INDUSTRY INSIGHTS YOUR PEERS ARE READING
With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. The post What Challenges Do Comms Professionals Face Going into 2018? MORE
In a similar vein, Dunkin’ (which in 2018 also shunted aside “Donuts” from its branding) broadened awareness of the quality of its new espresso drinks by packaging the experience as an upscale coffee shop in the foodie haven of Portland, Maine, Gonzalez says. MORE
PR Daily’s 2018 Corporate Social Responsibility Awards was on the hunt for organizations dedicated to a variety of socially responsible initiatives and causes, and which communicate about them in unique ways. Earth Week 2018, Freeman. · MORE
The post How To Master Branding in 2018 appeared first on 5WPR CEO Ronn Torossian Founder's Blog. When it comes to creating the perfect brand, there’s no one-size-fits-all strategy. MORE
billion pieces of content published globally during the calendar year of 2018. The 2018 Global Media Report reveals key findings: A 16% increase in the total number of media properties globally which published content from January to December 2018. MORE
If you think 2017 was a year of change in public relations, then brace yourself for 2018. I expect we’ll see the following in 2018: Integration acceleration: It’s now a must that strategic planning, creative, analytics and digital are fully integrated in client teams. MORE
In an era where unique and genuine storytelling is valued more than ever, can technology really help communicators create engaging content in a more sustainable, reliable and authentic way? events media relations public relations MORE
In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. MORE
We’ve spent a full year focused on the strategy, framework, and content, and the fun part will all unfold in 2018. AirPR: How do you see PR & content marketing evolving in 2018? . Kathy Seegebrecht is SVP and Chief Marketing Officer for UL (Underwriters Laboratories). MORE
I had a conversation with International speaker and storyteller, Cameron Brown , about creating impact in 2018. The New Year is off to a great start and you may be working on the different ways to create greater impact in your career and life. MORE
So, in the spirit of forging ahead into 2018, we offer a look at some brands poised to find their way into consumer hearts and minds this year. Brands to watch in 2018. There are lessons to be learned from each as new brands come on the scene in 2018. MORE
Anno Domini 2018 is no exception, and, without schadenfreude , we present some of the year’s worst gaffes. Some lessons of 2018 are mere goofs. — Michelle Garrett (@PRisUs) December 3, 2018. — PETA (@peta) December 4, 2018. MORE
Blink and you’ll miss it: 2018 has sped by, and we’re only just catching up. The post Ronn Torossian With Top Five PR Stories of 2018 appeared first on 5WPR CEO Ronn Torossian Founder's Blog. MORE
Here are my nominations for the best, most skillful, or just plain luckiest PR moves of 2018. In yet another of the successful brand pranks of 2018, Payless took over an old Armani boutique, renamed it “Palessi,” and stocked the shelves with its typical bargain-priced merchandise. MORE
Some are saying, 2018 could be that year. The post 2018 Dubbed “Year of the Electric Car” appeared first on 5WPR CEO Ronn Torossian Founder's Blog. For some time now, many have been watching the automotive industry wondering when the tipping point would be. MORE
(These rules are loosely adapted from the 2018 All for Content conference ) By Simona Colletta – International Media Relations Specialist, Paris Social Media is changing the way businesses interact with customers. MORE
Against the backdrop of an ever-faster news cycle, 2018 has featured brands and personalities who seized unexpected opportunities to generate positive PR. By the same token, 2018 has brought public disasters for others. Which stories captivated us in 2018, and who came out where? Here’s part one of my list for 2018 PR Winners and Losers. In 2018, past misdeeds caught up with Facebook. 2018 was a regular annus horribilis for the blue-chip consulting firm. MORE
By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. “We’ve MORE
We asked experts from across marketing and PR to share their predictions on where the industry is going in 2018. I’m hoping that in 2018 marketers look beyond ‘just’ sales in their metrics. What are your predictions for PR & content marketing measurement in 2018? MORE
Let’s revisit and reflect on a handful of 2018 marketing and PR statistics that help to quantify—and clarify—the current state of play. RELATED: Enter your work—or nominate a colleague—for our 2018 ACE Awards. ]. Read more: Dentsu Aegis’ 2018 CMO Survey. MORE
Here are some strong examples of solid PR responses in 2018. The post Top PR Wins — So Far — in 2018 appeared first on 5WPR CEO Ronn Torossian Founder's Blog. You can’t always control your circumstances, but you can control your response to those circumstances. MORE
In 2018, discussions about the future for PR and communications pros will likely include the topic of robots. Look for these and other changes to become part of the PR and communications process during 2018 and beyond. Pulse of the Profession 2018 PR trends Social Media Trends MORE
The post 10 Content Trends to Watch in 2018 appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. In January the Content Marketing Association laid out 10 trends they predicted would be big this year. Diversification of content channels. MORE
How are you looking to finish your 2018 campaigns? A lot of companies back off on their communications activities during the summer months. It’s hot out, people are on vacation and it’s hard to grab attention. MORE
Bulldog Reporter has announced the winners of our 2018 Bulldog Stars of PR Awards program, recognizing extraordinary individual and agency contributions to PR and communications over the past year. The post 2018 Bulldog Stars of PR Awards winners announced—congrats top dogs! MORE
The post 6 Public Relations Tips For Brands In 2018 appeared first on Crenshaw Communications. MORE
The first half of 2018 has seen some remarkable corporate PR maneuvers. The boldest PR moves of 2018 — so far. Its trolling of the NHS was probably a tactic in support of its larger “smoke free” PR blitz launched in early 2018. MORE
The 2018 Yellow Social Media Report (Business), released today, is an annual survey of how Australian consumers and businesses use social media. Social media 2018 Yellow Social Media Report MORE
Now we explore some 2018 trends and issues that continue to affect the tech PR sector. The post 5 Trends Shaping Tech PR In 2018 appeared first on Crenshaw Communications. MORE
We look at the data to see what types of websites saw the most engagement on Facebook in April 2018, and contrast that with the stories that tend to go viral on the platform. April 2018 analysis appeared first on NewsWhip. MORE
The folks at MDG Advertising have published an infographic that touts five emerging marketing trends, which should offer some clarity for what savvy professionals should prioritize in 2018. MORE
So without further adieu: Our 10 Most Popular Blog Posts of 2018. Our Ultimate List of the Best PR Tools for 2018. We've scoured our archives to bring you the most popular posts from this year. MORE
The post These are the top influencers on Instagram in 2018 appeared first on NewsWhip. With peer-to-peer sharing emphasized more and more on social, how can brands best reach their target audiences? We take a look at influencer trends on Instagram. MORE
With that in mind, here are a few of the most notable tech trends that went away or simply became less important in 2018, based on story volume or media interest. IoT didn’t go away in 2018. These are some of the tech trends I think went away or were minimized in 2018. MORE
Successful PR does not happen by chance. Many variables, including what tactics you use, play a part in your public relations story. If you would like to learn how to succeed in public relations in the coming year, this post will give you some powerful ways to boost your PR strategy. MORE
It’s hard to open Facebook or Twitter, watch the news on TV or go to your favorite site this week without finding a roundup of the coolest gadgets and most cutting-edge technologies featured at 2018’s Consumer Electronics Show. Samsung leads the pack ahead of Apple and Google. MORE
This is an article and deck about the outlook for public relations and social media in 2018. I’ve also included a call to action that may be helpful in your planning for 2018. My view is that 2018 will prove to be a breakthrough year for the professionalism of public relations as a result of a concerted effort on a number of fronts. The conversation around ethics will inevitably get louder in 2018. You should investigate it in 2018, if you haven’t already. MORE
How to keep your company from making reputation-ruining mistakes. Social media is the most accessible tool customers have to learn about your company and become familiar with your brand. It’s also incredibly impactful in helping – or hurting – your company’s reputation. MORE
The post What Editors and Writers Want From PR Pitches in 2018 appeared first on Cision. In a highly-shared article on The Atlantic recently, senior editor Derek Thompson suggested that struggling media organizations have only one option. MORE
What can PR professionals expect in 2018? Get ready for more of the same in 2018. In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands. The post Trends That Will Shape PR in 2018 appeared first on Crenshaw Communications. MORE
Here are PR Daily ‘s top 10 stories of 2018: 1. The post PR Daily’s top stories of 2018: Nos. 2019 is finally here. To celebrate the new year, here are the top 10 stories from PR Daily last year. MORE
2018 Related Topics 
ImPRessions - Crenshaw Communications
DECEMBER 18, 2018
With that in mind, here are a few of the most notable tech trends that went away or simply became less important in 2018, based on story volume or media interest. IoT didn’t go away in 2018. These are some of the tech trends I think went away or were minimized in 2018.
ImPRessions - Crenshaw Communications
DECEMBER 31, 2018
Here are my nominations for the best, most skillful, or just plain luckiest PR moves of 2018. In yet another of the successful brand pranks of 2018, Payless took over an old Armani boutique, renamed it “Palessi,” and stocked the shelves with its typical bargain-priced merchandise.
ImPRessions - Crenshaw Communications
DECEMBER 28, 2018
Against the backdrop of an ever-faster news cycle, 2018 has featured brands and personalities who seized unexpected opportunities to generate positive PR. By the same token, 2018 has brought public disasters for others. Which stories captivated us in 2018, and who came out where? Here’s part one of my list for 2018 PR Winners and Losers. In 2018, past misdeeds caught up with Facebook. 2018 was a regular annus horribilis for the blue-chip consulting firm.
Ronn Torossian
MARCH 28, 2018
The post How To Master Branding in 2018 appeared first on 5WPR CEO Ronn Torossian Founder's Blog. When it comes to creating the perfect brand, there’s no one-size-fits-all strategy.
Axia PR
OCTOBER 15, 2018
How to keep your company from making reputation-ruining mistakes. Social media is the most accessible tool customers have to learn about your company and become familiar with your brand. It’s also incredibly impactful in helping – or hurting – your company’s reputation.
PR Daily
DECEMBER 20, 2018
Anno Domini 2018 is no exception, and, without schadenfreude , we present some of the year’s worst gaffes. Some lessons of 2018 are mere goofs. — Michelle Garrett (@PRisUs) December 3, 2018. — PETA (@peta) December 4, 2018.
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Ronn Torossian
AUGUST 13, 2018
Here are some strong examples of solid PR responses in 2018. The post Top PR Wins — So Far — in 2018 appeared first on 5WPR CEO Ronn Torossian Founder's Blog. You can’t always control your circumstances, but you can control your response to those circumstances.
Ronn Torossian
OCTOBER 6, 2018
Blink and you’ll miss it: 2018 has sped by, and we’re only just catching up. The post Ronn Torossian With Top Five PR Stories of 2018 appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
PR Daily
DECEMBER 17, 2018
In a similar vein, Dunkin’ (which in 2018 also shunted aside “Donuts” from its branding) broadened awareness of the quality of its new espresso drinks by packaging the experience as an upscale coffee shop in the foodie haven of Portland, Maine, Gonzalez says.
Onclusive
MARCH 19, 2019
billion pieces of content published globally during the calendar year of 2018. The 2018 Global Media Report reveals key findings: A 16% increase in the total number of media properties globally which published content from January to December 2018.
PR Warrior
JUNE 25, 2018
The 2018 Yellow Social Media Report (Business), released today, is an annual survey of how Australian consumers and businesses use social media. Social media 2018 Yellow Social Media Report
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Ronn Torossian
JANUARY 3, 2018
Some are saying, 2018 could be that year. The post 2018 Dubbed “Year of the Electric Car” appeared first on 5WPR CEO Ronn Torossian Founder's Blog. For some time now, many have been watching the automotive industry wondering when the tipping point would be.
B2B PR Sense
JANUARY 10, 2018
Successful PR does not happen by chance. Many variables, including what tactics you use, play a part in your public relations story. If you would like to learn how to succeed in public relations in the coming year, this post will give you some powerful ways to boost your PR strategy.
ImPRessions - Crenshaw Communications
AUGUST 21, 2018
Now we explore some 2018 trends and issues that continue to affect the tech PR sector. The post 5 Trends Shaping Tech PR In 2018 appeared first on Crenshaw Communications.
Business Wire
DECEMBER 27, 2018
In an era where unique and genuine storytelling is valued more than ever, can technology really help communicators create engaging content in a more sustainable, reliable and authentic way? events media relations public relations
Business Wire
MARCH 14, 2018
(These rules are loosely adapted from the 2018 All for Content conference ) By Simona Colletta – International Media Relations Specialist, Paris Social Media is changing the way businesses interact with customers.
Business Wire
FEBRUARY 2, 2018
By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. “We’ve
ImPRessions - Crenshaw Communications
JANUARY 12, 2018
The post 6 Public Relations Tips For Brands In 2018 appeared first on Crenshaw Communications.
The Proactive Report
JUNE 20, 2018
The post 10 Content Trends to Watch in 2018 appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. In January the Content Marketing Association laid out 10 trends they predicted would be big this year. Diversification of content channels.
PR Expanded
JANUARY 16, 2018
I had a conversation with International speaker and storyteller, Cameron Brown , about creating impact in 2018. The New Year is off to a great start and you may be working on the different ways to create greater impact in your career and life.
Cision
JANUARY 3, 2018
With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. The post What Challenges Do Comms Professionals Face Going into 2018?
ImPRessions - Crenshaw Communications
JULY 24, 2018
The first half of 2018 has seen some remarkable corporate PR maneuvers. The boldest PR moves of 2018 — so far. Its trolling of the NHS was probably a tactic in support of its larger “smoke free” PR blitz launched in early 2018.
ImPRessions - Crenshaw Communications
DECEMBER 29, 2017
What can PR professionals expect in 2018? Get ready for more of the same in 2018. In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands. The post Trends That Will Shape PR in 2018 appeared first on Crenshaw Communications.
Stephen Waddington
NOVEMBER 19, 2017
This is an article and deck about the outlook for public relations and social media in 2018. I’ve also included a call to action that may be helpful in your planning for 2018. My view is that 2018 will prove to be a breakthrough year for the professionalism of public relations as a result of a concerted effort on a number of fronts. The conversation around ethics will inevitably get louder in 2018. You should investigate it in 2018, if you haven’t already.
Business Wire
FEBRUARY 28, 2018
In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform.
PR Daily
DECEMBER 20, 2018
Let’s revisit and reflect on a handful of 2018 marketing and PR statistics that help to quantify—and clarify—the current state of play. RELATED: Enter your work—or nominate a colleague—for our 2018 ACE Awards. ]. Read more: Dentsu Aegis’ 2018 CMO Survey.
Cision
JANUARY 17, 2018
The post What Editors and Writers Want From PR Pitches in 2018 appeared first on Cision. In a highly-shared article on The Atlantic recently, senior editor Derek Thompson suggested that struggling media organizations have only one option.
ImPRessions - Crenshaw Communications
JANUARY 3, 2018
So, in the spirit of forging ahead into 2018, we offer a look at some brands poised to find their way into consumer hearts and minds this year. Brands to watch in 2018. There are lessons to be learned from each as new brands come on the scene in 2018.
NewsWhip
MAY 10, 2018
We look at the data to see what types of websites saw the most engagement on Facebook in April 2018, and contrast that with the stories that tend to go viral on the platform. April 2018 analysis appeared first on NewsWhip.
PR Daily
JANUARY 27, 2018
The folks at MDG Advertising have published an infographic that touts five emerging marketing trends, which should offer some clarity for what savvy professionals should prioritize in 2018.
B2B PR Sense
DECEMBER 20, 2018
So without further adieu: Our 10 Most Popular Blog Posts of 2018. Our Ultimate List of the Best PR Tools for 2018. We've scoured our archives to bring you the most popular posts from this year.
PRSay
JANUARY 9, 2018
If you think 2017 was a year of change in public relations, then brace yourself for 2018. I expect we’ll see the following in 2018: Integration acceleration: It’s now a must that strategic planning, creative, analytics and digital are fully integrated in client teams.
PR Daily
SEPTEMBER 11, 2018
How are you looking to finish your 2018 campaigns? A lot of companies back off on their communications activities during the summer months. It’s hot out, people are on vacation and it’s hard to grab attention.
Agility PR Solutions
NOVEMBER 27, 2018
Bulldog Reporter has announced the winners of our 2018 Bulldog Stars of PR Awards program, recognizing extraordinary individual and agency contributions to PR and communications over the past year. The post 2018 Bulldog Stars of PR Awards winners announced—congrats top dogs!
PR Daily
DECEMBER 30, 2018
Here are PR Daily ‘s top 10 stories of 2018: 1. The post PR Daily’s top stories of 2018: Nos. 2019 is finally here. To celebrate the new year, here are the top 10 stories from PR Daily last year.
Onclusive
JANUARY 17, 2018
It’s hard to open Facebook or Twitter, watch the news on TV or go to your favorite site this week without finding a roundup of the coolest gadgets and most cutting-edge technologies featured at 2018’s Consumer Electronics Show. Samsung leads the pack ahead of Apple and Google.
PR Daily
OCTOBER 8, 2018
PR Daily’s 2018 Corporate Social Responsibility Awards was on the hunt for organizations dedicated to a variety of socially responsible initiatives and causes, and which communicate about them in unique ways. Earth Week 2018, Freeman. ·
Onclusive
JANUARY 10, 2018
We asked experts from across marketing and PR to share their predictions on where the industry is going in 2018. I’m hoping that in 2018 marketers look beyond ‘just’ sales in their metrics. What are your predictions for PR & content marketing measurement in 2018?
Onclusive
APRIL 12, 2018
We’ve spent a full year focused on the strategy, framework, and content, and the fun part will all unfold in 2018. AirPR: How do you see PR & content marketing evolving in 2018? . Kathy Seegebrecht is SVP and Chief Marketing Officer for UL (Underwriters Laboratories).
NewsWhip
MARCH 28, 2018
The post These are the top influencers on Instagram in 2018 appeared first on NewsWhip. With peer-to-peer sharing emphasized more and more on social, how can brands best reach their target audiences? We take a look at influencer trends on Instagram.
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