How To Master Branding in 2018

Ron Torossian

The post How To Master Branding in 2018 appeared first on 5WPR CEO Ronn Torossian Founder's Blog. When it comes to creating the perfect brand, there’s no one-size-fits-all strategy.

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6 Public Relations Tips For Brands In 2018

ImPRessions - Crenshaw Communications

The post 6 Public Relations Tips For Brands In 2018 appeared first on Crenshaw Communications.

What Challenges Do Comms Professionals Face Going into 2018?

Cision

With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. The post What Challenges Do Comms Professionals Face Going into 2018?

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What Lies Ahead for Public Relations in 2018?

PRSay

In 2018, discussions about the future for PR and communications pros will likely include the topic of robots. Look for these and other changes to become part of the PR and communications process during 2018 and beyond. Pulse of the Profession 2018 PR trends Social Media Trends

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf

Decoding Facebook’s Changes: 5 Ways PR Professionals Can Generate Reach and Impact in 2018

Business Wire

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. “We’ve

What goes viral on Facebook? April 2018 analysis

NewsWhip

We look at the data to see what types of websites saw the most engagement on Facebook in April 2018, and contrast that with the stories that tend to go viral on the platform. April 2018 analysis appeared first on NewsWhip.

What Editors and Writers Want From PR Pitches in 2018

Cision

The post What Editors and Writers Want From PR Pitches in 2018 appeared first on Cision. In a highly-shared article on The Atlantic recently, senior editor Derek Thompson suggested that struggling media organizations have only one option.

2018 PRSA Western District Conference in the Mile High City

HMA Public Relations

Last week, two of our team members were at the 2018 PRSA Western District Conference in Denver where the theme focused on the importance of community in PR. The post 2018 PRSA Western District Conference in the Mile High City appeared first on HMA Public Relations.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding

Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

Waxing UnLyrical

Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. Guest Post by Scott Kaminski.

Interview Series: CMO of UL Discusses How PR & Content Marketing Are Evolving in 2018

AirPR

We’ve spent a full year focused on the strategy, framework, and content, and the fun part will all unfold in 2018. AirPR: How do you see PR & content marketing evolving in 2018? . Kathy Seegebrecht is SVP and Chief Marketing Officer for UL (Underwriters Laboratories).

Trends That Will Shape PR in 2018

ImPRessions - Crenshaw Communications

What can PR professionals expect in 2018? Get ready for more of the same in 2018. In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands. The post Trends That Will Shape PR in 2018 appeared first on Crenshaw Communications.

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Research Trends™ Shows Top 5 Brands with the Most Buzz at CES 2018

AirPR

It’s hard to open Facebook or Twitter, watch the news on TV or go to your favorite site this week without finding a roundup of the coolest gadgets and most cutting-edge technologies featured at 2018’s Consumer Electronics Show. Samsung leads the pack ahead of Apple and Google.

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The Top 3 Branding Resolutions Your Business Needs to Make for 2018

Cision

If you haven’t set any, now is the time to start thinking of ways to improve your branding strategies to make 2018 your best year yet. Here are three awesome branding resolutions all marketing teams should consider in preparing themselves for 2018 and beyond. Resolve to bring on the right team members who will positively contribute to your brand in 2018 by recruiting the talent whose values fall in line with your own.

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How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following

AirPR Interview Series: Content Marketing and PR Experts share measurement predictions for 2018

AirPR

We asked experts from across marketing and PR to share their predictions on where the industry is going in 2018. I’m hoping that in 2018 marketers look beyond ‘just’ sales in their metrics. What are your predictions for PR & content marketing measurement in 2018?

Gigging, Measurement and Accelerated Integration: A 2018 Outlook

PRSay

If you think 2017 was a year of change in public relations, then brace yourself for 2018. I expect we’ll see the following in 2018: Integration acceleration: It’s now a must that strategic planning, creative, analytics and digital are fully integrated in client teams.

CES 2018

5W PR

Vice President of Technology, Nikki Parker, and Director of Consumer Technology, Amanda Kelley, were on the ground – walking the equivalent of a full marathon in two days, meeting with hundreds of companies to unearth the top trends for 2018. Trends to Watch in 2018.

These are the top influencers on Instagram in 2018

NewsWhip

The post These are the top influencers on Instagram in 2018 appeared first on NewsWhip. With peer-to-peer sharing emphasized more and more on social, how can brands best reach their target audiences? We take a look at influencer trends on Instagram.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today

Why Communicators Should Expect a Year of Disruption in 2018

PRSay

In 2018, I won’t be surprised to see even more of a willingness to consider outside-the-box candidates from different fields or industries. Longer-form earned content — and the professionals who can deliver it for their organizations — could play a growing role in 2018.

Why You Should Pursue Your APR Certification in 2018

PRSay

He is a retired Army colonel and is the 2018 Chair of the Universal Accreditation Board. It’s spring! Baseball is underway, and despite the lingering winter-like temperatures, my wife’s crocuses (a harbinger of spring) have bloomed. And her hellebores are in bloom, too.

How To Successfully Work With Your PR Firm in 2018

Mora Communications

2018 PR Campaign Blog | Copyright © Mora Communications Inc. The post How To Successfully Work With Your PR Firm in 2018 appeared first on Mora Communications. Blog 2018 2018 pr campaign new year PR Campaign pr firm los angeles

The 2018 guide to influencer marketing

NewsWhip

The post The 2018 guide to influencer marketing appeared first on NewsWhip. Like any marketing or PR campaign, there are best practices for engaging with influencers. In our latest report, we look at influencer tactics on the web, Facebook, Pinterest, Instagram, and YouTube. Today, influencer marketing campaigns have become much more prevalent, niche, and accessible, due to transformations in social media. On Instagram for example, the engagements to […].

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution

The skill all communicators need in 2018

PR Daily

Security breaches. Legal missteps on social media. Natural disasters. Those are just a few of the risks organizations today face—and depending on your industry, countless more could be looming.

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2018 PR Trends: Social Media [Video]

Shift Communications

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. cta] The post 2018 PR Trends: Social Media [Video] appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Embracing Language as a Storytelling Tool for PR in 2018

PRSay

This month, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession. A shorter version of this response first appeared in the January issue of Strategies & Tactics. So, I studied Latin in high school and college. Conjugated verbs.

Public relations in 2018

Stephen Waddington

This is an article and deck about the outlook for public relations and social media in 2018. I’ve also included a call to action that may be helpful in your planning for 2018. My view is that 2018 will prove to be a breakthrough year for the professionalism of public relations as a result of a concerted effort on a number of fronts. The conversation around ethics will inevitably get louder in 2018. You should investigate it in 2018, if you haven’t already.

2018 Predictions: Consumer PR Edition

Shift Communications

However, in 2018 brands will be challenged by their consumers to take a stand on issues and, unfortunately, inevitable tragedies – without expecting anything in return. The keys to creating such power-filled moments in 2018 will be authenticity and action.

5 marketing megatrends for 2018

PR Daily

The folks at MDG Advertising have published an infographic that touts five emerging marketing trends, which should offer some clarity for what savvy professionals should prioritize in 2018.

Resolutions to Up Your PR Game in 2018

Critical Mention

Have you given much thought to how you’ll improve your work life in 2018? Here’s to a 2018 filled with tackling the challenges, growing professionally and being the best we can be as PR pros. The post Resolutions to Up Your PR Game in 2018 appeared first on Critical Mention - Media Monitoring. As the holiday dust settles, many of us are charging into the new year with resolutions to improve ourselves like sleeping more, eating healthier and getting to the gym more often.

2018: The Year the Community and Conversation Influencer Model Got Real

PR News

The post 2018: The Year the Community and Conversation Influencer Model Got Real appeared first on PR News Blog.

How to Succeed in Public Relations & Spark Change for 2018

B2B PR Sense

Successful PR does not happen by chance. Many variables, including what tactics you use, play a part in your public relations story. If you would like to learn how to succeed in public relations in the coming year, this post will give you some powerful ways to boost your PR strategy.

2018 PR Trends: Paid Media [Video]

Shift Communications

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. cta] The post 2018 PR Trends: Paid Media [Video] appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Edelman’s 2018 Trust Barometer: Trust continues to slide

Media Bullseye

From 2017 to 2018: trust in NGOs dropped from 73 to 51 (a -22 point drop); business, from 74 to 54 (-20); government, from 63 to 33 (-30); and media, from 64 to 42 (-22). Edelman’s Trust Barometer for 2018 carries some interesting news for journalists.

Winter Olympics in PR-Speak

HMA Public Relations

Featured Public Relations 2018 Olympics 2018 Winter Olympics Olympics PR & Winter Olympics PR Speak Public Relations & Winter Olympics Public Relations Speak Winter Olympics

The Do Be, Don’t Be Guide to a Good Reputation

PR Matters

As communications professionals, we all have our favorite books on PR and reputation management, many of which can be found discussed on PR Daily , among other professional media sites.

Happy 2018 + Lessons of Blogging

Karen Freberg

Happy 2018 to everyone! In 2018, I will continue to share what I am doing as a professor and social media consultant. Here’s to a great 2018! Another year has come and gone, and another has begun!