The Resolution Blog

DECEMBER 16, 2015

Whether it was helping clients understand digital skills and knowledge at Edelman and Weber Shandwick; designing digital transformation programmes for clients while at We Are Social or now working as an independent consultant the issues of planning and driving innovation within PR agencies has always been front of mind.

Case Study 120

Case Study Agency Creativity Study 120

ImPRessions - Crenshaw Communications

JULY 10, 2020

PR agencies must stay up to date on current events and industry news. Each episode features a PR pro from a known agency. Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. On the Media.

Sports 332

Sports Radio Retail Advertising 332

Shift Communications

DECEMBER 11, 2015

2015 found brands reevaluating their agency relationships in an unprecedented way , turning over partners looking for a better mix of nimble, efficient and integrated. 2016 in the Chinese Zodiac is the year of the Monkey, whose attributes include being “smart, quick witted, frank, optimistic, ambitious and adventurous.” Derek Lyons.

Marketing 60

Marketing Mobile Pinterest Analysis 60

Sword and the Script

DECEMBER 31, 2016

The year of 2016 brought a fairly significant evolution for this website. In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. Over the course of 2016, I published some 84 posts, on PR , marketing and social media.

Blogging 103

Blogging Content Marketing B2B Social Media 103

Shift Communications

DECEMBER 2, 2016

As 2016 winds down, we look forward to a new year to bring our clients the kind of coverage that continues to help them grow their businesses. Staying top of mind with reporters and editors that select contributed content pieces demands creative thinking and an intimate knowledge of the rapidly evolving news cycle. Mary McGuire.

Media 60

Media Mobile Trends Employee 60

Shift Communications

OCTOBER 15, 2015

It’s the fall – which means back to school, back to work and pretty soon planning for 2016. Both in-house and agency marketing teams will be defending the year’s work, planning for 2016 and securing (or hopefully expanding!) Realistic goals and metrics are at the center of that effort. How do you make the most of that data?

Measurement 60

Measurement Data-Driven PR Analytics Data 60

Konnect Agency

MARCH 13, 2024

THE PROJECT: In 2016, Konnect played a significant role in the re-launch of the beloved children’s TV program, Teletubbies.

Case Study 52

Case Study Study Agency Brand 52

Shift Communications

DECEMBER 13, 2016

SHIFT New York’s consumer team kept up a full court press in 2016, keeping our clients’ brands top of mind among relevant technology and lifestyle reporters and delivering relevant, timely content to their readers. Below are a few 2016 earned media highlights from the New York consumer team and the value each of them delivered to our clients.

Consumer 60

Consumer Media Analytics Travel 60

Communications Conversations

JANUARY 19, 2017

2016 was a good year to be a job seeker. These were almost (and I hate to use this word, but…) “seismic” moves that have the ability to change entire teams for agencies and departments on the client side. After a year-and-a-half stint at Deluxe, Heather went to the agency side for a leadership role with Nina Hale.

Marketing 60

Marketing Agency Leadership Social Media 60

Sarah Stimson

JANUARY 3, 2016

If you’re at a PR agency that would like … Continue reading → The post 2016: 150 PR internships & graduate schemes appeared first on SARAH STIMSON. Note: This list has now also been posted on PRcareers.co.uk, along with lots of useful information on careers in the PR industry.

Agency 53

Agency Industry Publicity 53

Sword and the Script

MARCH 8, 2016

The PR professional “every reason to be increasingly confident,” according to the 2016 PRWeek Salary Survey , from which that median salary figure stems. PR agency: $84,500. If you work for an agency, you should be angling to work on representative client accounts now. 6 Ways to Get More from your PR Agency. CC BY 2.0 ).

Survey 60

Survey Tourism Airlines Financial 60

MaccaPR

JANUARY 17, 2017

Now that 2016 – our Minneapolis PR agency's 20th Anniversary Year – has rocketed to a close, join us for a tour of the most popular MaccaPR blog posts of the past 12 months. Let's dive back into your favorite posts from 2016 one last time! the Top MaccaPR Posts of 2016. We ask you to please enter at your own risk.

Crisis 48

Crisis Local Blogging Creativity 48

PR 20/20

MAY 8, 2019

As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. We’ve decided to accelerate the transformation to drive efficiency and performance for our agency and our clients. AI should make us better people, professionals and brands.

Agency 84

Agency Enterprise Technology Analytics 84

Ronn Torossian

AUGUST 25, 2021

Back in 2016, Facebook added a secret […]. Facebook recently announced that it would be adding end to end encryption for the video and voice calls in the Messenger app. In a blog post, the company announced that it would be rolling out the new change along with some new controls for the disappearing messages feature.

Facebook 195

Facebook Video Blogging Company 195

Shift Communications

JANUARY 4, 2016

In this series, we’ll examine a few data-driven trends that could mean success or failure for your PR efforts in 2016. cta] The post Top Data-Driven PR Trends of 2016: Interactive Infographics appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Trend #1: Interactive Infographics.

Data-Driven PR 60

Data-Driven PR Infographics Data Trends 60

Shift Communications

FEBRUARY 6, 2017

The largest social network in the world – and to some people, the entire Internet – released its Q4 2016 and year end earnings. cta] The post State of Social Q4 2016: Facebook Aims For the TV appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. User Growth. Christopher S.

Facebook 60

Facebook Mobile Retail B2C 60

Mindful Marketing

FEBRUARY 17, 2016

The post 2016 Challenges and Opportunities in PR Measurement appeared first on SeeDepth PR Analytics Platform. Other topics included: Are PR teams afraid of measurement? How should you present something that didn’t work?

Measurement 50

Measurement Analytics Software Resources 50

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

Shift Communications

DECEMBER 15, 2016

cta] The post 2016 – A Year in Traditional Media appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. And, this team has created the perfect recipe for success – tenacity, creativity, and a dash of data! Annie Perkins. Vice President. Watch some great coverage in 2017? Contact us today !

Print 60

Print Media Travel Wireless 60

Maxim Behar

APRIL 17, 2024

Bell Pottinger is a PR agency founded in 1987 by Lord Bell, Margaret Thatcher’s favorite PR adviser, whom I know personally, and Piers Pottinger. Hence, my notion of PR agencies is something like editorial teams. The book is available on Amazon.com and BeharBooks.com.

Crisis 64

Crisis Ethics Financial Conference 64

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency 92

Agency Trends Marketing Survey 92

Frederik Vincx

JULY 25, 2023

We had spotted the business opportunity in the communication agencies that we worked at. From there, we kept co-creating with other communication agencies and in-house teams. Impact Today, thousands of brands and public relations agencies, including Audi, KBC, Ogilvy, HP, Samsung, Toyota, and Ketchum use Prezly every day.

Software 78

Software Banking Resources Government 78

Stephen Waddington

JULY 6, 2022

There’s little to distinguish it from the career path into hairdressing or estate agency. billion in 2016 (Public Relations and Communications Association, 2016). This data in each case has been collected by a third-party research agency. It subsequently led to the collapse of the agency (Kwan Yuk, 2017).

Publicity 167

Publicity Ethics Training Education 167

Waxing UnLyrical

OCTOBER 28, 2016

On how agencies and consultants can optimize content for profitability: A3-1: Understand what content attracts audiences vs. what content CONVERTS them to buying. Twitter Facebook Google+ LinkedIn #measurePR Recap (October 2016): Measuring Content. A2 Know your KPIs and adjust content to reach them. LISTEN #measurepr.

Measurement 40

Measurement Comparison Banking Print 40

Waxing UnLyrical

APRIL 22, 2016

Jason Falls , SVP of Elasticity, a disruptive integrated marketing agency; and. Robert Scoble (@Scobleizer) April 14, 2016. Twitter Facebook Google+ LinkedIn #measurePR Recap (April 2016): Influencer Marketing. Amir Zonozi , Chief Strategy Officer of Zoomph, a real time streaming analytics platform.

Marketing 40

Marketing Nonprofit Measurement Banking 40

Cision

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Image Source: [link].

Google 259

Google Digital PR Mobile SEO 259

ImPRessions - Crenshaw Communications

JULY 10, 2017

The agency backed it up with current newsy facts and set about pitching it. The client didn’t want to “waste” the idea, but they also didn’t want the agency to change it very much. It was a good opportunity for agency and client learnings, however. Honors awarded by media outlets.

Pitching 170

Pitching Media Product Launch Agency 170

Mindful Marketing

JANUARY 14, 2016

Chobani ‘s CMO was recently quoted as saying that PR is becoming “increasingly vital” in an article by AdAge titled “ How Public Relations is Earning Its Place in 2016.” The good news for PR agencies it that there are many tools to help deliver such reports with deeper insights in less time.

Agency 50

Agency Analysis Analytics Tools 50

Cision

DECEMBER 28, 2015

Courtney is the founder and principal of Gotham Public Relations , a 14-year-old boutique agency in New York City. As we head into 2016, it is important to take a moment to reflect and evaluate. PR agencies must always anticipate change, evolution and the need to keep the dialog open and healthy. Communication as always, is key.

How To 120

How To Agency Creativity Pitching 120

Waxing UnLyrical

JUNE 3, 2016

CEO and founding partner of byBrick Insight, a communication strategy agency, Annsi Krol. Twitter Facebook Google+ LinkedIn #measurePR Recap (May 2016): Measuring Media Relations. With this international panel of PR smarties, we’re sure to have a jolly good time. Wouldn't you like to be in her kitchen?

Media Relations 40

Media Relations Measurement Media Analysis 40

Waxing UnLyrical

JULY 20, 2016

More than ever, clients demand that PR agencies prove their value. Successful agencies have become very good at telling their stories and quantifying the impact of their work. But what about the PR agency itself? Guest Post by David Klein. What can or should be measured about how the firm delivers its services? It’s not sexy.

Measurement 40

Measurement Agency Employee Insurance 40

Waxing UnLyrical

JUNE 24, 2016

CEO and founding partner of byBrick Insight, a communication strategy agency, Annsi Krol. Twitter Facebook Google+ LinkedIn #measurePR Recap (June 2016): Live from #AMECSummit. If I’m being honest (shades of Simon Cowell), it was a little bizarre. Wouldn't you like to be in her kitchen?

Measurement 42

Measurement Analysis Banking Internal 42

Beyond PR

AUGUST 31, 2016

Optimize the ROI of Your Content Agency Investment. Agencies can play a critical role in scaling your brand’s content program — as long as you pick the right agency and establish the right framework. Stop by Lee Odden’s Lunch & Learn and discover how to make the most of your agency-client relationship.

Content Marketing 52

Content Marketing Conference Video Analytics 52

PRSay

OCTOBER 12, 2021

He connected me with the opportunity to explore communications and public relations, which led to an internship at a PR agency. working with nonprofit organizations, foundations, associations and government agencies for nearly 35 years to open hearts and minds about issues and individuals, and realize a more inclusive and equitable world.

Nonprofit 195

Nonprofit Financial Community Leadership 195

ImPRessions - Crenshaw Communications

MAY 24, 2018

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. There was also a significant increase in agencies who employ a formally named creative director, from 37% to 56%.

Creativity 174

Creativity Small Business Storytelling Travel 174

Prohibition

APRIL 17, 2017

While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a PR agency. While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a PR agency. No agencies please.

Agency 48

Agency Crisis Management Fashion Social Media 48

Sword and the Script

JANUARY 2, 2024

In 2016, I decided to hang out a shingle and start my own business. This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence.

Blogging 113

Blogging Software B2B Survey 113