Media Relations Strategy: Why You Need to Chase the Beat in 2018

Stern + Associates

The post Media Relations Strategy: Why You Need to Chase the Beat in 2018 appeared first on Stern Strategy Group. When I started working in public relations more than 20 years ago, my media relations strategy was pretty simplistic and straightforward – and effective. Finding the right journalist to pitch. Media Relations Media Under Threat digital media Journalism media relations PR profession search engines Social Media

3 PR Trends that Will Help You Win in 2018

Stern + Associates

The post 3 PR Trends that Will Help You Win in 2018 appeared first on Stern Strategy Group. How long have you worked in public relations? Think about how different your job was two years ago, five years ago, or in my case, 14 years ago. So much. Brand Strategy Brand Reputation communications strategy PR Planning Video Content Marketing

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NHL announces it won’t attend 2018 Winter Olympic Games

PR Daily

Because the 2018 Games will be held in South Korea—a market that’s less than desirable for NHL to expand its footprint—the league was “prepared to ask for more” from the IOC in the form “increased marketing opportunities and increased access to video highlights.”.

What the General Data Protection Regulations (May 2018) mean for marketers and PRs

PR in High Definition

In case you missed it, on the 25th May, 2018, the General Data Protection Regulations (GDPR) come into play, affecting all companies across the European Union. The post What the General Data Protection Regulations (May 2018) mean for marketers and PRs appeared first on Firefly Communications. The irony of blogging about data privacy in an email newsletter is not lost on us, but it’s prompted a lot of debate in Firefly Towers.

Help write the CIPR’s story as part of 70th anniversary project

Stephen Waddington

The CIPR is crowdsourcing the knowledge of its members as part of its 70th anniversary celebrations in 2018. The project will reinforce the 2018 President Sarah Hall’s theme of public relations as a strategic management discipline. The CIPR is 70 next year. It plans to create a book as part of a year of anniversary celebrations. It’s a special project that I’m delighted to have been asked to lead. Celebrating a special anniversary.

Post Election Digital Skills Shortage

The Proactive Report

Visual Literacy & IQ: By 2018 84% of all content online will be visual. One of Donald Trump’s major platform promises is to tighten immigration laws.

How the Mall of America and Minnesota Super Bowl Host Committee Rock Social Media


The Minnesota Super Bowl Host Committee is also taking tips from the MOA as it enters the countdown to Super Bowl LII on February 5, 2018. Bank Stadium or participating in the 2018 City of Lakes Loppet Ski Festival.

How to write a public relations plan in 10 steps

Stephen Waddington

It’s that time of year, when thoughts turn to planning for 2018. You know where to find us if you need help with your planning for 2018. A blog post about writing a public relations plan.

Content and Links – Google’s Top Ranking Factors

The Proactive Report

What we need to improve on is visual content. (Note that visual content is expected to be 80% of all content by 2018 – so make sure you are an expert at this too!).

6 Smart Tips For Q4 PR Planning

ImPRessions - Crenshaw Communications

Now is also the time to look at staff planning and start to forecast your 2018 goals and needs (see below.) Look towards 2018. Are your 2018 agency contracts up to snuff?

61 Communications and Public Relations Jobs Available Now

Media Bullseye

2018 Fellowship Interest Indicator (1 year term, starts Jan. 2018), Atlantic Media, Washington, DC or New York, NY. Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed?

Carrot not stick on AVE

Stephen Waddington

I’d urge the CIPR board and council to reevaluate its position otherwise its disciplinary committee is set to be very busy in 2018. The CIPR has shifted its position on AVE from education to legislation. It’s a bold move but it needs a rethink. PRWeek called me out this week for being critical of the CIPR’s new position on AVE.

Undergraduate public relations degree courses in the UK

Stephen Waddington

This is list of 2018 undergraduate public relations degree courses as AS- and A-Level results are published. AS students will start to draw up a list of university courses for consideration for a place in 2018. A- and AS-Level results are published tomorrow. Students that achieve their expected A-Level grades will confirm their university places while others will seek a place through the UCAS clearing system.

Why Press Releases Are Still a Viable PR Techniqiue

The Proactive Report

A recent prediction says that by 2018 84% of all content online will be visual. We hear the lament that press releases are dead every so often. It’s true that the old press release, as it was first used more than 100 years ago now, is indeed no longer effective.

Brexit – 12 immediate actions for PR, corporate communications and public affairs professionals

Stuart Bruce

Therefore the UK will likely leave the EU in October 2018. The UK has voted to leave the European Union. This has already sent shockwaves through global financial markets which will massively impact businesses and organisations.

Here’s How to Strengthen Your Social Media Marketing Skills – And Strategy

Stern + Associates

billion social network users by 2018. The explosion of social media continues to take the digital world by storm: It is estimated that there will be 2.76 This is a. The post Here’s How to Strengthen Your Social Media Marketing Skills – And Strategy appeared first on Stern Strategy Group. Digital Strategy Public Relations/Communications Social Media brand Marketing PR social network

Finding Common Ground With My Fellow Counselors


So here it is agency leaders: The Counselors Academy Conference for 2018 takes place May 6-8 in Toronto. Because our jobs are so driven by technology, I often find it grounding to go back to the basics of our profession.

{PR}edict: Predictive Analytics and the Future of PR, Part 3

Shift Communications

This is what my 2018 looks like: What do we see above? Second, my PR team would help me plan for 2018’s marketing search season. In the last post, we reviewed the necessary ingredients to make successful predictions: good data. We defined good data as clean, compatible, and chosen well.

GDPR Primer for Marketing and Public Relations

Shift Communications

It was enacted into law in May 2016, and enforcement penalties begin in May 2018. Roll out compliance implementation before May 2018.

Paid Media Woes Create Ripe Opportunity for Earned Media


The trend creates a ripe opportunity for communicators who manage earned media programs to secure better investments in 2018. Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure.

PR Rock Stars: U.S. Bank’s Susan Beatty

Communications Conversations

Our chairman Richard Davis was instrumental in securing the bid for the 2018 Super Bowl and we are thrilled to be a part of it. Bank Stadium February 4, 2018. Susan Beatty knows a lot of people. Like A LOT.

Make PR Measurement A Priority

ImPRessions - Crenshaw Communications

While labeling this person a “data scientist” may be overblown, McKinsey estimates that by 2018 the number of data science jobs in the US will be over 490,000, yet the eligible, qualified candidates to fill these jobs will be fewer than 200,000.

Guardian announces cost-cutting measures amid declining revenues

PR Daily

On Monday, the organization announced that it will cut 20 percent—roughly $76 million a year—from its budget, with an aim to become solvent in 2018. The Guardian hopes its measures will enable the publication to break even by 2018.

Pinterest on track to make $169 million next year

PR Daily

By 2018, the company expects to pull in $2.8 Those who are wondering if Pinterest is worth adding to their marketing strategies should know that the platform is growing by leaps and bounds.

Diversity, Politics and MBAs in the Business of PR; Off Script #20: James S. Walker

Sword and the Script

I am currently Group Vice President, Social Engagement and Digital Content at Ruder Finn and I am a member of NYU Stern Executive MBA class of 2018. There’s a quote often attributed to Peter Drucker that says culture eats strategy for breakfast.

Report: Marketers are spending more on digital vs. traditional tactics

PR Daily

Digital marketing revenues are expected to outpace traditional ads by 2018, according to new research from BIA/Kelsey. The group’s US Local Advertising Forecast 2017 reports that mobile advertising for local markets in particular will jump from $44.2 billion in 2016 to $50.2 billion in 2017.

Local 19

Is Chipotle’s big hiring day a smart PR stunt?

PR Daily

The coffee chain is working with a host of partners in its “ 100,000 opportunities initiative ,” which aims to employ 100,000 workers between the ages of 16 and 24 by 2018. Chipotle is planning its first National Career Day on Sept. 9, during which it plans to hire 4,000 new employees.

Report: Brands’ posts to Instagram outnumber those to Facebook

PR Daily

that one-third of all Americans might be using Instagram by the end of 2018, according to an eMarketer study. Frustrated with Facebook’s crackdown on unpaid page posts, brands have found a new significant other on social media: Instagram.

Survey Analysis: Competition in B2B Content Marketing Heats Up

Sword and the Script

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey.

We are All Forever Students of Marketing [UML]

Sword and the Script

B2B Content Marketing 2018 – Benchmarks, Budgets & Trends – North America from MarketingProfs. B2B marketers have latched on to the notion, according to Ann Handley in a piece titled 2018 B2B Content Marketing Benchmarks, Budgets, and Trends.

PRWeek’s “Power List” Overlooks Minnesota and Fly-Over Country…Again

Communications Conversations

I know it’s too late for 2017, but these leaders would be ideal candidates to put on the 2018 list. Earlier this week, PRWeek unveiled its annual “Power List” –a list of people they believe are power brokers in the PR business across the U.S. (of

Starbucks leads hiring initiative

PR Daily

Starbucks is leading the charge among several weighty corporations for the “100,000 opportunities initiative.”.

Wendy Glavin and CommPRO Report on the Livestream: Breaking Down the State of the Media in 2017


Chris Lynch: How do you think the state of the media will unfold in 2018? Reported by Wendy Glavin, CEO & Founder, Wendy Glavin Agency and powered by CommPRO. Breaking Down the State of the Media in 2017,” was a fascinating and discouraging examination of the lack of trust in the media.

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Will Artificial Intelligence Replace Writers and Content Marketers?

PR 20/20

Gartner predicts that a full 20 percent of business content will be written by machines starting in 2018. Editor's Note: This post was originally published on Marketing Artificial Intelligence Institute (MAII), a new community for modern marketers created and powered by PR 20/20.

Infographic: Be mobile or go bust

PR Daily

Mobile ad display revenue is expected to surpass desktop ads by 2018. To succeed in 2016, marketers must have a robust mobile strategy. Can’t believe it? Consider these stats: There are currently 6.1 billion active smartphone users in the world today.

Maximising resilience of health and well-being assets in crisis situations

PR Conversations

The other would be the 2018 GA Research Colloquium in Oslo that generally runs just before the World PR Forum.

5 More Outside-The-Box Content Marketing Ideas


Spending on native ads will reach nearly $8 billion in 2015 and will reach $21 billion in 2018. This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. Not long ago, we had a blog post that described five outside-the-box content marketing ideas.

Is native advertising a threat to PR?

PR Daily

BI Intelligence and the Interactive Advertising Bureau report that native advertising will generate $21 billion in ad spending by 2018—more than four times that of 2013.

Hasbro is bringing Play-doh production back to America

PR Daily

Hasbro announced that it will manufacture Play-Doh, one of its most iconic products, in the United states starting in 2018—14 years after it last rolled off the assembly line here.

In Wake Of Blackfish Backlash, SeaWorld Takes A Plunge

Return on Reputation

2) Two days later, the company announced the opening of Blue World Project , a new orca environment that will nearly double the size of the current facility when it’s completed in 2018, as well as over 10 million dollars in funding for research and conservation projects.