What Challenges Do Comms Professionals Face Going into 2018?


With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. The post What Challenges Do Comms Professionals Face Going into 2018?

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The Top 3 Branding Resolutions Your Business Needs to Make for 2018


If you haven’t set any, now is the time to start thinking of ways to improve your branding strategies to make 2018 your best year yet. Here are three awesome branding resolutions all marketing teams should consider in preparing themselves for 2018 and beyond. Resolve to bring on the right team members who will positively contribute to your brand in 2018 by recruiting the talent whose values fall in line with your own.

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CES 2018


Vice President of Technology, Nikki Parker, and Director of Consumer Technology, Amanda Kelley, were on the ground – walking the equivalent of a full marathon in two days, meeting with hundreds of companies to unearth the top trends for 2018. Trends to Watch in 2018.

Resolutions to Up Your PR Game in 2018

Critical Mention

Have you given much thought to how you’ll improve your work life in 2018? Here’s to a 2018 filled with tackling the challenges, growing professionally and being the best we can be as PR pros. The post Resolutions to Up Your PR Game in 2018 appeared first on Critical Mention - Media Monitoring. As the holiday dust settles, many of us are charging into the new year with resolutions to improve ourselves like sleeping more, eating healthier and getting to the gym more often.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf

Trends That Will Shape PR in 2018

ImPRessions - Crenshaw Communications

What can PR professionals expect in 2018? Get ready for more of the same in 2018. In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands. The post Trends That Will Shape PR in 2018 appeared first on Crenshaw Communications.

Why Communicators Should Expect a Year of Disruption in 2018


In 2018, I won’t be surprised to see even more of a willingness to consider outside-the-box candidates from different fields or industries. Longer-form earned content — and the professionals who can deliver it for their organizations — could play a growing role in 2018.

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6 Public Relations Tips For Brands In 2018

ImPRessions - Crenshaw Communications

The post 6 Public Relations Tips For Brands In 2018 appeared first on Crenshaw Communications.

Baffling Proof That Issues Can Strangely Emerge From Anywhere

Melissa Agnes

— The Crock-Pot® Brand (@CrockPotCares) January 24, 2018. Courtesy: This Is Us NBC. Last week, I posed the question of “what kinds of scenarios, allegations, or rumors risk planting emotional doubt in the minds of your stakeholders?”

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding

How to Create a Content Strategy That Enhances Your Earned Media Efforts


While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy.

Top 10 Marketing & Communications Posts of 2017


As we reflect on the previous year and continue to head into 2018, we’ve rounded up our top 10 posts from 2017 for your reading pleasure. 2018 Content Calendar + Template (Why You Need One And How to Use it). At late entry this year, our 2018 content calendar earned a ton of pageviews in December. Want to find out what the best posts of 2018 are going to be? 2017 was quite a year for marketing and PR professionals.

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7 Reasons Why PR Matters More Than Ever

ImPRessions - Crenshaw Communications

Public relations has many fans, from legendary figures like Steve Jobs, to the current occupant of the White House. Yet PR doesn’t always command the same respect as other disciplines, like advertising or direct-mail. It’s even still a bit mysterious to some.

Embracing Language as a Storytelling Tool for PR in 2018


This month, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession. A shorter version of this response first appeared in the January issue of Strategies & Tactics. So, I studied Latin in high school and college. Conjugated verbs.

Amazon Sees a Winner With Streaming Football

Ron Torossian

The future of streaming is now, and everyone is trying to figure out a way to cash in. One of the biggest movers and shakers in the market is Amazon.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following

Gigging, Measurement and Accelerated Integration: A 2018 Outlook


If you think 2017 was a year of change in public relations, then brace yourself for 2018. I expect we’ll see the following in 2018: Integration acceleration: It’s now a must that strategic planning, creative, analytics and digital are fully integrated in client teams.

Make A Greater Impact In 2018 With International Speaker & Storyteller, Cameron Brown

PR Expanded

I had a conversation with International speaker and storyteller, Cameron Brown , about creating impact in 2018. The New Year is off to a great start and you may be working on the different ways to create greater impact in your career and life.

What Editors and Writers Want From PR Pitches in 2018


The post What Editors and Writers Want From PR Pitches in 2018 appeared first on Cision. In a highly-shared article on The Atlantic recently, senior editor Derek Thompson suggested that struggling media organizations have only one option.

Leadership: Humility as Antidote to Arrogance

PR Expanded

A Guest Post By Helio Fred Garcia, President, Logos Consulting Group. Arrogance is a particularly toxic element of leadership.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today

5 marketing megatrends for 2018

PR Daily

The folks at MDG Advertising have published an infographic that touts five emerging marketing trends, which should offer some clarity for what savvy professionals should prioritize in 2018.

How Crisis Ready Will Help You Build An Invincible Brand

Melissa Agnes

As you may have heard, Crisis Ready: Building an Invincible Brand in an Uncertain World , is my new book – and I’m so excited that it’s finally available for you to preorder on Amazon !

Guest Post: How to Expand Your Global Network While Studying Abroad

PR Expanded

A Guest Post By Madison Thomas, Curry College Student. Recently, I began my journey studying abroad. Four months on my own in a new country. To some, this may seem terrifying, but I’ve been waiting for this moment for a very long time.

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2018 Predictions: Consumer PR Edition

Shift Communications

However, in 2018 brands will be challenged by their consumers to take a stand on issues and, unfortunately, inevitable tragedies – without expecting anything in return. The keys to creating such power-filled moments in 2018 will be authenticity and action.

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Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution

9 Blogs To Make You PR-Smart

ImPRessions - Crenshaw Communications

Want to boost your public relations acumen? One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content.

Research Trends™ Shows Top 5 Brands with the Most Buzz at CES 2018


It’s hard to open Facebook or Twitter, watch the news on TV or go to your favorite site this week without finding a roundup of the coolest gadgets and most cutting-edge technologies featured at 2018’s Consumer Electronics Show. Samsung leads the pack ahead of Apple and Google.

3 Digital Tools That Improve PR

The Proactive Report

This is the number one skill CMOS are looking for in 2018. If the idea of technology invading the practice of PR freaks you out a little, perhaps all you need a different perspective.

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PR Lessons From NBC And Crock-Pot

ImPRessions - Crenshaw Communications

Few things are more satisfying than a brand handling a potential public relations crisis with grace, aplomb, and humor. And all of those apply to this past week’s management of the Crock-Pot fire that (SPOILER ALERT) killed the beloved patriarch on the popular NBC series “This is Us.”

Public relations in 2018

Stephen Waddington

This is an article and deck about the outlook for public relations and social media in 2018. I’ve also included a call to action that may be helpful in your planning for 2018. My view is that 2018 will prove to be a breakthrough year for the professionalism of public relations as a result of a concerted effort on a number of fronts. The conversation around ethics will inevitably get louder in 2018. You should investigate it in 2018, if you haven’t already.

2018 PR Trends: Paid Media [Video]

Shift Communications

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. cta] The post 2018 PR Trends: Paid Media [Video] appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

A 2018 Outlook on Diversity and Inclusion in the Workplace


PRsay is featuring posts by a variety of thought leaders on the year ahead for communicators and the PR profession. These thoughts on diversity and inclusion first appeared in the January issue of Strategies & Tactics.

Content Marketing: 2017 vs. 2018. Lessons Learned and the Challenges Ahead


The post Content Marketing: 2017 vs. 2018. Good content is described as one that stands out from all the crowd or is useful to the reader (it’s about this subtle difference between “help” and “hype” which is so meticulously dissected and analyzed in the book “Youtility” by Jay Baer).

How to Succeed in Public Relations & Spark Change for 2018

B2B PR Sense

Successful PR does not happen by chance. Many variables, including what tactics you use, play a part in your public relations story. If you would like to learn how to succeed in public relations in the coming year, this post will give you some powerful ways to boost your PR strategy.

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How to Drive Traffic & Lift Awareness With 8 Types of Content


Content, content and more content. Brands are investing more time, resources and budget into publishing high-quality content with the goal of attracting, engaging and converting customers throughout the buyer’s journey. According to HubSpot’s State of Inbound 2017 , the top three inbound marketing priorities are: Growing SEO & Organic Presence. Blog Content Creation. Content Distribution & Amplification.

The four best social media executions I’ve seen during Super Bowl week (so far)

Communications Conversations

Bank (@usbank) January 30, 2018. Living in Minnesota, I feel compelled to write about Super Bowl-related topics this week. After all, I’ll probably be north of 75 the next time the Big Game comes to our state!

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Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

Here’s hoping for smoother road in 2018. Yes, 2017 feels like a lifetime ago, given our breakneck news cycle, but there were plenty of public relations lessons over the year for big brands and business categories.

Are CEOs Ready To Embrace Social Activism?

ImPRessions - Crenshaw Communications

For years, public relations and reputation experts have promoted CEO activism and corporate social responsibility, preaching its benefits and warning of limits and pitfalls. But for many corporate communicators, the position was lonely.

4 approaches the best executives take to connect with followers on LinkedIn

Communications Conversations

Other than Instagram, what’s the hottest social media platform in 2018? But, what is a bit surprising in the first few weeks of 2018, is the number of people talking about and asking about executive engagement on LinkedIn.