2012 Advertising Pitching Publicity 
Bianchi Biz Blog
NOVEMBER 16, 2020
Every part of the industry has had to recalibrate and figure out how to design, build, sell and advertise vehicles in this new environment. I put an advertising spin on this topic and wrote a piece about how dealers and advertising agencies are depicting mask usage in their ads. Don’t pitch story ideas, pitch sources.
Solo PR Pro
FEBRUARY 25, 2021
Agency partnerships usually form as a result of traditional advertising and marketing agencies not having PR pros on staff. Maren Minchew, owner of MMPR , is a communication junkie who loves public relations and digital communication. Even though I really didn’t want to after being burned pretty bad.). What are agency partnerships?
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Presspage
APRIL 12, 2018
It serves an important social need and legacy media like the Washington Post are showing that really good journalism can make a publication viable even in today’s fragmented market. How can brands take a stand and stop their over reliance on pitching media via traditional PR efforts? Why create that kind of exposure?
Mark My Words
JULY 13, 2018
The Three Lions hero and current World Cup leading scorer has advertising deals with the likes of Nike, Beats By Dre, Lucozade Sport, BT Sport, EA Sports and Hugo Boss, but could earn huge windfall if England win in Russia. “If you look at Geoff Hurst , Bobby Moore, Nobby Stiles, Gordon Banks, Martin Peters and all those guys. .
Waxing UnLyrical
DECEMBER 11, 2013
Apart from the usual layoffs, cost reduction, and restructuring, we have seen newspapers and magazines getting thinner, TV stations cutting back on programming, and several publications and channels are on the block. 94 crore (~ $15.1M) in FY 2012 to Rs.300 In July, Outlook Publishing (India) Pvt. 300 crore (~$48.3M) in FY 2013.
Sword and the Script
OCTOBER 22, 2019
I suspect, given the company Kantar keeps, the survey sample is heavily weighted towards advertisers, but still, the thinking is useful. Email takeovers – some trade media publications offer this option but call it something else. 16% on marketing analytics. “As 52% said online display ads; (I have a bridge for sale too!).
Sword and the Script
NOVEMBER 26, 2016
with $1 million of advertising; in return, Hershey could use E.T. There are clear parallels between product placement, classic public relations, and content marketing in sense it’s an effort to be part of the natural story, rather than next to the story, or interrupting the story. in its own ads.”). 3) Execution of Content Marketing.
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