2012 Journalism Pitching Publicity 
Cision
SEPTEMBER 19, 2017
Best practices for marketing often, if not always, suggest some degree of segmentation for customers or the public. And you hear journalists complain about this lack of differentiation in how the PR community pitches them. The Global Social Journalism Study broke down these behaviors into six “Social Archetypes:”. Messengers.
Cision
MARCH 29, 2016
According to a survey of the releases distributed by (a certain PR firm) on one day: 78% of public relations people spend extra money to dress up their releases with printed letterheads and color…the 78% broke down into 34% on a simple black letterhead, 16% on a one-color letterhead, and 28% on a letterhead with two or more colors.
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Bianchi Biz Blog
NOVEMBER 16, 2020
How long have you been in journalism and how did you get started? I completed six internships at various outlets in Michigan and Ohio before getting hired at Automotive News in 2012, my first full-time gig. What advice do you have for PR people that want to pitch you? Don’t pitch story ideas, pitch sources.
Bianchi Biz Blog
OCTOBER 24, 2022
I covered Hurricane Sandy in Connecticut in 2012. That was my first experience really using social media and the publication’s website to break news and keep residents in the community informed. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you?
Stephen Waddington
MAY 4, 2019
While that may be good for personal privacy, it’s a threat to public conversation. Zuckerberg’s pitch to rebuild trust between his organisation and its users is to lock down privacy. It erodes the ability to share stories, participate in public conversations, form communities and develop knowledge. The web is a social space.
Bianchi Biz Blog
MARCH 7, 2022
How long have you been in journalism and how did you get started? I’ve written a story at least once a week since 2012 when I walked into the University of Wisconsin-Whitewater’s independent, student-run newsroom unannounced asking for an assignment. What advice do you have for PR people that want to pitch you? Have a reason.
Bianchi Biz Blog
FEBRUARY 21, 2022
Covering Hurricane Sandy in 2012 was an adventure that included a lot of adrenaline and little sleep in the “early days” of using social media for good. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you? Timing is always important.
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