Top PR Wins — So Far — in 2018

Ron Torossian

Here are some strong examples of solid PR responses in 2018. The post Top PR Wins — So Far — in 2018 appeared first on 5WPR CEO Ronn Torossian Founder's Blog. You can’t always control your circumstances, but you can control your response to those circumstances.

How To Master Branding in 2018

Ron Torossian

The post How To Master Branding in 2018 appeared first on 5WPR CEO Ronn Torossian Founder's Blog. When it comes to creating the perfect brand, there’s no one-size-fits-all strategy.

Brand 284

10 Content Trends to Watch in 2018

The Proactive Report

The post 10 Content Trends to Watch in 2018 appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. In January the Content Marketing Association laid out 10 trends they predicted would be big this year. Diversification of content channels.

Trends 244

The Boldest PR Moves of 2018

ImPRessions - Crenshaw Communications

The first half of 2018 has seen some remarkable corporate PR maneuvers. The boldest PR moves of 2018 — so far. Its trolling of the NHS was probably a tactic in support of its larger “smoke free” PR blitz launched in early 2018.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf

Make A Greater Impact In 2018 With International Speaker & Storyteller, Cameron Brown

PR Expanded

I had a conversation with International speaker and storyteller, Cameron Brown , about creating impact in 2018. The New Year is off to a great start and you may be working on the different ways to create greater impact in your career and life.

More Australian businesses than ever have a presence on social media (but they could be a lot more social!)

PR Warrior

The 2018 Yellow Social Media Report (Business), released today, is an annual survey of how Australian consumers and businesses use social media. Social media 2018 Yellow Social Media Report

What Challenges Do Comms Professionals Face Going into 2018?

Cision

With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. The post What Challenges Do Comms Professionals Face Going into 2018?

eBook 239

Trends That Will Shape PR in 2018

ImPRessions - Crenshaw Communications

What can PR professionals expect in 2018? Get ready for more of the same in 2018. In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands. The post Trends That Will Shape PR in 2018 appeared first on Crenshaw Communications.

Trends 212

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding

Defining Your Online Brand In 2018

5W PR

Here’s how groups can define their brand in 2018. The post Defining Your Online Brand In 2018 appeared first on 5W PR News and Updates, NY Public Relations Agency Blog. Building a brand is no easy task.

Brand 110

5 PR-Friendly Brands For 2018

ImPRessions - Crenshaw Communications

So, in the spirit of forging ahead into 2018, we offer a look at some brands poised to find their way into consumer hearts and minds this year. Brands to watch in 2018. There are lessons to be learned from each as new brands come on the scene in 2018.

Brand 170

Summer Reading Recommendations – 2018

Media Bullseye

We’ve written about how reading books can make you a better writer fairly often here on Media Bullseye, and our friends over at Spin Sucks agree.

What Editors and Writers Want From PR Pitches in 2018

Cision

The post What Editors and Writers Want From PR Pitches in 2018 appeared first on Cision. In a highly-shared article on The Atlantic recently, senior editor Derek Thompson suggested that struggling media organizations have only one option.

Gigging, Measurement and Accelerated Integration: A 2018 Outlook

PRSay

If you think 2017 was a year of change in public relations, then brace yourself for 2018. I expect we’ll see the following in 2018: Integration acceleration: It’s now a must that strategic planning, creative, analytics and digital are fully integrated in client teams.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following

Forrester announces 2018 CX leaders—and none are U.S. brands

Agility PR Solutions

2018 Customer Experience Index rankings, no brand has risen to the top of Forrester’s rankings and continued to improve—a clear indication that U.S. The post Forrester announces 2018 CX leaders—and none are U.S. New Forrester research confirms it—U.S.

Brand 104

CES 2018

5W PR

Vice President of Technology, Nikki Parker, and Director of Consumer Technology, Amanda Kelley, were on the ground – walking the equivalent of a full marathon in two days, meeting with hundreds of companies to unearth the top trends for 2018. Trends to Watch in 2018.

PR power tools: 2018’s most useful free SEO gear

Agility PR Solutions

The post PR power tools: 2018’s most useful free SEO gear appeared first on Agility PR Solutions. It’s hard to attract visitors to your website without using the right online marketing strategies.

SEO 78

What goes viral on Facebook? April 2018 analysis

NewsWhip

We look at the data to see what types of websites saw the most engagement on Facebook in April 2018, and contrast that with the stories that tend to go viral on the platform. April 2018 analysis appeared first on NewsWhip.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today

Why Communicators Should Expect a Year of Disruption in 2018

PRSay

In 2018, I won’t be surprised to see even more of a willingness to consider outside-the-box candidates from different fields or industries. Longer-form earned content — and the professionals who can deliver it for their organizations — could play a growing role in 2018.

7 Media Statistics from an Annual Survey of Reporters that Gives PR a Glimpse of their Mindset

Sword and the Script

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. For example, citing the Edelman Trust Barometer, Digiday reported , “trust in traditional media has increased from 48 percent last year to 61 percent in 2018.”.

Survey 157

Decoding Facebook’s Changes: 5 Ways PR Professionals Can Generate Reach and Impact in 2018

Business Wire

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. “We’ve

Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

Waxing UnLyrical

Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. Guest Post by Scott Kaminski.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution

Interview Series: CMO of UL Discusses How PR & Content Marketing Are Evolving in 2018

AirPR

We’ve spent a full year focused on the strategy, framework, and content, and the fun part will all unfold in 2018. AirPR: How do you see PR & content marketing evolving in 2018? . Kathy Seegebrecht is SVP and Chief Marketing Officer for UL (Underwriters Laboratories).

2018 PRSA Western District Conference in the Mile High City

HMA Public Relations

Last week, two of our team members were at the 2018 PRSA Western District Conference in Denver where the theme focused on the importance of community in PR. The post 2018 PRSA Western District Conference in the Mile High City appeared first on HMA Public Relations.

Research Trends™ Shows Top 5 Brands with the Most Buzz at CES 2018

AirPR

It’s hard to open Facebook or Twitter, watch the news on TV or go to your favorite site this week without finding a roundup of the coolest gadgets and most cutting-edge technologies featured at 2018’s Consumer Electronics Show. Samsung leads the pack ahead of Apple and Google.

Trends 183

The Top 3 Branding Resolutions Your Business Needs to Make for 2018

Cision

If you haven’t set any, now is the time to start thinking of ways to improve your branding strategies to make 2018 your best year yet. Here are three awesome branding resolutions all marketing teams should consider in preparing themselves for 2018 and beyond. Resolve to bring on the right team members who will positively contribute to your brand in 2018 by recruiting the talent whose values fall in line with your own.

Brand 182

CEO activism in 2018: Americans think CEOs must speak out to defend company values

Agility PR Solutions

The post CEO activism in 2018: Americans think CEOs must speak out to defend company values appeared first on Agility PR Solutions.

The Ten Commandments of Social Media for 2018

Business Wire

(These rules are loosely adapted from the 2018 All for Content conference ) By Simona Colletta – International Media Relations Specialist, Paris Social Media is changing the way businesses interact with customers.

Why You Should Pursue Your APR Certification in 2018

PRSay

He is a retired Army colonel and is the 2018 Chair of the Universal Accreditation Board. It’s spring! Baseball is underway, and despite the lingering winter-like temperatures, my wife’s crocuses (a harbinger of spring) have bloomed. And her hellebores are in bloom, too.

Ethics 131

Media and behaviour insights from Ofcom 2018 report

Stephen Waddington

The Ofcom Communications Market Report 2018 tells the story of changing media consumption and behaviours in the UK. million visitors, reaching 95% of the total UK online audience in 2018. In 2018 more than half of radio listening is via digital platforms.

Embracing Language as a Storytelling Tool for PR in 2018

PRSay

This month, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession. A shorter version of this response first appeared in the January issue of Strategies & Tactics. So, I studied Latin in high school and college. Conjugated verbs.

AirPR Interview Series: Content Marketing and PR Experts share measurement predictions for 2018

AirPR

We asked experts from across marketing and PR to share their predictions on where the industry is going in 2018. I’m hoping that in 2018 marketers look beyond ‘just’ sales in their metrics. What are your predictions for PR & content marketing measurement in 2018?

Career Development Tips for the 2018 Professional

Waxing UnLyrical

As you review your career options in 2018 to apply for a new job, here are a few helpful tips to help you get started. The post Career Development Tips for the 2018 Professional appeared first on Shonali Burke Consulting. Guest Post by Makeda Waterman.

Print 88

5 marketing megatrends for 2018

PR Daily

The folks at MDG Advertising have published an infographic that touts five emerging marketing trends, which should offer some clarity for what savvy professionals should prioritize in 2018.

Why voice search is set to take over the world in 2018

Agility PR Solutions

Ok Google, tell me why voice search is becoming so popular in 2018. The post Why voice search is set to take over the world in 2018 appeared first on Agility PR Solutions. Alexa, why is voice search becoming a preferred searching method for many people today?

ICON 2018 Preview: 4 Questions With Writing Expert and General Session Speaker Ann Handley

PRSay

9 during the PRSA 2018 International Conference in Austin, Texas. To learn more about the PRSA 2018 International Conference including programming and registration information, visit here. Ann Handley starts each day by writing an email to herself.