NHL announces it won’t attend 2018 Winter Olympic Games

PR Daily

Because the 2018 Games will be held in South Korea—a market that’s less than desirable for NHL to expand its footprint—the league was “prepared to ask for more” from the IOC in the form “increased marketing opportunities and increased access to video highlights.”.

What the General Data Protection Regulations (May 2018) mean for marketers and PRs

PR in High Definition

In case you missed it, on the 25th May, 2018, the General Data Protection Regulations (GDPR) come into play, affecting all companies across the European Union. The post What the General Data Protection Regulations (May 2018) mean for marketers and PRs appeared first on Firefly Communications. The irony of blogging about data privacy in an email newsletter is not lost on us, but it’s prompted a lot of debate in Firefly Towers.

Trending Sources

Vote Business Wire for SXSW

Business Wire

Serena Ehrlich’s The Messy Truth about News and PR in 2018 Vote here About the panel: Communications today is messy. SXSW PanelPicker allows users to propose which panels they’d like to see take place at the upcoming SXSW conference.

YouTube cuts 30-second ads that users can’t skip

PR Daily

The video platform recently announced that it would scrap its longer advertising format in 2018 and instead concentrate marketing offerings using shorter content. The annoying 30-second commercials that play before YouTube videos will soon be a tactic of the past.

How the Mall of America and Minnesota Super Bowl Host Committee Rock Social Media


The Minnesota Super Bowl Host Committee is also taking tips from the MOA as it enters the countdown to Super Bowl LII on February 5, 2018. Bank Stadium or participating in the 2018 City of Lakes Loppet Ski Festival.

61 Communications and Public Relations Jobs Available Now

Media Bullseye

2018 Fellowship Interest Indicator (1 year term, starts Jan. 2018), Atlantic Media, Washington, DC or New York, NY. Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed?

Carrot not stick on AVE

Stephen Waddington

I’d urge the CIPR board and council to reevaluate its position otherwise its disciplinary committee is set to be very busy in 2018. The CIPR has shifted its position on AVE from education to legislation. It’s a bold move but it needs a rethink. PRWeek called me out this week for being critical of the CIPR’s new position on AVE.

Undergraduate public relations degree courses in the UK

Stephen Waddington

This is list of 2018 undergraduate public relations degree courses as AS- and A-Level results are published. AS students will start to draw up a list of university courses for consideration for a place in 2018. A- and AS-Level results are published tomorrow. Students that achieve their expected A-Level grades will confirm their university places while others will seek a place through the UCAS clearing system.

Finding Common Ground With My Fellow Counselors


So here it is agency leaders: The Counselors Academy Conference for 2018 takes place May 6-8 in Toronto. Because our jobs are so driven by technology, I often find it grounding to go back to the basics of our profession.

Here’s How to Strengthen Your Social Media Marketing Skills – And Strategy

Stern + Associates

billion social network users by 2018. The explosion of social media continues to take the digital world by storm: It is estimated that there will be 2.76 This is a. The post Here’s How to Strengthen Your Social Media Marketing Skills – And Strategy appeared first on Stern Strategy Group. Digital Strategy Public Relations/Communications Social Media brand Marketing PR social network

Why Press Releases Are Still a Viable PR Techniqiue

The Proactive Report

A recent prediction says that by 2018 84% of all content online will be visual. We hear the lament that press releases are dead every so often. It’s true that the old press release, as it was first used more than 100 years ago now, is indeed no longer effective.

Brexit – 12 immediate actions for PR, corporate communications and public affairs professionals

Stuart Bruce

Therefore the UK will likely leave the EU in October 2018. The UK has voted to leave the European Union. This has already sent shockwaves through global financial markets which will massively impact businesses and organisations.

PR Rock Stars: U.S. Bank’s Susan Beatty

Communications Conversations

Our chairman Richard Davis was instrumental in securing the bid for the 2018 Super Bowl and we are thrilled to be a part of it. Bank Stadium February 4, 2018. Susan Beatty knows a lot of people. Like A LOT.

Make PR Measurement A Priority

ImPRessions - Crenshaw Communications

While labeling this person a “data scientist” may be overblown, McKinsey estimates that by 2018 the number of data science jobs in the US will be over 490,000, yet the eligible, qualified candidates to fill these jobs will be fewer than 200,000.

Guardian announces cost-cutting measures amid declining revenues

PR Daily

On Monday, the organization announced that it will cut 20 percent—roughly $76 million a year—from its budget, with an aim to become solvent in 2018. The Guardian hopes its measures will enable the publication to break even by 2018.

Pinterest on track to make $169 million next year

PR Daily

By 2018, the company expects to pull in $2.8 Those who are wondering if Pinterest is worth adding to their marketing strategies should know that the platform is growing by leaps and bounds.

Report: Marketers are spending more on digital vs. traditional tactics

PR Daily

Digital marketing revenues are expected to outpace traditional ads by 2018, according to new research from BIA/Kelsey. The group’s US Local Advertising Forecast 2017 reports that mobile advertising for local markets in particular will jump from $44.2 billion in 2016 to $50.2 billion in 2017.

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PRWeek’s “Power List” Overlooks Minnesota and Fly-Over Country…Again

Communications Conversations

I know it’s too late for 2017, but these leaders would be ideal candidates to put on the 2018 list. Earlier this week, PRWeek unveiled its annual “Power List” –a list of people they believe are power brokers in the PR business across the U.S. (of

Is Chipotle’s big hiring day a smart PR stunt?

PR Daily

The coffee chain is working with a host of partners in its “ 100,000 opportunities initiative ,” which aims to employ 100,000 workers between the ages of 16 and 24 by 2018. Chipotle is planning its first National Career Day on Sept. 9, during which it plans to hire 4,000 new employees.

Report: Brands’ posts to Instagram outnumber those to Facebook

PR Daily

that one-third of all Americans might be using Instagram by the end of 2018, according to an eMarketer study. Frustrated with Facebook’s crackdown on unpaid page posts, brands have found a new significant other on social media: Instagram.

Infographic: Be mobile or go bust

PR Daily

Mobile ad display revenue is expected to surpass desktop ads by 2018. To succeed in 2016, marketers must have a robust mobile strategy. Can’t believe it? Consider these stats: There are currently 6.1 billion active smartphone users in the world today.

Starbucks leads hiring initiative

PR Daily

Starbucks is leading the charge among several weighty corporations for the “100,000 opportunities initiative.”.

Wendy Glavin and CommPRO Report on the Livestream: Breaking Down the State of the Media in 2017


Chris Lynch: How do you think the state of the media will unfold in 2018? Reported by Wendy Glavin, CEO & Founder, Wendy Glavin Agency and powered by CommPRO. Breaking Down the State of the Media in 2017,” was a fascinating and discouraging examination of the lack of trust in the media.

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Maximising resilience of health and well-being assets in crisis situations

PR Conversations

The other would be the 2018 GA Research Colloquium in Oslo that generally runs just before the World PR Forum.

5 More Outside-The-Box Content Marketing Ideas


Spending on native ads will reach nearly $8 billion in 2015 and will reach $21 billion in 2018. This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. Not long ago, we had a blog post that described five outside-the-box content marketing ideas.

Will Artificial Intelligence Replace Writers and Content Marketers?

PR 20/20

Gartner predicts that a full 20 percent of business content will be written by machines starting in 2018. Editor's Note: This post was originally published on Marketing Artificial Intelligence Institute (MAII), a new community for modern marketers created and powered by PR 20/20.

Is native advertising a threat to PR?

PR Daily

BI Intelligence and the Interactive Advertising Bureau report that native advertising will generate $21 billion in ad spending by 2018—more than four times that of 2013.

Hasbro is bringing Play-doh production back to America

PR Daily

Hasbro announced that it will manufacture Play-Doh, one of its most iconic products, in the United states starting in 2018—14 years after it last rolled off the assembly line here.

Report: CSR, trust and social media paramount to building brand loyalty

PR Daily

forecast that brands will spend more than $21 billion on native advertising by 2018. Businesses must adapt better to customers' changing needs and desires, according to a study investigating trends in consumer behavior. A recent. TollFreeForwarding.com survey of 2,000 U.S.

In Wake Of Blackfish Backlash, SeaWorld Takes A Plunge

Return on Reputation

2) Two days later, the company announced the opening of Blue World Project , a new orca environment that will nearly double the size of the current facility when it’s completed in 2018, as well as over 10 million dollars in funding for research and conservation projects.

3 Tips for Getting Your Online Video Act Together for 2016

Waxing UnLyrical

Video already makes up 78 percent of Internet data, and it is set to increase to 84 percent by 2018, according to Cisco Systems. Online video marketing stats abound! Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5

To tweet or not to tweet: Marketers’ social media quandary

PR Daily

Though social media often feels like an imaginary land of “likes” and shares, its marketing benefits can be very real. This week, the digital agency Good Growth released a report highlighting a few clear connections between social media marketing and an organization’s betterment.

What is ‘true native’ advertising?

PR Daily

21 billion in 2018. Although many PR pros think native advertising is new, it’s actually one of the oldest forms of paid advertising. In 1895, John Deere launched a magazine called. The Furrow , which successfully offered non-intrusive tips for farmers.

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American Airlines shows support for hub’s Cubs

PR Daily

In 2018, a new American-branded premium ticket section is planned behind home plate. Sometimes all it takes is a creative concept—and a trending photo—to gain notoriety with consumers online.

Pinterest debuts video ads

PR Daily

It makes sense: Advertisers are expected to spend nearly $13 billion on digital video ads in 2018, according to research firm L2. There’s further proof that video is completely taking over internet content: Now Pinterest supports video advertising.

Nike pumps up CSR with ‘Manufacturing Revolution’

PR Daily

Completely switch to sustainable cotton usage by the end of 2018. Nike is winning praise for its corporate social responsibility efforts, which include the use of recycled materials in nearly all of its products.

Planning to hijack Olympic hashtags? Marketers, beware

PR Daily

Pyeongchang 2018. As the 2016 Rio Olympics kicks into gear, many marketing and PR pros are touting their sponsorships with the sports organization in an attempt to engage with millions worldwide. However, unless you work for or on behalf of any of the following companies, tread very cautiously if you plan on doing anything Olympics-themed in your social media content over the next few weeks: Coca-Cola. McDonald’s. Omega. Toyota. Panasonic. Bridgestone. P&G. Samsung.

Behind-The-Scenes: The Life of a Summer Intern

PR Expanded

Brendan graduated from Saint Peter’s Preparatory high school in 2014 and plans to graduate West Chester University in 2018. He is majoring in Marketing and plans to graduate in Spring 2018.

Macy’s to cut thousands of jobs, close stores

PR Daily

The cost efficiencies represent more than two-thirds of our goal of annual SG&A expense reduction of $500 million, net of growth initiatives, from previously planned levels by 2018. The holiday season didn’t bring joy for Macy’s.

FIFA: Arrests are for ‘the good of football’

PR Daily

According to its descriptions of the people arrested, those involved with CONCACAF and CONMEBOL were also deeply involved in the 2018 and 2022 World Cup bids.