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S&T Live Recap: Leadership Takeaways From Ken Jacobs

PRSay

Since 2014, Jacobs has written the paper’s “ Taking the Lead ” column, which features Q&A interviews with PR leaders. John Elsasser, editor-in-chief of Strategies & Tactics and host of S&T Live , asked Jacobs to name some of the leadership takeaways he has gleaned in nine years of writing for the publication.

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Public relations and professionalism: work to do to realise full potential

Stephen Waddington

A body of knowledge, ethics and certification are the three foundations of a profession. To work within an ethical framework on behalf of the organisation, in line with professional and societal expectations. The scheme was changed to a one-day assessment in three areas of practice in 2014: ethics, strategy, and leadership.

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When it comes to generative AI in public relations work, do the benefits outweigh the risks? Well, yes and no.

Landis PR

Since Amazon Alexa launched in 2014, we’ve used AI to bring efficiency to various household tasks. AI-powered tools can automate tasks such as writing press releases, drafting media pitches, and creating social media content. As professionals, we are entrusted by our clients to be ethical and transparent in our work.

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An Interview with Richard Bistrong, CEO, Front-Line Anti-Bribery LLC

Critical Mention

From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way. Most of this happened in the U.S.

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Public relations and professionalism: work to do to realise full potential

Wadds Inc.

A body of knowledge, ethics and certification are the three foundations of a profession. To work within an ethical framework on behalf of the organisation, in line with professional and societal expectations. The scheme was changed to a one-day assessment in three areas of practice in 2014: ethics, strategy, and leadership.

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I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics. Invest in your future!

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When to Ask for a Media Retraction and When to Bite Your Tongue

Polaris

I recall a finance class in first year when someone mentioned ethics. and the professor promptly wrote the word “ethics” in really tiny letters in a corner of the chalkboard. That’s where ethics belong,” he said, only half-jokingly. Times have certainly changed. Then let them know the correct facts.

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