ImPRessions - Crenshaw Communications

APRIL 10, 2018

As the face of the corporation, many CEOs are naturally charismatic. But in a high-stakes situation where a strong apology is required, most leaders need help with the art of expressing remorse. ) A study of video corporate apologies conducted by researchers Leanne ten Brinke and Gabrielle S. Scandal: 2016. Apology accepted?

Interviews 170

Interviews Media Training Training Video 170

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

The HQ2 search generated a frenzy of positive media coverage as well as 238 proposals from individual North American cities, and it helped cement Amazon’s status as a desired corporate neighbor and employer. What’s more, media credibility has actually increased over 2016. Here’s hoping for smoother road in 2018.

Airlines 180

Airlines Reputation Journalism Crisis 180

Sword and the Script

APRIL 12, 2022

million in 2016. So, I sold my agency and went all in with Propel to invent the public relations management (PRM) category – which has significantly gained steam in the industry since we launched the first PRM in 2018.”. Shortly after, Propel, raised an impressive seed round (details follow below).

Software 89

Software Pitching Measurement Enterprise 89

Communications Conversations

MARCH 29, 2019

Courtney landed her permanent role off a 6-month social media internship in the Corporate Communications department at UnitedHealth Group. She quickly demonstrated a willingness to ask questions in what can be large, intimidating corporate meetings, and she eagerly sought opportunities to get in front of C-suite executives.

Social Media 128

Social Media Agriculture Marketing Media 128

Shift Communications

JUNE 19, 2017

Some companies have logically asked whether just paying fines as a cost of doing business would make more sense than completely retooling their corporate data infrastructure, but paying fines for GDPR is a significantly greater, more expensive path than any legislation before it. Roll out compliance implementation before May 2018.

Publicity 163

Publicity Marketing Privacy Advertising 163

Contently - Strategy

OCTOBER 4, 2018

— IBM Research (@IBMResearch) October 3, 2018. The site’s users increased dramatically to half a billion between 2016 and 2017, but it’s not clear how often LinkedIn users actually visit the site other than when they need to look for jobs or job candidates. #MITIBM #SheCanSTEM #WIML pic.twitter.com/F1GQW2RRTR.

Brand 111

Brand Branding LinkedIn Instagram 111

Critical Mention

JANUARY 3, 2019

From going to prison to becoming the CEO of Front-Line Bribery LLC, you’ve completely turned your life around and recently cited as Thompson Reuters Top 50 social influencers in Risk, Compliance and Regtech in 2018. It’s a corporate anti-bribery training video about my experience, narrated by a former FBI agent. If so, how?

Interviews 105

Interviews Ethics Government Internal 105

PR 20/20

OCTOBER 10, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. At the end of 2016, we decided to share what we were learning along the way via a blog, Marketing Artificial Intelligence (AI) Institute. So what does it really mean?

Case Study 42

Case Study Storytelling Study Engineering 42

The Hoffman Agency

MARCH 22, 2019

They were thrilled to report that: Attendance for the 2017 hit a record-high of 55,111, a 30 percent increase from 2016. We achieved an all-time high of 11,982 international visitors, a 26 percent increase from 2016. While these numbers don’t lie, what do they actually mean for our client? The result?

Trade Shows 28

Trade Shows Storytelling B2B Conference 28

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. You have to keep in mind, big corporations can have hundreds of law firms on what they call a “panel.” In 2018, the most recent edition, there were nearly 7,000. Then the economy changed.

Agency 93

Agency Trends Marketing Survey 93

Mindful Marketing

NOVEMBER 16, 2018

One multinational corporation, however, has embraced this unique group of customers in a way that should make every company listen. The company opened the first one in Kuala Lumpur, Malaysia in 2016. A few weeks ago, Starbuck’s opened its first Signing Store in the United States. In fact, the Washington, D.C. or the world.

Education 50

Education Retail Sports Groups 50

PR 20/20

JUNE 25, 2019

According to a survey of business buyers (Source: Salesforce , 2018): 72% of buyers expect vendors to personalize engagements to their needs. Source: Edelman , 2018). Source: Edelman , 2018). Source: Accenture , 2018). Technology and data have supercharged consumer expectations for a personalized, connected experience.

Marketing 52

Marketing Storytelling Technology Community 52

Communications Conversations

JUNE 8, 2017

I just wrote about this last week , but Susan is one of those rare corporate-side folks who gets the power of networking. I always tell people that I have one of the best roles within the Corporate Communications team at U.S. 2–In 2016, you helped spearhead the PR efforts around the new US Bank Stadium. Believe me.

Banking 113

Banking Sports Financial Corporate 113

Beyond PR

JUNE 7, 2018

Supreme Court in 2015, and former President Barack Obama designated the first-ever LGBTQ national monument in 2016 at the site of the Stonewall Riots — the birth of the modern LGBTQ Rights movement. We have seen much progress including the repeal of Don’t Ask Don’t Tell , the freedom to marry ruling by the U.S. About Valerie Lopez.

Employee 40

Employee Community Resources Education 40

Sword and the Script

JULY 2, 2019

The report compares the volume of articles, characters per article and the publication tier for which they were written – from Q4 2018 to Q1 2019 – to draw several conclusions. TrendKite finished 2018 with $25 million in revenue and 144% CAGR growth over the last four years. billion pieces of editorial content.”

Trends 60

Trends Media Report Technology 60

Sword and the Script

AUGUST 22, 2017

I am currently Group Vice President, Social Engagement and Digital Content at Ruder Finn and I am a member of NYU Stern Executive MBA class of 2018. 2) The 2016 PR Week salary survey indicated about one-fifth of PR pros have earned an MBA and the numbers are trending up. It is not easy but it is well worth it.

Internal 70

Internal International Interviews Trends 70

Sword and the Script

MAY 1, 2018

billion in funding in 2016; Legaltech. There are nearly 7,000 martech vendors across 48 categories in the 2018 Marketing Technology Landscape which means 1,500 have been added since last year. I’ve seen it a million times and in organizations of all sizes – startups, midmarket and the global corporations.

B2B 62

B2B Marketing Survey Study 62

Sword and the Script

JANUARY 28, 2020

Initially, the company focused on social media management, but it made two small acquisitions in 2016, and later broadened its focus to included PR in 2017. Notified was acquired by West Corporation in April 2019 for an undisclosed sum in April 2019. Notified was founded by Kristopher Stenkula and Marcus Norrving in Sweden in 2010.

Software 115

Software Tools Publicity System 115

Sword and the Script

JANUARY 1, 2019

This blog published about 60 new posts in 2018. And so here’s the annual look at the most read, least read, and posts I recommend reading, that were published on Sword and the Script in 2018. The 7 Most Read Posts in 2018. Here are the posts readers read the most in 2018 – as measured by readers clicks.

Content Marketing 60

Content Marketing Survey B2B Google 60

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. Content marketers need allies – and they may find them in the corporate communications and PR department.

Marketing 189

Marketing Content Marketing Data Social Media 189

ZudePR

DECEMBER 30, 2016

All the reviews below were featured in my irregular reading list email: I issued seven in 2016. 1: Deep Work: Rules for Focused (Sic) Success in a Distracted World by Cal Newport (2016) £10.49. P.S. Cialdini brought out a follow-up book in September 2016. Sign Up Now. #1: Towards the end of 2015, I was feeling distracted.

Writing 84

Writing Google Meeting Airlines 84

Sword and the Script

APRIL 9, 2019

2018: $95,000. 2016: $92,125. Corporate positions do tend to pay more than agency positions – and that remained true this year. The median salary breaks down across corporate, agency and non-profit sectors of PR as follows: Corporate communications median salary was $127,100; PR agency median salary was $96,000; and. .

Publicity 93

Publicity Survey Comparison Report 93

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. Continued consolidation of media outlets. Return of increased PR budgets.”

Writing 192

Writing Communications Marketing B2B 192

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. Internal communications teams use video to convey a corporate culture. An expression of corporate values. 7 best PR uses for video. A public-facing CEO.

Video 149

Video Case Study Agriculture B2B 149

Sword and the Script

AUGUST 13, 2019

6a) June 6, 2016: DOJ Rules on PR Newswire. based provider of briefings for corporate and government executives, for $71.8 9) June 19, 2017: Capital Acquisition Corporation III. 12) July 30, 2018: ShareIQ. million about six months later. Sources: New York Times , PR Newswire , MultiVu ). Capital Acquisition Corp.

Technology 12

Technology Software Company Marketing 12

Sword and the Script

DECEMBER 10, 2019

In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. Note: see my interview with Wendy here – Network Latency and Endeavor for Jargon Free Corporate Communications; Off Script No. December 2018: 20 Insightful PR and Marketing Predictions for 2018.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Sword and the Script

DECEMBER 26, 2017

11) Corporate reputation suffers with bad experiences. “82% Genuine Corporate Apology ). The median salary for PR professionals was $91,000 in 2017, which is a small drop compared to the median salary reported in 2016 survey of $92,125. Note: This number reflects the combination of both client-side and corporate salary averages.

Content Marketing 123

Content Marketing SEO Social Media Marketing 123

ImPRessions - Crenshaw Communications

OCTOBER 26, 2018

Here are some ideas for PR-relevant costumes for Halloween 2018. 2018 said goodbye to “Scandal,” so if you feel you can pull it off, why not salute the recently retired queen of crisis PR, Olivia Pope? Facebook’s founder has become a major face of Big Tech in crisis for 2018, so the costume is perfect for the PR person.

Crisis 85

Crisis Film Fashion Ethics 85

5W PR

NOVEMBER 23, 2021

When users do log on to the app, they stay on Instagram for an average of nearly 30 minutes every day, and that number has been increasing by a minute every year since 2016. It’s no surprise that with record growth, everyone from AdWeek to Forbes is calling the Facebook-owned feature a top digital trend for 2018. Instagram Users.

Instagram 158

Instagram Publicity How To Social Media 158

Mindful Marketing

APRIL 23, 2023

Insurance companies like Aflac, Geico, and Progressive are well-known for luring consumers with levity via advertising slapstick, usually at the expense of their own corporate characters: Duck, Gecko, and Flo. Given everyone likes to laugh, people tend to appreciate individuals and organizations that add humor to their lives.

Insurance 99

Insurance Insurance Social Media Comparison 99

Sword and the Script

DECEMBER 22, 2020

is $100,000 in 2020; it’s higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000. European-based Prowly analyzed 55,470 press releases sent in 2018 and 2019 and found “the best day to send a press release is on Thursday when the average open rate jumps to over 26%.”. Separately, U.S.-based

Survey 176

Survey Marketing B2B Study 176

Sword and the Script

AUGUST 6, 2019

A corporate account will have liberties – like adding a seat for your agency – that an agency account won’t be able to do for clients. 4) West Corporation rebrands as Intrado…but who was West? West Corporation has rebranded as Intrado and adopted the tag line “Information to Insight.”. Hold that thought, we’ll get back to it.

Marketing 63

Marketing Pitching Corporate Tools 63

ImPRessions - Crenshaw Communications

APRIL 26, 2018

With the 2018 NFL draft beginning today in Dallas, speculation has intensified about whether the demonstrations will continue through the 2018 season and how the league will manage them. Since 2015, NFL ratings have declined 8% in 2016 and almost 10% last season. NFL’s initial response was tepid. The NFL’s next play.

Reputation 136

Reputation Corporate Crisis Construction 136

Stephen Waddington

NOVEMBER 21, 2018

There's no formal methodology and they’re not so much predictions as a series of stories that I’ve recorded on my blog during 2018. Larry Fink, CEO, BlackRock, fired a warning shot in January 2018 about the contribution of corporations to society beyond profit. . #3 billion to the UK economy according to the PRCA Census 2018.

Publicity 120

Publicity Analysis Measurement Tools 120

Newsfile

OCTOBER 10, 2023

Boeing’s 737 Max Crisis (2019-2020) : Boeing faced a major public relations crisis after two crashes involving its 737 Max aircrafts in 2018 and 2019. Boeing learned the importance of acknowledging mistakes, cooperating with regulators, and prioritizing safety over corporate interests.

Privacy 52

Privacy Ethics Airlines Data 52

Stephen Waddington

SEPTEMBER 24, 2020

This was the view of Andy Pharoah, Vice President, Corporate Affairs & Sustainability at Mars, speaking at the PRCA National Conference. We didn’t invent our purpose but set about articulating it in 2018 based on our 100-year-old history,” said Pharoah. These are efficiency, freedom, quality, mutuality and responsibility. “We

Government 97

Government Financial Conference Social Media 97

Flatiron Communications

MARCH 18, 2018

Who’ll forget how company VP of Ad Products Rob Goldman, reportedly without company authorization, took to Twitter to try to play down the news of Russia’s Trumped-up disinformation social influence “advertising” campaign that filled the feeds of its user base base during the 2016 Presidential campaign? Lesson learned?

Facebook 44

Facebook Employee Crisis Journalism 44