Cision

JUNE 9, 2017

Part of the pitch for selling an IR website (since the dawn of time) has been to “express your financial brand and narrative.” Since 2012, the study has evolved. Is tangible data the draw to your IR site – or are institution investor looking for more soft, intelligence? . Initially, it was predominantly retail investor-based.

Infographics 153

Infographics Comparison Study Retail 153

PR for Anyone

SEPTEMBER 24, 2020

Here is one of my top tips for landing national media… pitch the national daytime talkshows. As many of you know, I was on the Steve Harvey Show back in 2012. Usually, they go on hiatus from May through August and the week after Labor Day is “premier week.” That plug could easily be reaching millions and millions of viewers.

Media 100

Media YouTube Pitching Google 100

Cision

SEPTEMBER 19, 2017

And you hear journalists complain about this lack of differentiation in how the PR community pitches them. Two in five journalists segmented as architects reported openness to receiving social media pitches from PR professionals, although they are ambivalent about the quality of pitches that they receive.

Social Media 247

Social Media How To Media Journalism 247

Cision

JULY 27, 2015

Social media has turned the journalism world upside down, changing the way media outlets reach their audiences, PR professionals pitch their clients and journalists source their stories. Compared to 2012, last year the number of skeptic or novice users dropped 7 percentage points, from 31 percent to 24 percent. Only 13 percent of U.S.

Social Media 120

Social Media Privacy Journalism Media 120

Cision

DECEMBER 23, 2015

Maybe you’ve taught yourself how to write press releases and how to pitch journalists , which you didn’t know how to do before. If you’ve been plugging away at building connections with journalists this year, you’ll be well-positioned to pitch them when you have breaking news next year. You’ve Expanded Your Skills.

Employee 120

Employee Pitching Writing Content Marketing 120

Landis PR

DECEMBER 12, 2022

since 2012 and accounts for 18% of all assets in the wealth industry. If you do pitch sustainability to the media, be able to provide data on how these efforts have positively impacted your company. Non-financial reporting is important for listed and non-listed companies worldwide. In the U.S., it is even higher at 33%.

Financial 52

Financial Government Storytelling System 52

Sword and the Script

FEBRUARY 11, 2020

In 2012, Google leaned on professional press release services to implement redirects that strip the value or find their own sites penalized. As such the SEO pitch has shifted and these posts now suggest: 1) press releases themselves are indexed and searchable, which is technically true, but the statement is misleading in my judgement; and.

SEO 121

SEO Guidelines Google B2B 121

PRSay

AUGUST 9, 2019

Then in 2012 they took the company public and revenue actually mattered. Get more media pitching knowledge from Michael Smart here. And Facebook actually showed them your posts! Young Mr. Zuckerberg and his friends kindly shared their platform with us and gave us a free way to take our message directly to our people.

Strategy 115

Strategy Newspapers Facebook Google 115

Bianchi Biz Blog

NOVEMBER 16, 2020

I completed six internships at various outlets in Michigan and Ohio before getting hired at Automotive News in 2012, my first full-time gig. What advice do you have for PR people that want to pitch you? Don’t pitch story ideas, pitch sources. It would have to be the PR folks who send mass emails with irrelevant pitches.

Automotive 92

Automotive Meeting Report Media 92

PR Breakfast Club

JULY 31, 2014

So let’s assume you have a great story to share, and have crafted a great pitch to get it out the door. Media list building and research is the foundation for which your pitch will either thrive or crumble like a shaky tower of Jenga. Now it’s time to pitch. Now… how do you make the media care?

Pitching 47

Pitching Construction LinkedIn Engineering 47

Solo PR Pro

APRIL 27, 2021

If you think you’ve found the perfect client for your services and want to send them a pitch, or someone is contacting you directly to form a working relationship, it’s crucial to fully vet the opportunity before putting together a proposal. This post was originally published on September 18, 2012 and has been updated for 2021.

How To 110

How To Internal International Pitching 110

The Hoffman Agency

FEBRUARY 28, 2018

PR: “What are the chances that you’ll write about this pitch?”. The primary reasons that journalists ignore PR pitches today is the same reason they ignored pitches 25 years ago: The pitch is generic. Pete gave me the OK to share his example of a bad pitch and a good pitch. Let’s start with the bad pitch.

Pitching 28

Pitching Media Local Writing 28

Bianchi Biz Blog

AUGUST 7, 2023

I got tired of the newspaper business (or it got tired of me) in 2012 and I was lucky enough to land with CCJ’s parent company Randall Reilly working in trucking – the single greatest and most noble profession in the entire world (no bias at all). What advice do you have for PR people that want to pitch you?

Journalism 79

Journalism Meeting Newspapers Automotive 79

Bianchi Biz Blog

OCTOBER 24, 2022

I covered Hurricane Sandy in Connecticut in 2012. What advice do you have for PR people that want to pitch you? Editors are busy and flooded with emails and PR pitches all the time. And, please, keep it relevant and know who you are pitching to. Describe the craziest or most fun story you have written.

Meeting 59

Meeting Automotive Transportation Newspapers 59

Bianchi Biz Blog

MARCH 7, 2022

I’ve written a story at least once a week since 2012 when I walked into the University of Wisconsin-Whitewater’s independent, student-run newsroom unannounced asking for an assignment. What advice do you have for PR people that want to pitch you? What is the motive behind this pitch? Have a reason. Provide assets.

Meeting 81

Meeting Automotive Media Transportation 81

PR Job Coach

NOVEMBER 26, 2020

Show up Different As story tellers we often find ourselves carving a very unique pitch to grab the attention of a journalist or reporter. What’s to stop us from doing something very distinctive? It demonstrates initiative, creativity and uniqueness. Job search can be thought of and acted on in that same vein.

Corporate 274

Corporate Leadership Advertising Advertising 274

Bad Pitch Blog

OCTOBER 14, 2012

2012 Bad Pitch Blog content marketing data earned media relations owned paid prsa prsaicon search analytics social media tips trends' But it sure beats extinction. So the following presentation looks at the trends impacting our industry and how to capitalize on them. Comments, sharing and the like are most appreciated.

Media Relations 69

Media Relations Trends Media Infographics 69

Bianchi Biz Blog

FEBRUARY 21, 2022

Covering Hurricane Sandy in 2012 was an adventure that included a lot of adrenaline and little sleep in the “early days” of using social media for good. What advice do you have for PR people that want to pitch you? Describe the craziest or most fun story you have written. I always love providing a valuable service to readers.

Meeting 94

Meeting Transportation Media Sports 94

The Resolution Blog

AUGUST 27, 2015

Do you want to glean some intelligence on that reporter you are about to pitch? Then, it encourages the user to send an email pitch to the Criminally Prolific team for edits and suggestions in terms of topic and format. The user receives the edited pitch within 24 hours and is then free to send that pitch to the chosen media.

Tools 120

Tools Pitching Enterprise Web 120

The Resolution Blog

AUGUST 26, 2015

Do you want to glean some intelligence on that reporter you are about to pitch? Then, it encourages the user to send an email pitch to the Criminally Prolific team for edits and suggestions in terms of topic and format. The user receives the edited pitch within 24 hours and is then free to send that pitch to the chosen media.

Tools 120

Tools Pitching Web Enterprise 120

PRSay

MARCH 30, 2018

Then in 2012 they took the company public and revenue actually mattered. Get more media pitching knowledge from Michael Smart here. Check out his “ Secrets of Media Relations Masters” workshop or his “ Crafting the Perfect Pitch” online course. . And Facebook actually showed them your posts!

Facebook 72

Facebook Newspapers Google Strategy 72

Shift Communications

JUNE 25, 2015

Similar to the 2012 SCOTUS decision on the ACA, this impending 2015 decision will have a huge impact on all American lives. As we wait, let’s look back at what we as PR and marketing practitioners learned from the 2012 SCOTUS ruling on healthcare. Messaging Matters : In 2012, there was much confusion on what the ACA actually meant.

Communications 60

Communications Healthcare Insurance Insurance 60

Polaris

MARCH 20, 2015

If you don’t, your company could be burned, as mine was when Google’s Penguin update came along in 2012. We won some of those pitches, but still relied primarily on referrals from satisfied customers for most new business. Every business owner needs to know something about search engine optimization.

SEO 100

SEO eBook Google Engineering 100

The Resolution Blog

AUGUST 11, 2015

Every PR knows that creating a great story pitch that a journalist will even give 2 seconds of attention to is tricky enough. Of course, you can't write the headline for the journalist, but your story pitch should hopefully make use of the target keyword in headline and body copy as compelling as possible.

SEO 120

SEO Comparison Handbook Google 120

Deirdre Breakenridge

MAY 14, 2015

But the most fun things I’ve done in my career were pitching toilet seat wipes to building owners…helping a start-up acquire some funding and go to market…help a high-tech company integrate a recent acquisition and spin it off a year later for a 3x return on investment…and the list goes on. Sure, stunts can be fun, creative, stimulating, etc.

Industry 150

Industry B2B Corporate Agency 150

Deirdre Breakenridge

FEBRUARY 23, 2015

If you don’t have a plan for measuring and proving the value of your efforts, and growing that value over time, your pitch is dead on arrival. Jason founded the agency in 2012 to help organizations propel themselves forward using the entire spectrum of public relations. Focus on the content. We’d love to hear from you….

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Stephen Waddington

MAY 4, 2019

Zuckerberg’s pitch to rebuild trust between his organisation and its users is to lock down privacy. It began with the use of the hashtag #BlackLivesMatter after the acquittal of George Zimmerman for the fatal shooting of African American teenager Trayvon Martin in February 2012. Again, note Facebook’s ownership.

Privacy 72

Privacy Web Facebook Film 72

Beyond PR

JUNE 9, 2017

Part of the pitch for selling an IR website (since the dawn of time) has been to “express your financial brand and narrative.” Since 2012, the study has evolved. Is tangible data the draw to your IR site – or are institution investor looking for more soft, intelligence? . Initially, it was predominantly retail investor-based.

Comparison 66

Comparison Study Retail Financial 66

Solo PR Pro

FEBRUARY 25, 2021

After that pro bono gig, Agency B began slowly incorporating me into more accounts, started including me in new business pitches and even hired me to handle some of their own communications for their anniversary campaign. We developed a strategy from start to finish together. It was great! Connect with her on LinkedIn.

Agency 76

Agency Creativity Media Relations Nonprofit 76

PRSay

MAY 5, 2016

Our strategy development started in 2012 coming out of the London Games; not only were we looking to maximize the immediate post-Games opportunities, but we were also setting the strategy and positioning for 2016 as part of the conversation. Second, only pitch good stories. Currently representing some of the most decorated U.S.

Sports 60

Sports Pitching Print Local 60

PRSay

JANUARY 6, 2021

Works like Daniel Kahneman’s “Thinking Fast and Slow” (2011) and Jonathan Haidt’s “The Righteous Mind” (2012) show that they — and our target audiences — are not. Forget everything you’ve heard about latex” was the subject line of her March 19 pitch to journalists. The importance of elephant-whispering. She wasn’t.

Communications 197

Communications Viral Fashion Public Affairs 197

Cision

MARCH 31, 2017

Hoffman is a veteran of the industry, previously working as the Executive Producer of Weekend News at CBS, and helping to re-launch CBS this morning back in 2012. I think social has forced people who message for a living to raise their game, too — to be smarter about their pitches and more authentic in their language.

Television 120

Television Social Media Sports Travel 120

Barokas

AUGUST 8, 2017

Best days to pitch. Last summer, mobile shopping app Ibotta reached its $100 million milestone, meaning users had received $100 million in cash-back rewards since the app launched in 2012.

Storytelling 74

Storytelling Data Data-Driven PR Print 74

PRSay

JULY 5, 2018

My Independence Day was April 9, 2012. Get more media pitching knowledge from Michael Smart here. Check out his workshop “ Secrets of Media Relations Masters” or his online course “ Crafting the Perfect Pitch”. . From now on, I’ll only be in the office on Tuesdays. ”.

Pitching 61

Pitching Course Financial Media Relations 61

Shift Communications

FEBRUARY 25, 2015

We’ve talked about this in the past (as far back as 2012), but only now are the tools and methods for executing on communities of influence becoming available. In old influencer outreach programs, you’d reach out to the biggest individual dots and send them pitches. This is the essential idea behind communities of influence.

Community 60

Community Social Media Data-Driven PR How To 60

PR in High Definition

JULY 24, 2019

A decade after that conversation, during an address at Cambridge University in 2012, Stephen Hawking said, “look up at the stars not down at your feet. I wish I’d known that in 2002 but it was still a useful learning in 2012. Ever since then I have made a conscious effort to look up and look around for inspiration. Be curious.

Reputation 48

Reputation Measurement Media Relations Agency 48

Bad Pitch Blog

JANUARY 3, 2012

Help The Bad Pitch Blog suck less in 2012. If you want more trending, less trailing and no tired* content in 2012, we need your help. It''s All About You We''re knocking the dust off this blog in 2012. Richard and I try and give you what you want to read vs. what we think you want.or what we want to write about.

Trends 41

Trends Pitching Blogging Writing 41