Sword and the Script

APRIL 1, 2017

Where a few years ago, print was dragging the publishing industry into a morass of unprofitability, today, it is hinting at revival. When marketers pile into digital, maybe print is worth a second look. More recently, fake news has laid the groundwork for a new-found trust in advertising. Then on Just 5,000. Same Results. “As

Advertising 62

Advertising Advertising Print Study 62

Stephen Waddington

MAY 8, 2018

Professor Anne Gregory, chair of communication at the University of Huddersfield and a non-executive director at the Airedale NHS Foundation Trust, writes about the implementation of a professional capability framework and continuing professional development for NHS communicators. #6 8 Patient data discourse Data privacy is a tricky subject.

Communications 63

Communications Healthcare Print Community 63

Polaris

DECEMBER 14, 2014

Joe Pulizzi, the godfather of content marketing, wrote this book in 2014. Most useful offline reference resource: Spin Sucks: Communication and Reputation Management in the Digital Age , by Gini Dietrich, and Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content , by Ann Handley. 2 Kathi Kruse. 11 Gini Dietrich.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Melissa Agnes

OCTOBER 16, 2014

I am the Planning Section Chief for our agency so I write all the incident action plans for planned and unplanned events which I really enjoy. It seems so long ago that I was at EMI and working on my Masters (Confidential personal correspondence, 2014) 2. 1 (Printed in Wikipedia, “Lorne M. Retrieved September 2, 2014.

Education 100

Education Government Crisis Management Crisis 100

Waxing UnLyrical

NOVEMBER 4, 2015

PR school taught people why great writing is an essential part of the profession. As we all know, we’ve moved from a print-focused world, to desktop and now to mobile and it’s up to us to get better at showing, not just telling. Use brevity in your writing and try to think of images that can better convey your points.

Mobile 40

Mobile Film Media Training Video 40

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? 1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 In 2014, I spent the entire year obsessed with SEO and digital marketing. *By a first-time (self-publishing) author. Table of Contents. #1 Hold on a Minute.

Writing 83

Writing Google Blogging Exercises 83

PR Conversations

APRIL 24, 2018

Probably because of my background in journalism (see the next answer), the thing I continue to enjoy the most is writing (for effective communications). Prior to his public relations roles, Velasco worked as a journalist for print media and radio broadcasters. What is your favourite occupation in PR? Why do you work in PR?

Journalism 79

Journalism Ethics Film Construction 79

PRSay

AUGUST 12, 2016

Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform. Communication, writing and critical thinking skills are what I look for most in a prospective hire.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Maxim Behar

NOVEMBER 23, 2020

In 2014, I was elected its first president, but a year later I was elected president of the World PR Organization ICCO. Here I would like to mention that a brilliant example of these changes in Bulgaria is "24 hours" - the first newspaper to realize that the online language has nothing to do with the language of the print media.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Sword and the Script

AUGUST 13, 2019

Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. 1) February 18, 2014: Enter GTCR .

Technology 12

Technology Software Company Marketing 12

Communications Conversations

MAY 30, 2018

I resigned my last full-time PR job in December 2014, as vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). Alice Riot is a line of professional women’s garments that serve as the canvases for limited-edition prints of original works by female artists. What was your last PR job?

Apparel 106

Apparel Public Affairs Training Corporate 106

PR Conversations

JULY 20, 2015

Plus many Fringe play print programs had a volunteer-specific thank you in the show notes. From an industry perspective, my most-valued confidences were artist disclosures about how much they valued (or not) various print and online theatre publications. 100% of the ticket price is returned to artists.

Community 40

Community Print Twitter Creativity 40

Contently - Strategy

OCTOBER 15, 2021

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. In 2014, three researchers from MIT, edX, and the University of Rochester studied 128,000 students learning through MOOCs. When companies write about themselves, we usually wind up with dry, hollow press releases.

B2B 57

B2B Content Marketing Trends Marketing 57

ZudePR

DECEMBER 30, 2016

Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: All 160 episodes since July 2014. Hot off the printed press. Speak, write, blog, tweet, make videos — whatever. Being a good writer is about more than writing. You write it as soon as you wake up.

Writing 84

Writing Google Meeting Airlines 84

Contently - Strategy

DECEMBER 5, 2019

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. On a positive note, trust in the industry is on the rise, increasing 8 percentage points since 2014. While covering Jobs’s death, for instance, the writing started in 2007. Report Methodology.

Financial 83

Financial Industry Report Insurance 83

Sword and the Script

AUGUST 6, 2019

Those new features include a pitch approval tool, social listening dashboard, location targeting/filtering, an enhanced analytics dashboard including placement tracking, and a pitching coach composed of current editors and journalists who write for top tier publications.”.

Marketing 63

Marketing Pitching Corporate Tools 63

Sword and the Script

DECEMBER 16, 2014

While my own writing on these very pages often laments how far we have to go – one thing that struck me in reading through this year’s predictions was the realization of just how far we’ve come. In B2B in 2015, we will see…Marketing ops will come of age,” writes Doug Kessler of Velocity Partners , based in the UK. Cooperative content.

Content Marketing 117

Content Marketing Marketing Writing Infographics 117

Frederik Vincx

DECEMBER 11, 2015

In 2014, turnover rates reached over 55 percent in PR agencies in the United States. It is simple: participants first write their ideas without discussion on Post-it notes. Writing a blog post? For example: writing a blog post. Doing new work requires new ways of working. John Seddon, Rethinking Lean Services.

How To 60

How To Software System Employee 60

Stephen Waddington

DECEMBER 5, 2018

The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. As a result print circulation has fallen dramatically.

Media Relations 115

Media Relations Media Print Newspapers 115

MaccaPR

FEBRUARY 10, 2015

The Nashville-bred superstar has leveraged every element of her social identity – on Facebook, Twitter, Instagram, Tumblr, Pinterest, Vevo and YouTube – to make "1989" the #1 best-selling album of 2014. Is Taylor really composing every tweet, writing every post and personally popping each image online? Source: Billboard ).

Social Media 48

Social Media Marketing Media YouTube 48