The PR “Losers” of 2018

ImPRessions - Crenshaw Communications

Against the backdrop of an ever-faster news cycle, 2018 has featured brands and personalities who seized unexpected opportunities to generate positive PR. By the same token, 2018 has brought public disasters for others. Which stories captivated us in 2018, and who came out where? Here’s part one of my list for 2018 PR Winners and Losers. In 2018, past misdeeds caught up with Facebook. 2018 was a regular annus horribilis for the blue-chip consulting firm.

Tech Trends Media Didn’t Care About In 2018

ImPRessions - Crenshaw Communications

With that in mind, here are a few of the most notable tech trends that went away or simply became less important in 2018, based on story volume or media interest. IoT didn’t go away in 2018. These are some of the tech trends I think went away or were minimized in 2018. The post Tech Trends Media Didn’t Care About In 2018 appeared first on Crenshaw Communications. Crenshaw Communications PR Fish Bowl public relations 2018 tech pr technology trends

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The 3 most cringeworthy PR fails of 2018

Axia PR

How to keep your company from making reputation-ruining mistakes. Social media is the most accessible tool customers have to learn about your company and become familiar with your brand. It’s also incredibly impactful in helping – or hurting – your company’s reputation.

Top PR Wins — So Far — in 2018

Ronn Torossian

Here are some strong examples of solid PR responses in 2018. The post Top PR Wins — So Far — in 2018 appeared first on 5WPR CEO Ronn Torossian Founder's Blog. You can’t always control your circumstances, but you can control your response to those circumstances.

How To Master Branding in 2018

Ronn Torossian

The post How To Master Branding in 2018 appeared first on 5WPR CEO Ronn Torossian Founder's Blog. When it comes to creating the perfect brand, there’s no one-size-fits-all strategy. Even if there was an ultimate guide to branding, the marketplace and its trends change so frequently that it’s difficult to keep ahead of an ever-evolving space.

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Ronn Torossian With Top Five PR Stories of 2018

Ronn Torossian

Blink and you’ll miss it: 2018 has sped by, and we’re only just catching up. The post Ronn Torossian With Top Five PR Stories of 2018 appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

More Australian businesses than ever have a presence on social media (but they could be a lot more social!)

PR Warrior

The 2018 Yellow Social Media Report (Business), released today, is an annual survey of how Australian consumers and businesses use social media. Social media 2018 Yellow Social Media Report

9 PR blunders of 2018

PR Daily

Anno Domini 2018 is no exception, and, without schadenfreude , we present some of the year’s worst gaffes. Some lessons of 2018 are mere goofs. This PR goof, nominated for the 2018 Hall of Shame by PR consultant and writer Michelle Garrett , left the company scrambling to explain that the meme was the unapproved work of a social media guy. — Michelle Garrett (@PRisUs) December 3, 2018. — PETA (@peta) December 4, 2018.

The Boldest PR Moves of 2018

ImPRessions - Crenshaw Communications

The first half of 2018 has seen some remarkable corporate PR maneuvers. The boldest PR moves of 2018 — so far. Its trolling of the NHS was probably a tactic in support of its larger “smoke free” PR blitz launched in early 2018.

6 Public Relations Tips For Brands In 2018

ImPRessions - Crenshaw Communications

The post 6 Public Relations Tips For Brands In 2018 appeared first on Crenshaw Communications. A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. This is good news for clients and PR firms alike. But it’s also a challenge to all marketers to create and leverage communications opportunities to the best of their ability.

How to Succeed in Public Relations & Spark Change for 2018

B2B PR Sense

Successful PR does not happen by chance. Many variables, including what tactics you use, play a part in your public relations story. If you would like to learn how to succeed in public relations in the coming year, this post will give you some powerful ways to boost your PR strategy. We might compare public relations with shooting an arrow. There are many things to take into account -- distance from the target, wind speed, wind direction, and outside influences.

2018 Dubbed “Year of the Electric Car”

Ronn Torossian

Some are saying, 2018 could be that year. The post 2018 Dubbed “Year of the Electric Car” appeared first on 5WPR CEO Ronn Torossian Founder's Blog. For some time now, many have been watching the automotive industry wondering when the tipping point would be. At what point would electric or hybrid vehicles transition from being a niche vehicle to something the “average car buyer” might consider. That might be an overly optimistic viewpoint.

Decoding Facebook’s Changes: 5 Ways PR Pros Can Generate Reach & Impact in 2018

Business Wire

In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform.

What goes viral on Facebook? April 2018 analysis

NewsWhip

We look at the data to see what types of websites saw the most engagement on Facebook in April 2018, and contrast that with the stories that tend to go viral on the platform. In our recent analysis of the sites that are seeing the most attention on Facebook in April 2018, there were a […]. April 2018 analysis appeared first on NewsWhip. Communications & PR Digital Journalism April 2018 Facebook analysis social media analytics Social Media Data

Make A Greater Impact In 2018 With International Speaker & Storyteller, Cameron Brown

PR Expanded

I had a conversation with International speaker and storyteller, Cameron Brown , about creating impact in 2018. The New Year is off to a great start and you may be working on the different ways to create greater impact in your career and life. Cameron is also the founder of The Thriving Collective and creator of The Impact Diaries.

Summer Reading Recommendations – 2018

Media Bullseye

We’ve written about how reading books can make you a better writer fairly often here on Media Bullseye, and our friends over at Spin Sucks agree.

Announcing PR Daily’s 2018 Corporate Social Responsibility Awards finalists

PR Daily

PR Daily’s 2018 Corporate Social Responsibility Awards was on the hunt for organizations dedicated to a variety of socially responsible initiatives and causes, and which communicate about them in unique ways. Earth Week 2018, Freeman. ·

Trends That Will Shape PR in 2018

ImPRessions - Crenshaw Communications

What can PR professionals expect in 2018? Get ready for more of the same in 2018. In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands. In 2018 we can also expect to see continuation of the branded content trend as major companies adopt traditional journalistic techniques, along with technology-assisted storytelling, in the creation of high-quality content to engage customers.

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7 of the best PR podcasts for 2018

The Resolution Blog

Available on iTunes , Fireside and Spotify 7 of the best PR podcasts for 2018 was originally published in The Resolution on Medium, where people are continuing the conversation by highlighting and responding to this story. So you may have heard the news?—?we

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10 takeaways from PRSA’s 2018 conference

PR Daily

What’s on the mind of PR pros these days? Austin, Texas was the backdrop for the Public Relations Society of Americas’ International Conference #PRSAICON2018. The theme “Convergence and Communication” covered a range of topics including conflicts, creativity and client relationships.

2018 Global Media Report

Onclusive

billion pieces of content published globally during the calendar year of 2018. The 2018 Global Media Report reveals key findings: A 16% increase in the total number of media properties globally which published content from January to December 2018. In this report you will also see the AirPR 2018 Top 50 Publisher List which ranks global media platforms based on the total number of articles published. The post 2018 Global Media Report appeared first on Onclusive.

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National Press Club 2018 Communicators' Summit: Key Takeaways

Business Wire

In an era where unique and genuine storytelling is valued more than ever, can technology really help communicators create engaging content in a more sustainable, reliable and authentic way? events media relations public relations

The Ten Commandments of Social Media for 2018

Business Wire

(These rules are loosely adapted from the 2018 All for Content conference ) By Simona Colletta – International Media Relations Specialist, Paris Social Media is changing the way businesses interact with customers. 1) Here are the 10 Commandments that we all should follow in 2018 to raise our reputation: Thou Shalt Respect the User: The average user in 2018 has subscribed to three social media channels, and this is probably because he/she has a different purpose for each one of them.

2018 Bulldog Stars of PR Awards winners announced—congrats top dogs!

Agility PR Solutions

Bulldog Reporter has announced the winners of our 2018 Bulldog Stars of PR Awards program, recognizing extraordinary individual and agency contributions to PR and communications over the past year. The post 2018 Bulldog Stars of PR Awards winners announced—congrats top dogs!

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Decoding Facebook’s Changes: 5 Ways PR Professionals Can Generate Reach and Impact in 2018

Business Wire

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. “We’ve Here are five ways to gain visibility within Facebook in 2018: 1. One way to increase the impact of Facebook Live is to look at what products and services your brand is focusing on for 2018.

What Lies Ahead for Public Relations in 2018?

PRSay

In 2018, discussions about the future for PR and communications pros will likely include the topic of robots. Look for these and other changes to become part of the PR and communications process during 2018 and beyond. Pulse of the Profession 2018 PR trends Social Media TrendsThroughout January, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession.

10 Content Trends to Watch in 2018

The Proactive Report

The post 10 Content Trends to Watch in 2018 appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. In January the Content Marketing Association laid out 10 trends they predicted would be big this year. Diversification of content channels.

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5 PR-Friendly Brands For 2018

ImPRessions - Crenshaw Communications

So, in the spirit of forging ahead into 2018, we offer a look at some brands poised to find their way into consumer hearts and minds this year. Brands to watch in 2018. There are lessons to be learned from each as new brands come on the scene in 2018. The post 5 PR-Friendly Brands For 2018 appeared first on Crenshaw Communications. Smart public relations can help put a new brand on the map or burnish the image of an older one.

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17 illuminating PR and marketing lessons from 2018

PR Daily

Let’s revisit and reflect on a handful of 2018 marketing and PR statistics that help to quantify—and clarify—the current state of play. RELATED: Enter your work—or nominate a colleague—for our 2018 ACE Awards. ]. Read more: Dentsu Aegis’ 2018 CMO Survey. Read more: TrustRadius’ 2018 B2B report. Read more: 2018 Edelman Trust Barometer. Read more: Cision’s 2018 Global State of the Media Report. Storytelling was the hottest trend in PR in 2018.

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More Australian businesses than ever have a presence on social media (but they could be a lot more social!)

PR Warrior

The 2018 Yellow Social Media Report (Business) , released today, is an annual survey of how Australian consumers and businesses use social media. Small businesses have pulled right back from posting to social media every day – just 19% do this in 2018, compared to 36% last year.

Forrester announces 2018 CX leaders—and none are U.S. brands

Agility PR Solutions

2018 Customer Experience Index rankings, no brand has risen to the top of Forrester’s rankings and continued to improve—a clear indication that U.S. The post Forrester announces 2018 CX leaders—and none are U.S. New Forrester research confirms it—U.S.

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The Best of 2018: Our Most Popular PR Posts of the Year

B2B PR Sense

So without further adieu: Our 10 Most Popular Blog Posts of 2018. Our Ultimate List of the Best PR Tools for 2018. We've scoured our archives to bring you the most popular posts from this year. These posts range in topics from B2B PR campaigns, to B2B marketing strategy, to the best PR tools. But all of these posts have one very important thing in common: You. You, our readers, have handpicked these posts and have shown us what topics are most important to you.

Communications convergence: PRSA 2018 International Conference

Muck Rack

Communications convergence: PRSA 2018 International Conference

Research Trends™ Shows Top 5 Brands with the Most Buzz at CES 2018

Onclusive

It’s hard to open Facebook or Twitter, watch the news on TV or go to your favorite site this week without finding a roundup of the coolest gadgets and most cutting-edge technologies featured at 2018’s Consumer Electronics Show. The post Research Trends™ Shows Top 5 Brands with the Most Buzz at CES 2018 appeared first on AirPR. Samsung leads the pack ahead of Apple and Google.

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7 PR wins for the first half of 2018

PR Daily

EnterpriseRentACar (@enterprisecares) February 23, 2018. BTRAK (@blake_buell) June 7, 2018. MOTUS (@molratty) April 16, 2018. Iceland Naturally (@IcelandNatural) June 26, 2018.

AirPR Interview Series: Content Marketing and PR Experts share measurement predictions for 2018

Onclusive

We asked experts from across marketing and PR to share their predictions on where the industry is going in 2018. Steve Rubel, Chief Content Strategist, Edelman: “In 2018, more businesses will ramp up their content efforts in order to fill the gap left by journalists as the field of publishers shrinks. I’m hoping that in 2018 marketers look beyond ‘just’ sales in their metrics. What are your predictions for PR & content marketing measurement in 2018?

Announcing PR Daily’s 2018 Media Relations Awards finalists

PR Daily

We’re excited to announce PR Daily’s 2018 Media Relations Awards finalists. Halifax International Security Forum 2018, Sage Communications and Summa Strategies with Halifax International Security Forum.

Interview Series: CMO of UL Discusses How PR & Content Marketing Are Evolving in 2018

Onclusive

We’ve spent a full year focused on the strategy, framework, and content, and the fun part will all unfold in 2018. AirPR: How do you see PR & content marketing evolving in 2018? The post Interview Series: CMO of UL Discusses How PR & Content Marketing Are Evolving in 2018 appeared first on AirPR. . Kathy Seegebrecht is SVP and Chief Marketing Officer for UL (Underwriters Laboratories).

What Challenges Do Comms Professionals Face Going into 2018?

Cision

With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. The post What Challenges Do Comms Professionals Face Going into 2018? But along with those plans are some obstacles to overcome. While the communications and PR space has changed drastically over the past few years, it’s also come with some challenges that we’re still working out solutions for.

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10 Best Social Media Analytics Tools in 2018

Brand24

10 best social media analytics tools are here. Everyone will find something cool: marketers, social media managers or analysts. Do you have your favorite tools? Social Media Social Media Marketing Tools best social media analytics tools