The 3 most cringeworthy PR fails of 2018

Axia PR

How to keep your company from making reputation-ruining mistakes. Social media is the most accessible tool customers have to learn about your company and become familiar with your brand. It’s also incredibly impactful in helping – or hurting – your company’s reputation.

How To Master Branding in 2018

Ron Torossian

The post How To Master Branding in 2018 appeared first on 5WPR CEO Ronn Torossian Founder's Blog. When it comes to creating the perfect brand, there’s no one-size-fits-all strategy.

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Ronn Torossian With Top Five PR Stories of 2018

Ron Torossian

Blink and you’ll miss it: 2018 has sped by, and we’re only just catching up. The post Ronn Torossian With Top Five PR Stories of 2018 appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

10 Content Trends to Watch in 2018

The Proactive Report

The post 10 Content Trends to Watch in 2018 appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. In January the Content Marketing Association laid out 10 trends they predicted would be big this year. Diversification of content channels.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf

Top PR Wins — So Far — in 2018

Ron Torossian

Here are some strong examples of solid PR responses in 2018. The post Top PR Wins — So Far — in 2018 appeared first on 5WPR CEO Ronn Torossian Founder's Blog. You can’t always control your circumstances, but you can control your response to those circumstances.

5 Trends Shaping Tech PR In 2018

ImPRessions - Crenshaw Communications

Now we explore some 2018 trends and issues that continue to affect the tech PR sector. The post 5 Trends Shaping Tech PR In 2018 appeared first on Crenshaw Communications.

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2018 Dubbed “Year of the Electric Car”

Ron Torossian

Some are saying, 2018 could be that year. The post 2018 Dubbed “Year of the Electric Car” appeared first on 5WPR CEO Ronn Torossian Founder's Blog. For some time now, many have been watching the automotive industry wondering when the tipping point would be.

6 Public Relations Tips For Brands In 2018

ImPRessions - Crenshaw Communications

The post 6 Public Relations Tips For Brands In 2018 appeared first on Crenshaw Communications.

How to Succeed in Public Relations & Spark Change for 2018

B2B PR Sense

Successful PR does not happen by chance. Many variables, including what tactics you use, play a part in your public relations story. If you would like to learn how to succeed in public relations in the coming year, this post will give you some powerful ways to boost your PR strategy.

Campaign Recap: Advertising Week 2018

5W PR

When GDPR regulations (data protection law across 28 EU countries) came into effect in back in May 2018, it sent the advertising world into a frenzy. The post Campaign Recap: Advertising Week 2018 appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding

Make A Greater Impact In 2018 With International Speaker & Storyteller, Cameron Brown

PR Expanded

I had a conversation with International speaker and storyteller, Cameron Brown , about creating impact in 2018. The New Year is off to a great start and you may be working on the different ways to create greater impact in your career and life.

The Boldest PR Moves of 2018

ImPRessions - Crenshaw Communications

The first half of 2018 has seen some remarkable corporate PR maneuvers. The boldest PR moves of 2018 — so far. Its trolling of the NHS was probably a tactic in support of its larger “smoke free” PR blitz launched in early 2018.

Trends That Will Shape PR in 2018

ImPRessions - Crenshaw Communications

What can PR professionals expect in 2018? Get ready for more of the same in 2018. In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands. The post Trends That Will Shape PR in 2018 appeared first on Crenshaw Communications.

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More Australian businesses than ever have a presence on social media (but they could be a lot more social!)

PR Warrior

The 2018 Yellow Social Media Report (Business), released today, is an annual survey of how Australian consumers and businesses use social media. Social media 2018 Yellow Social Media Report

What Challenges Do Comms Professionals Face Going into 2018?

Cision

With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. The post What Challenges Do Comms Professionals Face Going into 2018?

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5 PR-Friendly Brands For 2018

ImPRessions - Crenshaw Communications

So, in the spirit of forging ahead into 2018, we offer a look at some brands poised to find their way into consumer hearts and minds this year. Brands to watch in 2018. There are lessons to be learned from each as new brands come on the scene in 2018.

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What Editors and Writers Want From PR Pitches in 2018

Cision

The post What Editors and Writers Want From PR Pitches in 2018 appeared first on Cision. In a highly-shared article on The Atlantic recently, senior editor Derek Thompson suggested that struggling media organizations have only one option.

Campaign Recap: Indie Beauty Expo 2018

5W PR

With over 240 participating brands , 500+ media and influencer attendees (including media from New York Times, Good Morning America and Well + Good), 500+ beauty industry buyers and 1,500+ consumers at the event, IBE 2018 showcased the latest in indie beauty innovation to a broad audience.

CES 2018

5W PR

Vice President of Technology, Nikki Parker, and Director of Consumer Technology, Amanda Kelley, were on the ground – walking the equivalent of a full marathon in two days, meeting with hundreds of companies to unearth the top trends for 2018. Trends to Watch in 2018.

Gigging, Measurement and Accelerated Integration: A 2018 Outlook

PRSay

If you think 2017 was a year of change in public relations, then brace yourself for 2018. I expect we’ll see the following in 2018: Integration acceleration: It’s now a must that strategic planning, creative, analytics and digital are fully integrated in client teams.

Defining Your Online Brand In 2018

5W PR

Here’s how groups can define their brand in 2018. The post Defining Your Online Brand In 2018 appeared first on 5W PR News and Updates, NY Public Relations Agency Blog. Building a brand is no easy task.

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Communications convergence: PRSA 2018 International Conference

Muck Rack

Communications convergence: PRSA 2018 International Conference

5 Brands That Earned Our Trust in 2018

PR 20/20

Overall, 2018 was a “down” year for trust, according to Edelman’s annual Trust Barometer. Writing for Forbes , Monaghan predicted in late 2017 that trust was at stake for every American organization and it would play a major role in 2018 PR strategies.

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What goes viral on Facebook? April 2018 analysis

NewsWhip

We look at the data to see what types of websites saw the most engagement on Facebook in April 2018, and contrast that with the stories that tend to go viral on the platform. April 2018 analysis appeared first on NewsWhip.

10 takeaways from PRSA’s 2018 conference

PR Daily

What’s on the mind of PR pros these days? Austin, Texas was the backdrop for the Public Relations Society of Americas’ International Conference #PRSAICON2018. The theme “Convergence and Communication” covered a range of topics including conflicts, creativity and client relationships.

7 of the best PR podcasts for 2018

The Resolution Blog

Available on iTunes , Fireside and Spotify 7 of the best PR podcasts for 2018 was originally published in The Resolution on Medium, where people are continuing the conversation by highlighting and responding to this story. So you may have heard the news?—?we

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Announcing PR Daily’s 2018 Corporate Social Responsibility Awards finalists

PR Daily

PR Daily’s 2018 Corporate Social Responsibility Awards was on the hunt for organizations dedicated to a variety of socially responsible initiatives and causes, and which communicate about them in unique ways. Earth Week 2018, Freeman. ·

5 Lessons Learned from Content Marketing World 2018 #CMWorld

PR 20/20

It’s that time again… welcome to the kickoff of marketing conference season! Every year, a handful of PR 20/20 team members head to Content Marketing World ( #CMWorld ) hosted in our very own Cleveland, Ohio.

Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

Waxing UnLyrical

Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. Guest Post by Scott Kaminski.

8 branding tips to close out 2018

PR Daily

How are you looking to finish your 2018 campaigns? A lot of companies back off on their communications activities during the summer months. It’s hot out, people are on vacation and it’s hard to grab attention.

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Announcing PR Daily’s 2018 Content Marketing Awards finalists

PR Daily

PR Daily’s 2018 Content Marketing Awards was all about highlighting unique, powerful content. NCAA 2018 Campaign, Werner Ladder with Seed Factory. 2018 State of the Media Report, Cision. VA Celebrates Nurses Week 2018, U.S.

PR Lessons to Learn from 2018’s Summer Blockbusters

Critical Mention

Summer has come and gone, but we had a heck of a ride with 2018’s blockbusters! The post PR Lessons to Learn from 2018’s Summer Blockbusters appeared first on Critical Mention - Media Monitoring.

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Summer Reading Recommendations – 2018

Media Bullseye

We’ve written about how reading books can make you a better writer fairly often here on Media Bullseye, and our friends over at Spin Sucks agree.

Forrester announces 2018 CX leaders—and none are U.S. brands

Agility PR Solutions

2018 Customer Experience Index rankings, no brand has risen to the top of Forrester’s rankings and continued to improve—a clear indication that U.S. The post Forrester announces 2018 CX leaders—and none are U.S. New Forrester research confirms it—U.S.

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2018 PRSA Western District Conference in the Mile High City

HMA Public Relations

Last week, two of our team members were at the 2018 PRSA Western District Conference in Denver where the theme focused on the importance of community in PR. The post 2018 PRSA Western District Conference in the Mile High City appeared first on HMA Public Relations.

Top 5 Digital Skills to Learn in 2018

The Proactive Report

Forbes made a list of the digital skills they see as the most important and TEKSystems polled 250 CMOs to find out what they’re looking for in 2018. If you are not already using analytics to measure your PR and content activities, it must be top of your list for 2018.

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Why Communicators Should Expect a Year of Disruption in 2018

PRSay

In 2018, I won’t be surprised to see even more of a willingness to consider outside-the-box candidates from different fields or industries. Longer-form earned content — and the professionals who can deliver it for their organizations — could play a growing role in 2018.

Research Trends™ Shows Top 5 Brands with the Most Buzz at CES 2018

AirPR

It’s hard to open Facebook or Twitter, watch the news on TV or go to your favorite site this week without finding a roundup of the coolest gadgets and most cutting-edge technologies featured at 2018’s Consumer Electronics Show. Samsung leads the pack ahead of Apple and Google.

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Interview Series: CMO of UL Discusses How PR & Content Marketing Are Evolving in 2018

AirPR

We’ve spent a full year focused on the strategy, framework, and content, and the fun part will all unfold in 2018. AirPR: How do you see PR & content marketing evolving in 2018? . Kathy Seegebrecht is SVP and Chief Marketing Officer for UL (Underwriters Laboratories).

The Top 3 Branding Resolutions Your Business Needs to Make for 2018

Cision

If you haven’t set any, now is the time to start thinking of ways to improve your branding strategies to make 2018 your best year yet. Here are three awesome branding resolutions all marketing teams should consider in preparing themselves for 2018 and beyond. Resolve to bring on the right team members who will positively contribute to your brand in 2018 by recruiting the talent whose values fall in line with your own.

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Public relations in 2018

Stephen Waddington

This is an article and deck about the outlook for public relations and social media in 2018. I’ve also included a call to action that may be helpful in your planning for 2018. My view is that 2018 will prove to be a breakthrough year for the professionalism of public relations as a result of a concerted effort on a number of fronts. The conversation around ethics will inevitably get louder in 2018. You should investigate it in 2018, if you haven’t already.