Critical Mention

FEBRUARY 22, 2019

AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020. Still, according to an article in Business Insider , 34 percent of marketing executives felt unprepared for this change in 2018. ” The rise of customer segmentation.

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Marketing Data B2C Big Data 118

Sword and the Script

APRIL 28, 2020

Over the last five years, the publication has reported the median PR salary as follows: 2020: $100,000 2019: $95,000 2018: $95,000 2017: $91,000 2016: $92,125 Last year the economic pundits had switched their talking points from a “jobless recovery” to “flat wage” growth. The 2018 PR Salary Survey; Are You Earning What you are Worth?

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Survey Publicity Agency Data 94

PRSay

FEBRUARY 22, 2019

And according to 2016 research conducted prior to the campaign, only 50 percent of homebuyers had even heard of MSHDA. PRSA later awarded the campaign a Silver Anvil in 2018. By the end of 2017, MSHDA loan production increased by 38 percent.

Case Study 94

Case Study Guidelines Study Creativity 94

Stephen Waddington

JUNE 21, 2018

In time it also turned its attention to shared and paid, as search and social media advertising and promotion matured. Advertising, at least in Europe and the US, has shifted from local and national media to Amazon, Apple, Facebook, Google, and to a lesser extent Twitter. But these are exceptions and not the norm.

Social Media 73

Social Media Print Study Advertising 73

Communications Conversations

JULY 6, 2018

One recent survey showed that in 2016, 29% of respondents were interested in long-form (20+ minutes) video content. And i n 2018, that number had almost doubled to 54% of folks who were interested in long-form (20+ minutes) video content. We also know that the appetite for long-form video content is growing.

Social Media 87

Social Media Instagram Media Video 87

Stephen Waddington

MAY 14, 2018

Number crunchers at analyst house Canalsys predict sales of 56 million worldwide in 2018 , up from 33 million in 2017. Google followed Amazon with the Google Assistant platform for the Google Home, Google Home Mini and Android in 2016. Therein lies an advertising opportunity. Second, voice assistants can be used to serve news.

Publicity 84

Publicity Marketing Google Radio 84

5W PR

MARCH 12, 2018

This holistic approach to combining Public Relations, Marketing and Advertising can produce the perfect combination of communications tactics that creates consistency in messaging and strongly helps to achieve brand campaign objectives and overall business goals. to write over 6,000 love letter postcards.

Video 68

Video Mobile Consumer Advertising 68

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” In 2018, the most recent edition, there were nearly 7,000.

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Agency Trends Marketing Survey 93

Sword and the Script

JULY 2, 2019

The report compares the volume of articles, characters per article and the publication tier for which they were written – from Q4 2018 to Q1 2019 – to draw several conclusions. TrendKite finished 2018 with $25 million in revenue and 144% CAGR growth over the last four years. billion pieces of editorial content.”

Trends 60

Trends Media Report Technology 60

Karen Freberg

DECEMBER 11, 2017

Now, what we are seeing now and as we head to 2018, it is micro-influencers. This is not a new term (we saw this come up in 2016 ) , but it continues to grow with each year. I am still working on getting a coffee sponsorship deal (a definite goal for 2018!) – but let me know if you have any questions. Best Wishes,

Education 41

Education Energy Community Brand 41

Prohibition

MAY 4, 2017

Back in December 2016, football was hit with the tragic news that the plane carrying Brazilian club Chapecoense crashed on its way to the Copa Sudamericana final, killing 71 and injuring 6 others. 7) Ronaldinho (@10Ronaldinho) Twitter: 14.6m. 6) Gareth Bale (@GarethBale11) Twitter: 11.8m Instagram: 28.8m. Instagram: 30.7m.

Sports 54

Sports Social Media Instagram Media 54

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). Best of luck in 2018, because it often comes down to just that. When PR Turned to the Dark Side ”).

Pitching 43

Pitching Journalism Tools Agency 43

Karen Freberg

NOVEMBER 1, 2017

This was a conversation I had back in late 2016, and it continued on for 2017. I am pleased, and extremely excited, to announce a new class I am going to be offering in the Spring 2018 semester: Advanced Social Media Strategy , otherwise known as #FrebergSM. I feel like I’m Remy facing Anton Ego in the movie Ratatouille.

Social Media 40

Social Media Media Exercises Education 40

Sword and the Script

JANUARY 1, 2019

This blog published about 60 new posts in 2018. And so here’s the annual look at the most read, least read, and posts I recommend reading, that were published on Sword and the Script in 2018. The 7 Most Read Posts in 2018. Here are the posts readers read the most in 2018 – as measured by readers clicks.

Content Marketing 60

Content Marketing Survey B2B Google 60

Sword and the Script

DECEMBER 26, 2023

Traditional journalists and publishers still chafe at such practices, but as the economics of publishing become ever more challenging, particularly for niche industry trade publications, editors will increasingly turn to this practice in order to attract advertisers and pay the bills.” ~ Tom Pick , Digital Marketing Consultant, Webbiquity LLC 12.

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Writing Communications Marketing B2B 192

5W PR

NOVEMBER 23, 2021

But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. Finally, don’t forget this is still a social media platform, that means it’s not just about advertising your product or service, it’s also about building an interactive group. Instagram Users.

Instagram 158

Instagram Publicity How To Social Media 158

Sword and the Script

DECEMBER 20, 2022

This fragmentation will affect PR, marketing and advertising pros as we try to keep up with changing attitudes and trends to get our messaging through to the right people.”. A reset on advertising spend. 2018: 20 Insightful PR and Marketing Predictions for 2018. 2016: One Bold Content Marketing Prediction for 2016.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

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Marketing Content Marketing Advertising Advertising 100

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. The Farmers” has racked up 215,000 views since 2016, probably because the content is 100% non-promotional PR. WebpageFX predicts that by next year, 90% of online content will be video. It’s pure storytelling.

Video 149

Video Case Study Agriculture B2B 149

Waxing UnLyrical

NOVEMBER 18, 2015

According to Hotwire PR’s seventh annual Communications Trends Report , online video will continue to be a major trend in 2016. As the New Year draws closer, we can anticipate some of this year’s social video trends to carry over into 2016, including: 1. Online video explosion to continue well beyond 2016.

Video 40

Video YouTube Web Case Study 40

Sword and the Script

AUGUST 13, 2019

6a) June 6, 2016: DOJ Rules on PR Newswire. 12) July 30, 2018: ShareIQ. As much as I believe in PR, and understand it’s potential, I’m also a realist: the biggest PR firms in the world are owned by advertisers. million about six months later. Sources: New York Times , PR Newswire , MultiVu ). million in funding.

Technology 12

Technology Software Company Marketing 12

Sword and the Script

DECEMBER 26, 2017

Paid media and advertising statistics. 9) Even advertisers want to invest in PR. The median salary for PR professionals was $91,000 in 2017, which is a small drop compared to the median salary reported in 2016 survey of $92,125. 21) The sinking confidence of social advertising metrics. 24) In advertising, we trust.

Content Marketing 123

Content Marketing SEO Social Media Marketing 123

PRSay

OCTOBER 7, 2018

It’s really hard to be a decent human-being in the workplace all the time,” said Mildenhall, during the opening General Session at the PRSA 2018 International Conference in Austin, Texas before more than 2,000 professional communicators and students. “I I don’t succeed all the time.”.

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Conference Creativity Internal International 125

Stephen Waddington

FEBRUARY 19, 2019

The report is as close to an admission as we’ve had from the government of the role of social media in influencing the Leave outcome of the 2016 Brexit referendum. The Leave campaign advertised on the side of a bus during the Brexit campaign. I’ve followed its work from the outset. The frustration of the committee is plain to read.

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Facebook Report Radio Sports 68

Sword and the Script

JULY 9, 2019

across 170 clients in Q4 2018 according to Epsilon; and. The closest thing to an open rate they have is a “read rate” which was 24% across all verticals in 2018. In 2016, an email marketing agency in the UK called AlchemyWorx tested 21 billion emails and found no real difference in the subject line length.

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Study Marketing Data Analysis 92

Mindful Marketing

APRIL 23, 2023

Insurance companies like Aflac, Geico, and Progressive are well-known for luring consumers with levity via advertising slapstick, usually at the expense of their own corporate characters: Duck, Gecko, and Flo. Given everyone likes to laugh, people tend to appreciate individuals and organizations that add humor to their lives.

Insurance 99

Insurance Insurance Social Media Comparison 99

PR 20/20

FEBRUARY 6, 2020

Blair is CEO of Win Without Pitching, a sales training and coaching program for creative professionals, and has spent 25 years in advertising and design. Launched by PR 20/20 in 2016, the Institute’s mission is to “ make AI more approachable and actionable for modern marketers.” Where to start: Seth Godin - This Is Marketing, Nov.

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Marketing Conference Content Marketing Agency 74

Sword and the Script

DECEMBER 12, 2017

Here we go…20 insightful PR and marketing predictions for 2018 follows below. My prediction for 2018 is continued investment in both AI tools and competencies and, in parallel, the data needed to leverage them.”. – In 2018 it will become even more about the customer experience. 1) Pay to play gains prominence.

Marketing 102

Marketing Content Marketing Crisis Management Data 102

Sword and the Script

AUGUST 6, 2019

Third-party data brokers harvest that information for advertising purposes because advertisers want to know if the budget being poured into ads is driving sales. Anyway, Nasdaq acquired Marketwired in February 2016. In April 2018, the company was thinking about how it’s going to reshape its future.

Marketing 63

Marketing Pitching Corporate Tools 63

Stephen Waddington

NOVEMBER 21, 2018

There's no formal methodology and they’re not so much predictions as a series of stories that I’ve recorded on my blog during 2018. Larry Fink, CEO, BlackRock, fired a warning shot in January 2018 about the contribution of corporations to society beyond profit. . #3 billion to the UK economy according to the PRCA Census 2018.

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Publicity Analysis Measurement Tools 120

Newsfile

OCTOBER 10, 2023

Boeing’s 737 Max Crisis (2019-2020) : Boeing faced a major public relations crisis after two crashes involving its 737 Max aircrafts in 2018 and 2019. The company harvested data through its “This Is Your Digital Life” app and used this data to directly assist the 2016 presidential campaigns of Ted Cruz and Donald Trump.

Privacy 52

Privacy Ethics Airlines Data 52

Stephen Waddington

JULY 30, 2019

Profiling Facebook users: unethical data collection Cambridge Analytica worked on behalf of Vote Leave during the Referendum in the UK on 23 June 2016. It curates content from their network and targeted advertising. In July 2018 it found that Vote Leave exceeded its spending limit of £7 million by almost £500,000.

Facebook 91

Facebook Ethics Data Sports 91

Flatiron Communications

MARCH 18, 2018

Who’ll forget how company VP of Ad Products Rob Goldman, reportedly without company authorization, took to Twitter to try to play down the news of Russia’s Trumped-up disinformation social influence “advertising” campaign that filled the feeds of its user base base during the 2016 Presidential campaign?

Facebook 44

Facebook Employee Crisis Journalism 44

Sword and the Script

DECEMBER 11, 2018

While it’s a tricky tightrope to walk, as cultural and political issues continue to saturate the news and social media, more companies will take a stand through marketing and advertising that resonates with customer loyalties. December 2016: One Prediction Each for PR, Content Marketing and Social Media.

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Social Media Marketing Media Creativity 91

Sword and the Script

DECEMBER 15, 2020

Masks, PPE, thank you’s to heroes will all cease to exist in advertising imagery, as brands push people to get back to business. In the near future, it’s going to be a lot harder to buy or rent data (in the case of advertising). December 2018: 20 Insightful PR and Marketing Predictions for 2018.

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Marketing Employee Content Marketing Training 168

PRSay

MAY 5, 2016

We are just about five months away until the world unites and comes together in Rio de Janeiro for the 2016 Summer Olympic Games. Generally speaking, brands have taken a much more diverse approach as to how and when they announce their Rio 2016 programs as compared to recent Games.

Sports 60

Sports Pitching Print Local 60

HMA Public Relations

DECEMBER 29, 2017

Today I sit down with Bill D’Alessandro to make some predictions for 2018. We make some bold eCommerce predictions about: What retail companies will go bankrupt in 2018. What’s your first prediction for 2018? That was on 2016 maybe, you saw a little bit of that, and in 2017, you started seeing them actually come on.

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Retail Facebook Real Estate Google 49