INDUSTRY INSIGHTS YOUR PEERS ARE READING
Giving a little “link love” to our Public Relations Global Network partner Buchanan Public Relations today, sharing their recent PRGN blog post on “Five Reasons Your Media Pitches Are Getting No Response.”. The post What Is Wrong With Your Story Pitch? MORE
A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” Long live public relations. MORE
It seems like every few months I see a tweet ripping into a bad PR pitch. I found the tweet when someone sent me this blogger’s lengthy takedown of a PR firm’s efforts to publicize a hollow startup. The blogger portrayed the pitch as comically superficial. MORE
But as journalists begin to feel comfortable using these tools for help with sourcing stories, the social media giants unveil one new feature after another, complicating matters more – especially for PR professionals wanting to know the best way to pitch their clients. Pitches should be short. MORE
PR pros know that the timing of sending your pitch could mean the difference between a story’s getting written and published—and its going straight to the trash. If a story is pitched too late to be published when it’s still relevant, a journalist won’t even pass it along for approval. MORE
Ninety-three percent of journalists prefer to receive pitches by email, according to Cision’s State of the Media 2016 Report. To get their stories covered, communication professionals need to make their brand, their pitches and themselves stand out. Pitch interesting content. MORE
The Art Of Storytelling In Business Communications And Public Relations. PR: “What are the chances that you’ll write about this pitch?” Techniques For Effective Business Communications. MORE
Conventional wisdom calls for PR to avoid media pitching during the holiday season, unless the story has a definite holiday-related theme. That perception prompts PR agencies and departments to shift into low gear—or completely stop producing and pitching before and after the holidays. MORE
When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. MORE
Brands can improve their PR pitching with a variety of tools and changes in approach. The perfect media pitch emphasizes a personalized approach that connects with a media contact in a meaningful way. Prudent media pitching includes staying up to date on trends within the industry. MORE
Whether you’re a first year PR student, third year engineering whizz considering a career change, or recent graduate weighing your options, a career in public relations has appeal. Entrepreneur New York City PR News PR Agency PR Firm PR Inspiration Public Relations Ronn Torossian MORE
PR teams can take advantage of sudden extra relevance by immediately pitching a client as a news source to media hungry for pertinent expertise. Here are the PR fundamentals for reactive media pitches. PR tips for reactive media pitches. MORE
However, pitching your writing takes skill. Research is a key component of pitching your op-ed. If your writer is not as well-known, a good pitch is your chance to explain why they are the expert and why they should care. MORE
Now as the owner of Media Maven , a full-service public relations firm, I’m getting asked that question even more. . So many entrepreneurs and small business owners think just pitching their product or service is enough because it’s that good. Best Practices Featured pitching tips MORE
The post To Pitch or Not To Pitch? appeared first on HMA Public Relations. HMA Public Relations PR Observations and Preferences Public Relations agency Pitch PR proposal Request for Proposal MORE
Ninety-three percent of journalists prefer to receive pitches by email, according to Cision’s State of the Media 2016 Report. To get their stories covered, communication professionals need to make their brand, their pitches and themselves stand out. Pitch interesting content. MORE
This basic principle reveals why every PR pro should take advantage of technology that can hone your pitches and make your media targeting more successful. The post How machine learning can perfect your pitching appeared first on PR Daily. MORE
You probably won’t be surprised to learn that journalists continue to prefer email as the primary means of contact, with more than 90 percent indicating it as the best way to directly pitch a story idea. Additionally, mass-emailed pitches aren’t even very effective. MORE
If you’re new to the world of DIY public relations, let’s take a look at one of the essential components of your PR strategy: pitching the media. It starts long before the pitch. Set up a spreadsheet with the information you care about: Publication. MORE
The online only publication launched in the UK in 2011 as a luxury print magazine, and evolved into an all-digital format in 2013. We managed to score a few minutes with editor Tina Reading to discuss premium tips for pitching this publication, perfect for today’s on-the-go, digitally focused readers. We ignore blanket pitches, but pay attention to those that are individually addressed, well written and interesting. How do you prefer to receive pitches? MORE
Subsequently, you will be pitched everything from Smucker’s new line of technologically-enhanced jams to book releases from a no-name author living in town you’ve never heard of either. Musings PR Education bad pitches how to pitch journalists media database Pitching Pitching Tips PR advice PR education public relationsOne of the downsides to be a content creating machine is that, inevitably, you will be added to every media database on the planet. MORE
ET for an in-depth discussion on the mysteries of media pitching. You heard us: Media pitching. Google “media pitching” and you’ll get a slew of results referencing dos and don’ts, tips, tricks, and best practices. What are the characteristics of a good media pitch? MORE
In my last post we offered eight tips on maximizing public relations success for tech clients. Now, let’s take a look at the anatomy of an effective tech media pitch. She chooses a pitch based on the game situation, the skill of the other team, and weather conditions. MORE
Adding video to your pitch could give it the extra oomph it needs to grab journalists’ attention. Your media pitch is arguably more important than your press release. So, how do you master the art of media pitches? What will make the person you’re pitching open your email? MORE
If you look at all the publications to which she contributes, you can easily see why. It’s harder as far as pitching the media. With 4-5 PR pros for every journalist and shrinking newsrooms, getting your pitch seen by a reporter can be very challenging. MORE
If you pitch a story that is “shareable,” you have a better chance of being covered. And, if you can show the media in your pitch why it’s shareable, you’ll be at an advantage. I started tweaking my pitch to include my social media numbers. MORE
Here’s what journalists want to know that you need to include in your pitch. It’s nice that you got an award recently, but do the readers of ABC Publication really care? Why’d You Pitch Me and Not Another Journalist? Best Practices Featured media pitching pitching tips MORE
During my first year at SHIFT, I have learned several pitch writing techniques and seen some success, but I’ve also had days when I’ve received radio silence from reporters. One of the most valuable things I learned during the seminar was how to write a pitch that gets attention. MORE
If the big-name media feature is the show horse, then trade publication coverage is the less glamorous workhorse of PR. Pitching trade press can be easier than nailing a story in a large media outlet. MORE
A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. Crenshaw Communications PR Fish Bowl public relations PR MORE
One of the similarly handy tactics people most often confuse with a news release is a little something called the story pitch. The post What Is a Story Pitch? appeared first on HMA Public Relations. MORE
Whenever possible, pitches should be about people, not products or programs. I recently reviewed a group of pitches and saw the power of this principle highlighted by two good examples and one that needed some help. Pitch No. His pitch was a profile of an up-and-coming minority woman leader who happened to be in charge of the bid. Pitch No. The pitch listed all the claims about the technology, complete with buzzwords and jargon. Pitch No. MORE
You won’t get there unless you learn how to pitch journalists with your story. Consider publications like steps. The kiss of death is sending a pitch to editor@yourfavoritepublication.com. Now that you know who you want to pitch, slow your roll before you send an email. MORE
In the B2B public relations sphere, it’s hard work to find a journalist to open your email, let alone cover your story. Their finger is already poised on that delete button, so you need to give them a reason to open and consider your pitch. If you can’t do this, your pitch is toast. MORE
Category: Flack Me Summary: In public relations, it’s not always obvious what constitutes a good story. It’s important to differentiate between legitimate story ideas and self-serving fluff MORE
Too often, these pitches miss a crucial element to land success (and headlines): What’s in it for the reporter—and his or her readers. Missing this can mean your pitch might be deleted almost as soon as you send it, and it often translates to lackluster media relations effectiveness. Here are five examples of selfish pitching behaviors—and how to avoid them: 1. Instead, pitch those stories directly and succinctly, letting the reporter decide if it’s compelling and relevant. MORE
Journalists and B2B public relations professionals have two different needs regarding a media pitch: The journalist wants stories that resonate with an audience; the B2B PR professional wants a company's story told. It also attracts public interest. MORE
Here’s my analysis of the opportunities and challenges that I believe public relations faces in the next 12 months. This is an article and deck about the outlook for public relations and social media in 2018. I’ve also published a blog of key international events in the public relations calendar as part of the project. 1 Professional status: public relations. There’s a growing shift to public relations becoming recognised as a management discipline. MORE
Tis the season for public relations ‘ best and brightest to wield creative wit and savvy strategy in the name of meaningful holiday media placements. The post Top PR Holiday Pitching Tips appeared first on Crenshaw Communications. MORE
We love following up with them after pitching an interview/story idea. I said, “Often PR professionals are heard talking about the ‘elevator pitch’ – a short summary of the story we are trying to sell the media that we can describe in a span of a few seconds. MORE
Phone pitching is a great way to ensure you’re working with the right target and that you gather instant feedback. Spend some time researching your target and their recent articles to confirm he/she is still at the publication and covering the topic you’re pitching. MORE
Flack Me
AUGUST 22, 5923
Category: Flack Me Summary: In public relations, it’s not always obvious what constitutes a good story. It’s important to differentiate between legitimate story ideas and self-serving fluff
Ishmael's Corner
FEBRUARY 27, 2018
The Art Of Storytelling In Business Communications And Public Relations. PR: “What are the chances that you’ll write about this pitch?” Techniques For Effective Business Communications.
PR Daily
JANUARY 17, 2019
Adding video to your pitch could give it the extra oomph it needs to grab journalists’ attention. Your media pitch is arguably more important than your press release. So, how do you master the art of media pitches? What will make the person you’re pitching open your email?
PR Daily
DECEMBER 18, 2018
This basic principle reveals why every PR pro should take advantage of technology that can hone your pitches and make your media targeting more successful. The post How machine learning can perfect your pitching appeared first on PR Daily.
AirPR
AUGUST 19, 2015
Subsequently, you will be pitched everything from Smucker’s new line of technologically-enhanced jams to book releases from a no-name author living in town you’ve never heard of either. Musings PR Education bad pitches how to pitch journalists media database Pitching Pitching Tips PR advice PR education public relationsOne of the downsides to be a content creating machine is that, inevitably, you will be added to every media database on the planet.
ImPRessions - Crenshaw Communications
MAY 22, 2018
If the big-name media feature is the show horse, then trade publication coverage is the less glamorous workhorse of PR. Pitching trade press can be easier than nailing a story in a large media outlet.
|
PRSay
OCTOBER 30, 2018
It seems like every few months I see a tweet ripping into a bad PR pitch. I found the tweet when someone sent me this blogger’s lengthy takedown of a PR firm’s efforts to publicize a hollow startup. The blogger portrayed the pitch as comically superficial.
Cision
NOVEMBER 11, 2015
You won’t get there unless you learn how to pitch journalists with your story. Consider publications like steps. The kiss of death is sending a pitch to editor@yourfavoritepublication.com. Now that you know who you want to pitch, slow your roll before you send an email.
Cision
DECEMBER 7, 2017
Brands can improve their PR pitching with a variety of tools and changes in approach. The perfect media pitch emphasizes a personalized approach that connects with a media contact in a meaningful way. Prudent media pitching includes staying up to date on trends within the industry.
ImPRessions - Crenshaw Communications
AUGUST 7, 2018
PR teams can take advantage of sudden extra relevance by immediately pitching a client as a news source to media hungry for pertinent expertise. Here are the PR fundamentals for reactive media pitches. PR tips for reactive media pitches.
PR Daily
DECEMBER 16, 2018
Conventional wisdom calls for PR to avoid media pitching during the holiday season, unless the story has a definite holiday-related theme. That perception prompts PR agencies and departments to shift into low gear—or completely stop producing and pitching before and after the holidays.
|
|
PR Expanded
AUGUST 27, 2018
ET for an in-depth discussion on the mysteries of media pitching. You heard us: Media pitching. Google “media pitching” and you’ll get a slew of results referencing dos and don’ts, tips, tricks, and best practices. What are the characteristics of a good media pitch?
ImPRessions - Crenshaw Communications
FEBRUARY 28, 2018
In my last post we offered eight tips on maximizing public relations success for tech clients. Now, let’s take a look at the anatomy of an effective tech media pitch. She chooses a pitch based on the game situation, the skill of the other team, and weather conditions.
PR Expanded
MARCH 25, 2015
When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities.
PR Daily
DECEMBER 19, 2018
However, pitching your writing takes skill. Research is a key component of pitching your op-ed. If your writer is not as well-known, a good pitch is your chance to explain why they are the expert and why they should care.
PR Daily
OCTOBER 26, 2018
Too often, these pitches miss a crucial element to land success (and headlines): What’s in it for the reporter—and his or her readers. Missing this can mean your pitch might be deleted almost as soon as you send it, and it often translates to lackluster media relations effectiveness. Here are five examples of selfish pitching behaviors—and how to avoid them: 1. Instead, pitch those stories directly and succinctly, letting the reporter decide if it’s compelling and relevant.
B2B PR Sense
NOVEMBER 18, 2016
In the B2B public relations sphere, it’s hard work to find a journalist to open your email, let alone cover your story. Their finger is already poised on that delete button, so you need to give them a reason to open and consider your pitch. If you can’t do this, your pitch is toast.
Cision
AUGUST 15, 2017
If you pitch a story that is “shareable,” you have a better chance of being covered. And, if you can show the media in your pitch why it’s shareable, you’ll be at an advantage. I started tweaking my pitch to include my social media numbers.
HMA Public Relations
NOVEMBER 29, 2018
The post To Pitch or Not To Pitch? appeared first on HMA Public Relations. HMA Public Relations PR Observations and Preferences Public Relations agency Pitch PR proposal Request for Proposal
B2B PR Sense
NOVEMBER 15, 2016
Journalists and B2B public relations professionals have two different needs regarding a media pitch: The journalist wants stories that resonate with an audience; the B2B PR professional wants a company's story told. It also attracts public interest.
Cision
OCTOBER 5, 2015
But as journalists begin to feel comfortable using these tools for help with sourcing stories, the social media giants unveil one new feature after another, complicating matters more – especially for PR professionals wanting to know the best way to pitch their clients. Pitches should be short.
Ronn Torossian
SEPTEMBER 24, 2018
Whether you’re a first year PR student, third year engineering whizz considering a career change, or recent graduate weighing your options, a career in public relations has appeal. Entrepreneur New York City PR News PR Agency PR Firm PR Inspiration Public Relations Ronn Torossian
HMA Public Relations
APRIL 19, 2018
Giving a little “link love” to our Public Relations Global Network partner Buchanan Public Relations today, sharing their recent PRGN blog post on “Five Reasons Your Media Pitches Are Getting No Response.”. The post What Is Wrong With Your Story Pitch?
Sword and the Script
DECEMBER 18, 2018
If you look at all the publications to which she contributes, you can easily see why. It’s harder as far as pitching the media. With 4-5 PR pros for every journalist and shrinking newsrooms, getting your pitch seen by a reporter can be very challenging.
HMA Public Relations
APRIL 27, 2018
One of the similarly handy tactics people most often confuse with a news release is a little something called the story pitch. The post What Is a Story Pitch? appeared first on HMA Public Relations.
Cision
OCTOBER 7, 2015
Here’s what journalists want to know that you need to include in your pitch. It’s nice that you got an award recently, but do the readers of ABC Publication really care? Why’d You Pitch Me and Not Another Journalist? Best Practices Featured media pitching pitching tips
Waxing UnLyrical
JULY 10, 2013
We love following up with them after pitching an interview/story idea. I said, “Often PR professionals are heard talking about the ‘elevator pitch’ – a short summary of the story we are trying to sell the media that we can describe in a span of a few seconds.
PRSay
NOVEMBER 28, 2018
Whenever possible, pitches should be about people, not products or programs. I recently reviewed a group of pitches and saw the power of this principle highlighted by two good examples and one that needed some help. Pitch No. His pitch was a profile of an up-and-coming minority woman leader who happened to be in charge of the bid. Pitch No. The pitch listed all the claims about the technology, complete with buzzwords and jargon. Pitch No.
ImPRessions - Crenshaw Communications
NOVEMBER 22, 2017
Tis the season for public relations ‘ best and brightest to wield creative wit and savvy strategy in the name of meaningful holiday media placements. The post Top PR Holiday Pitching Tips appeared first on Crenshaw Communications.
PR Daily
OCTOBER 4, 2018
PR pros know that the timing of sending your pitch could mean the difference between a story’s getting written and published—and its going straight to the trash. If a story is pitched too late to be published when it’s still relevant, a journalist won’t even pass it along for approval.
Cision
JUNE 9, 2016
Now as the owner of Media Maven , a full-service public relations firm, I’m getting asked that question even more. . So many entrepreneurs and small business owners think just pitching their product or service is enough because it’s that good. Best Practices Featured pitching tips
Cision
FEBRUARY 29, 2016
Ninety-three percent of journalists prefer to receive pitches by email, according to Cision’s State of the Media 2016 Report. To get their stories covered, communication professionals need to make their brand, their pitches and themselves stand out. Pitch interesting content.
Shift Communications
FEBRUARY 6, 2018
Phone pitching is a great way to ensure you’re working with the right target and that you gather instant feedback. Spend some time researching your target and their recent articles to confirm he/she is still at the publication and covering the topic you’re pitching.
ImPRessions - Crenshaw Communications
JANUARY 12, 2018
A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. Crenshaw Communications PR Fish Bowl public relations PR
Cision
JANUARY 27, 2016
If you’re new to the world of DIY public relations, let’s take a look at one of the essential components of your PR strategy: pitching the media. It starts long before the pitch. Set up a spreadsheet with the information you care about: Publication.
Stephen Waddington
NOVEMBER 19, 2017
Here’s my analysis of the opportunities and challenges that I believe public relations faces in the next 12 months. This is an article and deck about the outlook for public relations and social media in 2018. I’ve also published a blog of key international events in the public relations calendar as part of the project. 1 Professional status: public relations. There’s a growing shift to public relations becoming recognised as a management discipline.
Cision
FEBRUARY 29, 2016
Ninety-three percent of journalists prefer to receive pitches by email, according to Cision’s State of the Media 2016 Report. To get their stories covered, communication professionals need to make their brand, their pitches and themselves stand out. Pitch interesting content.
Cision
SEPTEMBER 16, 2016
The online only publication launched in the UK in 2011 as a luxury print magazine, and evolved into an all-digital format in 2013. We managed to score a few minutes with editor Tina Reading to discuss premium tips for pitching this publication, perfect for today’s on-the-go, digitally focused readers. We ignore blanket pitches, but pay attention to those that are individually addressed, well written and interesting. How do you prefer to receive pitches?
Shift Communications
NOVEMBER 12, 2018
During my first year at SHIFT, I have learned several pitch writing techniques and seen some success, but I’ve also had days when I’ve received radio silence from reporters. One of the most valuable things I learned during the seminar was how to write a pitch that gets attention.
ImPRessions - Crenshaw Communications
MAY 8, 2017
A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” Long live public relations.
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