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5 Trends Shaping Tech PR In 2018

ImPRessions - Crenshaw Communications

Now we explore some 2018 trends and issues that continue to affect the tech PR sector. The 2016 election and the Cambridge Analytica data privacy scandal accelerated what has been a gradual erosion of Big Tech’s reputation. The post 5 Trends Shaping Tech PR In 2018 appeared first on Crenshaw Communications.

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3 PR Trends to Watch in 2018

The Proactive Report

Here are my picks for the top 3 PR trends in 2018. The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. It should come as no surprise then that the ability to craft a content strategy is the number one skill CMOs are looking for in 2018. Content strategy.

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Why You Should Pursue Your APR Certification in 2018

PRSay

He is a retired Army colonel and is the 2018 Chair of the Universal Accreditation Board. He was elected to the National Capital Public Relations Hall of Fame in 2016. Mitchell Marovitz, Ph.D., APR, Fellow PRSA, is the Chair of the Public Relations Program in the Graduate School of the University of Maryland University College.

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13 media, marketing and PR insights from Mary Meeker’s Internet Trends 2018 report

Stephen Waddington

Mary Meeker, an analyst turned venture capitalist at Kleiner Perkins Caufield Byers (KPCB), has published her annual Internet Trends report for 2018. Internet Trends Report 2018 from Kleiner Perkins Caufield & Byers I’ve worked my way through the 300 page report this weekend. It plans to hire 10,000 moderators in 2018.

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Breaking Down the Results from the 2018 PR Salary Survey; Are You Earning What you are Worth? 

Sword and the Script

I’ve reviewed this salary survey and others , for many years including detailed looks at the 2016 and 2017 results. The 2018 survey was based on responses of 1,053 communications professionals and here’s how the numbers stack up. Then, in 2018, they reported the 2017 median as $89k. Let’s revise the 2016 numbers.

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18 Marketing and PR that Read Like a Meta Description for the Year 2018

Sword and the Script

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. 13) Storytelling the hottest trend in PR in 2018. Read more: Breaking Down the Results from the 2018 PR Salary Survey.

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Facebook Unfriends News, and it’s a Shame

Flack's Revenge

But it is a good time to take stock; as Facebook has come full circle in less than two years; from when they were accused of liberal newsfeed bias in May 2016 to their machinations to make news safe, to Facebook’s “no mas” moment a couple of weeks ago. January 2018 – Facebook will now deemphasize publisher content.

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