Critical Mention

OCTOBER 27, 2018

billion between 2016 and 2017. In 2013, to promote “Carrie,” a remake of the original 1976 version, its distribution company MGM Films created a Halloween surprise for customers who were taking a coffee break at a local coffee shop in New York. His agency focuses on blogging, sales and website pages and eBooks. billion to $9.1

Film 131

Film Viral YouTube eBook 131

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. DemandGen Report – 2016 Content Preferences Survey ). Altimeter ). Altimeter ).

Strategy 149

Strategy SEO B2C Engineering 149

PRSay

MAY 26, 2020

In April, when the American Heart Association and EMS agencies announced a huge drop in calls and admissions for heart attack and stroke around the country, we informed our patients and the community about the importance of seeking emergency help immediately,” she said. Honoring health care workers.

Communications 192

Communications Crisis System Healthcare 192

PRSay

JULY 27, 2016

1-7, 2016) encourages new public relations professionals to share resources and advice with fellow new professionals across the country as we celebrate current members and encourage new members to join. Here are a few ideas: Promote your local PRSA Chapter’s New Professionals Week event to employees.

How To 60

How To Local Training Resources 60

Communications Conversations

NOVEMBER 12, 2020

You had a vibrant and long career in PR, working in almost every possible setting–from corporate to agency to non-profit. I liked agency life because you could specialize in media relations and have the company of other professionals in marketing and PR. Arik, thanks for the chance to reflect on my career and give some tips!

Publicity 174

Publicity Leadership Corporate Agency 174

Shift Communications

FEBRUARY 23, 2017

Partnering with a PR firm is an important investment for marketers, but in order to be successful they need to be able to work with an agency that knows how to be scrappy during slow periods, while ramping up the volume and velocity when things get busy. Don’t forget about local media! Don’t forget about your local media.

Local 68

Local Mobile Corporate Retail 68

PRSay

FEBRUARY 22, 2019

And according to 2016 research conducted prior to the campaign, only 50 percent of homebuyers had even heard of MSHDA. We have a fantastic agency-client relationship with them. We hosted an agency celebration, as well as a celebration with our clients at a Detroit Tigers baseball game — a favorite Michigander pastime!

Case Study 94

Case Study Study Guidelines Creativity 94

Maxim Behar

SEPTEMBER 5, 2021

Advertising agencies usually work with marketing directors, digital agencies, most often with brand managers or lower-level professionals. Only PR agencies communicate directly with the CEO and this is our undeniable advantage! How do you think PR agencies will change? - Everyone should be a leader nowadays.

Meeting 98

Meeting Advertising Advertising Agency 98

PRSay

SEPTEMBER 30, 2016

PR professionals from the local hospital systems, spokespersons for local municipalities and emergency management agencies, representatives from the local blood bank, and PR representation of the nightclub, among others, stepped up to perform the critical function of communicating at a time of extreme uncertainty.

Community 60

Community Local Government Television 60

PRSay

SEPTEMBER 29, 2016

PR professionals from the local hospital systems, spokespersons for local municipalities and emergency management agencies, representatives from the local blood bank, and PR representation of the nightclub, among others, stepped up to perform the critical function of communicating at a time of extreme uncertainty.

Community 60

Community Local Government Television 60

Communications Conversations

AUGUST 11, 2017

daily newspapers (print and digital) fell 8% in 2016–the 28th consecutive year of declines. FACT: Local media continues to struggle as well. The 10 pm local news. Make no mistake: Leadership is a big reason why many companies and agencies continue to pursue media relations as a discipline. You guessed it.

Media Relations 87

Media Relations Media Local Leadership 87

MaccaPR

JULY 24, 2019

Imagine you’re walking into your local shopping mall and you have the choice of going through two doors. The beauty brand Dove and its agency, Ogilvy & Mather Chicago, executed this challenge as part of its “Choose Beautiful” campaign in six countries, asking women to make this decision. Which do you choose?

Corporate 116

Corporate Retail Policies Employee 116

Maxim Behar

FEBRUARY 20, 2024

For instance, Samsung launched their new Galaxy Note 7 phone in August 2016. Perhaps it will be understood in English in most places, but you must still translate it into the local language because of corporate rules. Soon after, Note 7 batteries started to explode (a manufacturing defect caused some of them to overheat).

Social Media 59

Social Media Facebook Airlines Web 59

Barokas

OCTOBER 3, 2018

DSW helps locals and non-locals alike network with peers and industry thought leaders, gain valuable advice straight from Colorado-based business leaders, and experience the remarkable culture of innovation Denver has to offer. to “Why Not?”.

Local 60

Local Energy Industry Course 60

Cision

MARCH 22, 2016

I wanted to be a writer from an early age and after I completed a National Council for the Training of Journalists (NCTJ) course when I was 18, I started working for my local newspaper in Cheshire, England, where I lived. Cision’s State of the Media 2016 Report found that 93 percent of journalists prefer to receive pitches via email.

Newspapers 120

Newspapers Pitching Interviews Writing 120

Business Wire

JANUARY 19, 2017

Within its 22 local newsrooms around the world, Business Wire employs experienced and knowledgeable editorial teams who review this content to confirm legitimacy and accuracy. Business Wire has partnerships with 60 national and international news agencies facilitating reach to more than 89,000 media outlets in 162 countries.

Financial 164

Financial Video Consumer Data 164

Beyond PR

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Image Source: [link].

Google 64

Google Digital PR Mobile SEO 64

Communications Conversations

MARCH 29, 2019

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. In the span of five years, Tess has excelled in marketing, communications, production, and business development roles in agencies, on the client side, and with non-profits. But, who are the next LeeAnns, Sarahs and Allisons?

Social Media 128

Social Media Agriculture Marketing Media 128

Shift Communications

JULY 26, 2017

That said, with an average of more than 200,000 news stories reported per day in 2016, content can easily become buried in newsfeeds in a matter of minutes; knowing how to best leverage social media broadcasting tools enables a brand to maximize impact by reaching key stakeholders, first. s vegan donut shop as a prime example.

Case Study 101

Case Study Crisis Study Crisis Communications 101

Stephen Waddington

JUNE 21, 2018

It’s why much of the local and regional media is on its knees. Advertising, at least in Europe and the US, has shifted from local and national media to Amazon, Apple, Facebook, Google, and to a lesser extent Twitter. The PR Council , a collective of US PR agencies, is supporting an initiative called the News Literacy Project.

Social Media 73

Social Media Print Study Advertising 73

Mindful Marketing

MARCH 7, 2016

Headquarted in Boston, the agency has a “cool kids” vibe. Founded in 2005, March Communications is an award-winning communications agency that brings together technology PR, digital marketing and social media to foster growth for our clients. What is next for you in 2016?​. UK and Europe. Cheryl returned to the U.S.

Communications 50

Communications Marketing Travel Pitching 50

Scott Public Relations

APRIL 2, 2020

According to a just released study by the Knight Foundation, more than 100 million Americans did not vote in the 2016 election, representing 43% of the eligible voting-age population. When they were away at college, we sent them their mail-in ballots and information on local candidates that were on the ballot. Why is this important?

Insurance 71

Insurance Insurance Healthcare Technology 71

Beyond PR

NOVEMBER 29, 2016

Not odd like the insanely intricate plot, the number of easter eggs that would put your local park district to shame, or anything that hinted at what crazy twist or turn the show will take next. This is not unlike trying to explain PR in 2016. The second is that in agency PR, you have way too many bosses to keep happy.

Storytelling 40

Storytelling Agency Creativity Twitter 40

PRSay

SEPTEMBER 2, 2016

Using local resources is huge. Mikolich is the Founder of npm | pr ( www.npmpr.com ) and the Public Relations Society of America (PRSA) Entertainment and Sports Section 2016 Chair. We need to get that message out. We’re never going back to the same cities on the same schedule. We’re continuously hitting new cities.

Sports 68

Sports Education Construction Television 68

PRSay

SEPTEMBER 26, 2016

Waking up to the news that the star pitcher on your baseball team and one of the best on the field in Major League Baseball (MLB) died from a horrific boat crash in the middle of the night was something no one expected on the morning of Sunday, September 25 th , 2016.

Sports 60

Sports Conference Social Media Crisis 60

Waxing UnLyrical

MAY 11, 2016

Securing between 20-50 opportunities each week (no, that is not a typo), I was the highest producer at the agency I worked at before starting out on my own. Clients still love seeing their name in local, trade and national media outlets – especially when they receive feedback from their network as a result.

Media Relations 40

Media Relations Media Measurement Conference 40

Karen Freberg

NOVEMBER 1, 2017

I am forever grateful for the coverage, write ups, and praise the class has received at the local and national level. This was a conversation I had back in late 2016, and it continued on for 2017. Each year, the class gets more and more exposure, which has been very exciting. No pressure, right? That’s what I thought.

Social Media 40

Social Media Media Exercises Education 40

PR 20/20

JUNE 25, 2019

I’ll shop exclusively with REI, Patagonia, and my local Backpackers Shop—or purchase those brands secondhand—because of shared values. The Dawn of the Intelligently Automated Agency by Paul Roetzer ( @paulroetzer ) shared a roadmap for more intelligent automation solutions. And it goes beyond products.

Marketing 52

Marketing Storytelling Technology Community 52

Waxing UnLyrical

DECEMBER 16, 2015

There are a few practical things that have helped our agency stay at least a half step ahead when it comes to innovation. This could be done in-house or with a local start-up incubator to access entrepreneurs who can help you drive new ideas forward. How will you make 2016 the year you put innovation to work for you?

Creativity 32

Creativity Agency Local Industry 32

Stephen Waddington

MAY 23, 2018

It claims that the UK PR and communications industry is worth £13.8bn up 7% since 2016, and employs 86,000 people. Modernisation Ten years ago regional media relations was a strong area of business for a PR agency or national or regional organisation. Today it’s much reduced like local media itself, reflecting changing consumer habits.

Analysis 60

Analysis Technology Tools Exercises 60

The Hoffman Agency

MARCH 11, 2020

Since 2016, the San Jose office has hosted colleagues from Singapore and Hong Kong. boba and fried chicken rounds in the Shanghai office; from restaurant hopping in the bustling Wangfujing area to mind-blowing feasts at Singapore’s local favorite hawker centers. Basically, Hoffman pays you to work abroad. Hoffman Hong Kong.

Pitching 36

Pitching Transportation Conference Report 36

MaccaPR

AUGUST 26, 2015

Produced by Danish agency Lani Pixels, the animated film was lauded by Contently for surpassing more than one million views in less than a week. "By Stay tuned in 2016! Christina Milanowski is social media director and account supervisor at Minneapolis-based Maccabee , a strategic public relations and online marketing agency.

Corporate 48

Corporate Examples Storytelling Brand 48

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). I often wonder who’s mentoring the junior ranks in the agency world. Need I mention NOT to pitch a local TV news outlet a story on the day a mass shooting occurs in its hometown?

Pitching 43

Pitching Journalism Tools Agency 43

Communications Conversations

MAY 3, 2016

Courtney is the director of Allen Hall PR our student run public relations agency at the University of Oregon and the president of the American Women in Sports Media chapter. In addition, Kathryn is highly active in The Agency at Southern Miss, the student run firm. Courtney Mains @courtneyamains. nominated by Dean Mundy).

Sports 0

Sports Leadership Internal International 0

Solo PR Pro

APRIL 18, 2017

This post was originally published in 2016 and has been updated with additional tips and information. Remember to account for federal self-employment, Medicare, state (where applicable) and local taxes. It's tax time! the federal income tax is likely the largest tax obligation but not the only one.

Small Business 40

Small Business Banking Software Mobile 40

Norton's Notes

MARCH 21, 2017

My name is Chris Norton, I am the founder and managing director of Prolific North’s small PR Agency of the year Prohibition and have been blogging about PR, technology and social media marketing since back in 2007. News in 2017 is hyper local. Can you tell us a little bit about yourself and what made you start writing your blog?

Interviews 35

Interviews Writing Blogging Social Media 35

PR Conversations

MARCH 8, 2016

.” As two females connecting across the planet to correspond about a pioneering woman who linked both our professions, I decided to look at the chapter that Mabel authored in the 1948 text: Your Public Relations that we are serialising here , to acknowledge International Women’s Day 2016.

Publicity 40

Publicity How To Newspapers Radio 40