The PR “Losers” of 2018

ImPRessions - Crenshaw Communications

Against the backdrop of an ever-faster news cycle, 2018 has featured brands and personalities who seized unexpected opportunities to generate positive PR. By the same token, 2018 has brought public disasters for others. Which stories captivated us in 2018, and who came out where? Here’s part one of my list for 2018 PR Winners and Losers. In 2018, past misdeeds caught up with Facebook. 2018 was a regular annus horribilis for the blue-chip consulting firm.

Tech Trends Media Didn’t Care About In 2018

ImPRessions - Crenshaw Communications

With that in mind, here are a few of the most notable tech trends that went away or simply became less important in 2018, based on story volume or media interest. IoT didn’t go away in 2018. These are some of the tech trends I think went away or were minimized in 2018. The post Tech Trends Media Didn’t Care About In 2018 appeared first on Crenshaw Communications. Crenshaw Communications PR Fish Bowl public relations 2018 tech pr technology trends

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How To Master Branding in 2018

Ronn Torossian

The post How To Master Branding in 2018 appeared first on 5WPR CEO Ronn Torossian Founder's Blog. When it comes to creating the perfect brand, there’s no one-size-fits-all strategy. Even if there was an ultimate guide to branding, the marketplace and its trends change so frequently that it’s difficult to keep ahead of an ever-evolving space.

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The 3 most cringeworthy PR fails of 2018

Axia PR

How to keep your company from making reputation-ruining mistakes. Social media is the most accessible tool customers have to learn about your company and become familiar with your brand. It’s also incredibly impactful in helping – or hurting – your company’s reputation. Online Review Management ReviewMaxer Crisis Communications

Top PR Wins — So Far — in 2018

Ronn Torossian

Here are some strong examples of solid PR responses in 2018. The post Top PR Wins — So Far — in 2018 appeared first on 5WPR CEO Ronn Torossian Founder's Blog. You can’t always control your circumstances, but you can control your response to those circumstances. That’s a key component to successful PR, and, so far this year, there are several groups doing it right. Starbucks Educates.

9 PR blunders of 2018

PR Daily

Anno Domini 2018 is no exception, and, without schadenfreude , we present some of the year’s worst gaffes. Some lessons of 2018 are mere goofs. This PR goof, nominated for the 2018 Hall of Shame by PR consultant and writer Michelle Garrett , left the company scrambling to explain that the meme was the unapproved work of a social media guy. — Michelle Garrett (@PRisUs) December 3, 2018. — PETA (@peta) December 4, 2018.

6 Public Relations Tips For Brands In 2018

ImPRessions - Crenshaw Communications

The post 6 Public Relations Tips For Brands In 2018 appeared first on Crenshaw Communications. A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. This is good news for clients and PR firms alike. But it’s also a challenge to all marketers to create and leverage communications opportunities to the best of their ability.

Ronn Torossian With Top Five PR Stories of 2018

Ronn Torossian

Blink and you’ll miss it: 2018 has sped by, and we’re only just catching up. The post Ronn Torossian With Top Five PR Stories of 2018 appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Incredibly, it was nine months ago that the world waited with baited breath to find out if Kylie Jenner was indeed pregnant (spoiler: she was), and six months since an avocado could get you a discount on Virgin train tickets (keep eating your toast, that time has long past).

2018 Dubbed “Year of the Electric Car”

Ronn Torossian

Some are saying, 2018 could be that year. The post 2018 Dubbed “Year of the Electric Car” appeared first on 5WPR CEO Ronn Torossian Founder's Blog. For some time now, many have been watching the automotive industry wondering when the tipping point would be. At what point would electric or hybrid vehicles transition from being a niche vehicle to something the “average car buyer” might consider. That might be an overly optimistic viewpoint.

More Australian businesses than ever have a presence on social media (but they could be a lot more social!)

PR Warrior

The 2018 Yellow Social Media Report (Business), released today, is an annual survey of how Australian consumers and businesses use social media. Social media 2018 Yellow Social Media ReportThe proportion of Australian businesses with a social media presence has reached the highest levels recorded, according to new research. According to the report, more than half of Australia’s small (51%) and medium… MORE.

What goes viral on Facebook? April 2018 analysis

NewsWhip

We look at the data to see what types of websites saw the most engagement on Facebook in April 2018, and contrast that with the stories that tend to go viral on the platform. In our recent analysis of the sites that are seeing the most attention on Facebook in April 2018, there were a […]. April 2018 analysis appeared first on NewsWhip. Communications & PR Digital Journalism April 2018 Facebook analysis social media analytics Social Media Data

5 Trends Shaping Tech PR In 2018

ImPRessions - Crenshaw Communications

Now we explore some 2018 trends and issues that continue to affect the tech PR sector. The post 5 Trends Shaping Tech PR In 2018 appeared first on Crenshaw Communications. At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. In an earlier post, we discussed what makes tech such a different animal. Of course, by the time this is posted, a new trend will have arrived to nudge the paradigm. 5 tech PR trends.

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Make A Greater Impact In 2018 With International Speaker & Storyteller, Cameron Brown

PR Expanded

I had a conversation with International speaker and storyteller, Cameron Brown , about creating impact in 2018. The New Year is off to a great start and you may be working on the different ways to create greater impact in your career and life. Cameron is also the founder of The Thriving Collective and creator of The Impact Diaries.

Decoding Facebook’s Changes: 5 Ways PR Professionals Can Generate Reach and Impact in 2018

Business Wire

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. “We’ve Here are five ways to gain visibility within Facebook in 2018: 1. One way to increase the impact of Facebook Live is to look at what products and services your brand is focusing on for 2018.

The Ten Commandments of Social Media for 2018

Business Wire

(These rules are loosely adapted from the 2018 All for Content conference ) By Simona Colletta – International Media Relations Specialist, Paris Social Media is changing the way businesses interact with customers. 1) Here are the 10 Commandments that we all should follow in 2018 to raise our reputation: Thou Shalt Respect the User: The average user in 2018 has subscribed to three social media channels, and this is probably because he/she has a different purpose for each one of them.

National Press Club 2018 Communicators' Summit: Key Takeaways

Business Wire

In an era where unique and genuine storytelling is valued more than ever, can technology really help communicators create engaging content in a more sustainable, reliable and authentic way? events media relations public relations

2018 Global Media Report

Onclusive

billion pieces of content published globally during the calendar year of 2018. The 2018 Global Media Report reveals key findings: A 16% increase in the total number of media properties globally which published content from January to December 2018. In this report you will also see the AirPR 2018 Top 50 Publisher List which ranks global media platforms based on the total number of articles published. The post 2018 Global Media Report appeared first on Onclusive.

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Trends That Will Shape PR in 2018

ImPRessions - Crenshaw Communications

What can PR professionals expect in 2018? Get ready for more of the same in 2018. In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands. In 2018 we can also expect to see continuation of the branded content trend as major companies adopt traditional journalistic techniques, along with technology-assisted storytelling, in the creation of high-quality content to engage customers.

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What Lies Ahead for Public Relations in 2018?

PRSay

In 2018, discussions about the future for PR and communications pros will likely include the topic of robots. Look for these and other changes to become part of the PR and communications process during 2018 and beyond. Pulse of the Profession 2018 PR trends Social Media TrendsThroughout January, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession.

The Boldest PR Moves of 2018

ImPRessions - Crenshaw Communications

The first half of 2018 has seen some remarkable corporate PR maneuvers. The boldest PR moves of 2018 — so far. Its trolling of the NHS was probably a tactic in support of its larger “smoke free” PR blitz launched in early 2018. The post The Boldest PR Moves of 2018 appeared first on Crenshaw Communications. In many cases, well-known companies have come up with creative ways to take a stand or respond to a public challenge.

Decoding Facebook’s Changes: 5 Ways PR Pros Can Generate Reach & Impact in 2018

Business Wire

In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. public relations marketing

5 PR-Friendly Brands For 2018

ImPRessions - Crenshaw Communications

So, in the spirit of forging ahead into 2018, we offer a look at some brands poised to find their way into consumer hearts and minds this year. Brands to watch in 2018. There are lessons to be learned from each as new brands come on the scene in 2018. The post 5 PR-Friendly Brands For 2018 appeared first on Crenshaw Communications. Smart public relations can help put a new brand on the map or burnish the image of an older one.

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17 illuminating PR and marketing lessons from 2018

PR Daily

Let’s revisit and reflect on a handful of 2018 marketing and PR statistics that help to quantify—and clarify—the current state of play. RELATED: Enter your work—or nominate a colleague—for our 2018 ACE Awards. ]. Read more: Dentsu Aegis’ 2018 CMO Survey. Read more: TrustRadius’ 2018 B2B report. Read more: 2018 Edelman Trust Barometer. Read more: Cision’s 2018 Global State of the Media Report. Storytelling was the hottest trend in PR in 2018.

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Summer Reading Recommendations – 2018

Media Bullseye

We’ve written about how reading books can make you a better writer fairly often here on Media Bullseye, and our friends over at Spin Sucks agree. As voracious readers ourselves, we’re always on the hunt for books to read—particularly when the recommendations come from others within our PR/Communications community. But, we haven’t been very reciprocal, which is a shame because one of the best ways to discover a new book is to have someone say, “you must read this.”.

The Best of 2018: Our Most Popular PR Posts of the Year

B2B PR Sense

So without further adieu: Our 10 Most Popular Blog Posts of 2018. Our Ultimate List of the Best PR Tools for 2018. We've scoured our archives to bring you the most popular posts from this year. These posts range in topics from B2B PR campaigns, to B2B marketing strategy, to the best PR tools. But all of these posts have one very important thing in common: You. You, our readers, have handpicked these posts and have shown us what topics are most important to you.

Gigging, Measurement and Accelerated Integration: A 2018 Outlook

PRSay

If you think 2017 was a year of change in public relations, then brace yourself for 2018. I expect we’ll see the following in 2018: Integration acceleration: It’s now a must that strategic planning, creative, analytics and digital are fully integrated in client teams. This shift will accelerate in 2018. This trend took off in 2017, and will continue in 2018. This will only intensify in 2018; I predict that whoever masters measurement, wins.

Research Trends™ Shows Top 5 Brands with the Most Buzz at CES 2018

Onclusive

It’s hard to open Facebook or Twitter, watch the news on TV or go to your favorite site this week without finding a roundup of the coolest gadgets and most cutting-edge technologies featured at 2018’s Consumer Electronics Show. The post Research Trends™ Shows Top 5 Brands with the Most Buzz at CES 2018 appeared first on AirPR. Samsung leads the pack ahead of Apple and Google.

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Announcing PR Daily’s 2018 Corporate Social Responsibility Awards finalists

PR Daily

PR Daily’s 2018 Corporate Social Responsibility Awards was on the hunt for organizations dedicated to a variety of socially responsible initiatives and causes, and which communicate about them in unique ways. Earth Week 2018, Freeman. · AMC Networks’ 2018 Black History Month PSA Campaign, AMC Networks, Inc. The 2018 IWitness Challenge, USC Shoah Foundation, C.

7 of the best PR podcasts for 2018

The Resolution Blog

Available on iTunes , Fireside and Spotify 7 of the best PR podcasts for 2018 was originally published in The Resolution on Medium, where people are continuing the conversation by highlighting and responding to this story. So you may have heard the news?—?we we have just launched a new podcast series featuring our very lovely Stella Bayles. To mark this occasion, I thought I would review the best PR and marketing podcasts around.

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AirPR Interview Series: Content Marketing and PR Experts share measurement predictions for 2018

Onclusive

We asked experts from across marketing and PR to share their predictions on where the industry is going in 2018. Steve Rubel, Chief Content Strategist, Edelman: “In 2018, more businesses will ramp up their content efforts in order to fill the gap left by journalists as the field of publishers shrinks. I’m hoping that in 2018 marketers look beyond ‘just’ sales in their metrics. What are your predictions for PR & content marketing measurement in 2018?

Interview Series: CMO of UL Discusses How PR & Content Marketing Are Evolving in 2018

Onclusive

We’ve spent a full year focused on the strategy, framework, and content, and the fun part will all unfold in 2018. AirPR: How do you see PR & content marketing evolving in 2018? The post Interview Series: CMO of UL Discusses How PR & Content Marketing Are Evolving in 2018 appeared first on AirPR. . Kathy Seegebrecht is SVP and Chief Marketing Officer for UL (Underwriters Laboratories).

What Challenges Do Comms Professionals Face Going into 2018?

Cision

With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. The post What Challenges Do Comms Professionals Face Going into 2018? But along with those plans are some obstacles to overcome. While the communications and PR space has changed drastically over the past few years, it’s also come with some challenges that we’re still working out solutions for.

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2018 Bulldog Stars of PR Awards winners announced—congrats top dogs!

Agility PR Solutions

Bulldog Reporter has announced the winners of our 2018 Bulldog Stars of PR Awards program, recognizing extraordinary individual and agency contributions to PR and communications over the past year. Bospar’s Curtis Sparrer has received the highest honor in the individual categories—PR Star of 2018. The post 2018 Bulldog Stars of PR Awards winners announced—congrats top dogs!

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The most engaged Christmas ads of 2018

NewsWhip

We took a look at the data to see which companies are triumphing in the unofficial competition in 2018 so far. The post The most engaged Christmas ads of 2018 appeared first on NewsWhip. ‘Tis the season of Christmas ads for the big UK retailers. It’s become a peculiarly British tradition to get extremely excited about Christmas ads around this time of year. Beginning in early to mid-November, […].

10 takeaways from PRSA’s 2018 conference

PR Daily

What’s on the mind of PR pros these days? Austin, Texas was the backdrop for the Public Relations Society of Americas’ International Conference #PRSAICON2018. The theme “Convergence and Communication” covered a range of topics including conflicts, creativity and client relationships. Crunching numbers (data and measurement) was a hot topic as well. The three-day event was packed with dozens of workshops, networking and impressive keynotes.

What Editors and Writers Want From PR Pitches in 2018

Cision

The post What Editors and Writers Want From PR Pitches in 2018 appeared first on Cision. In a highly-shared article on The Atlantic recently, senior editor Derek Thompson suggested that struggling media organizations have only one option. Instead of “pivoting” like a startup towards new forms of advertising, or new storytelling formats like video, they should be pivoting back to the one thing that really matters — their readers.

10 Content Trends to Watch in 2018

The Proactive Report

The post 10 Content Trends to Watch in 2018 appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. In January the Content Marketing Association laid out 10 trends they predicted would be big this year. Diversification of content channels. Brands become content companies. Diversification and expansion of content teams. Content producers develop closer relationships with e-commerce. Social issues play a larger role in content.

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These are the top influencers on Instagram in 2018

NewsWhip

The post These are the top influencers on Instagram in 2018 appeared first on NewsWhip. With peer-to-peer sharing emphasized more and more on social, how can brands best reach their target audiences? We take a look at influencer trends on Instagram. Partnering with influencers, branded content studios, and even other brands can turbocharge a brand’s reach, especially on Instagram. With over 800 million monthly users, Instagram is accessible, digestible, and […].

Announcing Ragan’s 2018 PR Daily Awards

PR Daily

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The Top 3 Branding Resolutions Your Business Needs to Make for 2018

Cision

If you haven’t set any, now is the time to start thinking of ways to improve your branding strategies to make 2018 your best year yet. Here are three awesome branding resolutions all marketing teams should consider in preparing themselves for 2018 and beyond. Resolve to bring on the right team members who will positively contribute to your brand in 2018 by recruiting the talent whose values fall in line with your own.

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