Public relations in 2018

Stephen Waddington

This is an article and deck about the outlook for public relations and social media in 2018. I’ve also included a call to action that may be helpful in your planning for 2018. My view is that 2018 will prove to be a breakthrough year for the professionalism of public relations as a result of a concerted effort on a number of fronts. The conversation around ethics will inevitably get louder in 2018. You should investigate it in 2018, if you haven’t already.

These 12 PR and marketing podcasts will get you revved up for a huge 2018

PR Warrior

The post These 12 PR and marketing podcasts will get you revved up for a huge 2018 appeared first on PR Warrior | Trevor Young. I’m a podcast junkie. Have been for years and I continue to listen to at least one podcast a day, sometimes two.

Trending Sources

The Best PR & Content Marketing Conferences to Attend in 2018


The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Date: March 15, 2018. Dates: March 20-22, 2018.

Top Public Relations Trends in 2018: Introduction

Shift Communications

The 2018 PR Mega-Trends. cta] The post Top Public Relations Trends in 2018: Introduction appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. As we wind down 2017, our gaze inevitably turns to the horizon.

4 Key PR Trends to Watch in 2018

PR News

The post 4 Key PR Trends to Watch in 2018 appeared first on PR News Blog. I haven’t heard Christmas tunes in the shops of New York yet, but any minute they’ll be cranking them out.

Finding Leads: 6 Takes from the 2018 Chief Marketer B2B Lead Gen Report

Sword and the Script

That’s my take on some of the data from the 2018 Chief Marketer B2B lead gen report. The post Finding Leads: 6 Takes from the 2018 Chief Marketer B2B Lead Gen Report appeared first on Sword and the Script.

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Tips, Tools & Templates to Fuel Your 2018 Enterprise Marketing Strategy

PR 20/20

Is better data usage and insights part of your strategic objectives for 2018? To look for one way to utilize AI in 2018, check out 5 Artificial Intelligence Tools to Plan Your Next Content Strategy. Disclaimer: this is not your average end-of-year tips and tools blog post. We get that annual planning is a beast, and marketers everywhere are wrought with expectation and reporting woes. If numbers are down, how can you prove that next year’s performance will improve?

How I’m supporting the #HeForShe movement in 2018

Communications Conversations

Media Relations Strategy: Why You Need to Chase the Beat in 2018

Stern + Associates

The post Media Relations Strategy: Why You Need to Chase the Beat in 2018 appeared first on Stern Strategy Group. When I started working in public relations more than 20 years ago, my media relations strategy was pretty simplistic and straightforward – and effective. Finding the right journalist to pitch. Media Relations Media Under Threat digital media Journalism media relations PR profession search engines Social Media

2018 Social PR Book of the Year: Marketing New Realities

Social PR Chat

Skip over the topic of VR/AR and Mixed Reality (MR) and prepare to be less relevant in the 2018 public relations, branding, social media marketing world. Digital Detox Secrets (coming 2018).

Your Turn! Got a PR, Marketing or Social Media Prediction for 2018?

Sword and the Script

You are cordially invited to contribute a prediction to be published on this blog for 2018! Got a PR, Marketing or Social Media Prediction for 2018? Are the robots coming for our jobs? Will social media site siphon away the last remaining organic clicks?

Using Data In Your 2018 PR Planning Process

Shift Communications

Before you start PR planning for 2018, here are five data-driven areas to consider analyzing to understand how your client stacks up against competitors based on their marketing and PR performance. From there, you’ll know what content to push harder on and what to leave behind in 2018.

10 influencer marketing trends to watch in 2018

PR Daily

As we look forward to 2018, the influencer marketing space is expected to broaden its scope, extend its reach, and strengthen its impact. Consistent with year-over-year estimates, businesses are expected to allocate more money toward influencer marketing in 2018.

Public relations calendar for 2018

Stephen Waddington

A calendar of the key international events in public relations in 2018. It was crowdsourced as part of my public relations in 2018 project. 4 to 5 October – ICCO Summit 2018 , Dublin. The post Public relations calendar for 2018 appeared first on Stephen Waddington. Public Relations #PRin2018 2018Thank you to everyone who contributed. Please tweet me @wadds if there’s an event that you think I should add. March.

PR and Marketing Cannot Stand Stagnation. Focus on Developing New Skills!


What skill or competence would you like to improve or learn in 2018? Found your dream job? Great! But when was the last time you had the chance to learn something new? Experts say that developing own competencies is one of the best investments you can make.

5 Tips For Securing Your PR Budget In 2018


Here are 5 tips for securing your PR budget in 2018 to ensure success. If you do not fight for an increase in budget then it will be reduced, ensure continued investment in your PR strategy

5 media-pitching rules for 2018

Axia PR

How to build long-lasting media relationships. When you think of media, you think about placement for your company’s product or service. However, media is much more than getting your story published. Pitching your story to the media is about creating long-term mutually beneficial relationships with journalists. How do you pitch so that journalists will pick your content and connect with you as a source for their future stories? Public Relations Featured

Upcoming Tech Trends for 2018 Communications Planning

Stern + Associates

With an overwhelming amount of information flowing freely online, it’s seemingly impossible to reach, let alone influence, The post Upcoming Tech Trends for 2018 Communications Planning appeared first on Stern Strategy Group. Getting the right message to the right people can be a tough proposition.

Cluetrain Manifesto author and visionary set to visit London for 2018 CIPR lecture

Stephen Waddington

If you’re a Cluetrain Manifesto fan there’s a chance for you to meet a hero in March 2018. It’s exciting to see that the CIPR has persuaded Dr Weinberger to deliver the inaugural Sir Stephen Tallents lecture as part of the CIPR’s 70th anniversary celebrations in 2018.

How to Keep Communications Planning from Haunting You in 2018

Stern + Associates

The post How to Keep Communications Planning from Haunting You in 2018 appeared first on Stern Strategy Group. An ineffective communications strategy is what nightmares are made of. A smart, strategic communications plan is critical for every B2B business. But not all plans work; they add little value. Brand Strategy PR Strategy strategic communications target audience

#PRStudChat November Announcement: PD, Mentoring & Collaboration for Communication Confidence

PR Expanded

Our goal is to prepare students, educators and professionals with the tips, best practices and tools they need to thrive in 2018. What are the most important steps in 2018? The #PRStudChat community gathers on Wednesday, November 29th at 12:00 p.m.

NHL announces it won’t attend 2018 Winter Olympic Games

PR Daily

Because the 2018 Games will be held in South Korea—a market that’s less than desirable for NHL to expand its footprint—the league was “prepared to ask for more” from the IOC in the form “increased marketing opportunities and increased access to video highlights.”.

Email marketing forecast for the coming year

PR Daily

It’s a messaging must for 2018. If you’re keen on doing email right in 2018, Moveable Ink has an infographic to get you up to speed. Here’s what the infographic says to watch for in 2018: Campaigns will become even more data-driven. Will email ever die?

What the General Data Protection Regulations (May 2018) mean for marketers and PRs

PR in High Definition

In case you missed it, on the 25th May, 2018, the General Data Protection Regulations (GDPR) come into play, affecting all companies across the European Union. The post What the General Data Protection Regulations (May 2018) mean for marketers and PRs appeared first on Firefly Communications. The irony of blogging about data privacy in an email newsletter is not lost on us, but it’s prompted a lot of debate in Firefly Towers.

Exploring the impact of AI on PR and discourse in the public sphere

Stephen Waddington

I cited both these issues in my recent Public Relations in 2018 blog. I’m keen to start a conversation about the application of artificial intelligence (AI) in media and public relations. It’s an important issue.

Vote Business Wire for SXSW

Business Wire

Serena Ehrlich’s The Messy Truth about News and PR in 2018 Vote here About the panel: Communications today is messy. SXSW PanelPicker allows users to propose which panels they’d like to see take place at the upcoming SXSW conference.

Help write the CIPR’s story as part of 70th anniversary project

Stephen Waddington

The CIPR is crowdsourcing the knowledge of its members as part of its 70th anniversary celebrations in 2018. The project will reinforce the 2018 President Sarah Hall’s theme of public relations as a strategic management discipline. The CIPR is 70 next year. It plans to create a book as part of a year of anniversary celebrations. It’s a special project that I’m delighted to have been asked to lead. Celebrating a special anniversary.

YouTube cuts 30-second ads that users can’t skip

PR Daily

The video platform recently announced that it would scrap its longer advertising format in 2018 and instead concentrate marketing offerings using shorter content. The annoying 30-second commercials that play before YouTube videos will soon be a tactic of the past.

Post Election Digital Skills Shortage

The Proactive Report

Visual Literacy & IQ: By 2018 84% of all content online will be visual. One of Donald Trump’s major platform promises is to tighten immigration laws.

How the Mall of America and Minnesota Super Bowl Host Committee Rock Social Media


The Minnesota Super Bowl Host Committee is also taking tips from the MOA as it enters the countdown to Super Bowl LII on February 5, 2018. Bank Stadium or participating in the 2018 City of Lakes Loppet Ski Festival.

6 Smart Tips For Q4 PR Planning

ImPRessions - Crenshaw Communications

Now is also the time to look at staff planning and start to forecast your 2018 goals and needs (see below.) Look towards 2018. Are your 2018 agency contracts up to snuff?

Content and Links – Google’s Top Ranking Factors

The Proactive Report

What we need to improve on is visual content. (Note that visual content is expected to be 80% of all content by 2018 – so make sure you are an expert at this too!).

5 Things You Need to Think About Now for Communications Planning

Stern + Associates

Here are five things to think about now to make sure your 2018 plan hits its mark. Ready or not, it’s communications planning season. Don’t stick to your old strategy. The post 5 Things You Need to Think About Now for Communications Planning appeared first on Stern Strategy Group. Brand Strategy communications strategy PR plan Strategic Communications Planning

How to write a public relations plan in 10 steps

Stephen Waddington

It’s that time of year, when thoughts turn to planning for 2018. You know where to find us if you need help with your planning for 2018. A blog post about writing a public relations plan.

Can Educators Become Micro-Influencers?

Karen Freberg

Now, what we are seeing now and as we head to 2018, it is micro-influencers. I am still working on getting a coffee sponsorship deal (a definite goal for 2018!) – but let me know if you have any questions.


30 jobs in the PR and marketing world

PR Daily

million followers on Instagram (the most by any animal on the platform), a 2018 calendar with Barnes and Noble and a book on Amazon. It’s no secret who—or what—dominates the internet: pets.

Public Relations Jobseekers: Act Before 2017 Ends

Shift Communications

Using our predictive analytics tools, we forecast that the time when jobseekers in the PR industry will be most active in all of 2018 will be the week of January 14, 2018: Above, the forecast for the search term “public relations jobs”.

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61 Communications and Public Relations Jobs Available Now

Media Bullseye

2018 Fellowship Interest Indicator (1 year term, starts Jan. 2018), Atlantic Media, Washington, DC or New York, NY. Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed?

GDPR Primer for Marketing and Public Relations

Shift Communications

It was enacted into law in May 2016, and enforcement penalties begin in May 2018. Roll out compliance implementation before May 2018.

An update on the CIPR’s 70th anniversary crowdsourced project

Stephen Waddington

The project will support 2018 President Sarah Hall’s theme of public relations as a strategic management discipline. History and members are informing the CIPR’s 70th anniversary project. We need submissions from across its communities. You’ve two weeks to pitch.