PRSay

AUGUST 9, 2019

Then in 2012 they took the company public and revenue actually mattered. 2017 — Snapchat went public with a soaring valuation and lots of brands jumped on that bandwagon. Get more media pitching knowledge from Michael Smart here. Now, unless you pay to boost, now essentially no one will even see your own posts.

Strategy 130

Strategy Newspapers Facebook Google 130

PR Job Coach

NOVEMBER 26, 2020

Patti is also Forbes contributor and public speaker. Show up Different As story tellers we often find ourselves carving a very unique pitch to grab the attention of a journalist or reporter. He serves on the board of advisors of Infinite Retina and the Museum of Public Relations. Hitachi, Loral, ASARCO, Gould Inc.,

Corporate 274

Corporate Leadership Advertising Advertising 274

Landis PR

DECEMBER 12, 2022

Note: This is a reposted blog by our Public Relations Global Network Party, Mark Paterson – Currie. Something any public relations person or business can do today that will make a difference is to embrace sustainable development. since 2012 and accounts for 18% of all assets in the wealth industry. Photo courtesy of Pexels.

Financial 52

Financial Government Storytelling System 52

Cision

SEPTEMBER 19, 2017

Best practices for marketing often, if not always, suggest some degree of segmentation for customers or the public. And you hear journalists complain about this lack of differentiation in how the PR community pitches them. This is by far the most agreeable group to this practice, however.

Social Media 247

Social Media How To Media Journalism 247

Waxing UnLyrical

JUNE 12, 2013

Public relations is another. Back in October 2012, I wrote a post with a similar theme to this piece entitled Tell Marketing: The Customer Experience Begins With Them. You can easily substitute public relations for marketing in the above excerpt. Publicity is only one part of public relations.

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Customer Service Publicity Film Measurement 103

Sword and the Script

FEBRUARY 11, 2020

Since backlinks were, and by most public accounts still, the most valuable signal Google uses for ranking, the results in search were amazing. In 2012, Google leaned on professional press release services to implement redirects that strip the value or find their own sites penalized. There is no value today in press release links.

SEO 124

SEO Guidelines Google B2B 124

Bianchi Biz Blog

NOVEMBER 16, 2020

I completed six internships at various outlets in Michigan and Ohio before getting hired at Automotive News in 2012, my first full-time gig. What advice do you have for PR people that want to pitch you? Don’t pitch story ideas, pitch sources. It would have to be the PR folks who send mass emails with irrelevant pitches.

Automotive 93

Automotive Meeting Report Media 93

PRSay

MARCH 30, 2018

But their current struggle is emblematic of a public relations truth that transcends time: There is no channel or platform that will persist as a “silver bullet” long enough for you to make it your career. Then in 2012 they took the company public and revenue actually mattered. And Facebook actually showed them your posts!

Facebook 92

Facebook Newspapers Google Strategy 92

The Hoffman Agency

FEBRUARY 28, 2018

PR: “What are the chances that you’ll write about this pitch?”. The primary reasons that journalists ignore PR pitches today is the same reason they ignored pitches 25 years ago: The pitch is generic. Pete gave me the OK to share his example of a bad pitch and a good pitch. Let’s start with the bad pitch.

Pitching 28

Pitching Media Local Writing 28

Bianchi Biz Blog

AUGUST 7, 2023

CCJ has been the preeminent publication for trucking fleet managers and executives for more than 112 years. What advice do you have for PR people that want to pitch you? I’ll reply to that email probably 100 times out of 100, regardless of how off-base the pitch might be. I’m the Chief Editor of Commercial Carrier Journal (CCJ).

Journalism 79

Journalism Meeting Newspapers Automotive 79

Deirdre Breakenridge

FEBRUARY 23, 2015

If you don’t have a plan for measuring and proving the value of your efforts, and growing that value over time, your pitch is dead on arrival. Jason founded the agency in 2012 to help organizations propel themselves forward using the entire spectrum of public relations. Focus on the content. Guest Post PR 2.0

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Deirdre Breakenridge

MAY 14, 2015

But the most fun things I’ve done in my career were pitching toilet seat wipes to building owners…helping a start-up acquire some funding and go to market…help a high-tech company integrate a recent acquisition and spin it off a year later for a 3x return on investment…and the list goes on. Sure, stunts can be fun, creative, stimulating, etc.

Industry 150

Industry B2B Corporate Agency 150

Bianchi Biz Blog

MARCH 7, 2022

I’ve written a story at least once a week since 2012 when I walked into the University of Wisconsin-Whitewater’s independent, student-run newsroom unannounced asking for an assignment. Ultimately though, I decided I liked the idea of being immersed in an industry in a way only trade publications can immerse you. Have a reason.

Meeting 82

Meeting Automotive Media Transportation 82

PRSay

JANUARY 6, 2021

James Grunig and Todd Hunt’s “excellence theory” has long told us that, in public relations, listening is as important as speaking. Works like Daniel Kahneman’s “Thinking Fast and Slow” (2011) and Jonathan Haidt’s “The Righteous Mind” (2012) show that they — and our target audiences — are not. Now, a cynical public demands more.

Communications 197

Communications Viral Fashion Public Affairs 197

Stephen Waddington

MAY 4, 2019

While that may be good for personal privacy, it’s a threat to public conversation. Zuckerberg’s pitch to rebuild trust between his organisation and its users is to lock down privacy. It erodes the ability to share stories, participate in public conversations, form communities and develop knowledge. The web is a social space.

Privacy 72

Privacy Web Facebook Film 72

Polaris

MARCH 20, 2015

If you don’t, your company could be burned, as mine was when Google’s Penguin update came along in 2012. Before Penguin, Google ranked my company either at the top, or near the top, of search results for almost every public relations keyword: Toronto PR firm, Canadian public relations agency, top PR firm Ontario, and on.

SEO 100

SEO eBook Google Engineering 100

Bianchi Biz Blog

OCTOBER 24, 2022

I covered Hurricane Sandy in Connecticut in 2012. That was my first experience really using social media and the publication’s website to break news and keep residents in the community informed. What advice do you have for PR people that want to pitch you? Editors are busy and flooded with emails and PR pitches all the time.

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Meeting Automotive Transportation Newspapers 60

Shift Communications

JUNE 25, 2015

Similar to the 2012 SCOTUS decision on the ACA, this impending 2015 decision will have a huge impact on all American lives. As we wait, let’s look back at what we as PR and marketing practitioners learned from the 2012 SCOTUS ruling on healthcare. Messaging Matters : In 2012, there was much confusion on what the ACA actually meant.

Communications 60

Communications Healthcare Insurance Insurance 60

Solo PR Pro

FEBRUARY 25, 2021

After that pro bono gig, Agency B began slowly incorporating me into more accounts, started including me in new business pitches and even hired me to handle some of their own communications for their anniversary campaign. Maren Minchew, owner of MMPR , is a communication junkie who loves public relations and digital communication.

Agency 76

Agency Creativity Media Relations Nonprofit 76

Bianchi Biz Blog

FEBRUARY 21, 2022

Covering Hurricane Sandy in 2012 was an adventure that included a lot of adrenaline and little sleep in the “early days” of using social media for good. What advice do you have for PR people that want to pitch you? Describe the craziest or most fun story you have written. I always love providing a valuable service to readers.

Meeting 94

Meeting Transportation Media Sports 94

The Resolution Blog

AUGUST 27, 2015

Do you want to glean some intelligence on that reporter you are about to pitch? Then, it encourages the user to send an email pitch to the Criminally Prolific team for edits and suggestions in terms of topic and format. The user receives the edited pitch within 24 hours and is then free to send that pitch to the chosen media.

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Tools Pitching Enterprise Web 120

PRSay

MAY 5, 2016

Over the next six months, we will once again not only witness some of the most exhilarating and historical athletic feats by Team USA Olympians and others from around the world, but also watch some incredible brand campaigns play out in their public relations and advertising initiatives along with being seen on a multitude of social media channels.

Sports 60

Sports Pitching Print Local 60

Barokas

AUGUST 8, 2017

Reporters at every rung of the media landscape, from high-profile, top-tier publications all the way down to niche, vertical outlets, strive to create the most thought-provoking stories possible. Best days to pitch.

Storytelling 74

Storytelling Data Data-Driven PR Print 74

Shift Communications

FEBRUARY 25, 2015

We’ve talked about this in the past (as far back as 2012), but only now are the tools and methods for executing on communities of influence becoming available. In old influencer outreach programs, you’d reach out to the biggest individual dots and send them pitches. This is the essential idea behind communities of influence.

Community 60

Community Social Media Data-Driven PR How To 60

PRSay

JUNE 5, 2023

Are CVBs and other tourism groups pitching you now to come and visit? I’ve told a lot of stories in many formats throughout my career: cable television, YouTube series, podcasts, books, public speaking, social media live events, standup comedy shows. The closest comps are my 2019 TED Talk and my 2012 memoir, “ How to Be Black.”

Storytelling 60

Storytelling Tourism Travel Local 60

Barokas

AUGUST 8, 2017

Reporters at every rung of the media landscape, from high-profile, top-tier publications all the way down to niche, vertical outlets, strive to create the most thought-provoking stories possible. Best days to pitch. The post Data-Driven Storytelling – The PR Gift That Keeps on Giving appeared first on Barokas Public Relations.

Storytelling 60

Storytelling Data Data-Driven PR Print 60

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads.

Storytelling 60

Storytelling Social Media Sports Strategy 60

PRSay

MAY 18, 2016

The big data revolution has pushed the public relations industry forward. Public relations success in today’s world requires consistently reviewing and revamping metrics, and that’s something you can see from the leaders in the industry. *This article was provided by Cision, a PRSA partner. What would be even better? Conclusion.

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Data Meeting Measurement Guidelines 106

Presspage

APRIL 12, 2018

It serves an important social need and legacy media like the Washington Post are showing that really good journalism can make a publication viable even in today’s fragmented market. How can brands take a stand and stop their over reliance on pitching media via traditional PR efforts? ” 5. .”

Company 111

Company Media Journalism Report 111

Sword and the Script

APRIL 10, 2018

In turn, I put together a pitch with a link and reached out to reporters I thought would be interested. This, of course, is no mystery to anyone that’s worked in public relations for any length of time. A sure-fire way to stir up debate – or plea for attention – in public relations is to call the press release dead.

Engineering 72

Engineering Content Marketing Analysis B2B 72

Mark My Words

JULY 13, 2018

And should Harry and his England teammates lift the World Cup in Russia he could be set for a £100m windfall, if his PR team handle his publicity the right way. But despite his clean-cut image off the pitch that makes him the perfect role model for advertisers, it’s unlikely he’ll ever be as big as Becks.

Sports 60

Sports Marketing Banking Advertising 60

Bad Pitch Blog

OCTOBER 23, 2012

But a pitch from a Boston-based agency**, on behalf of throat lozengeer Pine Brothers, caught my attention. The top tier of rewards focus on print publications. To be honest, this pitch wasn''t going to become a story at first; it was poorly-written. The issue with lozenges? No matter what the flavor is, they suck.

Media 68

Media Journalism Print Pitching 68

Beyond PR

OCTOBER 14, 2016

Compare these percentages to the 2012 election’s exit polls , where women comprised 53 percent of overall voter turnout, and a question rises to the surface: During this election season, is 26 percent nearly enough? Use your PR team to pitch an executive’s expertise to the media directly and to respond to more media requests.

Public Affairs 40

Public Affairs Analysis Television Infographics 40

Doctor Spin

DECEMBER 7, 2023

It encompasses recognising and composing musical pitches, tones, and rhythms. Fat Pitch —Borrowed from baseball, this concept refers to waiting patiently for the perfect opportunity—a situation where the chances of success are exceptionally high. Walter Lippmann: Public Opinion and Perception Management. 2012, October 31).

Wikipedia 52

Wikipedia Viral Blogging Leadership 52

Waxing UnLyrical

SEPTEMBER 13, 2012

The #MeasurePR chat discussed how this might impact the way stories are developed by newsrooms, and how it could change how PR pros pitch. 21, 2012 is available (just follow that link!). The chat recap of #measurePR on Aug.

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Measurement Print Analysis Journalism 73

Beyond PR

MARCH 21, 2016

To keep up with today’s media landscape, public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers, and influencers making moves. Pyle first joined CIR as a senior editor in 2012 and moved up to the role of managing editor in 2014.

Media 40

Media Fashion Financial Policies 40

PRSay

SEPTEMBER 2, 2016

I was able to jump in there with the media relations and publication relations teams at a time the country was on fire with Olympic pride and the Olympic movement was more popular than ever. That’s probably our biggest thing in certainly public relations, and corporate communications as well. Whether it’s to tweak your pitch.

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Sports Education Construction Television 68