Expert insights. Personalized for you.
With the deck stacked against PR pros trying to reach inundated reporters, a PR pitch should help journalists do their job more effectively. PR pros must fight to get their pitch noticed—much less considered. What pitch angle is going to be more effective as a subject line? MORE
A wacky PR pitch has earned its weight in gold cheese after making the rounds online. RELATED: Learn how to sharpen your pitching skills, boost buzz and land more headlines. ]. That is, if your gender reveal party takes off like Villa’s PR pitch. MORE
Yet today, many PR professionals, armed with media placements and endless pitches, are still grounded in the past, since it's so comfortable. What Public Relations Professionals Need To Know. Pitching will require a more judicious touch. MORE
Public Relations 5wpr agency communications PR pr strategy strategy tipsEvery day, reporters and other media gatekeepers are inundated with press releases, emails, and social media messages, each one vying for attention. MORE
The Art Of Storytelling In Business Communications And Public Relations. PR: “What are the chances that you’ll write about this pitch?” Techniques For Effective Business Communications. MORE
When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. MORE
Brands can improve their PR pitching with a variety of tools and changes in approach. The perfect media pitch emphasizes a personalized approach that connects with a media contact in a meaningful way. Prudent media pitching includes staying up to date on trends within the industry. MORE
A startup or early stage company that’s considering a public relations budget may be wondering what PR entails. While winning media coverage can yield immediate gratification, public relations represents a long-term commitment comprising many activities. MORE
The Art Of Storytelling In Business Communications And Public Relations. The post Bad Things Happen When PR Pitches a Plagiarized Byliner appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. MORE
PR teams can take advantage of sudden extra relevance by immediately pitching a client as a news source to media hungry for pertinent expertise. Here are the PR fundamentals for reactive media pitches. PR tips for reactive media pitches. MORE
However, pitching your writing takes skill. Research is a key component of pitching your op-ed. If your writer is not as well-known, a good pitch is your chance to explain why they are the expert and why they should care. MORE
If you are in charge of trade show publicity, these tips are a great way to maximize your presence at any show. public relations events media relationsAt our most recent Business Wire Meet the Media event, we brought together Fast Company and Inc. MORE
This basic principle reveals why every PR pro should take advantage of technology that can hone your pitches and make your media targeting more successful. The post How machine learning can perfect your pitching appeared first on PR Daily. MORE
You probably won’t be surprised to learn that journalists continue to prefer email as the primary means of contact, with more than 90 percent indicating it as the best way to directly pitch a story idea. Additionally, mass-emailed pitches aren’t even very effective. MORE
Subsequently, you will be pitched everything from Smucker’s new line of technologically-enhanced jams to book releases from a no-name author living in town you’ve never heard of either. Musings PR Education bad pitches how to pitch journalists media database Pitching Pitching Tips PR advice PR education public relationsOne of the downsides to be a content creating machine is that, inevitably, you will be added to every media database on the planet. MORE
One question I see coming up a lot is – can I pitch the media my non-virus related news? As fellow public […]. The post Media Pitching in the Age of Coronavirus – Should We? appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. MORE
In addition to working in public relations, Alison writes for about two dozen media outlets across Arizona. Here are pitching tips she has for PR pros, directly from a member of the media. The post Tips on pitching the media appeared first on HMA Public Relations. MORE
In my last post we offered eight tips on maximizing public relations success for tech clients. Now, let’s take a look at the anatomy of an effective tech media pitch. She chooses a pitch based on the game situation, the skill of the other team, and weather conditions. MORE
After sharing tips she learned as both a PR pro and member of the media, Alison is back sharing more tips she has picked up on how to pitch the media. The post Tips on pitching the media, part two appeared first on HMA Public Relations. MORE
Finally, it’s pitching time —but despite your best efforts, you can’t seem to get media interest. Journalists and editors have many reasons for passing on pitches. Many claim to receive 200 plus pitches a day, some relevant to their editorial priorities and some…not so much. MORE
Adding video to your pitch could give it the extra oomph it needs to grab journalists’ attention. Your media pitch is arguably more important than your press release. So, how do you master the art of media pitches? What will make the person you’re pitching open your email? MORE
You want to make sure you’re representing both your agency and your client well, and a top-notch pitch is the best way to do it. When pitching top tech reporters, like most media, it’s best to be short and sweet. The pitches themselves should ideally be under 100 words and to the point. MORE
Hardly anyone thinks it’s useful to follow up, or worse, actually pitch a story by phone. In my experience, more than 90% of the time when I do connect with someone by phone, they end the call requesting the email pitch. Mind you, it’s the same email pitch I already sent. MORE
If you pitch a story that is “shareable,” you have a better chance of being covered. And, if you can show the media in your pitch why it’s shareable, you’ll be at an advantage. I started tweaking my pitch to include my social media numbers. MORE
How do you pitch during a pandemic? The post #TipForTuesday – How to pitch during a pandemic appeared first on HMA Public Relations. Featured Tip for Tuesday #TipForTuesday HMA Public Relations Marissa Baker pitching during a pandemic tipMarissa offers some advice on how to alter your approach for maximum coverage. Click the link to read more. MORE
From pitch to publication: 10 journalists share the stories that make them most proud MORE
We sat down with three experts to learn more about the art of pitching magazines. When Kristi Dosh isn’t helping to establish entrepreneurs and nonfiction authors, she’s a freelance writer contributing to a variety of publications, including Forbes and POPSUGAR. Pitch with purpose. MORE
If the big-name media feature is the show horse, then trade publication coverage is the less glamorous workhorse of PR. Pitching trade press can be easier than nailing a story in a large media outlet. MORE
These experts offer advice on developing a unique media pitch. fields a variety of pitches in his role as News Producer for 1010 WINS and has worked in radio for 11 years. RELATED: Learn how to sharpen your pitching skills, boost buzz and land more headlines. ]. MORE
As Hispanic media carries more and more influence, it is essential for PR pros to master the art of pitching these important outlets. This trend will undoubtedly shape the PR industry, especially how PR pros target the media the public consumes. Translating a pitch is not enough. MORE
One of the similarly handy tactics people most often confuse with a news release is a little something called the story pitch. The post What Is a Story Pitch? appeared first on HMA Public Relations. MORE
Trying to figure out how best to pitch a major publication? The soon-to-be released report from Brightspot —which was done in early December—tracks at the most common words in various publications, revealing priorities in their coverage. MORE
You won’t get there unless you learn how to pitch journalists with your story. Consider publications like steps. The kiss of death is sending a pitch to editor@yourfavoritepublication.com. Now that you know who you want to pitch, slow your roll before you send an email. MORE
In the B2B public relations sphere, it’s hard work to find a journalist to open your email, let alone cover your story. Their finger is already poised on that delete button, so you need to give them a reason to open and consider your pitch. If you can’t do this, your pitch is toast. MORE
After crafting what seems to be the Mona Lisa of pitches, a brief, yet extremely witty subject line comes to mind. More often than not, your pitches are declined, go unread or are simply moved to the trash bin. Does your pitch align with their beat? MORE
Category: Flack Me Summary: In public relations, it’s not always obvious what constitutes a good story. It’s important to differentiate between legitimate story ideas and self-serving fluff MORE
Too often, these pitches miss a crucial element to land success (and headlines): What’s in it for the reporter—and his or her readers. Missing this can mean your pitch might be deleted almost as soon as you send it, and it often translates to lackluster media relations effectiveness. Here are five examples of selfish pitching behaviors—and how to avoid them: 1. Instead, pitch those stories directly and succinctly, letting the reporter decide if it’s compelling and relevant. MORE
It seems like a good time to go over what makes a good PR pitch. Well, maybe it does have something to do with the constant stream of reporters complaining about the terrible pitches they’re receiving from seemingly clueless PR professionals right now. MORE
The role of public relations is to positively place a brand into news stories. The post Why Public Relations Is King During A Crisis appeared first on Onclusive. MORE
Despite this, PR pitching to trade press editors often feels like an afterthought. Given that PR pros now significantly outnumber editorial staff and trade press outlets are a shrinking breed , having your pitch or press release cut through the noise is a challenge. MORE
Phone pitching is a great way to ensure you’re working with the right target and that you gather instant feedback. Spend some time researching your target and their recent articles to confirm he/she is still at the publication and covering the topic you’re pitching. MORE
Flack Me
AUGUST 22, 5923
Category: Flack Me Summary: In public relations, it’s not always obvious what constitutes a good story. It’s important to differentiate between legitimate story ideas and self-serving fluff
Ishmael's Corner
FEBRUARY 27, 2018
The Art Of Storytelling In Business Communications And Public Relations. PR: “What are the chances that you’ll write about this pitch?” Techniques For Effective Business Communications.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
PR Daily
APRIL 22, 2019
Despite this, PR pitching to trade press editors often feels like an afterthought. Given that PR pros now significantly outnumber editorial staff and trade press outlets are a shrinking breed , having your pitch or press release cut through the noise is a challenge.
Onclusive
AUGUST 19, 2015
Subsequently, you will be pitched everything from Smucker’s new line of technologically-enhanced jams to book releases from a no-name author living in town you’ve never heard of either. Musings PR Education bad pitches how to pitch journalists media database Pitching Pitching Tips PR advice PR education public relationsOne of the downsides to be a content creating machine is that, inevitably, you will be added to every media database on the planet.
PR Daily
MARCH 11, 2019
We sat down with three experts to learn more about the art of pitching magazines. When Kristi Dosh isn’t helping to establish entrepreneurs and nonfiction authors, she’s a freelance writer contributing to a variety of publications, including Forbes and POPSUGAR. Pitch with purpose.
Garrett Public Relations
MARCH 18, 2020
One question I see coming up a lot is – can I pitch the media my non-virus related news? As fellow public […]. The post Media Pitching in the Age of Coronavirus – Should We? appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.
|
ImPRessions - Crenshaw Communications
MAY 22, 2018
If the big-name media feature is the show horse, then trade publication coverage is the less glamorous workhorse of PR. Pitching trade press can be easier than nailing a story in a large media outlet.
PR Daily
FEBRUARY 22, 2019
These experts offer advice on developing a unique media pitch. fields a variety of pitches in his role as News Producer for 1010 WINS and has worked in radio for 11 years. RELATED: Learn how to sharpen your pitching skills, boost buzz and land more headlines. ].
PR Daily
DECEMBER 18, 2018
This basic principle reveals why every PR pro should take advantage of technology that can hone your pitches and make your media targeting more successful. The post How machine learning can perfect your pitching appeared first on PR Daily.
ImPRessions - Crenshaw Communications
FEBRUARY 12, 2020
You want to make sure you’re representing both your agency and your client well, and a top-notch pitch is the best way to do it. When pitching top tech reporters, like most media, it’s best to be short and sweet. The pitches themselves should ideally be under 100 words and to the point.
PR Daily
JANUARY 17, 2019
Adding video to your pitch could give it the extra oomph it needs to grab journalists’ attention. Your media pitch is arguably more important than your press release. So, how do you master the art of media pitches? What will make the person you’re pitching open your email?
|
|
ImPRessions - Crenshaw Communications
AUGUST 14, 2019
Hardly anyone thinks it’s useful to follow up, or worse, actually pitch a story by phone. In my experience, more than 90% of the time when I do connect with someone by phone, they end the call requesting the email pitch. Mind you, it’s the same email pitch I already sent.
ImPRessions - Crenshaw Communications
JUNE 20, 2019
A startup or early stage company that’s considering a public relations budget may be wondering what PR entails. While winning media coverage can yield immediate gratification, public relations represents a long-term commitment comprising many activities.
B2B PR Sense
NOVEMBER 18, 2016
In the B2B public relations sphere, it’s hard work to find a journalist to open your email, let alone cover your story. Their finger is already poised on that delete button, so you need to give them a reason to open and consider your pitch. If you can’t do this, your pitch is toast.
HMA Public Relations
MAY 30, 2019
In addition to working in public relations, Alison writes for about two dozen media outlets across Arizona. Here are pitching tips she has for PR pros, directly from a member of the media. The post Tips on pitching the media appeared first on HMA Public Relations.
Cision
OCTOBER 17, 2017
You probably won’t be surprised to learn that journalists continue to prefer email as the primary means of contact, with more than 90 percent indicating it as the best way to directly pitch a story idea. Additionally, mass-emailed pitches aren’t even very effective.
Cision
NOVEMBER 11, 2015
You won’t get there unless you learn how to pitch journalists with your story. Consider publications like steps. The kiss of death is sending a pitch to editor@yourfavoritepublication.com. Now that you know who you want to pitch, slow your roll before you send an email.
ImPRessions - Crenshaw Communications
AUGUST 7, 2018
PR teams can take advantage of sudden extra relevance by immediately pitching a client as a news source to media hungry for pertinent expertise. Here are the PR fundamentals for reactive media pitches. PR tips for reactive media pitches.
B2B PR Sense
MARCH 14, 2019
Yet today, many PR professionals, armed with media placements and endless pitches, are still grounded in the past, since it's so comfortable. What Public Relations Professionals Need To Know. Pitching will require a more judicious touch.
ImPRessions - Crenshaw Communications
FEBRUARY 28, 2018
In my last post we offered eight tips on maximizing public relations success for tech clients. Now, let’s take a look at the anatomy of an effective tech media pitch. She chooses a pitch based on the game situation, the skill of the other team, and weather conditions.
HMA Public Relations
JUNE 4, 2019
After sharing tips she learned as both a PR pro and member of the media, Alison is back sharing more tips she has picked up on how to pitch the media. The post Tips on pitching the media, part two appeared first on HMA Public Relations.
PR Daily
JANUARY 24, 2019
Trying to figure out how best to pitch a major publication? The soon-to-be released report from Brightspot —which was done in early December—tracks at the most common words in various publications, revealing priorities in their coverage.
Shift Communications
FEBRUARY 6, 2018
Phone pitching is a great way to ensure you’re working with the right target and that you gather instant feedback. Spend some time researching your target and their recent articles to confirm he/she is still at the publication and covering the topic you’re pitching.
Cision
DECEMBER 7, 2017
Brands can improve their PR pitching with a variety of tools and changes in approach. The perfect media pitch emphasizes a personalized approach that connects with a media contact in a meaningful way. Prudent media pitching includes staying up to date on trends within the industry.
PR Daily
MAY 5, 2020
It seems like a good time to go over what makes a good PR pitch. Well, maybe it does have something to do with the constant stream of reporters complaining about the terrible pitches they’re receiving from seemingly clueless PR professionals right now.
PR Daily
MAY 22, 2019
With the deck stacked against PR pros trying to reach inundated reporters, a PR pitch should help journalists do their job more effectively. PR pros must fight to get their pitch noticed—much less considered. What pitch angle is going to be more effective as a subject line?
Muck Rack
JANUARY 17, 2020
From pitch to publication: 10 journalists share the stories that make them most proud
PR Daily
NOVEMBER 6, 2019
After crafting what seems to be the Mona Lisa of pitches, a brief, yet extremely witty subject line comes to mind. More often than not, your pitches are declined, go unread or are simply moved to the trash bin. Does your pitch align with their beat?
HMA Public Relations
MAY 12, 2020
How do you pitch during a pandemic? The post #TipForTuesday – How to pitch during a pandemic appeared first on HMA Public Relations. Featured Tip for Tuesday #TipForTuesday HMA Public Relations Marissa Baker pitching during a pandemic tipMarissa offers some advice on how to alter your approach for maximum coverage. Click the link to read more.
PR Daily
OCTOBER 26, 2018
Too often, these pitches miss a crucial element to land success (and headlines): What’s in it for the reporter—and his or her readers. Missing this can mean your pitch might be deleted almost as soon as you send it, and it often translates to lackluster media relations effectiveness. Here are five examples of selfish pitching behaviors—and how to avoid them: 1. Instead, pitch those stories directly and succinctly, letting the reporter decide if it’s compelling and relevant.
PR Daily
JANUARY 24, 2019
A wacky PR pitch has earned its weight in gold cheese after making the rounds online. RELATED: Learn how to sharpen your pitching skills, boost buzz and land more headlines. ]. That is, if your gender reveal party takes off like Villa’s PR pitch.
Business Wire
DECEMBER 17, 2019
If you are in charge of trade show publicity, these tips are a great way to maximize your presence at any show. public relations events media relationsAt our most recent Business Wire Meet the Media event, we brought together Fast Company and Inc.
PR Daily
DECEMBER 19, 2018
However, pitching your writing takes skill. Research is a key component of pitching your op-ed. If your writer is not as well-known, a good pitch is your chance to explain why they are the expert and why they should care.
PR Daily
APRIL 1, 2019
As Hispanic media carries more and more influence, it is essential for PR pros to master the art of pitching these important outlets. This trend will undoubtedly shape the PR industry, especially how PR pros target the media the public consumes. Translating a pitch is not enough.
Shift Communications
NOVEMBER 11, 2016
Finally, it’s pitching time —but despite your best efforts, you can’t seem to get media interest. Journalists and editors have many reasons for passing on pitches. Many claim to receive 200 plus pitches a day, some relevant to their editorial priorities and some…not so much.
Ishmael's Corner
JULY 10, 2019
The Art Of Storytelling In Business Communications And Public Relations. The post Bad Things Happen When PR Pitches a Plagiarized Byliner appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.
PR Expanded
MARCH 25, 2015
When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities.
Cision
AUGUST 15, 2017
If you pitch a story that is “shareable,” you have a better chance of being covered. And, if you can show the media in your pitch why it’s shareable, you’ll be at an advantage. I started tweaking my pitch to include my social media numbers.
5W PR
JUNE 1, 2020
Public Relations 5wpr agency communications PR pr strategy strategy tipsEvery day, reporters and other media gatekeepers are inundated with press releases, emails, and social media messages, each one vying for attention.
HMA Public Relations
APRIL 27, 2018
One of the similarly handy tactics people most often confuse with a news release is a little something called the story pitch. The post What Is a Story Pitch? appeared first on HMA Public Relations.
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