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Writing Your First Book: Lessons from The Lean Startup

Deirdre Breakenridge

What is the hardest part about writing a book?”. Most writers I have come across tell me writing a book is both extremely rewarding and at the same time one of the biggest challenges they have ever taken on. The idea is simple, but powerful: Test your idea for a book before investing too much of your time actually writing the book.

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TechnoVision Report shows Media Coverage of Top Tech Brands in 2014

The Proactive Report

This new report shows relative 2014 media coverage for ten top business-to-business (B2B) tech brands – Amazon, Cisco, Dell, EMC, Google, HP, IBM, Intel, Microsoft, and Oracle. You can see who is writing what, where, and when. The use of Big Data in the PR sphere is a topic that’s getting a lot of attention. com/technovision.

Report 133
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Best of SHIFT: Top 3 Posts From Q3 2014

Shift Communications

Our top posts from the third quarter of 2014 focused on a big hire, a tough test and several key Google Analytics updates. Oh, and he also writes one heck of a blog. Chances are you’re not the only one with that question… Still itching for more from 2014? Want to see how to do this for your blog? Here’s how. Zach Burrus.

Analytics 102
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Person of the Year, 2014?

David PR Group

Last year, I had great responses from a blog post and survey about TIME ’s Person of the Year, so I decided to revisit the topic as we start to look back on the people and events that shaped the news in 2014. I have suggested a few nominees, and you can vote for one of them or write-in your own. The post Person of the Year, 2014?

Groups 74
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The Launch of the Women Worldwide Video Podcast

Deirdre Breakenridge

In 2014, I started the Women Worldwide podcast to give women a voice and a platform to share their amazing stories and incredible career journeys. Rebekah and I discuss creativity and problem solving through the lens of writing. ” Podcasting was also a way for me to step out of my comfort zone.

Video 218
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The Importance of Spec Writing in Communications

The Stalwart Blog

Many ask the question, should I write on spec? First, what does it mean to write on spec? Writing on spec is when you write an article for a publication without the promise of the publication purchasing the article. So why not invest your time into spec writing? So the big question is, is it worthwhile?

Writing 84
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15 PR and social media career moves in Minnesota in 2014

Communications Conversations

Each year, about this time, I write a post highlighting all the big PR and social media career moves here in Minnesota in the last twelve months. A lot of agency folks stay put in 2014–something I didn’t see coming. Regardless, there were a number of moves worth noting in 2014. David Folkens. Gabby Nelson.