselves more under the gun every day, with declining subscribers and decreasing advertising revenues. Every new channel reduces the friction needed for consumers to get what they want. Disclosure: IBM paid for my travel and expenses to attend IBM Vision 2017. Machine Reading.

Publicity 166

Publicity Data Analytics Advertising 166

Bianchi Biz Blog

JUNE 29, 2023

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan. Save your spot: CES exhibit space fills up fast.

Mobile 75

Mobile Technology Automotive Trade Shows 75

Prohibition

JANUARY 20, 2021

Being active and sharing engaging content on the platform keeps your brand front of mind for consumers and allows you to reach and engage with a wider audience. PR agencies are trained to convey messages to the public in a creative way that sparks interest. Managing your own PR, social media and communications can be time consuming.

Company 62

Company Software Crisis Management Agency 62

Cision

NOVEMBER 11, 2016

Having to switch gears so often was a great prelude to broader agency work where we work on various clients from 3D printing to beer. or (what we particularly like) regular, ongoing consumer and other surveys to produce usable, newsworthy data. Crenshaw Communications recently was named as the agency to represent Wearsafe labs.

Communications 253

Communications Data Local Survey 253

Cision

JUNE 15, 2017

Hispanic public relations professionals, I’m excited to work with this year’s diverse volunteer board representing corporate, agency, consultants, and media entities, to help cultivate our future leaders and propel our industry. PR measurement and Hispanic consumer sentiment models have evolved and can be layered to quantify sales impact.

Automotive 245

Automotive Resources Strategy Consumer 245

Prohibition

FEBRUARY 25, 2020

Influencer marketing has been around for the best part of a decade now and initially, it wasn’t clear how big of an impact it was going to have on both brands and consumers. In a 2018 poll, it was revealed that a staggering 71% of UK consumers wrongly believed there was no regulation in place for influencer marketers.

Marketing 62

Marketing Advertising Advertising B2C 62

Cision

JUNE 6, 2017

This chart demonstrates the power of shared content…even when it’s “consumer opinions” coming from strangers: This suggests that we need to deeply understand who is sharing our content, where they are sharing it, and why—and then get them to do more of it! It comes from the transmission of content. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

Konnect Agency

JULY 23, 2020

Konnect Agency is here to help you navigate these uncharted marketing territories as your go-to resource for all thing’s social media, public relations, marketing, and more! Advertising is another content source that needs to be monitored closely. Navigating social media, let alone the world in 2020 is no easy task. Christina Dobson.

Social Media 52

Social Media Media Creativity Advertising 52

Polaris

NOVEMBER 17, 2014

Bloggers usually focus on narrow niche audiences such as moms, fashion for plus-size women or travel destinations in Southeast Asia. On the other hand, independent bloggers rely on advertising and sponsors to make a living. Of course, some agencies also do that with journalists, especially if they lack experience in your industry.

Media Relations 232

Media Relations Marketing Media Fashion 232

Konnect Agency

OCTOBER 30, 2019

An abundance of research suggests that as the wealth of information available to consumers increases, our communal attention spans will continue to decrease. Not only do today’s consumers have more options available to them than ever before, but they also look to those they perceive as like-minded to influence their purchasing decision.

Marketing 64

Marketing Consumer Local Social Media 64

Cision

AUGUST 2, 2016

In this interview, Angie discusses how to stay relevant with consumers, create an impactful message and build better relationships with the media. Even if it is “fast-fashion,” consumers should be able to identify with what the brand represents and in turn want to represent that brand’s message. No day is ever exactly the same.

Fashion 120

Fashion Apparel Pitching Consumer 120

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad. B2Bs are faced with marketing products to their audience’s “work” personas and gain company buy in.

B2B 120

B2B B2C Facebook Storytelling 120

Konnect Agency

AUGUST 24, 2020

For many consumers, back-to-school truly signals the kick-off to the holiday season. In a COVID-19 landscape, this year’s competition will be especially stiff as consumers’ new lifestyles will shape holiday purchases. By this we mean optimize your in-store space so that your consumer can get in and out quickly and safely.

Trends 52

Trends Retail Consumer Banking 52

Cision

JULY 13, 2016

From my agency days, one of the most frustrating things I’d see clients do is not utilize assets to their fullest potential. Anytime a consumer comes across your brand, it should be the same, easily recognizable experience. Some brands really lend themselves well to print and out of home advertising. the asset for future use.

Print 120

Print Tourism Transportation Film 120

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

NewsWhip

FEBRUARY 19, 2021

Modern consumer reputation crises cannot be understood through the veneer of media reports, especially with such data on the true reach and impact of those reports provided by mostly estimated metrics. Imagine explaining trying to explain that to a time traveller from 2010. Today, the advertisers don’t have that control.

Reputation 88

Reputation Social Media Reddit Media 88

Cision

JUNE 14, 2016

Creativity will always be what attracts consumers to brands, says Kipp Jarecke-Cheng, global chief communications officer at Publicis Health. Communicating brand stories to consumers is just one piece of the puzzle. Your audience will only be interested if your brand has something unique today.

Healthcare 0

Healthcare Creativity Consumer Government 0

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

Typically public relations agencies like to count the things we’re thankful for at this time of year. First Shkreli raised consumer ire by increasing the price of antimalaria drug Daraprim by more than 5,000 percent. Top execs were accused of spending millions on parties, hotels and travel. Time will tell.

Pharmaceuticals 120

Pharmaceuticals Banking Reputation Hotels 120

5W PR

AUGUST 30, 2019

Micro-influencer marketing is just reaching its hey-day, and is emerging as a tool as successful as— if not more successful than— celebrity campaigns and advertising. This could include food blogging, fashion photography, fitness tips or travel guides. Take, for example, the decision to eat at a restaurant you haven’t yet visited.

Fashion 68

Fashion Social Media Travel Trends 68

Prohibition

FEBRUARY 15, 2017

Tell us a little about your journey… I started out as a volunteer at a small food PR and marketing agency. I also love the way PR and comms has become far more measurable, being in a position to demonstrate the strength of your work to your clients is so satisfying, not least when there’s direct engagement with consumers.

Hotels 86

Hotels Social Media Fashion Agency 86

PR in High Definition

MAY 24, 2023

There is a wide societal focus on authenticity, and we have seen many examples of companies being called out, even canceled, for not living up to the high moral standards that consumers and workers have these days. Clearly, this will have a big impact on the reputation of the firm more broadly, but also on sales teams.

Reputation 62

Reputation Measurement Leadership Examples 62

MaccaPR

NOVEMBER 19, 2014

Eight years ago, Unilever’s Dove brand began exploring how its female consumers perceived beauty by using real women—of all shapes, sizes and backgrounds—as the faces of its marketing campaign from agency Ogilvy & Mather Brazil. Launched in June 2014, “Not Sorry” from agency Grey in New York asks: Why are women always apologizing?

Storytelling 75

Storytelling Consumer Pharmaceuticals Agency 75

Mark My Words

DECEMBER 15, 2020

The record for an advertising Instagram post was $500,000, paid to Kim Kardashian in 2015, but Mr Borkowski said Oprah’s social media video was ‘a million buck post in free publicity’ at least. He said: ‘Having Oprah Winfrey endorse your product is the golden ticket in global advertising for any company.

Instagram 60

Instagram Brand Branding Publicity 60

PR 20/20

OCTOBER 30, 2018

A New Reality: How to Engage Consumers with Augmented and Virtual Reality. Topics covered will include: The Intelligently Automated Agency. Artificial Intelligence for Advertising 101. You can read more on MAICON travel here , and book your stay with the group rates. The Future of Search: When All That Matters is Voice.

Conference 45

Conference Marketing Case Study Hotels 45

wiredPRworks

APRIL 27, 2020

“ Agencies and marketers alike are addicted to storytelling. Marketers and agencies need to replace storytelling with a structural framework to reset the stage for experience-driven brand building. Henry Ford thought about how to revolutionize travel, not how to make cars. We will see people consume less and less.

Marketing 52

Marketing Storytelling Content Marketing Conference 52

wiredPRworks

APRIL 27, 2020

“ Agencies and marketers alike are addicted to storytelling. Marketers and agencies need to replace storytelling with a structural framework to reset the stage for experience-driven brand building. Henry Ford thought about how to revolutionize travel, not how to make cars. We will see people consume less and less.

Storytelling 52

Storytelling Brand Branding Marketing 52

Sword and the Script

SEPTEMBER 19, 2017

In my travels around the web in those days, one of the legal marketers I’d consistently run into was Larry Bodine. This is because all clients – corporations and consumers – will check your site to see if you can show a depth of experience. The Benefits of Being a Good PR Agency Client; Off Script #18: Rich Young. – SEO.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Prohibition

MAY 15, 2020

Many fast food restaurants including Greggs, KFC and McDonalds have launched products suitable for vegan consumers to their menus and have been praised for doing so. Unsurprisingly, the Advertising Standards Authority got involved and the ads were banned. We’re looking into it. pic.twitter.com/L34f0LmdzD.

Crisis 71

Crisis Government Social Media Reputation 71

MaccaPR

JULY 10, 2014

The travel industry – seldom known for its goofy hilarity – has been embracing public relations, advertising and video marketing campaigns that feature comedic (as well as not-quite-as-funny-as-they-hoped-to-be) TV spots and in-flight videos. For example, check out nine case studies of humor in travel marketing : 1.

Travel 89

Travel Airlines Hotels Marketing 89

Prohibition

MAY 15, 2020

Many fast food restaurants including Greggs, KFC and McDonalds have launched products suitable for vegan consumers to their menus and have been praised for doing so. Unsurprisingly, the Advertising Standards Authority got involved and the ads were banned. We’re looking into it. pic.twitter.com/L34f0LmdzD.

Crisis 62

Crisis Government Social Media Reputation 62