ImPRessions - Crenshaw Communications

JANUARY 28, 2018

What’s more, media credibility has actually increased over 2016. Like a lit fuse, her post burned through the tech community and exploded into public consciousness. New CEO Dara Khosrowshahi was quickly beset with a fresh crisis, though, when news came out that Uber covered up a 2016 hack. United Airlines.

Airlines 180

Airlines Reputation Journalism Crisis 180

ZudePR

MARCH 22, 2018

2 Doing the Research It was February 2016. BUT this is 2018 not 1918. It’s June 2016. It germinated in February 2016 and over the next six months it began to sprout. September 2016 saw progress halted and by July 2017 it was in danger of dying a withering death. That’s where it all started for me. #2

Writing 83

Writing Google Blogging Exercises 83

NewsWhip

JULY 21, 2020

the highest in the history of our data (starting in January 2016). In fact, the percentage hasn’t hovered around this level since mid-to-late June 2018 or a few similar times in fall 2018. He co-authored the book Building Successful Online Communities: Evidence-Based Social Design. The story is similar on Twitter.

System 78

System Facebook Twitter Software 78

Solo PR Pro

AUGUST 31, 2021

Having experienced the feeling of recognition and the opportunities that go along with the award, Meredith says she wanted to pay it forward and create more opportunities to help other up-and-coming PR professionals, citing the importance of community and networking. The Solo PR Pro group has just been a tremendous help,” she says.

Meeting 98

Meeting Real Estate Energy Agency 98

Communications Conversations

MARCH 29, 2019

Bank social media team in 2018 after graduating from the University of Minnesota with a degree in journalism. Amelia is a true rock star who continually impresses clients with her deep knowledge of niche influencer communities and translating insights into meaningful opportunities for clients to engage. Justine Perez joined the U.S.

Social Media 128

Social Media Agriculture Marketing Media 128

PR 20/20

OCTOBER 10, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community.

Case Study 42

Case Study Storytelling Study Engineering 42

PR 20/20

JUNE 25, 2019

According to a survey of business buyers (Source: Salesforce , 2018): 72% of buyers expect vendors to personalize engagements to their needs. Source: Edelman , 2018). Values-based messaging (32%) was more effective than product-focused communications (26%) in driving advocacy. Source: Edelman , 2018).

Marketing 52

Marketing Storytelling Technology Community 52

Karen Freberg

DECEMBER 11, 2017

Now, what we are seeing now and as we head to 2018, it is micro-influencers. This is not a new term (we saw this come up in 2016 ) , but it continues to grow with each year. How would you categorize your voice and presence in the community? What actions have you been able to spark in your community? First it was bloggers.

Education 41

Education Energy Community Brand 41

Contently - Strategy

OCTOBER 4, 2018

Facebook’s algorithm changes in recent years have attempted to strengthen the site’s focus on community connection and shared memories. — IBM Research (@IBMResearch) October 3, 2018. — Whirlpool Corporation (@WhirlpoolCorp) September 24, 2018. MITIBM #SheCanSTEM #WIML pic.twitter.com/F1GQW2RRTR.

Brand 111

Brand Branding LinkedIn Instagram 111

Karen Freberg

DECEMBER 30, 2019

Great colleagues, students, community, school, and area. Adobe (2016-Present). HubSpot (2018-Present). NASA (2018). The Cannes Lions Educators Summit is one example of this – along with the #SMprofs community. I am proud to see these communities come together so well. Freberg 2.0 (Mom

Social Media 56

Social Media Conference Travel Internal 56

Beyond PR

JUNE 7, 2018

This June, communities across the U.S. As we commemorate the great progress LGBTQ people have accomplished in recent years, it is important to continue a productive dialogue in the workplace, in our communities and at the dinner table about LGBTQ equality and inclusion all year long. The Ongoing Fight For Equality. We Are One.

Employee 40

Employee Community Resources Education 40

Mindful Marketing

NOVEMBER 16, 2018

The company opened the first one in Kuala Lumpur, Malaysia in 2016. ” This value is evident in the company’s 2018 goals, which include ongoing global social responsibility that creates “meaningful impact in the communities it serves.” In fact, the Washington, D.C. or the world.

Education 50

Education Retail Sports Groups 50

Critical Mention

JANUARY 3, 2019

From going to prison to becoming the CEO of Front-Line Bribery LLC, you’ve completely turned your life around and recently cited as Thompson Reuters Top 50 social influencers in Risk, Compliance and Regtech in 2018. That honor and experience dramatically increased my exposure to the anti-bribery and compliance community.

Interviews 105

Interviews Ethics Government Internal 105

Scott Public Relations

APRIL 2, 2020

According to a just released study by the Knight Foundation, more than 100 million Americans did not vote in the 2016 election, representing 43% of the eligible voting-age population. It took me an hour to find information on candidates running for judicial appointments in the 2018 election. Why is this important?

Insurance 71

Insurance Insurance Healthcare Technology 71

Sword and the Script

APRIL 2, 2019

The legal community, and more specifically the in-house effect on law firms bear insight. In 2016, Bob Ambrogi , a lawyer, and a highly-respected legal journalist, began chronicling the rise of legal technology startups. In 2018, the most recent edition, there were nearly 7,000. Okay, it’s probably not quite that easy.

Agency 93

Agency Trends Marketing Survey 93

PR in High Definition

OCTOBER 26, 2020

You may remember Taylor Swift famously being cancelled by Kim Kardashian in 2016, for example. Their responsibility goes beyond shareholders and must satisfy employees, customers, suppliers, local communities, and society at large, to create a purpose-driven kind of capitalism. This has become common in the world of entertainment.

Groups 62

Groups Employee Leadership Examples 62

Karen Freberg

AUGUST 12, 2018

After a two-year journey that began at AEJMC 2016 in Minneapolis, my new solo social media textbook officially was available. Realizing the power of the #SMprofs community. First, we are all coming in from different perspectives, and we are also very appreciative of the fact this community shares and helps each other.

Meeting 50

Meeting Conference Social Media Community 50

Karen Freberg

NOVEMBER 1, 2017

This was a conversation I had back in late 2016, and it continued on for 2017. I am pleased, and extremely excited, to announce a new class I am going to be offering in the Spring 2018 semester: Advanced Social Media Strategy , otherwise known as #FrebergSM. I feel like I’m Remy facing Anton Ego in the movie Ratatouille.

Social Media 40

Social Media Media Exercises Education 40

Communications Conversations

JUNE 8, 2017

2–In 2016, you helped spearhead the PR efforts around the new US Bank Stadium. Our chairman Richard Davis was instrumental in securing the bid for the 2018 Super Bowl and we are thrilled to be a part of it. Bank Stadium February 4, 2018. and partnerships with awesome nonprofits like Technovation[MN]. Pretty awesome.

Banking 113

Banking Sports Financial Corporate 113

Sword and the Script

AUGUST 22, 2017

I am currently Group Vice President, Social Engagement and Digital Content at Ruder Finn and I am a member of NYU Stern Executive MBA class of 2018. 2) The 2016 PR Week salary survey indicated about one-fifth of PR pros have earned an MBA and the numbers are trending up. It is not easy but it is well worth it.

Internal 70

Internal International Interviews Trends 70

Stephen Waddington

MAY 23, 2018

The 2018 report suggests that copywriting, campaign delivery, media relations, strategic planning and social media relations are among the most common PR activities. It claims that the UK PR and communications industry is worth £13.8bn up 7% since 2016, and employs 86,000 people. There are three areas of opportunity for PR.

Analysis 60

Analysis Technology Tools Exercises 60

Karen Freberg

OCTOBER 13, 2019

Since I have not taught my social media classes since 2018 (due to my sabbatical), this has given me some time to review what I will be done for my classes. ” This actually was a big discussion in the #SMprofs community this past week. Here is what I will be doing for Spring 2020: Facebook Blueprint Pilot Program.

Social Media 72

Social Media Media Pinterest Education 72

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

JANUARY 1, 2019

This blog published about 60 new posts in 2018. And so here’s the annual look at the most read, least read, and posts I recommend reading, that were published on Sword and the Script in 2018. The 7 Most Read Posts in 2018. Here are the posts readers read the most in 2018 – as measured by readers clicks.

Content Marketing 60

Content Marketing Survey B2B Google 60

ZudePR

DECEMBER 30, 2016

All the reviews below were featured in my irregular reading list email: I issued seven in 2016. 1: Deep Work: Rules for Focused (Sic) Success in a Distracted World by Cal Newport (2016) £10.49. P.S. Cialdini brought out a follow-up book in September 2016. Sign Up Now. #1: Towards the end of 2015, I was feeling distracted.

Writing 84

Writing Google Meeting Airlines 84

Sword and the Script

DECEMBER 26, 2023

Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. presidential election, which means misinformation and deepfake advertising will rise, putting pressure on communicators to combat false narratives. It’s like trying to lay down pipe before you even dug a ditch.

Writing 192

Writing Communications Marketing B2B 192

PR 20/20

OCTOBER 31, 2017

Is better data usage and insights part of your strategic objectives for 2018? data quality and management were the top two marketing technology challenges in 2016.”. PR 20/20 launched the hub in 2016 to be a community by marketers, for marketers, and is packed with how-to content for everyday marketing use cases.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Sword and the Script

APRIL 9, 2019

2018: $95,000. 2016: $92,125. In other words, in 2018, the publication reported a corporate median salary of $127,100, but when the 2019 report was published, they revised that 2018 number down to $119,500. For example, we know the sample size in 2018 was 1,053. PR Salary: What’s a PR Pro Worth in 2016?

Publicity 93

Publicity Survey Comparison Report 93

Practical Law Construction

JANUARY 11, 2021

As a whole, the construction market in the Middle East and Africa was projected to be the fastest growing construction market in the world between 2018 and 2022. 6 of 2018 on Arbitration (UAE Arbitration Law), modelled on the UNCITRAL Model Law , which replaced the previous arbitration provisions of the UAE Civil Procedure Code.

Construction 52

Construction Internal International Financial 52

Sword and the Script

AUGUST 13, 2019

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. 6a) June 6, 2016: DOJ Rules on PR Newswire. 12) July 30, 2018: ShareIQ. million in funding.

Technology 12

Technology Software Company Marketing 12

Sword and the Script

DECEMBER 10, 2019

16) Social media fragments into niche communities. It will continue to split and fragment and silo itself into like-minded communities with incrementally less access for marketers.”. 21, 2019, the New York Times published a story, “With Local News in Retreat, The Community Fabric Frays.”

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Communications Conversations

AUGUST 1, 2019

In the summer of 2018 our CEO announced to the organization that we will launch our first-ever Innovation Lab in 2019 and they would recruit 6 people from within the organization to completely step away from their current roles and come together to innovate around a specific challenge the organization/industry is faced with.

Social Media 60

Social Media Media Video Meeting 60

Stephen Waddington

DECEMBER 13, 2017

According to the 2016 National School Census , a third of children under 10 are from a non-White background. 3 Unconscious bias has become an issue within organisations in 2018. That includes women, people from another social class, people with disabilities, the LGBT community and people from other racial groups.

Training 80

Training Groups Industry Examples 80

Sword and the Script

DECEMBER 12, 2017

Here we go…20 insightful PR and marketing predictions for 2018 follows below. My prediction for 2018 is continued investment in both AI tools and competencies and, in parallel, the data needed to leverage them.”. – In 2018 it will become even more about the customer experience. 1) Pay to play gains prominence.

Marketing 102

Marketing Content Marketing Crisis Management Data 102

PR 20/20

DECEMBER 6, 2016

Editor's Note: This post was originally published on Marketing Artificial Intelligence Institute (MAII), a new community for modern marketers created and powered by PR 20/20. Gartner predicts that a full 20 percent of business content will be written by machines starting in 2018. This is a startling claim.

Content Marketing 40

Content Marketing Marketing System Technology 40

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. Anyway, Nasdaq acquired Marketwired in February 2016. Hold that thought, we’ll get back to it.

Marketing 63

Marketing Pitching Corporate Tools 63

Stephen Waddington

NOVEMBER 21, 2018

There's no formal methodology and they’re not so much predictions as a series of stories that I’ve recorded on my blog during 2018. Larry Fink, CEO, BlackRock, fired a warning shot in January 2018 about the contribution of corporations to society beyond profit. billion to the UK economy according to the PRCA Census 2018.

Publicity 120

Publicity Analysis Measurement Tools 120