Remove 2012 Remove Pitching Remove Publicity Remove Writing
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Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. write their own blog post to promote IWD 2012. The eCard initiative was new for 2012, so there wasn’t a benchmark, say for 2011, to set goals against. And then we pitched.

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8 Ways to Make Your Press Release More Effective

Cision

According to a survey of the releases distributed by (a certain PR firm) on one day: 78% of public relations people spend extra money to dress up their releases with printed letterheads and color…the 78% broke down into 34% on a simple black letterhead, 16% on a one-color letterhead, and 28% on a letterhead with two or more colors.

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4 Gifts Managing Your Own PR Provides

Cision

Simply putting in hard work toward something always reaps benefits, and public relations is no exception. You’ve taken the more challenging road when it comes to managing your own public relations. Often, employees or business owners can manage both public relations and marketing, since they’re so intertwined. You’ve got this.

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How to Segment Journalists By Social Media Use

Cision

Best practices for marketing often, if not always, suggest some degree of segmentation for customers or the public. Often, people write about journalists as “journalists” – a nebulous bunch of undifferentiated people who perform the same tasks (perhaps in different verticals).

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Meet the Media: Vince Bond, Reporter at Automotive News

Bianchi Biz Blog

I started writing in eighth grade for my middle school newspaper in 1999 and was hooked from there. I completed six internships at various outlets in Michigan and Ohio before getting hired at Automotive News in 2012, my first full-time gig. What advice do you have for PR people that want to pitch you?

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Why Every Business Owner Needs to Know a Little Something about SEO

Polaris

If you don’t, your company could be burned, as mine was when Google’s Penguin update came along in 2012. Before Penguin, Google ranked my company either at the top, or near the top, of search results for almost every public relations keyword: Toronto PR firm, Canadian public relations agency, top PR firm Ontario, and on.

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Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance

The Hoffman Agency

PR: “What are the chances that you’ll write about this pitch?”. The primary reasons that journalists ignore PR pitches today is the same reason they ignored pitches 25 years ago: The pitch is generic. Pete gave me the OK to share his example of a bad pitch and a good pitch. Journalist: “Not good”.