Sword and the Script

OCTOBER 22, 2019

Email takeovers – some trade media publications offer this option but call it something else. Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here. In essence, you provide the copy and they send to their subscribers. How this is done really matters.

Marketing 66

Marketing Survey Study B2B 66

Sword and the Script

NOVEMBER 26, 2016

There are clear parallels between product placement, classic public relations, and content marketing in sense it’s an effort to be part of the natural story, rather than next to the story, or interrupting the story. These include this one: “As one executive I interviewed put it, ‘A content strategy is just a piece of paper.

Brand 60

Brand Branding Content Marketing Film 60

PRSay

SEPTEMBER 2, 2016

I was able to jump in there with the media relations and publication relations teams at a time the country was on fire with Olympic pride and the Olympic movement was more popular than ever. That’s probably our biggest thing in certainly public relations, and corporate communications as well. Whether it’s to tweak your pitch.

Sports 68

Sports Education Construction Television 68

The Hoffman Agency

MARCH 11, 2020

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. If pitching in the U.S. goes “email first, phone second,” pitching in China goes “call first, WeChat second, WeChat moving forward, email may be never.” From there the real conversation began.

Pitching 36

Pitching Transportation Conference Report 36

PR Job Coach

NOVEMBER 26, 2020

Patti is also Forbes contributor and public speaker. Show up Different As story tellers we often find ourselves carving a very unique pitch to grab the attention of a journalist or reporter. He serves on the board of advisors of Infinite Retina and the Museum of Public Relations. Hitachi, Loral, ASARCO, Gould Inc.,

Corporate 274

Corporate Leadership Advertising Advertising 274

Bianchi Biz Blog

AUGUST 7, 2023

CCJ has been the preeminent publication for trucking fleet managers and executives for more than 112 years. What advice do you have for PR people that want to pitch you? I’ll reply to that email probably 100 times out of 100, regardless of how off-base the pitch might be. I’m the Chief Editor of Commercial Carrier Journal (CCJ).

Journalism 79

Journalism Meeting Newspapers Automotive 79

Sword and the Script

AUGUST 13, 2019

And so, for reasons that are equal parts public service and personal interest, I’ve combed through countless articles and announcements, and put together a chronological listing of the M&A transactions that have transformed Cision into the publicly traded entity it is in 2019. 1) February 18, 2014: Enter GTCR . 2) April 7, 2014: Vocus.

Technology 12

Technology Software Company Marketing 12

Communications Conversations

AUGUST 31, 2018

KSTP-TV told me in August of 2012 that they weren’t renewing my contract and they would give me a year to find another job. I thought any good publicity is a win but it’s really about pillars of importance and priorities. But, in general, reporters don’t want a product pitch on a press release. It’s like being on autopilot.

Media 112

Media Journalism Report Video 112

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. Enlightened Self-Interest: The Pitch Email. “Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). And they all blog.

Communications 81

Communications How To Blogging Content Marketing 81

Frederik Vincx

DECEMBER 11, 2015

Stephen Waddington, Ketchum – Public relations isn’t modernising quickly enough. Jim Hawker, Threepipe Digital Marketing and PR – #FuturePRoofing a Public Relations agency or a Communications team. Raf recently also got interviewed about this in the Wag The Dog Podcast. Reasons: Team has no overview of who is getting pitched.

How To 60

How To Software System Employee 60

Beyond PR

MARCH 21, 2016

To keep up with today’s media landscape, public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers, and influencers making moves. Pyle first joined CIR as a senior editor in 2012 and moved up to the role of managing editor in 2014.

Media 40

Media Fashion Financial Policies 40