Microvideo Will Dominate 2014

Waxing UnLyrical

Will Vine and Instagram videos be the preferred method for digital marketers in 2014? Microvideo Will Dominate 2014 is a post from: Waxing UnLyrical. Twitter Google+ Microvideo Will Dominate 2014.

How social media changed in 2014

PR Daily

When we look back at 2014 through a social media lens, it may go down as the year social media went all-in on mobile. Several platforms saw significant growth in 2014.

Trending Sources

10 of 2014's biggest PR mistakes

PR Daily

Here are some of the best examples of the worst offenses from 2014. In what may be the most awkward press conference of 2014, Commissioner Roger Goodell promised change while failing to outline any actual plan or action steps the NFL would take.

PR Search 2013 vs. 2014

AirPR

Can you imagine a world without Search? Take a deep breath. Now think about all the things you search for in a day. Go on, do it. Now that you’ve thought about it, without Search… How would you know where … Continued.

#CrisisRoundup of Awesome Links: Week of October 20, 2014

Melissa Agnes

The post #CrisisRoundup of Awesome Links: Week of October 20, 2014 appeared first on Agnes + Day. Welcome to this week’s #CrisisRoundup! Another week come and gone. My week has been productive and inspiring. I hope yours has been the same for you.

Announcing the finalists for the 2014 Social Media Awards

PR Daily

Next, our judges will go over the finalists and name the crème de la crème of PR Daily ’s 2014 Social Media Awards. The staff of PR Daily thanks all who entered the 2014 Social Media Awards and wishes our finalists the best of luck in the last round of judging!

Blogger Outreach Versus Media Relations: What Marketers Need To Know

Polaris

According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence. In fact, they ranked third after retail and brand sites—well above online magazines and news sites.

#CrisisRoundup of Awesome Links: Weeks of September 15 and 22, 2014

Melissa Agnes

The post #CrisisRoundup of Awesome Links: Weeks of September 15 and 22, 2014 appeared first on Agnes + Day. Welcome to this week’s #CrisisRoundup! To Dubai and back and another week just flew by! Dubai was pretty awesome.

So Did Those 2014 Predictions for the Communications Industry Come True?

Ishmael's Corner

Back in January, I offered 10 quasi-mad predictions on how the communications industry would unfold in 2014. Buffett only tweeted once in 2014. Apparently, Amazon’s ill-fated phone consumed Mr. Bezo’s time in 2014.

Viral 24

#CrisisRoundup of Awesome Links: Week of September 8, 2014

Melissa Agnes

The post #CrisisRoundup of Awesome Links: Week of September 8, 2014 appeared first on Agnes + Day. Welcome to this week’s #CrisisRoundup! How is it Friday already? Where does time go?

A Look at Malaysia Airlines’s Crisis Communications During the Crisis of Flight MH370

Melissa Agnes

Malaysia Airlines (@MAS) March 13, 2014. By now, we’ve all heard of the terrible crisis Malaysia Airlines is facing with flight MH370 appearing to have vanished out of thin air with over 200 passengers and crew members aboard.

Weekly Roundup of Awesome Links: Week of August 4, 2014

Melissa Agnes

July 2014: The Worst Video Media Disaster – by @MrMediaTraining. The post Weekly Roundup of Awesome Links: Week of August 4, 2014 appeared first on Agnes + Day. Welcome to this week’s #CrisisRoundup! Below you’ll find our roundup of some really great articles that we’ve come across this week, as well as a roundup of what was published to The Crisis Intelligence Blog and Podcast this week.

What You Need to Learn from DiGiorno Pizza’s Foolish Twitter Gaffe

Melissa Agnes

— DiGiorno Pizza (@DiGiornoPizza) September 9, 2014. — DiGiorno Pizza (@DiGiornoPizza) September 9, 2014. Preventable gaffes give you a bad rep for no reason.

Guitar Center: Content Marketing and Storytelling at Their Best

Polaris

Guitar Center’s YouTube channel beat out hundreds of leading brands, including Target, Four Seasons and General Electric, to snag the Project of the Year award at Content Marketing Institute’s 2014 Content Marketing Awards. It’s no small feat.

Free Issues Management Response Flow Chart (For Your Use)

Melissa Agnes

Effective issues management is a hot topic these days, which makes sense considering that every week presents us with another organization in need of putting their issues management to practice.

Emory’s Excellent Crisis Communication on Facebook

Melissa Agnes

As you probably know, I’ve been having an interesting debate with a fellow crisis professional on whether or not to shut social media down in a crisis.

The Pros Weigh In: The Best Books for the Marketer on Your List

Polaris

Joe Pulizzi, the godfather of content marketing, wrote this book in 2014. One Christmas when I was a kid, I remember really, really, really wanting a Tony the Pony. If you’re younger than I am, you may not remember Tony.

LT Public Relations Intern Wanted for Fall 2014

LTPR

We are looking for a college student […] The post LT Public Relations Intern Wanted for Fall 2014 appeared first on LTPR. The leaves are changing and the pumpkin spice lattes are out…which means LT Public Relations is ready for its next intern.

Social media branding: The biggest winners and losers of 2014

PR Daily

Social media management company Sprinklr compiled a list of brands that improved most on Twitter, Facebook, YouTube, LinkedIn, Google Plus and Instagram in 2014, as well as a list of brands that barely improved or fell back. It’s been an interesting year for brands on social media.

Top Social Campaigns of 2014 + Other Links You Might Have Missed (The Weekly Cocktail)

prTini

The 50 Most Innovative Companies of 2014: Strong Innovators Three Times More Likely To Rely On Big Data Analytics. 5 Top Social Media Campaigns of 2014. The post Top Social Campaigns of 2014 + Other Links You Might Have Missed (The Weekly Cocktail) appeared first on prTini.

What’s in Your Fall 2014 Communications Toolkit?

PR Expanded

There are SO many tools that I’ve “ Tech Tested ” in 2014. The post What’s in Your Fall 2014 Communications Toolkit? It’s the end of the summer and fall marks the busy season for professionals, as well as PR educators and students who are back in school.

Firefly’s top 8 moments in social media 2014

PR in High Definition

2014 has been an exciting year for the PR and digital media industry, and at Firefly we have enjoyed a load of giggles and awed at some of social media’s finest moments. The post Firefly’s top 8 moments in social media 2014 appeared first on Firefly Communications. As the year draws to a close, we thought we would share with you our top picks of the year. Introducing Firefly Communications’s […].

Why Back To Business As Usual Is The Biggest Crisis Management Mistake Of All

Melissa Agnes

No country has suffered more in 2014 with the loss of Malaysian Airways’ flights MH370 and then MH17. By Jonathan Hemus.

Blackberry Continues to Struggle

Ron Torossian

Q3 2014 was not kind to BlackBerry , once again. The company expected a drop in quarter 3, but a larger than projected drop has stock prices falling and management searching for answers. Worse, the missed sales projections included a [.].

#CrisisRoundup of Awesome Links: Week of September 1, 2014

Melissa Agnes

The post #CrisisRoundup of Awesome Links: Week of September 1, 2014 appeared first on Agnes + Day. Welcome to this week’s #CrisisRoundup! Summer has officially come to an end and it’s back to routine and business as usual… and I’m thrilled!

The Role of The Social CEO in Your Crisis Communications

Melissa Agnes

Yet the 2014 Edelman Trust Barometer shows that consumer trust in executives (and government) is at an all-time low. In today’s “trust economy”, your company’s reputation is your most valuable asset.

TCIP #029 – Managing the Law Enforcement Crisis Post Ferguson and New York with Captain Chris Hsiung, Tim Burrows and Louis Hayes

Melissa Agnes

Welcome to episode #029 of The Crisis Intelligence Podcast, with Melissa Agnes, Captain Chris Hsiung, Tim Burrows and Louis Hayes. Law enforcement, as an industry in the United States in particular, is in the midst of a major crisis.

The #1 Facebook Post Mistake Every Brand Should Avoid

Polaris

People check Facebook to see pictures of their friends and family, laugh at the latest memes and learn about breaking news. The last thing they want—or expect—to see in their news feed is a blatant sales pitch from your brand. Posts that scream “buy me, buy me” are jarring.

Looking for your dream PR job? Five ways to become the right candidate today.

PR Job Coach

Everyone dreams of that PR job - The One. Just imagine taking an elevator to your office where you fully immerse yourself in the brands, products or services you personally believe in. It doesn’t get any better than that. But how do you work on getting there?

A Few Words From A Proud Canadian About #CanadaStrong

Melissa Agnes

— Tanveer Naseer (@TanveerNaseer) October 22, 2014. — Brian Laufman (@blaufman) October 22, 2014. — Spencer Yasui (@SpencerYasui) October 22, 2014. — Keith Tauro (@TPSTauro) October 22, 2014. — Mat Smith (@smith_mat) October 23, 2014.

5 Brilliant Ways to Build Your Brand at a Conference

Polaris

Attending a conference is a big commitment in both time and money. The reason we go is to further our professional development and make valuable connections – and that’s generally reward enough. But what if there was another compelling benefit?

How To Use Social Media in the Classroom

Melissa Agnes

Editor’s note: How and when should social media be incorporated into today’s higher education?

Content Marketing: How S. Pellegrino Uses Content to Appeal to Foodies

Polaris

It’s easy to get the connection between content marketing and business-to-business brands. B2B purchases are typically complex, so education is required to ensure prospects understand the benefits of the purchase.

Introducing The Crisis Intelligence Podcast

Melissa Agnes

Starting Sunday, June 8, 2014, The Crisis Intelligence Podcast will be published every Sunday to our blog, as well as on iTunes and Stitcher.

Crisis 106

5 Essentials of an Effective Content Marketing Strategy

Polaris

Content marketing is all the rage nowadays. From grocery stores and tax attorneys to financial planners and plumbers , everyone seems to be doing it. And there’s no shortage of marketing firms touting content marketing as the latest bandwagon you don’t want to miss.

The Power of Finding New Ways To Communicate The Same Important Message

Melissa Agnes

Two truths: Crisis prevention is the best form of crisis management. “Insanity is doing the same thing over and over again and expecting different results.” ” – Albert Einstein. New and relatable ways to continue to be fresh and impactful.

Creating a Content Strategy for B2B & B2C Marketing Success

Polaris

If you’re creating content to help market your business, you know there’s a ton of competition for your prospects’ attention. So how do you ensure your brand stands out?

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Analyzing the CDC’s Crisis Communication In U.S. Ebola Outbreak

Melissa Agnes

— Dr. Tom Frieden (@DrFriedenCDC) September 30, 2014. — Dr. Tom Frieden (@DrFriedenCDC) September 30, 2014. — Dr. Tom Frieden (@DrFriedenCDC) September 30, 2014. — CDC (@CDCgov) September 30, 2014. — CDC (@CDCgov) September 30, 2014.

Analyzing Uber’s Response to Rape Crisis in New Delhi + 2 Lessons for Every Company to Learn

Melissa Agnes

Uber has been banned from New Delhi after one of their drivers, a sex offender who previously spent seven months in prison for his crime, raped a 25 year old woman passenger.

Crisis 105

How To Deal With Negative Online Reviews: 5 More Things to Consider

Melissa Agnes

By Whitney C. Gibson. Last month’s post discussed five considerations for businesses when dealing with negative online reviews. These five considerations were: Directly responding to reviews; The so-called “carrot and stick” approach; Lawsuits; Identifying anonymous posters; and.