ImPRessions - Crenshaw Communications

DECEMBER 28, 2018

Against the backdrop of an ever-faster news cycle, 2018 has featured brands and personalities who seized unexpected opportunities to generate positive PR. By the same token, 2018 has brought public disasters for others. Which stories captivated us in 2018, and who came out where? Here’s part one of my list for 2018 PR Winners and Losers. In 2018, past misdeeds caught up with Facebook. 2018 was a regular annus horribilis for the blue-chip consulting firm.

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Banking Facebook Reputation Policies 212

ImPRessions - Crenshaw Communications

DECEMBER 18, 2018

With that in mind, here are a few of the most notable tech trends that went away or simply became less important in 2018, based on story volume or media interest. IoT didn’t go away in 2018. These are some of the tech trends I think went away or were minimized in 2018. The post Tech Trends Media Didn’t Care About In 2018 appeared first on Crenshaw Communications. Crenshaw Communications PR Fish Bowl public relations 2018 tech pr technology trends

Trends 169

Trends Privacy Pitching Media 169

Axia PR

OCTOBER 15, 2018

How to keep your company from making reputation-ruining mistakes. Social media is the most accessible tool customers have to learn about your company and become familiar with your brand. It’s also incredibly impactful in helping – or hurting – your company’s reputation.

Reputation 300

Reputation Tools Company Social Media 300

Ronn Torossian

AUGUST 13, 2018

Here are some strong examples of solid PR responses in 2018. The post Top PR Wins — So Far — in 2018 appeared first on 5WPR CEO Ronn Torossian Founder's Blog. You can’t always control your circumstances, but you can control your response to those circumstances.

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Ronn Torossian

MARCH 28, 2018

The post How To Master Branding in 2018 appeared first on 5WPR CEO Ronn Torossian Founder's Blog. When it comes to creating the perfect brand, there’s no one-size-fits-all strategy. Even if there was an ultimate guide to branding, the marketplace and its trends change so frequently that it’s difficult to keep ahead of an ever-evolving space.

Brand 218

Brand Branding How To Energy 218

Ronn Torossian

OCTOBER 6, 2018

Blink and you’ll miss it: 2018 has sped by, and we’re only just catching up. The post Ronn Torossian With Top Five PR Stories of 2018 appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

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Training Blogging Media Relations Media 212

PR Warrior

JUNE 25, 2018

The 2018 Yellow Social Media Report (Business), released today, is an annual survey of how Australian consumers and businesses use social media. Social media 2018 Yellow Social Media Report

Social Media 304

Social Media Report Survey Media 304

PR Daily

DECEMBER 20, 2018

Anno Domini 2018 is no exception, and, without schadenfreude , we present some of the year’s worst gaffes. Some lessons of 2018 are mere goofs. This PR goof, nominated for the 2018 Hall of Shame by PR consultant and writer Michelle Garrett , left the company scrambling to explain that the meme was the unapproved work of a social media guy. — Michelle Garrett (@PRisUs) December 3, 2018. — PETA (@peta) December 4, 2018.

Privacy 127

Privacy Ethics Facebook Employee 127

ImPRessions - Crenshaw Communications

JULY 24, 2018

The first half of 2018 has seen some remarkable corporate PR maneuvers. The boldest PR moves of 2018 — so far. Its trolling of the NHS was probably a tactic in support of its larger “smoke free” PR blitz launched in early 2018.

Real Estate 156

Real Estate Policies Healthcare Financial 156

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

The post 6 Public Relations Tips For Brands In 2018 appeared first on Crenshaw Communications. A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. This is good news for clients and PR firms alike. But it’s also a challenge to all marketers to create and leverage communications opportunities to the best of their ability.

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B2B PR Sense

JANUARY 10, 2018

Successful PR does not happen by chance. Many variables, including what tactics you use, play a part in your public relations story. If you would like to learn how to succeed in public relations in the coming year, this post will give you some powerful ways to boost your PR strategy. We might compare public relations with shooting an arrow. There are many things to take into account -- distance from the target, wind speed, wind direction, and outside influences.

Publicity 221

Publicity How To B2B Survey 221

Ronn Torossian

JANUARY 3, 2018

Some are saying, 2018 could be that year. The post 2018 Dubbed “Year of the Electric Car” appeared first on 5WPR CEO Ronn Torossian Founder's Blog. For some time now, many have been watching the automotive industry wondering when the tipping point would be. At what point would electric or hybrid vehicles transition from being a niche vehicle to something the “average car buyer” might consider. That might be an overly optimistic viewpoint.

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Automotive Blogging Industry Technology 150

Business Wire

FEBRUARY 28, 2018

In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform.

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NewsWhip

MAY 10, 2018

We look at the data to see what types of websites saw the most engagement on Facebook in April 2018, and contrast that with the stories that tend to go viral on the platform. In our recent analysis of the sites that are seeing the most attention on Facebook in April 2018, there were a […]. April 2018 analysis appeared first on NewsWhip. Communications & PR Digital Journalism April 2018 Facebook analysis social media analytics Social Media Data

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Analysis Viral Facebook Data 88

PR Expanded

JANUARY 16, 2018

I had a conversation with International speaker and storyteller, Cameron Brown , about creating impact in 2018. The New Year is off to a great start and you may be working on the different ways to create greater impact in your career and life. Cameron is also the founder of The Thriving Collective and creator of The Impact Diaries.

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Media Bullseye

AUGUST 6, 2018

We’ve written about how reading books can make you a better writer fairly often here on Media Bullseye, and our friends over at Spin Sucks agree.

Community 101

Community Journalism Course Report 101

PR Daily

OCTOBER 8, 2018

PR Daily’s 2018 Corporate Social Responsibility Awards was on the hunt for organizations dedicated to a variety of socially responsible initiatives and causes, and which communicate about them in unique ways. Earth Week 2018, Freeman. ·

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Corporate Banking Energy Tourism 153

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

What can PR professionals expect in 2018? Get ready for more of the same in 2018. In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands. In 2018 we can also expect to see continuation of the branded content trend as major companies adopt traditional journalistic techniques, along with technology-assisted storytelling, in the creation of high-quality content to engage customers.

Trends 164

Trends Storytelling Corporate Policies 164

The Resolution Blog

SEPTEMBER 25, 2018

Available on iTunes , Fireside and Spotify 7 of the best PR podcasts for 2018 was originally published in The Resolution on Medium, where people are continuing the conversation by highlighting and responding to this story. So you may have heard the news?—?we

SEO 156

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PR Daily

OCTOBER 15, 2018

What’s on the mind of PR pros these days? Austin, Texas was the backdrop for the Public Relations Society of Americas’ International Conference #PRSAICON2018. The theme “Convergence and Communication” covered a range of topics including conflicts, creativity and client relationships.

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Onclusive

MARCH 19, 2019

billion pieces of content published globally during the calendar year of 2018. The 2018 Global Media Report reveals key findings: A 16% increase in the total number of media properties globally which published content from January to December 2018. In this report you will also see the AirPR 2018 Top 50 Publisher List which ranks global media platforms based on the total number of articles published. The post 2018 Global Media Report appeared first on Onclusive.

Report 150

Report Media Trends Blogging 150

Business Wire

DECEMBER 27, 2018

In an era where unique and genuine storytelling is valued more than ever, can technology really help communicators create engaging content in a more sustainable, reliable and authentic way? events media relations public relations

Storytelling 150

Storytelling Technology Communications Media Relations 150

Business Wire

MARCH 14, 2018

(These rules are loosely adapted from the 2018 All for Content conference ) By Simona Colletta – International Media Relations Specialist, Paris Social Media is changing the way businesses interact with customers. 1) Here are the 10 Commandments that we all should follow in 2018 to raise our reputation: Thou Shalt Respect the User: The average user in 2018 has subscribed to three social media channels, and this is probably because he/she has a different purpose for each one of them.

Social Media 159

Social Media Mobile Video Reputation 159

Agility PR Solutions

NOVEMBER 27, 2018

Bulldog Reporter has announced the winners of our 2018 Bulldog Stars of PR Awards program, recognizing extraordinary individual and agency contributions to PR and communications over the past year. The post 2018 Bulldog Stars of PR Awards winners announced—congrats top dogs!

Agency 142

Agency Report Communications Publicity 142

Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. “We’ve Here are five ways to gain visibility within Facebook in 2018: 1. One way to increase the impact of Facebook Live is to look at what products and services your brand is focusing on for 2018.

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PRSay

JANUARY 3, 2018

In 2018, discussions about the future for PR and communications pros will likely include the topic of robots. Look for these and other changes to become part of the PR and communications process during 2018 and beyond. Pulse of the Profession 2018 PR trends Social Media TrendsThroughout January, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession.

Publicity 129

Publicity Ethics Radio Television 129

The Proactive Report

JUNE 20, 2018

The post 10 Content Trends to Watch in 2018 appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. In January the Content Marketing Association laid out 10 trends they predicted would be big this year. Diversification of content channels.

Trends 172

Trends Small Business Training Content Marketing 172

ImPRessions - Crenshaw Communications

JANUARY 3, 2018

So, in the spirit of forging ahead into 2018, we offer a look at some brands poised to find their way into consumer hearts and minds this year. Brands to watch in 2018. There are lessons to be learned from each as new brands come on the scene in 2018. The post 5 PR-Friendly Brands For 2018 appeared first on Crenshaw Communications. Smart public relations can help put a new brand on the map or burnish the image of an older one.

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Brand Branding Retail Comparison 129

PR Daily

DECEMBER 20, 2018

Let’s revisit and reflect on a handful of 2018 marketing and PR statistics that help to quantify—and clarify—the current state of play. RELATED: Enter your work—or nominate a colleague—for our 2018 ACE Awards. ]. Read more: Dentsu Aegis’ 2018 CMO Survey. Read more: TrustRadius’ 2018 B2B report. Read more: 2018 Edelman Trust Barometer. Read more: Cision’s 2018 Global State of the Media Report. Storytelling was the hottest trend in PR in 2018.

Survey 125

Survey B2B Marketing Nonprofit 125

PR Warrior

JUNE 25, 2018

The 2018 Yellow Social Media Report (Business) , released today, is an annual survey of how Australian consumers and businesses use social media. Small businesses have pulled right back from posting to social media every day – just 19% do this in 2018, compared to 36% last year.

Social Media 195

Social Media Enterprise Small Business Report 195

Agility PR Solutions

JULY 10, 2018

2018 Customer Experience Index rankings, no brand has risen to the top of Forrester’s rankings and continued to improve—a clear indication that U.S. The post Forrester announces 2018 CX leaders—and none are U.S. New Forrester research confirms it—U.S.

Brand 117

Brand Branding Marketing Publicity 117

B2B PR Sense

DECEMBER 20, 2018

So without further adieu: Our 10 Most Popular Blog Posts of 2018. Our Ultimate List of the Best PR Tools for 2018. We've scoured our archives to bring you the most popular posts from this year. These posts range in topics from B2B PR campaigns, to B2B marketing strategy, to the best PR tools. But all of these posts have one very important thing in common: You. You, our readers, have handpicked these posts and have shown us what topics are most important to you.

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Strategy Tools Product Launch B2B 150

Muck Rack

OCTOBER 15, 2018

Communications convergence: PRSA 2018 International Conference

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Conference Internal International Communications 95

Onclusive

JANUARY 17, 2018

It’s hard to open Facebook or Twitter, watch the news on TV or go to your favorite site this week without finding a roundup of the coolest gadgets and most cutting-edge technologies featured at 2018’s Consumer Electronics Show. The post Research Trends™ Shows Top 5 Brands with the Most Buzz at CES 2018 appeared first on AirPR. Samsung leads the pack ahead of Apple and Google.

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Trends Software Google Brand 168

PR Daily

JULY 18, 2018

EnterpriseRentACar (@enterprisecares) February 23, 2018. BTRAK (@blake_buell) June 7, 2018. MOTUS (@molratty) April 16, 2018. Iceland Naturally (@IcelandNatural) June 26, 2018.

Tourism 124

Tourism Airlines Film Training 124

Onclusive

JANUARY 10, 2018

We asked experts from across marketing and PR to share their predictions on where the industry is going in 2018. Steve Rubel, Chief Content Strategist, Edelman: “In 2018, more businesses will ramp up their content efforts in order to fill the gap left by journalists as the field of publishers shrinks. I’m hoping that in 2018 marketers look beyond ‘just’ sales in their metrics. What are your predictions for PR & content marketing measurement in 2018?

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Interviews Content Marketing Measurement Analytics 150

PR Daily

JULY 18, 2018

We’re excited to announce PR Daily’s 2018 Media Relations Awards finalists. Halifax International Security Forum 2018, Sage Communications and Summa Strategies with Halifax International Security Forum.

Media Relations 124

Media Relations Insurance Insurance Tourism 124

Onclusive

APRIL 12, 2018

We’ve spent a full year focused on the strategy, framework, and content, and the fun part will all unfold in 2018. AirPR: How do you see PR & content marketing evolving in 2018? The post Interview Series: CMO of UL Discusses How PR & Content Marketing Are Evolving in 2018 appeared first on AirPR. . Kathy Seegebrecht is SVP and Chief Marketing Officer for UL (Underwriters Laboratories).

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Interviews Content Marketing Leadership Reputation 154

Cision

JANUARY 3, 2018

With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. The post What Challenges Do Comms Professionals Face Going into 2018? But along with those plans are some obstacles to overcome. While the communications and PR space has changed drastically over the past few years, it’s also come with some challenges that we’re still working out solutions for.

eBook 190

eBook Measurement Tools Analytics 190

Brand24

JULY 30, 2018

10 best social media analytics tools are here. Everyone will find something cool: marketers, social media managers or analysts. Do you have your favorite tools? Social Media Social Media Marketing Tools best social media analytics tools

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Analytics Tools Social Media Media 122