Shift Communications

FEBRUARY 25, 2015

We’ve talked about this in the past (as far back as 2012), but only now are the tools and methods for executing on communities of influence becoming available. In old influencer outreach programs, you’d reach out to the biggest individual dots and send them pitches. This is the essential idea behind communities of influence.

Community 60

Community Social Media Data-Driven PR How To 60

Barokas

AUGUST 8, 2017

Reporters at every rung of the media landscape, from high-profile, top-tier publications all the way down to niche, vertical outlets, strive to create the most thought-provoking stories possible. And when data-driven PR strategies are leveraged over time, the results can be especially impactful. Best days to pitch.

Storytelling 74

Storytelling Data Data-Driven PR Print 74

Barokas

AUGUST 8, 2017

Reporters at every rung of the media landscape, from high-profile, top-tier publications all the way down to niche, vertical outlets, strive to create the most thought-provoking stories possible. And when data-driven PR strategies are leveraged over time, the results can be especially impactful. Best days to pitch.

Storytelling 60

Storytelling Data Data-Driven PR Print 60