Lackluster localization prompts CMOs to re-examine agency dynamics

Agility PR Solutions

Chief marketers are suffering from an intense case of FOMO—Fear of Missed Opportunities—as customers seek more localized, personalized experiences that are relevant to their own cultural context and situation.

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Taking Local Stories National


I’ve worked hard to develop good relationships with the local media, and now I want to do the same with the national media. I remember when I got to the point where I pretty much maxed out all the local media coverage we could get. Shop around for a PR agency to do it for us.

Local 101

A PR Intern’s Guide to Agency Lingo

ImPRessions - Crenshaw Communications

PR intern’s guide to agency lingo. Earned media – Interns need to learn this term first, since it’s among the things clients bring on agencies for. Actually the term originates with metal printing plates of prepared text that were distributed to local newspapers.

How to use micro-influencers to target ‘local’ consumers

PR Daily

Online efforts seem to operate regardless of geographic location, but audiences still prize “local’ expertise. Yet many organizations are discovering that no matter how globally connected the world may be, real influence still starts locally. Promote locally.

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A guide to local marketing

PR Daily

Much of the brand-focused content produced these days tends to focus on the big guys: enterprise corporations that pull in top-dollar contracts for agencies. Cactus Mailing Company came up with the five pillars of local marketing. Local search engine optimization.

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A Journalist’s POV: 3 Questions From A PR Agency

ImPRessions - Crenshaw Communications

When putting together a media strategy for a new project, creative p ublic relations teams know to look for ways to work with popular local or regional pubs. John was good enough to answer our “three questions from a PR agency” for this post. John Turiano.

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Agency Life 101: Julie Staadecker, Account Director

Shift Communications

The best thing about PR – especially in agency life – is the crazy, fast-paced environment. One hour I might be leading strategic media approach; the next I could be at a local fair handing out product samples to engage directly with consumers.

Agency 131

A Journalist’s POV: 3 Questions From A PR Agency

ImPRessions - Crenshaw Communications

Two years ago, our analytics told us people were on their local TV stations’ websites at the same time they were watching the news broadcasts. The post A Journalist’s POV: 3 Questions From A PR Agency appeared first on Crenshaw Communications.

Agency 164

Photography Matters: Why Investing in Quality Photos Boosts Marketing

Ronn Torossian

Sandra recently began marketing her shop locally using the paid search on Google and a […]. Ronn Torossian 5W Public Relations 5WPR CEO BRANDING Insights MARKETING Media PR Agency PR Firm StrategySandra is a small business owner.

How to find the right PR agency

PR Daily

Every agency account exec knows the knot in the stomach when a hot lead calls and asks, "How many companies in our industry has your agency worked with?". Relying on like-experiences, I say to prospects, “Re-think your priorities to better your chances of getting a good agency match.”

Agency 124

Ask Your PR Agency for a Story, Not a Press Release


Local TV, radio, newspapers, and trade magazines all conducted interviews and ran stories in response to our ideas. #2 Public relations, or more precisely media relations, can be a tricky business.

Agency 224

Does it matter where your PR agency is located?

Media Bullseye

Whether an agency’s location really matters has been an interesting question for me for years. With this in mind, I read with interest a recent piece on Forbes (in the Community Voice section) titled “ Why Relocating Your PR Agency Could Better Serve Your Business.”

Why are brand-side PR pros less networked than their agency peers?

Communications Conversations

Agencies and vendors. 74 percent of the #32Under32 nominees were agency-side folks (I haven’t seen a published list of the winners yet). I’m too lazy to do the math, but glancing at previous years winners, I see a heavy skew toward agency folks, too.

9 reasons why business owners don't hire PR agencies

PR Daily

Here are nine reasons people give that justify not enlisting PR agencies for communications efforts, along with counterarguments to consider: 1. PR agencies are expensive. Work with an agency on monthly deliverables at a preset price and get predictable invoices. PR agencies do.

Agency 124

Newspaper Licensing Agency beaten to a pulp by PRCA and Meltwater

Stuart Bruce

Today the European Court of Justice in Luxembourg ruled in favour of the Public Relations Consultants Association (PRCA) and Meltwater in their five-year battle with the UK’s Newspaper Licensing Agency (NLA).

Why this PR agency owner despises press releases

PR Daily

When I was looking to leave the TV business and start working at a public relations firm, so many wouldn't hire me because I didn't have any PR agency experience. Unless the news day is so, so, so very slow, local TV news doesn't do free commercials.

Agency 124

How to search for PR agencies: Guidelines for clients

PR Daily

Every PR agency rep has felt that momentary panic when a hot new business lead calls and asks, "How many companies in our industry has your agency worked with?". Reputation: Don’t be too influenced by the industry reputation of an agency.

Building bridges across and beyond the Hoffman offices

Ishmael's Corner

The local time is 10:45 p.m. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Karuna Tsang, Assistant Account Director “Welcome to San Francisco. …” announced the captain. Finally, after a 12-hour flight, I arrived in the United States. It had been a while since I visited the U.S., and what excited me the most was that I would be working in.more.

Account Coordinator to Agency VP, Julie Tangen Reflects on Her Career Progression


Since journalism intersects with PR, she recommended I cold call a few local PR agencies and inquire about an entry-level position. What’s a day like as a PR agency VP? What are the most important qualities of a PR agency leader? What led to your career in PR?

Budding PR Pros: Push Yourself To Keep Growing

Shift Communications

At some point during your first year working at an agency, something will “click” and you’ll know you’ve finally hit your stride. Your agency probably has an internal calendar of local events. Agency Life Public Relations Agency LIfe agency survival guide

Agency 142

Tech PR in Asia: Myths and Misconceptions

Flack's Revenge

As a tech PR agency - one with clients that sell chips and components to mobile and CE device vendors – we are often asked about getting media coverage Asia. You need to hire an agency in each country / major region. Agency news Public Relations

A SHIFTer Tries Skills-Based Volunteering

Shift Communications

Here at the Boston office, SHIFTers volunteer at a local farm, at a local Boys and Girls Club, on local charity boards, at Habitat for Humanity and other great organizations. Agency Life Values volunteering

Local 102

Is your reputation hot or cold? Seven ways to check

PR in High Definition

Or to the economic development in and around your industry, sector or locality? Blog Claire Walker PR tips Traditional PR brand brexit Firefly PR agency relationship reputation reputation shapersFeeling cold or frozen with indecision?

4 Career Building Tips For New PR Professionals (That Can’t Be Achieved Behind a Computer)

Shift Communications

I also spent time a significant amount of time reading national, local, and industry news to better understand what the media covers and what pieces meld together to create an impactful story. Find a local organization with ties to a personal passion of yours.

Search and Display: How to Maximize the Impact of Google Ads


In addition, businesses with a physical address can also increase their success with a solid local ad listing — though these local ads are not paid promotions. Public Relations Social and Digital Media Social Media Agency Technology PR insights marketing PR pr firm pr strategy strategy trendsDigital marketing professionals would do well to put themselves into the customer’s shoes every now and then.

The Best Way to Handle a Bad Media Interview


Most PR agencies will arrange interviews for their clients that cover a specific selection of topics and questions. The post The Best Way to Handle a Bad Media Interview appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.

?How Do You Create the Perfect PR Story? Add Love

Mora Communications

Want to know how to land your company media coverage in the Chicago Tribune, NPR, Bloomberg News, USA Today, CNBC, the Washington Post, the New York Post and several other local and national media outlets? 2017 | Top PR Agency Los Angeles.

Local 72

CAPP Publishes Recommendations for Telehealth

Scott Public Relations

Third-party vendors often cannot access a patient’s medical record, do not consult with their regular physicians, and may be unfamiliar with resources available locally to patients.

LinkedIn: The rise of B2B Social media Marketing


For executives, social media is a crucial resource because it helps them to make choices based on things like social proof and local endorsements. The post LinkedIn: The rise of B2B Social media Marketing appeared first on 5W PR News and Updates, NY Public Relations Agency Blog. Branding Inspiration Public Relations Social and Digital Media Social Media Agency Technology Marketing 5wpr digital marketing digital media digital pr insights marketing strategy tips trends

SHIFT Archives: The Best of Q1 2015

Shift Communications

The road to becoming a GACP took over two years; the Agency now boasts multiple GAIQ certified professionals, as well as several SHIFTers with individual AdWords Certifications. It’s not just startups, though – the tech sector in Austin contributes $21 billion to the local economy.

PR From Afar: Tips for Effective Cross-Office Collaboration

Shift Communications

Remote working – whether from home, the local coffee shop, the airport or even from an office in a different city – can offer attractive flexibility for employees. Agency Life Professional Development remote working working remote collaboration

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Deconstructing (and Reconstructing) European Public Relations

The Hoffman Agency

There’s ease, too – it’s less complex to manage a single country PR agency account team. And let’s be honest, the GM of every agency office in a regional network will be keen to maximise their own subsidiary’s revenue. Agency Centric Global PR Industry

PR for Establishing Your Addiction Specialist Practice

Mora Communications

A story featured on the local news or in the health section of the newspaper may have a greater impact, in terms of driving new patients to your practice–than a full-page ad, web based promotion or television commercial.

Masters in Marketing: Cheryl Gale, March Communications

Mindful Marketing

Headquarted in Boston, the agency has a “cool kids” vibe. Founded in 2005, March Communications is an award-winning communications agency that brings together technology PR, digital marketing and social media to foster growth for our clients. By Seedepth.

Squad Goals Achieved: Barokas Welcomes David Mandell as COO


As that experience carried him into agency life, he managed high profile campaigns, including the introduction of BMW NA’s Z3 Roadster in conjunction with MGM and the 007 movie GoldenEye. It has raised several hundred thousand dollars for local charities.

Five Time Management Tips from an Ex-Barista

Shift Communications

For five years while in college, I worked nights and weekends at a local cafe. cta] The post Five Time Management Tips from an Ex-Barista appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Agency Life Public Relations Training time managementNot only was I a barista, but also a baker, janitor, team lead, sandwich artist, business adviser and customer service guru.

Guest Post: PR in the U.S. is as Heterogeneous as Europe

PR Expanded

British and European PR agencies have long bemoaned the geographical ignorance of some U.S. agency partners, it became clear that there was a lot for Europeans to learn about how PR differs between U.S. So, we asked agencies from nine different U.S.

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Building Bridges in the Year of the Dog

The Hoffman Agency

Luckily The Hoffman Agency thinks that this same approach is valuable and sent me off to Asia for two and a half months where I was able to learn about how our company operated in the APAC region, travel to different countries, as well as make new ties with my colleagues across the Pacific.

Watch For These Red Flags When Hiring A PR Firm

ImPRessions - Crenshaw Communications

Finding the right agency partner can begin with an online search to narrow the field to a short list of agencies invited to share capabilities. Note PR agency “red flags” A poorly designed website. Continuity is important in any client-agency relationship.

Agency 179

The New Era of Global: What Marketers Need To Know

PR Expanded

Be global but act locally. To succeed in this global era, brands must also act locally. Take the time to give back by volunteering and unmasking the humanitarian efforts on a more localized level. A Guest Post By Megan Harris, Managing Director, SYZYGY North America.